Advanced Google Analytics assessment 1 answers
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
What does Google Analytics call a URL that passes data parameters for reporting?
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When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking
What does Google Analytics use to differentiate new and returning users?
A browser cookie
A randomly-assigned unique identifier
A sequential unique identifier
What will happen if a user clears the Analytics cookie from their browser?
Analytics will inform the user that they need to set a new Analytics cookie
Analytics will not be able to associate user behavior data with past data collected by the tracking code
Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Analytics will automatically recognize returning users
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
A session in Google Analytics times out after how many minutes by default?
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
The Networking protocol
The Measurement Protocol
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
Which are Goal types in Google Analytics?
Pages/Screens per session
If data is excluded from a view using a filter, it may be recovered within thirty days.
Which of these scopes could be used for dimensions and metrics?
Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope
When defining a measurement plan, what is the order of steps?
Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs
What are macro-conversions in a measurement plan?
The metric data used to measure business success
The main website actions users take that accomplish stated business goals
The secondary website actions users take that lead to main actions
A list of keyboard shortcuts for measurement tasks in Google Analytics