Advanced Google Analytics assessment 1 answers

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If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.




What does Google Analytics call a URL that passes data parameters for reporting?

A tag

A hit

A dimension

A metric


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When does the Google Analytics tracking code send a pageview hit to Analytics?   

Every time a user clicks a video

Every time a user adds an item to a shopping cart

Every time a user performs a search on a website

Every time a user loads a webpage


When does the Google Analytics tracking code send an event hit to Analytics?   

Every time a user performs an action with pageview tracking

Every time a user makes a reservation on a booking site

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking


What does Google Analytics use to differentiate new and returning users?   

A browser cookie

Artificial intelligence

A randomly-assigned unique identifier

A sequential unique identifier


What will happen if a user clears the Analytics cookie from their browser?   

Analytics will inform the user that they need to set a new Analytics cookie

Analytics will not be able to associate user behavior data with past data collected by the tracking code

Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Analytics will automatically recognize returning users


By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.   




A session in Google Analytics times out after how many minutes by default?   






To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?   

Data Import

Browser cookies

The Networking protocol

The Measurement Protocol


For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?   






Which are Goal types in Google Analytics?   


Shopping Cart

Pages/Screens per session



If data is excluded from a view using a filter, it may be recovered within thirty days.   




Which of these scopes could be used for dimensions and metrics?   

Event-level, session-level, or transaction-level scope

Location-level, duration-level, or user-level scope

Hit-level, session-level, or user-level scope

Event-level, duration-level, or transaction-level scope


When defining a measurement plan, what is the order of steps?   

Business objectives > KPIs > key actions

KPIs > key actions > business objectives

Key actions > KPIs > business objectives

Business objectives > key actions > KPIs


What are macro-conversions in a measurement plan?   

The metric data used to measure business success

The main website actions users take that accomplish stated business goals

The secondary website actions users take that lead to main actions

A list of keyboard shortcuts for measurement tasks in Google Analytics


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