An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Google Ads Fundamentals, Knowledge Base

Question | Explanation | Answer

Question:

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

a – Improve Quality Score and increase cost-per-click (CPC) bid

b – Improve Quality Score and decrease cost-per-click (CPC) bid

c – Decrease cost-per-click (CPC) bid and decrease daily budget

d – Decrease cost-per-click (CPC) bid and increase daily budget

Explanation:

In Google Ads, the position of your ad is determined by a formula. It’s called the Ad Rank. In general, Ad Rank is based on your quality score, bid and the expected impact of extensions and other ad formats. So, you can still win a higher position at a lower price with highly relevant keywords and ads. 

Also, keep in mind that your Ad Rank is recalculated each time your ad is eligible to appear. In other words, your ad position will fluctuate each time depending on the context of the person’s search and the competition. So the answer to a question “Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?” is obvious. You need to increase QS and also bids. But that’s not so simple. Keep in mind that there are thresholds. This is the minimum bid necessary for your ad to show in a particular position. In other words, no matter how good and relevant is your Ads. If your bid is lower than a threshold, your ad won’t appear.

 Tip: The Ad Rank thresholds above search results are higher than the thresholds for ads below search results. Keep that in mind defining your bids.

Learn more on the official Google support website.

Answer:

Improve Quality Score and increase cost-per-click (CPC) bid

Download all possible Google Ads Fundamentals Certification Exam questions with correct and verified answers.

A Smarter Way To Learn

Actual certification exams questions, explanations, and answers. Save your time!

Special Offers

Pin It on Pinterest

Share This