An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
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When people leave your site without completing your desired action, you can still connect with these potential customers. Moreover, you can tailor your bids, create ads, or select keywords keeping in mind that these customers have previously visited your website. This is called remarketing. To start using remarketing lists for search ads, you should create a remarketing list and add a remarketing tag to your site.
Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign. You can target people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.
So, if an advertiser wants to target people on the SN who have previously visited their website, he should use remarketing lists.
They should create remarketing lists for search ads