An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

Google Ads Fundamentals, Knowledge Base

Question | Explanation | Answer

Question:

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

a – Test only one version of your ad text

b – Lower the cost-per-click (CPC) bids and increase the budget

c – Delete keywords that are generating the most clicks

d – Test different cost-per-click (CPC) bids

Explanation:

Optimizing your campaigns is a never-ending process. What works for others can be just a wasted money for you. Simply there too many factors which influence your results. For example, industry, location, competition, time, budget as just a small fraction of factors you should evaluate. 

When following general best practices will definitely help, there is only one way to really improve your results. It’s testing. It requires time and budget, but finding what actually works for your business will pay back for sure. 

Tip: Run split tests. Tons of them. In fact, it’s the only way to optimize.

Learn more on the official Google support website.

Answer:

Test different cost-per-click (CPC) bids

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