Bing Ads Accreditation Exam Questions

Exam Questions

All possible questions from the latest Microsoft Advertising (formerly but still more commonly known as Bing Ads) accredited professional exam.  Certification program is available in Bing Ads academy. You can download 100% correct and verified Bing  Ads certification answers with detailed explanations. Let’s get certified!

With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.

______

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Link
Pay-per-click
Conversion
Click-through

______

With search advertising, what happens when a customer clicks your ad?  (Select two)

You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
A conversion is recorded by the Bing Ads conversion-tracking tool.

______

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You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?   

 

True
False

 ______

If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?   

 

True
False

 ______

With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?   

 

True
False

 ______

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?   

 

Targeting
Pay-per-click
Optimization
Incremental keyword bidding

 ______

Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?   

 

True
False

 ______

Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?   

 

Expected click-through rate
Ad relevance
Landing page experience
All of the above

 ______

If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?   

 

True
False

 ______

What is the best way to learn how many clicks Bing Ads has identified as low quality?   

 

Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.

  ______

You should investigate which of the following to uncover the cause of increased click volume (traffic)?    

Seasonal changes, such as an increase in online shopping during the holidays
Sales, discounts, or promotions
Recent news events
Changes to your ad headlines, text, or landing pages
All of the above

  ______

Which of the following might generate invalid clicks?  (Select two)    

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

  ______

Universal Event Tracking (UET) is a mechanism for advertisers to do what?    

Determine your campaign conversion goals.
Use a UET Tag Helper to reach your ROI goals.
Report user activity on their websites to Bing Ads.
None of the above.

  ______

Which UET setting allows you to count each conversion/each user who converted?    

Support for Unique conversions
Account level conversion goals
Conversions goals
UET Tag Helper

  ______

Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?    

Unverified status
Tag active
Tag inactive
All of the above

  ______

What do you call words or phrases that trigger ads when they match a customer’s search query?    

Keywords
Targeting criteria
Ad group
None of the above

  ______

Keyword Planner is a keyword research tool that provides which kinds of insight?     

Search capabilities by landing page URL
Compare your ad impression share to your competitors
Customize your individual ad group and keyword
Look at keyword search volume for a specified time
All of the above

 ______

Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?    

True
False

 ______

Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?    

True
False

 ______

How might using Multi-User Access for sign up be useful for your agency or business?    

To grant partner access to files
To onboard new clients who are not in Microsoft Advertising
To perform an exit interview with a former client
To intake and host necessary data
All of the above
None of the above

 ______

Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?    

True
False

 ______

An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?    

True
False

 ______

You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?     

True
False

 ______

Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?   

True
False

 ______

What are two best practices for monitoring performance in Syndication networks? (Select 2)    

Study your ads’ performance
Adjust as needed
Check your budget once a month
Don’t pay attention to fraudulent clicks

 ______

Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.    

Age/gender
In-Market audiences provided by Microsoft Advertising
All time zones
All countries

 ______

The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.    

Image-based ads
Shopping cart ads
Feed-based ads
Facebook ads
All of the above

 ______

You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?     

True
False

 ______

Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?    

True
False

 ______

You want to track your search advertising budget and spend. Which report group should you select?    

Billing and budget
Targeting
Delivery
Editorial

 ______

What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?    

Intellectual property & counterfeit, pharmacy and health care & adult content
Gambling and contests, online fraud & financial products
Weapons and weapon-related products, political ads & under 18 users
None of the above
All of the above

 ______

You can now receive billing alerts and monthly invoices via email. True or false?    

True
False

 ______

What is the key tactic in optimizing your PPC ads?    

Keyword optimization
Ad optimization
Targeting optimization
None of the above
All of the above

 ______

Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.     

Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above

 ______

A custom audience is a type of remarketing list. What is NOT required to set this up?    

Universal Event Tracking
Data management provider access
First-party customer data
Software integration

 ______

Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?    

True
False

 ______

Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)    

 900%
-1000%
1000%
-100%

 ______

What is the main advantage of using dynamic text in your ads?    

Allows you to exceed the character limits for Microsoft Advertising ads.
Helps you find synonyms for the keywords you’ve chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads.

 ______

What are the campaign and image limits with Google Import for Audience Campaigns?    

10,000 campaigns and 2,000 images per import operation
20,000 campaigns and 3,000 images per import operation
5,000 campaigns and 1,000 images per import campaign
30,000 campaigns and 4,000 images per campaign
None of the above

 ______

What bid strategies are currently available for bid optimization? Choose all that apply.     

Manual
Enhanced CPC
Target CPA
Maximize Clicks and Conversions
All of the above

 ______

Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?    

Broad match
Exact match
Phrase match
Negative keyword

 ______

Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?    

Home
Campaigns
Opportunities
Tools

  ______

What are the benefits of having an upgraded URL?    

They separate the landing page URL from the tracking or URL parameters.
Your ad doesn’t have to go through another editorial review.
The character limits are increased.
You can add URL parameters and custom parameters to your tracking template.
All of the above

  ______

What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?    

Without it, the ad will not serve
Without it, the ad will exceed character limits
Without it, the destination URL will not work.
Without it, the placeholder ad title won’t appear.

  ______

An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?    

True
False

  ______

Which of the following ideas should you consider implementing when writing your ad?    

Describe what sets your product apart.
List the price of your product or service.
Include a call to action.
Enahnce your Expanded Text Ad with ad extensions.
All of the above

  ______

On which page can you check if your ad is appearing or not?    

Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool
Approved Content

  ______

What option will ensure/increase the chances that your ad is approved?    

The landing page is under construction.
The landing page generates a pop up survey.
The landing page includes more than one of your keywords.
The landing page is not relevant to the ad text and keywords.

  ______

Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?    

Broad match
Exact match
Phrase match
Negative keyword

  ______

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?    

Broad match
Phrase match
Param 3
Negative keyword

  ______

You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?    

Campaign report
Ad report
Keyword report
Search term report
Ad group report

 ______

Looking at traffic history is one way to improve your bidding strategy. True or false?    

True
False

 ______

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)    

Regularly upload product, price and promotion updates in your product feed
Use generic labels
Use high quality images
Use negative keywords

 ______

You can adjust your bidding so ad spend will go toward the best performing devices. True or false?    

True
False

 ______

What do you call words or phrases that trigger ads when they match a customer’s search query?    

Keywords
Targeting criteria
Ad group
None of the above

 ______

Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?    

True
False

 ______

Which Microsoft Advertising functionality policies must advertisers adhere to?     

 Video
Images
Audio
None of the above
All of the above

 ______

How do bid adjustments (modifiers) affect the display of your ad?    

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

 ______

In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)    

User must be on Bing
User must be on Facebook
User must have a LinkedIn ID
User must work for a large corporation
User must work in advertising

 ______

Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?    

True
False

 ______

Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.    

Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above

 ______

Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?    

True
False

 ______

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)  

Determine if your ad and keyword are receiving impressions
How many impressions were lost because of the conflict
Which keywords and negative keywords are conflicting
Whether the conflict is at the campaign or ad group level

 ______

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?  

Broad match
Audience targeting
Param 3
Negative keyword

 ______

A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.  

Target audiences using remarketing in paid search
Exclude audiences based on website behavior
Increase ad spend
Validate a tag

 ______

With search advertising, what happens when a customer clicks your ad? (Select 2)  

You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
The user lands on your competitor’s website

 ______

What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

Website exclusions
Keyword match types
Targeting
Incremental bidding

 ______

The Competition tab in Reporting gives you what two functionalities? (Select 2) 

Product title naming
Auction Insights
Recommendations
Bidding
Google Import

 ______

Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?    

Status
Impressions
Click-through rate
Delivery

 ______

When using Microsoft Advertising Intelligence, you should include what metrics in running a report?   

Quality Score
LP User Experience
Quality Impact (for keywords with QS of 5 or less)
None of the above
All of the above

 ______

What are two ways to import a file? (Select 2)   

Excel
CSV file
Google Ads
Default settings

 ______

A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?    

True
False

 ______

A best practice for updating UET tags on your website is:    

Apply sitewide tagging of your UET tag (including all ad landing pages)
Use only the JavaScript version of your UET tag
Don’t place your UET tag within an iFrame
Incorporate all relevant event parameters into your UET tag
All of the above

 ______

Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?    

Expected click-through rate
Ad relevance
Landing page experience
All of the above

 ______

Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.     

Location
Time
Date
Device type
All of the above

 ______

How many tags must you place on your site to track multiple campaigns?   

One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website

 ______

The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?  

True
False

 ______

You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?  

True
False

 ______

Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?   

Ad paused
Pending editorial review
Disapproved
Eligible

 ______

Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)   

Google Ads specialists
New account managers
Advertisers who have a large catalog of webpages
Advertisers who are not familiar with search advertising

 ______

Which of the following might generate invalid clicks? (Select 2)  

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

 ______

With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.

 ______

What is the main benefit of Syndication?    

You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Microsoft Advertising has controls in place to help keep the quality you expect.
CPCs on the Microsoft Advertising syndication partner network are generally lower.
All of the above

 ______

The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?    

True
False

 ______

How many managing customers can you grant access for on your account? (And likewise remove?)    

2
3
4
5
6

 ______

Where might your Microsoft Audience Ads be displayed?    

Google.com
Web destinations like MSN, Microsoft Edge, and Microsoft Outlook
Bing.com
Anywhere online
None of the above

 ______

What is a keyword bid?    

Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.

 ______

Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.     

Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file

 ______

Where can you select different options depending on whether you have one or multiple accounts?    

Accounts tab
Payment Methods tab
Campaign tab
Opportunities tab
None of the above

 ______

With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?   

True
False

 ______

What are the benefits of having an upgraded URL?   

They separate the landing page URL from the tracking or URL parameters.
Your ad doesn’t have to go through another editorial review.
The character limits are increased.
You can add URL parameters and custom parameters to your tracking template.
All of the above

 ______

Automated rules can only be applied at the campaign level. True or false?

True
False

 ______

Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

True
False

 ______

What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?    

Website exclusions
Keyword match types
Targeting
Incremental bidding

  ______

In Microsoft Advertising, which customer actions are considered conversions? (Select 3)    

Completing a transaction
Performing a search query on Bing
Purchasing a product or service
Filling out a registration form
Viewing an ad

 ______

What are the three categories of attributes for ad customizer feeds?    

Custom, targeting, standard
Location, device, search query
Gender, geographical location, purchasing pattern
Tracking, bids, UET tag

 ______

It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

True
False

 ______

You can create a new campaign by copying an existing campaign from one account to another. True or false?    

True
False

 ______

Recent updates to the Microsoft Advertising Editor are the following:     

Label support & in-market audience support
Audience exclusions & structured snippet extensions
Account level extension associations & dynamic search ad support
None of the above
All of the above

 ______

The keyword research feature can help you:    

Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above

 ______

With LinkedIn Profile Targeting, you can target customers based on what criteria?    

Company
Job
Industry
All of the above

 ______

The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?  

True
False

 ______

LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?

True
False

 ______

What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?  

You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Microsoft Advertising custom audience feature.
You must adjust the Default bid adjustment.
None of the above

 ______

If you set a daily accelerated budget too low for the traffic generated by your keywords what might happen?    

Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
Microsoft Advertising might not allow you to change your daily budget and keyword bids
You might deplete your campaign’s daily budget before the end of the day
Your ads will continue to show regardless of the daily budget cap.

 ______

Each campaign you create will have its own ___________.    

Budget
Account
Incremental bid
Dynamic text

 ______

With Microsoft Advertising, you can export which kinds of campaigns?    

Entire account
Individual campaigns
Specific ad groups
All of the above

 ______

Price Extensions are a pay-per-click extension that display your products or services. True or false?     

True
False

 ______

What are two ways you can advantage of audience targeting? (Select 2)    

 Set up your In-Market audiences
Associate your Custom audiences
Manage your Shopping campaigns
Create a UET tag

 ______

If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?    

It tells you why your ad has been disapproved
It tells you whether your campaign is active
It shows the total number of clicks your ad has received
It tells you if your ad is being displayed, even if you can’t find it

 ______

What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.     

Configure devices
Check out the dimensions tab
Run performance reports
Separate audience campaigns
None of the above

 ______

Which of the following can you customize in Microsoft Advertising Editor?    

Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above

 ______

Which feature should you use to create a custom filter that shows items with different attributes?    

Advanced search
Find and replace
Match types
None of the above

 ______

What key strategies might an advertiser use Microsoft Advertising Intelligence for?    

Keyword expansion
Webpage analysis
Cross-border expansion
None of the above
All of the above

 ______

In-market audiences can be imported from Google Ads campaigns. True or False?    

True
False

 ______

You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.     

Microsoft Shopping Campaigns
The Microsoft Graph
Google Merchant Center
Microsoft Merchant Center
All of the above

 ______

The only way to use Hotel Ads is to sign up with your account manager. True or false?    

 True
False

 ______

What is an example of a remarketing exclusion along with remarketing targeting?    

Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
None of the above
All of the above

 ______

Best practices for using automated rules include the following: (Select 3)    

Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Monitor performance at least once per week

 ______

Which of the following ideas should you consider implementing when writing your ad?

Describe what sets your product apart.
List the price of your product or service
Include a call to action
Enhance your Expanded Text Ad with ad extensions
All of the above

 ______

When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?    

You enter your URL
Microsoft Advertising will generate a specific URL landing page from your target
You choose between Categories, All web pages, or Specific web pages
Microsoft Advertising will create a remarking list

 ______

Which of these Scripts options are available to you in Microsoft Advertising?    

Reuse your Google Ads scripts by copying and pasting
Finding a predefined script within the reference documents.
Enabling complex operations through writing your own customized JavaScript code
Manage your scripts under Logs in the main Scripts page
All of the above

 ______

From where can you export data in Microsoft Advertising Editor?    

Entire accounts
Individual campaigns
Specific ad groups
All of the above

 ______

Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?     

True
False

 ______

Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.    

Ad titles
Company name
Ad texts
Targeting
Final URL
URL paths

 ______

Universal Event Tracking (UET) is a mechanism for advertisers to do what?    

Determine your campaign conversion goals.
Use a UET Tag Helper to reach your ROI goals.
Report user activity on their websites to Microsoft Advertising
None of the above

 ______

Why is it important to choose the right keywords? (Select 2)    

Prevents your campaign from being paused
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.

 ______

How many levels of organization are contained within the Hotel Ads structure?     

1
2
3
4
5

 ______

What is the best question to ask yourself when considering how to create a positive landing page experience?     

Is it relevant?
Is it transparent?
Is there ease of navigation?
Can users find what they are searching for?
All of the above

 ______

With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)     

In the Microsoft Hotel Center UI
With Google Import
In the Hotels API
Using CSV upload
In the Microsoft Graph

 ______

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?    

Link
Pay-per-click
Conversion
Click-through

 ______

What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?    

Clicks
Impressions
Position
Click-through rate
All of the above

 ______

You can also use MAI to conduct international research by populating which boxes? Choose all that apply.     

Country/region
Language
Demographic
Gender
None of the above

 ______

With Call Extensions you can do the following: (Select 2)    

Display a phone number in your search ads on any PC, tablet or smartphone
Get calls from customers who click the number in your ad or dial it
Have an answering service call back customers
Get international calls anytime of day

 ______

Which  Ad extension report  allows you to track how your business attracts customers across PCs, tablets and mobile devices?    

Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above

  ______

You want to determine  which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?    

Campaign report
Ad report
Keyword report
Search term report
Ad group report

  ______

You want to run your report on a regular basis. Which option gives you this capability?    

Impression column
Campaign Analytics report type
Limit your report results to specific accounts
Schedule this report to run automatically

  ______

Which Bing Ads resources should you use to help you optimize your performance?    

Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above

  ______

Which Bing Ads feature can help you analyze your ad campaign performance?    

Editorial guidelines
Targeting
Reports
Dynamic text

  ______

Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?    

Increase your keyword bids
Bid on frequently misspelled keywords
Set Bing Ads to spend your budget evenly across the month
Make your ad copy more compelling

  ______

You can target your ads using which of the four audience variables?    

Location
Time
Date
Device type
All of the above

  ______

Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)    

+900%
-1000%
+1000%
-100%  

  ______

You can adjust your bidding so budgets will go toward the best performing devices and ads.    

True
False

  ______

What needs to happen before you import your custom audiences into Bing Ads for search remarketing?    

You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Bing Ads custom audience feature.
You must adjust the Default bid adjustment.
None of the above

  ______

You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)    

Age/gender
In-market audiences provided by Bing
All time zones
All countries

  ______

Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?    

True
False

  ______

A custom audience is a type of remarketing list. What is NOT required to set this up?    

Universal Event Tracking
Data management provider access
First-party customer data
Software integration

  ______

You can set default keyword bids at what level?    

Account
Campaign
Ad group
Keyword

  ______

Which of the following can you customize in Bing Ads Editor?    

Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above

  ______

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?    

True
False

  ______

From where can you export data in Bing Ads Editor?    

Entire accounts
Individual campaigns
Specific ad groups
All of the above

  ______

Bing Ads Editor allows you to work and make changes offline and online. True or False?    

True
False

  ______

It is possible to bulk edit and manage multiple accounts using a Mac. True or False?    

True
False

  ______

Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?    

True
False

  ______

The keyword research feature can help you:    

Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above

  ______

Looking at traffic history is one way to improve your bidding strategy. True or false?    

True
False

  ______

What is the first step in getting a bid estimation for keywords?    

Choose the bid amount
Choose a keyword
Choose the targeted position
None of the above

  ______

Which item is not a possible Campaign Exclusion?    

Geographic locations
Age and gender
IP address
Website

  ______

Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?    

True
False

  ______

Which exclusions are permitted at the campaign level to keep your ad from displaying?    

Location
Website
IP Address
All of the above

  ______

Each campaign you create will have its own ___________.    

Budget
Account
Incremental bid
Dynamic text

  ______

Which of the following will help you evaluate the effectiveness of your campaigns?    

Ad groups
Universal Event Tracking
Dynamic text parameters
Incremental bids

  ______

In Bing Ads, which customer actions are considered conversions? (Select three)    

Completing a transaction.
Performing a search query.
Purchasing a product or service.
Filling out a registration form.
Clicking the ad.

  ______

Multiple Ad Groups are allowed in Campaigns.    

True
False

  ______

You can import existing campaigns from other online search engines, like Google. True or false?    

True
False

  ______

You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign    

Target the ads by location to the delivery areas.
Target the ads by New York City.
Target the ads incrementally.
Target the ads by age and gender.

  ______

An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?    

Age and time of the day
Age and location
Age and gender
Gender and day of the week

  ______

An online clothing store sells clothing exclusively to When you target by time of day, which time zone does Bing Ads use?    

The distribution channel.
The searcher’s location, based on IP lookup.
The language in which the ad is written.
The address provided at registration.

  ______

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness.  This report returns which of the following information? (Select two)    

Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level.

  ______

Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget. True or false?    

True
False

  ______

If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?    

Decrease your keyword bid prices.
Increase your keyword bid prices.
Place your ads in different ad groups.
Reassess your keyword selection.

  ______

You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?    

Apply a keyword level destination URL using dynamic text.
Increase your keyword bids.
Increase your incremental bids.
All of the above.

  ______

Which of the following does not affect your ad’s rank?    

Keyword bid
Ad quality
Conversions
Performance

  ______

Which of the following factors could impact the performance and delivery of your ad?    

The relevance of your keywords.
Your keyword bid amount.
The click-through rate on Bing Network results pages.
All of the above.

  ______

Which Delivery status is given to ads or keywords that violate the Bing Ads policies?    

Ad paused
Pending editorial review
Disapproved
Eligible

  ______

Which Delivery status indicates an ad group that has passed its end date?    

Ad group paused
Pending editorial review
Disapproved
Ad group expired

  ______

Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.    

True
False

  ______

If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?    

Bing Ads will automatically recalculate a higher daily budget for your campaign.
Bing Ads might not allow you to change your daily budget and keyword bids.
You might deplete your campaign’s daily budget before the end of the day.
You might deplete your campaign’s daily budget before the end of the month.

  ______

For what does Bing Ads charge you?    

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
Each time a searcher types in one of your keywords.
Each time a customer clicks your ad.

  ______

What happens if your account reaches its credit limit?    

Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
Your account is permanently deleted.

  ______

From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?    

Browser
Editor
Error
All of the above

  ______

Which feature should you use to create a custom filter that shows items with different attributes?    

Advanced search
Find and replace
Match types
None of the above

  ______

You can create a new campaign by copying an existing campaign from one account to another. True or false?    

True
False

  ______

With Bing Ads, you can export which kinds of campaigns?    

Entire account
Individual campaigns
Specific ad groups
All of the above

  ______

What are two ways to import a file? (Select two)    

Excel
CSV file
Google AdWords
Default settings

  ______

You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?    

True
False

  ______

Keywords can be analyzed by what factors?    

Traffic
Keyword Categories
Age Group and Gender
Keyword performance
All of the above

  ______

Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True or false?    

True
False

  ______

What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?    

Clicks
Impressions
Position
Click-through rate
All of the above

  ______

How do your keyword bids and your daily budget work together?    

Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

  ______

What is a keyword bid?    

Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.

  ______

How do bid adjustments (modifiers) affect the display of your ad?    

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

  ______

Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?    

True
False

  ______

Which of the following audiences can you define with remarketing lists?    

Home page visitors
Added item to shopping cart
Visited a form page
All of the above

  ______

For whom might you create a remarketing list?    

Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains the product.
Anyone that has visited your loyalty website
All of the above

  ______

Before you create product ads in a shopping campaign, you must first do what?    

Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file

  ______

Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?    

True
False

  ______

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)    

Upload your feed file at least every 30 days
Use generic labels
Use high quality images
Use negative keywords

  ______

Best practices for using automated rules include the following: (Select 2)    

Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Monitor once per week

  ______

Automated rules can only be applied at the campaign level. True or false?    

True
False

  ______

Which of the following examples of automated rules can you create in your account?    

Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
Avoid letting a maxed-out budget stop your best-performing campaigns
All of the above

  ______

Which extensions will help boost ad performance by highlighting products and services?    

Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above

  ______

For locations to display in Location Extensions, they must be within how many miles of user?    

50 miles
25 miles
15 miles
75 miles

  ______

The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:    

You can tailor the URL for each Sitelink Extension
You can re-use the same landing page for multiple sitelinks
You can display up to six links to deeper pages on a website.
You can add up to two lines of descriptive text
All of the above

  ______

With dynamic search ads, you no longer have to do the following: (Select 2)    

Maintain keyword lists and manage bids
Update and customize ad titles
Create Ad Extensions
Develop keyword lists

  ______

When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?    

You enter your URL
Bing Ads will generate a specific URL landing page from your target
You choose between Categories, All web pages, or Specific web pages
Bing Ads will create a remarking list

  ______

Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?    

True
False

  ______

How many managing customers can you grant access for on your account? (And likewise remove?)    

2
3
4
5
6

  ______

Search syndication and distribution is when a search engine provides its services  to a third-party in need of search capabilities for their digital properties. True or false?    

True
False

  ______

What is the main benefit of syndication?    

You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Bing Ads has controls in place to help keep the quality you expect.
CPCs on the Bing Ads syndication partner network are generally lower.
All of the above

  ______

Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?    

Standard-quality
Low-quality
Invalid
None of the above

  ______

How many tags must you place on your site to track multiple campaigns?    

One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website

  ______

What is the main advantage of using dynamic text in your ads?    

Allows you to exceed the character limits for Bing Ads.
Helps you find synonyms for the keywords you’ve chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads.

  ______

Which components are not required for a Bing Ads expanded text ad?    

Ad title
Company name
Ad text
Targeting
Display URL
URL paths

  ______

A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?    

True
False

  ______

You want to track your search advertising budget and spend. Which report group should you select?    

Billing and budget
Targeting
Delivery
Editorial

  ______

How would you focus on a more specific audience for a given ad group or campaign?    

Build a negative keyword list.
Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
Increase your budget
Increase your keyword bid prices
None of the above

  ______

In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?    

Extended markup language (.xml)
Text file (.txt)
Comma-separated values (.csv)
None of the above

  ______

Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?    

Age and time of day
Age and geographical
Gender and geographical
Age and gender

  ______

If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?    

It tells you why your ad has been disapproved.
It tells you whether your campaign is active.
It shows the total number of clicks your ad has received.
It tells you if your ad is being displayed, even if you can’t find it.

  ______

With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?    

True
False

  ______

Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?    

Targeting
Pay-per-click
Optimization
Incremental keyword bidding

  ______

In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?    

True
False

  ______

If you wanted to better understand  how your customers are clicking through your website, which Bing Ads functionality would you use?    

Universal Event Tracking
Bing Ads Intelligence tool
Editorial Guidelines
Bing Ads Targeting report

  ______

How can you overwrite your offline changes with what you have online?    

Post Changes
Import
Get Changes
All of the above

  ______

Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?    

Status
Impressions
Click-through rate
Delivery

  ______

What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?    

Warning notifications
Information notifications
Opportunity notifications
All of the above

  ______

A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?    

Target audiences using remarketing in paid search.
Track customers for conversions.
Increase ad spend
Validate a tag

  ______

When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:    

Ad titles: 50 characters & Ad text: 35 characters
Ad titles: 60 characters & Ad text: 80 characters
Ad titles: 35 characters & Ad text: 85 characters
Ad titles: 15 characters & Ad text: 50 characters

  ______

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