Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Google Ads Fundamentals, Knowledge Base

Question | Explanation | Answer

Question:

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

a – Cost–per–thousand–impressions (CPM) bidding

b – Placement targeting

c – Reach and frequency data

d – Call extensions

Explanation:

First, note that a question is about a feature which IS NOT a good fit for Blake. So, if you’re focused on branding, the most important metrics for your should be impressions, reach and frequency. Also, while choosing a bid strategy you should think about bid strategies are focused on views. In this case, vCPM is a great choice.  

What concerns placement targeting, it’s important for all advertisers, no really matters you’re focusing on branding or conversions. However, calls extensions are directly related to conversions and they are most suitable for direct response advertisers. 

Practical tip: if you’re focusing on branding and raising awareness, you should prioritize Display network and video ads more than search ads. This is because display ads can create an emotional connection using graphical, audio, and video elements to tell a story that’s unique for your business and brand.

Learn more on the official Google support website.

Answer:

Call extensions

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