Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
Question | Explanation | Answer
AdWords Fundamentals Certification
Your landing page experience is one of several factors that helps determine a keyword’s Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, and how many links are on the page.
Landing page relevance is a key factor. Your campaigns just can’t work if you’re sending potential customers to irrelevant pages. It’s just a waste of your marketing budget.
In this case, you create an ad group for instrument rentals. People who are looking for renting an instrument, in most cases won’t be interested in buying one right now. Just don’t be lazy, make a special landing page, not just sending to product category page for example. Custom landing pages are always better.
A page with information on instrument rentals and a contact form