An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

by | Jul 19, 2018 | About Certification Exams

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

Question | Explanation | Answer

AdWords Fundamentals Certification

An advertiser wants to target people on the Search Network who have previously visited their website description photo

Explanation.

When people leave your site without completing your desired action, you can still connect with these potential customers. Moreover, you can tailor your bids, create ads, or select keywords keeping in mind that these customers have previously visited your website. This is called remarketing. To start using remarketing lists for search ads, you should create a remarketing list and add a remarketing tag to your site.  

Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign. You can target people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

So, if an advertiser wants to target people on the SN who have previously visited their website, he should use remarketing lists. 

An advertiser wants to target people on the Search Network who have previously visited their website description photo 2

Correct Answer:

They should create remarketing lists for search ads

Some useful links:

 

Have a question? Feel free to leave a comment or contact me right now.  

What’s a benefit of having multiple ads in an ad group?

What’s a benefit of having multiple ads in an ad group?

by | Jul 17, 2018 | About Certification Exams

What’s a benefit of having multiple ads in an ad group?

Question | Explanation | Answer

AdWords Fundamentals Certification

What's a benefit of having multiple ads in an ad group? description photo 1

Explanation.

Certainly, you should have multiple Ads in each Ad Group. It’s one of the basics of Google Ads account structuring. But what’s a benefit of having multiple ads in an ad group? And the answer is because of rotation. 

Ad rotation is the way Google delivers your ads on both the Search Network and the Display Network. In General, Google will optimize and show the best performing ad. In other words, Google’s machine learning technology prioritizes ads that are expected to perform better than other ads within an ad group. And, the best part is that you can choose between different rotation options.

However, keep in mind that rotation is not a targeting. Google will not automatically find the “suitable” ad, they just choose an ad which is expected to perform better. 

What's a benefit of having multiple ads in an ad group? description photo 2

Correct Answer:

When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often.

Some useful links:

 

Have a question? Feel free to leave a comment or contact me right now.  

How much are you charged for a click on your AdWords ad?

How much are you charged for a click on your AdWords ad?

by | Jul 17, 2018 | About Certification Exams

How much are you charged for a click on your AdWords ad?

Question | Explanation | Answer

AdWords Fundamentals Certification

How much are you charged for a click on your AdWords ad? post image

Explanation.

In general, with AdWords or Google Ads you have a complete control over your spending. The final amount you pay for a click is called actual CPC. Also, keep in mind that you’re often charged less than your maximum cost-per-click (max. CPC) bid. Therefore your actual CPC is usually lower than max CPC.

So, how much are you charged for a click on your AdWords ad? In general, the most you’ll pay is what’s minimally required to hold your ad position. And, any ad formats with your ad. However, keep in mind that your actual CPC may exceed your max. CPC . For example, you’ve enabled Enhanced CPC or if you’ve set a bid adjustment.

Ad Rank determines where the ad appears and what types of extensions and other ad formats will show. Ad Rank calculation includes bid amount, ad quality, Ad Rank thresholds, context,  and the expected impact of extensions and other ad formats. 

In addition, Google recalculates the Ad Rank each time your ad is eligible to appear and competes in an auction. As a result, your ad position can fluctuate each time depending on many factors. 

How much are you charged for a click on your AdWords ad? post image 2

Correct Answer:

You’re charged only the minimum amount needed to maintain your ad’s position.

Some useful links:

 

Have a question? Feel free to leave a comment or contact me right now.  

DoubleClick Search Basics Assessment Answers

DoubleClick Search Basics Assessment Answers

by | Jun 20, 2018 | About Certification Exams

DoubleClick Search Basics Assessment Answers

Assessment Test Answers

DoubleClick Search Basics Assessment Answers description

Here you will find questions and answers from actual DoubleClick Search Basics Assessment test. All Answers are correct and verified. Note, that questions during the assessment test will be always in random order.

Check links below  if you’re looking for Doubleclick Individual Certification Exam Answers: 

1. What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?

  • Actions, Monthly spend
  • Clicks, Return on advertising spend (ROAS)
  • Actions, Cost-per-action (CPA)
  • Clicks, Monthly spend

2. Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

  • Create advertiser; create engine account; create campaign; create ad groups; create ads and keywords
  • Create ad groups; create campaign; create advertiser
  • Create ads; create keywords; create engine account; create campaign
  • Create engine account; create keywords; create ads; create campaign

3. Bid strategies can find the most opportunities under which condition?

  • A large portfolio that focuses on a single device
  • A very focused portfolio that is not very complex
  • A small portfolio with very clear goals
  • A large portfolio with many trade-offs and opportunities

4. What are the advantages of using DoubleClick Search to manage a large and complex campaign?

  • Exclusive access to Google search advertising
  • Centralized management and reporting with automated bid strategies
  • Reduced cost
  • The capability of running promotions on one engine at a time

5. Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

  • Use a search engine management platform
  • Take advantage of search engine optimization
  • Reduce the number of keywords in the campaign
  • Run promotions annually, instead of seasonally

6. What is a benefit of using executive reporting?

  • Cross-advertiser metrics displayed in terms of high-level concepts and colorful charts for easy presentation
  • Charts and tables that show metrics for attributes like ad copy
  • Full reporting on performance and conversion statistics in one dashboard
  • Reporting tools available exclusively for executive-level users

7. What information can a Floodlight tag track using custom variables?

  • Promo codes
  • IP addresses
  • Email addresses
  • Customer’s full name

8. Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

  • Add another transaction tag to the activity groupv
  • Ensure the activity group uses a custom variable
  • Create a separate activity group and a transaction tag in it
  • Add a “Transaction – Items Purchased” tag to the group

9. What is search engine marketing?

  • When a system requires you to work with an expert in search engine optimization
  • When an advertiser runs ads that show up alongside natural search results on a search engine
  • When search engines attempt to increase their market share
  • When an advertiser makes improvements to their own website, so that it ranks higher in natural search results

10. You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

  • Prohibited
  • Negative
  • Avoidance
  • Exclusionary

11. What would you do first to report on data for your “thank you page” Floodlight activity?

  • Add an attribution model
  • Create a Floodlight activity group
  • Create a Floodlight activity column
  • Enable support for Google Analytics

12. You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

  • Segment data by device type
  • Tag your site with a device specific floodlight tag
  • Change the date range to focus on dates that tablet users would be most active
  • Select the engine accounts tab and examine search engines used by mobile users

13. What goal does a bid strategy use to optimize your bids?

  • Your ad copy
  • Your key performance indicator
  • Your budget pacing metrics
  • Your search terms data

14. Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?

  • Smartphone ad
  • Call-only ad
  • Text ad
  • Search ad

15. Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

  • Custom variable
  • Cross-channel
  • Action
  • Transaction

16. How is a search ad’s ranking determined?

  • The number of years the advertiser has been in business
  • The advertiser’s bid only
  • The advertiser’s bid and relevance to the search results
  • The advertiser’s history of advertising on the search engine

Have a question? Feel free to leave a comment or contact me right now.  

How Prepare For AdWords Search Advertising Certification

How Prepare For AdWords Search Advertising Certification

by | Feb 9, 2018 | About Certification Exams

Check our tips how prepare for AdWords Search Advertising Assessment Test available on Google Academy for ads. A smarter way to learn.

Google has recently moved AdWords certifications to Google Academy for ads. Let’s overview what’s changed.

Search Advertising Assessment is one of the advanced exams. AdWords Fundamentals exam is a prerequisite. Means, you need to pass it before diving in advanced certification.  If you do not have it, check this guide about AdWords Fundamentals Assessment.

About AdWords Search Advertising Assessment

Whether you’re taking your first attempt at the Search Advertising Assessment, retaking it after a challenging first try, or simply updating your certification, today’s coverage will give you an idea of where to focus. Save your Time!

Sure, you can take a shortcut with Search Advertising Assessment test answers available on this site. But if you want to know the best way how to prepare for search advertising assessment test, check tips below.

Let’s start with exam format:

  • 100 questions. 
  • 120 minutes time limit
  • The passing score is 80%
  • You need to pass AdWords Fundamentals assessment first
  • 12-month certification validity period

So, what’s new and different after moving to Academy for Ads? Well, not so much. The best thing is, that now you can access teaching guides and exams in one place. Academy for Ads makes it easy. Also, there are some questions where you have to choose several answers. It’s a new question format we haven’t seen in Google Partners. Also, you can see questions were you’ve made mistakes after the exam ends. And, that’s it. All other aspects, both bad and good ones, are more or less the same.

What You Should Keep In Mind About Search Advertising Assessment

Very limited time.

This is a timed assessment. Submit your answers before time is up to avoid an automatic failure. It’s not a big deal with other exams like fundamentals. In Fundamentals Assessment you have 65 questions in 90 minutes. In Search Advertising Assessment you get 100 questions in 120 minutes. Not only you have less time per question. But also, it’s quite a challenge keeping focused answering 100 questions. It’s not too easy.

Random questions.

Maybe it’s not important for the first time takers. But if you are retaking the exam or updating your certification, keep that in mind. There are more than 100 different questions in Search Advertising Assessment test. 127 to be exact. All they are listed in PDF file with answers. It means that every time you take the exam you get 100 random questions from all possible questions and in random order.

Several misleading and difficult Questions.

Is it difficult? Well, from my point of view it’s the third most difficult exam from advanced AdWords Assessments. But that’s not the most important point. So, is it difficult? Not really. If you’ve just passed fundamentals and your goal is to get certified. And a big YES, if you aim  100% score. A reason is the same as was in Google Partners. Misleading, poor quality questions. You need luck more than experience in AdWords to answer them.

People sometimes ask me which exam I would recommend taking after passing Fundamentals. That’s very common question. Yes, Search Advertising Assessment is a good choice. While choosing the exam should depend on why you need getting AdWords certified in general, there are much more common topics between Fundamentals and Search advertising than Fundamentals and Video Advertising for example. That’s why passing Search Advertising after Fundamentals would be relatively easier.

    Tips How To Prepare For AdWords Search Advertising Assessment

    Plan Your Success

    Take Courses Available On Google Academy For Ads

    Google Academy for Ads made a great job. Learning AdWords now could even be fun. Is it enough? No. Don’t expect that taking 3 hours courses will make you Search advertising guru and you won’t face any troubles answering 100 questions. Keep in mind that many of them are based on real-life problems. That requires a deep understanding of available options. However, these courses are definitely worth taking.

    Here are the most important topics you should focus on – Quality Score, Ad Rank and Ad position, bidding options, structuring your campaigns, ad targeting, keyword match types. If you already know how it works, you should be able to answer about 30% questions with no difficulties.

    Get Familiar With Search Advertising Assessment Questions

    In my opinion, knowing the Assessment Questions before reading material is a great way to learn. First, it lets you focus on the right things. As mentioned before, many questions are based on practical situations. Knowing real-life situations allows you to filter what’s really important. Second, it eliminates the exam stress. No stress, focusing on key points is a smart way to learn and saves tons of your valuable time.

    Check some available options:

    Practice With AdWords Platform

    If your goal is not just to pass the assessment test, but also gain AdWords skills, practicing should be the essential part of your learning process. I strongly believe that “Practice More, Read Less” is a way to go. 

    Get familiar with AdWords interface, use some demo AdWords data if you do not want to experiment with a real account. Understand the structure of AdWords Accounts. 

    One day I have asked myself. Who is a better candidate to be hired? A Guy who has spent 2-3 weeks following Academy for Ads courses, watched Google Partners training videos and have read tons of material available on AdWords Help. Maybe some tutorials on Udemy or similar?  And finally succeeded in Search Advertising Assessment Test? Or a fellow who has spent 2-3 weeks gaining practical skills and got 100% score during exam cheating with answer sheet?  I have an answer for myself. 

    Best of luck!

    About AdWords Fundamentals Assessment Test

    About AdWords Fundamentals Assessment Test

    by | Jan 17, 2018 | About Certification Exams

    ADWORDS CERTIFICATION

    ABOUT ADWORDS FUNDAMENTALS ASSESSMENT TEST

    Laurent, YZYadwords.com, 17 January 2018

    As you probably know AdWords Fundamentals certification, or AdWords Fundamentals Assessment as it’s called now, finally is moved to Google Academy for ads interface. As a result, from 17th January 2018, all AdWords certifications are only available on Academy for ads.

    Sounds like a big change? Well, not quite.

    Let’s see what is changed and what you should know passing AdWords Fundamentals Assessment test in particular. Long live Academy for Ads.

    New home, same faces…

    As we know, Google Partners module was focusing more on certification for agencies and digital professionals. Now, all exams are integrated into Academy for Ads. 

    So, Google certifications and training are available in one place. Great. All 9 exams now are accessible in Academy for Ads – AdWords Fundamentals Assessment, Search, Display, Shopping, Video, Mobile advertising exams. In addition 3 not adwords related certification programs – Google Analytics individual qualification, Mobile Sites and Digital Sales. Well, a new home, same faces we could say.

    “Training and Certification in one place. Long live Academy for Ads”

    AdWords Fundamentals Assessment. What’s New?

    Honestly, I was waiting for an UPDATE. With no luck. I could call this a nice polishing, but not an update I was expecting. It worth mentioning, that many digital marketing professionals agree that Google certification exams contain misleading, tricky, outdated or simply poor quality questions. That was a very good opportunity to change this. 

    “65 questions in 90 min during assessment. In fact, 128 possible different questions in total. All in PDF. 100% corect….”

    So, what is changed? 

    • The Name. This exam was called AdWords Fundamentals Certification in Google Partners. Now, it’s AdWords Fundamentals Assessment in Google Academy for Ads. Not a big deal, right?
    • Time control and the number of questions. Now, you get 65 questions in 90 minutes. Was 100 questions in 120 minutes. But there is a huge BUT. Now, AdWords fundamentals Assesment has 128 possible different questions. It means, that every time you take the exam, you get 65 random questions from these 128. And, in random order. That’s a big deal and great exam quality improvement.
    • Visual representation. Exam interface was visually changed. Also, few questions were added where you need to choose several answers. It’s a new question format in Google exams. In general, looks nice. In my personal opinion, text during the exam is little more difficult to read and all these animations look kitschy. But I believe that many of you will like it more. In addition, Google Academy for Ads structure somehow is very similar to Facebook blueprint learning center. 
    • New questions. More than 30 new questions were added to this exam. Some old questions were removed. In my opinion, it’s just great as fundamentals really need to be updated more frequently. Worse, that quality wasn’t improved much.

    Too big to fail? or… Too big to not to fail

    Thanks to Google AdWords certifications misleading questions what inspired me to start this little project…  

    Let me give the example. Here is the old, famous question from AdWords Fundamentals Certification.

    Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

    1. cost-per-click (CPC) goals to raise your bid when a conversion is more likely
    2. cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more
      likely
    3. cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
    4. cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely

    Which answer is correct?

    First, check this short explanation based on Google help –  “target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. AdWords sets these bids to achieve an average CPA equal to your target across all ad groups and campaigns using this strategy.”

    I guess you’d bet for number 3, Right? Well, me too. But the fun part is that “it was!”… 

    The correct answer almost 2 years passing AdWords Fundamentals exam was number 3. But, now, suddenly, if you want to get 100% correct result during this AdWords Fundamentals Assessment test, you have to choose the option number 1!

    Please don’t, ask me to explain this… 

    About PDF file with AdWords Fundamentals Assessment test Answers

    PDF file which is available on this site contains all possible questions from Google AdWords Fundamentals Assessment test. It’s a searchable file with verified and correct answers. 

    Consider that with Exam errors made by Google exam creators (as in the example above) it’s extremely difficult to get a perfect result even you are an expert in Adwords. It took me a while to find this error… 

    “100% actual Questions. 100% correct answers.

    Searchable PDF file”

    Check YouTube live passing video

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