How Prepare For AdWords Search Advertising Certification

How Prepare For AdWords Search Advertising Certification

Check our tips how prepare for AdWords Search Advertising Assessment Test available on Google Academy for ads. A smarter way to learn.

Google has recently moved AdWords certifications to Google Academy for ads. Let’s overview what’s changed.

Search Advertising Assessment is one of the advanced exams. AdWords Fundamentals exam is a prerequisite. Means, you need to pass it before diving in advanced certification.  If you do not have it, check this guide about AdWords Fundamentals Assessment.

About AdWords Search Advertising Assessment

Whether you’re taking your first attempt at the Search Advertising Assessment, retaking it after a challenging first try, or simply updating your certification, today’s coverage will give you an idea of where to focus. Save your Time!

Sure, you can take a shortcut with Search Advertising Assessment test answers available on this site. But if you want to know the best way how to prepare for search advertising assessment test, check tips below.

Let’s start with exam format:

  • 100 questions. 
  • 120 minutes time limit
  • The passing score is 80%
  • You need to pass AdWords Fundamentals assessment first
  • 12-month certification validity period

So, what’s new and different after moving to Academy for Ads? Well, not so much. The best thing is, that now you can access teaching guides and exams in one place. Academy for Ads makes it easy. Also, there are some questions where you have to choose several answers. It’s a new question format we haven’t seen in Google Partners. Also, you can see questions were you’ve made mistakes after the exam ends. And, that’s it. All other aspects, both bad and good ones, are more or less the same.

What You Should Keep In Mind About Search Advertising Assessment

Very limited time.

This is a timed assessment. Submit your answers before time is up to avoid an automatic failure. It’s not a big deal with other exams like fundamentals. In Fundamentals Assessment you have 65 questions in 90 minutes. In Search Advertising Assessment you get 100 questions in 120 minutes. Not only you have less time per question. But also, it’s quite a challenge keeping focused answering 100 questions. It’s not too easy.

Random questions.

Maybe it’s not important for the first time takers. But if you are retaking the exam or updating your certification, keep that in mind. There are more than 100 different questions in Search Advertising Assessment test. 127 to be exact. All they are listed in PDF file with answers. It means that every time you take the exam you get 100 random questions from all possible questions and in random order.

Several misleading and difficult Questions.

Is it difficult? Well, from my point of view it’s the third most difficult exam from advanced AdWords Assessments. But that’s not the most important point. So, is it difficult? Not really. If you’ve just passed fundamentals and your goal is to get certified. And a big YES, if you aim  100% score. A reason is the same as was in Google Partners. Misleading, poor quality questions. You need luck more than experience in AdWords to answer them.

People sometimes ask me which exam I would recommend taking after passing Fundamentals. That’s very common question. Yes, Search Advertising Assessment is a good choice. While choosing the exam should depend on why you need getting AdWords certified in general, there are much more common topics between Fundamentals and Search advertising than Fundamentals and Video Advertising for example. That’s why passing Search Advertising after Fundamentals would be relatively easier.

    Tips How To Prepare For AdWords Search Advertising Assessment

    Plan Your Success

    Take Courses Available On Google Academy For Ads

    Google Academy for Ads made a great job. Learning AdWords now could even be fun. Is it enough? No. Don’t expect that taking 3 hours courses will make you Search advertising guru and you won’t face any troubles answering 100 questions. Keep in mind that many of them are based on real-life problems. That requires a deep understanding of available options. However, these courses are definitely worth taking.

    Here are the most important topics you should focus on – Quality Score, Ad Rank and Ad position, bidding options, structuring your campaigns, ad targeting, keyword match types. If you already know how it works, you should be able to answer about 30% questions with no difficulties.

    Get Familiar With Search Advertising Assessment Questions

    In my opinion, knowing the Assessment Questions before reading material is a great way to learn. First, it lets you focus on the right things. As mentioned before, many questions are based on practical situations. Knowing real-life situations allows you to filter what’s really important. Second, it eliminates the exam stress. No stress, focusing on key points is a smart way to learn and saves tons of your valuable time.

    Check some available options:

    Practice With AdWords Platform

    If your goal is not just to pass the assessment test, but also gain AdWords skills, practicing should be the essential part of your learning process. I strongly believe that “Practice More, Read Less” is a way to go. 

    Get familiar with AdWords interface, use some demo AdWords data if you do not want to experiment with a real account. Understand the structure of AdWords Accounts. 

    One day I have asked myself. Who is a better candidate to be hired? A Guy who has spent 2-3 weeks following Academy for Ads courses, watched Google Partners training videos and have read tons of material available on AdWords Help. Maybe some tutorials on Udemy or similar?  And finally succeeded in Search Advertising Assessment Test? Or a fellow who has spent 2-3 weeks gaining practical skills and got 100% score during exam cheating with answer sheet?  I have an answer for myself. 

    Best of luck!

    About AdWords Fundamentals Assessment Test

    About AdWords Fundamentals Assessment Test



    Laurent,, 17 January 2018

    As you probably know AdWords Fundamentals certification, or AdWords Fundamentals Assessment as it’s called now, finally is moved to Google Academy for ads interface. As a result, from 17th January 2018, all AdWords certifications are only available on Academy for ads.

    Sounds like a big change? Well, not quite.

    Let’s see what is changed and what you should know passing AdWords Fundamentals Assessment test in particular. Long live Academy for Ads.

    New home, same faces…

    As we know, Google Partners module was focusing more on certification for agencies and digital professionals. Now, all exams are integrated into Academy for Ads. 

    So, Google certifications and training are available in one place. Great. All 9 exams now are accessible in Academy for Ads – AdWords Fundamentals Assessment, Search, Display, Shopping, Video, Mobile advertising exams. In addition 3 not adwords related certification programs – Google Analytics individual qualification, Mobile Sites and Digital Sales. Well, a new home, same faces we could say.

    “Training and Certification in one place. Long live Academy for Ads”

    AdWords Fundamentals Assessment. What’s New?

    Honestly, I was waiting for an UPDATE. With no luck. I could call this a nice polishing, but not an update I was expecting. It worth mentioning, that many digital marketing professionals agree that Google certification exams contain misleading, tricky, outdated or simply poor quality questions. That was a very good opportunity to change this. 

    “65 questions in 90 min during assessment. In fact, 128 possible different questions in total. All in PDF. 100% corect….”

    So, what is changed? 

    • The Name. This exam was called AdWords Fundamentals Certification in Google Partners. Now, it’s AdWords Fundamentals Assessment in Google Academy for Ads. Not a big deal, right?
    • Time control and the number of questions. Now, you get 65 questions in 90 minutes. Was 100 questions in 120 minutes. But there is a huge BUT. Now, AdWords fundamentals Assesment has 128 possible different questions. It means, that every time you take the exam, you get 65 random questions from these 128. And, in random order. That’s a big deal and great exam quality improvement.
    • Visual representation. Exam interface was visually changed. Also, few questions were added where you need to choose several answers. It’s a new question format in Google exams. In general, looks nice. In my personal opinion, text during the exam is little more difficult to read and all these animations look kitschy. But I believe that many of you will like it more. In addition, Google Academy for Ads structure somehow is very similar to Facebook blueprint learning center. 
    • New questions. More than 30 new questions were added to this exam. Some old questions were removed. In my opinion, it’s just great as fundamentals really need to be updated more frequently. Worse, that quality wasn’t improved much.

    Too big to fail? or… Too big to not to fail

    Thanks to Google AdWords certifications misleading questions what inspired me to start this little project…  

    Let me give the example. Here is the old, famous question from AdWords Fundamentals Certification.

    Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

    1. cost-per-click (CPC) goals to raise your bid when a conversion is more likely
    2. cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more
    3. cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
    4. cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely

    Which answer is correct?

    First, check this short explanation based on Google help –  “target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. AdWords sets these bids to achieve an average CPA equal to your target across all ad groups and campaigns using this strategy.”

    I guess you’d bet for number 3, Right? Well, me too. But the fun part is that “it was!”… 

    The correct answer almost 2 years passing AdWords Fundamentals exam was number 3. But, now, suddenly, if you want to get 100% correct result during this AdWords Fundamentals Assessment test, you have to choose the option number 1!

    Please don’t, ask me to explain this… 

    About PDF file with AdWords Fundamentals Assessment test Answers

    PDF file which is available on this site contains all possible questions from Google AdWords Fundamentals Assessment test. It’s a searchable file with verified and correct answers. 

    Consider that with Exam errors made by Google exam creators (as in the example above) it’s extremely difficult to get a perfect result even you are an expert in Adwords. It took me a while to find this error… 

    “100% actual Questions. 100% correct answers.

    Searchable PDF file”

    Check YouTube live passing video

    3 Reasons Why You Should Get SEMrush Certified

    3 Reasons Why You Should Get SEMrush Certified

    Take it YZY…. No rush here. Just reasons why getting SEMrush certified is a good idea.


    How getting SEMrush certified could help me?

    If you do a Google search for “SEO services”, “PPC management” or something similar you’ll find millions of professionals. From “Black-hat services” to white. Or whatever color you want. From freelancers to international marketing agencies. Tons of marketers fighting for a better position.

    If you are one of them, you should better be well geared to stand out of this crowd.


    SEMrush certified blog post photo yzyadwords

    Why SEMrush? Well, if you are already in SEO, SEM or PPC you know it. If not,  it’s enough to say that SEMrush is one of the best tools available for SEO’s, PPC marketers, copywriters and other digital marketing professionals.  It’s one of the “must have” weapons fighting for better positions. And, in this heavily overcrowded market “more is better”.

    Here is a link to official SEMrush website where you can try various tools for free.



    Reason No1. It’s All about Confidence.


    Like any other certification, SEMrush certificate demonstrates your skills and knowledge.  It’s just one piece which helps you build confidence and credibility in the specialized niche.  And, what is especially true in digital marketing “No trust” means “No contract”.

    Did you know that a big part of sites offering SEO or marketing services online is just automated websites outsourcing services from freelancers or other agencies? Yes, thousands… You can even become an owner of this “know nothing, but sell” businesses for less than 100 bucks. And probably fail to find even one client. Why? Again, it’s all about confidence.

    Building confidence showing that you are certified by the worldwide known and reputable company is a way to go.  This is the first reason why being SEMrush certified is a good idea for SEO’s and marketers.


    SEMrush Certification for SEOs Exam Answers

    About the exam SEMrush for SEO’s

    This exam will assess your mastery of the SEMrush tools useful for SEO specialists. Upon successful completion of this exam, you will receive an SEMrush for SEOs certificate.

    You will be asked 38 questions.You are allowed 45 minutes for the exam.

    To pass the exam, you need to score at least 70%.

    If you fail the exam, you must wait 72 hours to retake it.

    Reason No2. Boost Your Profile


    I don’t know why some employers require AdWords certificate hiring a web developer.  Or expect basic PHP skills from copywriters. That’s crazy.  But the fact is, that we still see a way too many job postings with a long list of requirements. Often not relative. This happens because people still trust diplomas, certificates, and all kinds of accreditations.

    Just ask yourself how would you hire a guy in a specialized niche where you know nothing. You just can’t evaluate their skills. I bet you will look at their certificates at some point of a hiring process.

    Being SEMrush certified won’t guarantee you a job or contract but could give you a chance being listened and then the possibility to prove your skills.

    You think you don’t need building your resume?  You already have a stable job or growing business?  Well, think again.  Building a resume should be a constant process.  People don’t use resumes just for job applications.  Resumes could add a great value to your personal brand.  Even if you are running a marketing agency a strong personal presence will help you building confidence with clients, investors or partners. Remember? No trust – No contract.


    SEMrush Certification for PPC Specialists Exam Answers

    About the Exam SEMrush for PPC

    You will be asked 27 questions.

    You are allowed 45 minutes for the exam.

    To pass the exam, you need to score at least 70%.

    If you fail the exam, you must wait 72 hours to retake it.

    Reason No3. Free and Fresh


    I like free things. Free is good. Thanks SEMrush that this online certification is absolutely free. Same as other great online certification programs for digital marketing professionals – Google Partners, AdWords, Hubspot, Bing and few others.  Yes, they all are selling their products at some point. And I should agree that “nothing is free”. But the point is that they give something valuable before asking for your dollar. You can learn, get certified and use it for free. It’s up to you if you want to pay for something.

    One more thing, SEMrush academy is one of the most recent online certification programs. Still in beta mode at the moment of writing this post.  And, that’s good.  Imagine that crowd of marketers fighting for better positions. Good tools are great. But even better when they are good and new. Being SEMrush certified not only proves your skills and knowledge of SEMrush tools but also demonstrates that you are interested in new programs learning and improving your skills.

    You can easily share SEMrush certificate in your LinkedIn profile,  your website, resume or wherever you want. It’s a great add-on to your resume and credibility.  SEMrush certificate is available immediately after successfully passing the certification exam.  And, it looks nice. Great.



    SEMrush Certification for Content Exam Answers

    About SEMrush For Content Certification exam

    This exam will assess your mastery of the SEMrush tools for content creation. Upon successful completion of this exam, you will receive an SEMrush for Content Marketers certificate.

    You will get 32 questions and you will have 45 minutes for the exam. To pass the exam, you need to score at least 70%.

    If you fail the exam, you must wait 72 hours to retake it.


    BUT…. There are no “PROS” without “CONS”


    Have you ever experienced a situation when you know the material very well but you can’t answer a question due to poor formulation?  Or even failed the test? I did. And, I really hate it. Misleading, confusing, outdated, too easy and funny, a way too specific and complicated tests are illnesses of most online certification tests. And, this illness has really bad complications.

    Like AdWords, HubSpot, Bing, with no exception SEMrush tests are also affected by poor quality questions. You can spend hours learning, practicing and still fail the exam.

    You can go a traditional way studying theory, reading tons of texts and watching training videos. It’s great. You will learn a lot and I wish you best of luck passing the test. But there is also another way. You can use this time to practice with tools gaining practical skills and easily pass the exams with test question-answer files. You will always be able to read about specific topics later if you need it. “Read less, Practice more”.

    If You decide that the second approach suits better for you here you can find all SEMrush certification exam questions and answers based on actual exams. All Questions are actual and all answers are correct and verified.

    Get SEMrush Certified!

    All possible Google Analytics Certification Exam Questions

    All possible Google Analytics Certification Exam Questions

    NEW Google Analytics Certification Exam QUESTIONS

    Learning is easier when you know exam questions… “Cough, better, if you know answers also, cough”. Available here – Google Analytics Certification Exam Answers 

    Google have recently changed Google Analytics Certification Exam questions. Here is a list of ALL POSSIBLE questions you can get during Google Analytics exam. There are 100 different actual questions and you will be given only 70 randomly of these 100 during the exam. Note, that this list is not just a copy of live exam passing, it was typed after passing this exam multiple times to get ALL POSSIBLE. questions. 

    Save your time preparing for Google Analytics Certification exam! More about Google Analytics Certification program on official Google Partners website. 

    Let’s Dive in. Google Analytics Certification Exam Questions 1-25

    To collect how many times users download a product catalog, what would you set up?

    1. Calculated Metrics
    2. Event Tracking
    3. Custom Report
    4. Custom Dimension

    What scope would you apply for a Custom Dimension that collects for users who log into your website?

    1. Hit
    2. User
    3. Session
    4. Product

    You may apply a new Custom Channel Group retroactively to organize data that has previously collected.

    1. True
    2. False

    Which of these CANNOT be collected by the default Analytics tracking code?

    1. User’s favorite website
    2. Device and operating system
    3. Device and operating system
    4. Page views

    What URL tag does AdWords add to the destination URL using autotagging?

    1. urlid=
    2. urlid=
    3. gclid=
    4. utm=

    Which of these is NOT possible when you link your AdWords account to Google Analytics?

    1. Create remarketing lists in Analytics to use in AdWords campaigns
    2. View AdWords click and cost data alongside your site engagement data in Google Analytics
    3. Adjust keyword bids inside Google Analytics
    4. Import Analytics goals and transactions into AdWords as conversions

    Which reports require you to activate Advertising Features?

    1. Demographics and interests reports
    2. Geo reports
    3. Cohort Analysis reports
    4. Real-time reports

    By default, Google Analytics can only collect behavioral data from web-connected systems

    1. False
    2. True

    If the Google Merchandise Store sets up a URL goal of “/ordecomputer” and a Match type of “Begins with”, which of the following pages on will NOT count as a goal?

    1. /ordercomputer/thank_you.html
    2. /order/complete.php
    3. /ordercomplete.php
    4. /ordercomplete/index.php

    What will happen if you install the same default tracking code on pages with different domains?

    1. Analytics will not associate these users and sessions with any domain
    2. Analytics will associate these users and sessions with their respective domains
    3. Analytics will alert you about duplicate data collection
    4. Analytics will associate these users and sessions with a single domain

    Auto-tagging is used to collect data from which kinds of traffic?

    1. Social media traffic
    2. Search engine traffic other than Google
    3. Website referral traffic 
    4. AdWords Campaign traffic

    Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

    1. Predefined include filter with “traffic to the hostname” that are equal to “back to school”
    2. Custom include filter with field “Page Title” and pattern “back to school”
    3. Custom include filter with field “Campaign Name” and pattern “back to school”
    4. Custom Search And Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

    To recognize users across different devices, what feature must you enable?

    1. Attribution Models
    2. User ID
    3. Audience Definitions
    4. AdWords Linking

    Which report helps you understand which kinds of mobile devices were used to visit your website?

    1. Technology > Network report
    2. All traffic > Source/Medium report
    3. Site Content  > Landing Page report
    4. Mobile > Devices report

    Which of these criteria CANNOT be used to create a Custom Segment?

    1. Sequences of user actions
    2. Dimensions
    3. Metrics
    4. Ad Type

    Which report can compare metrics based on user acquisition date over a series of weeks?

    1. Cohort Analytics report
    2. Users Flow report
    3. User Explorer report
    4. Active Users report

    Which of these is NOT a benefit of using segments in your data analysis?

    1. You can compare behavior metrics for groups of users like Converters vs non Converters
    2. You can analyze users by single or multi-session conditions
    3. You can permanently modify the data in your view
    4. You can isolate and analyze specific conversion paths using conversion segments

    Which of these is NOT a benefit of using segments in your data analysis?

    1. You can compare behavior metrics for groups of users like Converters vs non Converters
    2. You can analyze users by single or multi-session conditions
    3. You can permanently modify the data in your view
    4. You can isolate and analyze specific conversion paths using conversion segments

    Which report helps identify which browsers may have had problems with your website?

    1. The new vs Returning report
    2. The active Users report
    3. The Source/Medium report
    4. The Browser & OS report

    Google Analytics filters are applied in the order in which they are set in your view:

    1. True
    2. False

    What is a “dimension” in Google Analytics?

    1. An attribute of a data set that can be organized for better analysis
    2. The total amount of revenue a business has made in a given date range
    3. A report that offers information about your audience
    4. A comparison of data between two date ranges 

    Which of these is NOT a benefit of Remarketing in Google Analytics?

    1. Show customized ads to customers who have already previously visited your site
    2. Create remarketing lists based on custom segments and targets 
    3. Create remarketing lists without making changes to your existing Analytics snippet
    4. Allow customers to reorder an item they have previously purchased 

    Which of these user characteristics CANNOT be used to create a Custom Segment?

    1. Users that engaged  in your social media or email campaigns 
    2. Users 25 to 34 years of age who have their browser set to Spanish
    3. Users that viewed a page on your website and then watched a video
    4. Users who have children

    If you wanted to track what search terms customers used to find products on your website, what would you set up?

    1. Data Import
    2. Site Search
    3. Enhanced Ecommerce
    4. Search filters

    Which of these can be imported to define a remarketing audience?

    1. Custom Segment
    2. Custom Dimension
    3. Custom Metric
    4. Custom Report

    Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? 

    1. Cohort Analysis report
    2. Users Flow report
    3. User Explorer report
    4. Active Users report

    Once you have deleted a view, you have a limited number of days to restore that view.? 

    1. False
    2. True

    Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

    1. False
    2. True

    What are the four scope levels available for dimensions and metrics in Google Analytics?

    1. Hit-level, session-level, product-level, or user-level scope
    2. Event level, session-level, transaction-level, or user-level scope
    3. Event-level, duration-level, transaction-level, or user-level scope
    4. Location-level, duration-level, product-level, or user-level scope 

    What four parameters can you include with an event hit for reporting?

    1. Category, Action, Label, Value
    2. Category, Action, Label, Unique Events
    3. Category, Action, Label, Total Events
    4. Event, Category, Action, Label

    Which of these is NOT a valid metric-dimension combination?

    1. Sessions/Source
    2. Total Events/User Type
    3. Time on Page/ Device Type
    4. Sessions/ Bounce rate

    Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

    1. Filter 1: include Argentina > Filter 2: include Brazil
    2. Filter 1: include Brazil > Filter 2: include Argentina
    3. Filter 1: include Brazil or Argentina
    4. Filter 1: exclude Peru or Bolivia

    By default, which of these is NOT considered a “medium” in Google Analytics?

    1. cpc
    2. organic
    3. google
    4. referral

    Which of these are required for Multi-Channel Funnels?

    1. In-page Analytics
    2. Advertising features
    3. Custom dimensions
    4. Goals or Ecommerce

    When will the Analytics tracking code send a pageview hit to Google Analytics?

    1. Every time a user clicks a video on a website
    2. Every time a user loads a webpage with embedded tracking code
    3. Every time a user adds an item to an online shopping cart
    4. Every time a user searches on a website

    Which of the following statements about segments is incorrect? 

    1. Segments are filters that permanently alter your data
    2. You can use segments to build custom Remarketing lists
    3. Segments are either subsets of sessions or subsets of users
    4. Segments let you isolate and analyze your data

    By default, when will Google Analytics NOT be able to identify sessions from the same user?

    1. When the sessions happen in the same browser on the same day
    2. When the sessions happen in different browsers on the same device
    3. When the sessions share the same browser cookie
    4. When the sessions happen in the same browser on the same device

    How would you reduce the time it takes to compile reports in Google Analytics?

    1. Remove any Secondary Dimensions you have added to the report
    2. Choose “Faster response” in the sampling pulldown menu
    3. Choose “Greater precision”  in the sampling pulldown menu
    4. Remove any filters you have added to the view

    By default, which of these is NOT considered a “source” in Google Analytics?

    2. (direct)
    3. email
    4. google

    Which of these would prevent data from appearing in a Custom Report?

    1. You haven’t shared that Custom report with users in the same view
    2. You’ve applied a filter that filters out all of your data
    3. You’ve applied too many metrics to the Custom Report
    4. You’ve applied to many dimensions to the Custom report

    By default, which of these are NOT Remarketing audiences that you can define?

    1. Users who speak a particular language
    2. Users who visited a specific page on your website
    3. Users who visited your physical store
    4. Users who played a video on your website

    Which report indicates the pages of your website where users first arrived?

    1. All Pages report
    2. Landing Pages report
    3. Pages report
    4. Location report

    Which campaign parameter is NOT standard in Google Analytics?

    1. utm_content
    2. utm_medium
    3. utm_adgroup
    4. utm_source

    If you want to track users and sessions across multiple domains, what must you set up?

    1. Cross-domain tracking
    2. AdWords Linking
    3. Data Import
    4. Ad Exchange Linking

    Which user characteristic may NOT be used to change keywords bids in AdWords?

    1. device
    2. location
    3. time of day
    4. ad preference

    Which data table display compares report metrics to the website average?

    1. comparison
    2. performance
    3. percentage
    4. pivot

    Where in the HTML of your webpage should you place your Analytics tracking code?

    1. Just after the opening <head> tag of your website
    2. Just before the closing </head> tag of your website
    3. Just before the closing </body> tag of you website
    4. Just after the opening <body> tag of your website

    Which report demonstrates how well specific parts of your website performed?

    1. Top Events report 
    2. Location report
    3. Content Drilldown report
    4. Frequency and Recency report

    Which report shows the percentage of traffic that has visited your site before?

    1. Behavior > Frequency and Recency report
    2. Behavior > New vs returning report
    3. Interests > Affinity categories report
    4. All traffic > Referrals report

    Which report shows a visual representation of user interactions on your website?

    1. Landing Pages report
    2. Content Drilldown report
    3. Treemaps report
    4. Behavior Flow report

    What is a “secondary dimension” in google Analytics?

    1. An additional dimension you can add to a report for more specific analysis.
    2. A visualization that allows you to understand the impact of your data
    3. An additional metric you can add to a report for more specific analysis
    4. An additional widget you can add to dashboard for more specific analysis

    Google Analytics Certification Exam Questionsv 26-50

    When will the Analytics tracking code send an event hit to Google Analytics?

    1. Every time a user performs an action with pageview tracking implemented
    2. Every time a user makes a reservation
    3. Every time a user adds an event to their calendar 
    4. Every time a user performs an action with event tracking implemented

    Custom Reports will NOT let you do what?

    1. Create a report with Custom Metrics
    2. Pair metrics and dimensions of different scopes
    3. Use multiple dimensions together in the same report 
    4. Use a Custom Dimension as a primary dimension

    If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

    1. 0
    2. 1
    3. 2
    4. 3

    Sharing a Custom Report will share the data in that report

    1. True
    2. False

    Which of these can join offline business systems data with online data collected by Google Analytics?

    1. Data import
    2. User ID
    3. Goal tracking
    4. AdWords Linking

    Which report shows which pages on your site get the most traffic and highest engagement?

    1. Frequency and Recency report
    2. All Pages report
    3. Engagement report
    4. Active Users report

    Which of these does Google Analytics use to distinguish new and returning users?

    1. Artificial intelligence
    2. Facial recognition technology
    3. A randomly-assigned unique identifier and browser cookie
    4. A sequentially-assigned unique identifier and browser cookie

    What feature would you set up to collect company-specific data such as Member Status?

    1. Custom Dimensions
    2. Custom Filter
    3. Event Tracking
    4. Custom Metric

    What is the “Bounce rate” in Google Analytics?

    1. The percentage of total site exits
    2. The percentage of visits when a user landed on your website and exited without any interactions
    3. The percentage of sessions in which a user exits from your homepage
    4. The number of times unique users returned to your website in a given time period

    Smart Goals are created automatically by Google’s machine-learning algorithms

    1. True
    2. False

    Which of these is a scope for Custom Metrics?

    1. Hit
    2. Session
    3. User
    4. Events

    Custom Dimensions can be used as which of the following?

    1. Secondary dimensions in Standard reports?
    2. Primary dimensions in Custom Reports
    3. Secondary dimensions in Custom Reports
    4. All of the above

    To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

    1. The Measurement Protocol
    2. The Networking Protocol
    3. Data Import
    4. Browser cookies

    You can only apply a Custom Dimension to data that was collected after you created the dimension

    1. False
    2. True

    By default, when does an Analytics session expire?

    1. After 30 minutes, regardless of user activity on your website
    2. When a user is inactive on your website for more than 30 minutes
    3. At noon every day
    4. When a user opens another browser window

    What will happen if a user clears the Analytics cookie from their browser?

    1. Analytics will not be able to associate user behavior data with past data collected
    2. Analytics will set a new unique ID the next time a browser loads a tracked page
    3. Analytics will set a new browser cookie the next time a browser loads a tracked page
    4. All of the above

    Which report indicates the last page users viewed before leaving your website?

    1. Exit Pages report
    2. Page report
    3. All Pages report
    4. Landing Pages report

    Which report would you use to determine where users start or exit the conversion funnel?

    1. User Timings report
    2. Goal Flow report
    3. Cohort Analysis report
    4. Treemaps report

    What type of data does Google Analytics prohibit you from collecting?

    1. Personally identifiable information
    2. Purchase amount
    3. Billing city
    4. Product SKU(s)

    Which of these could NOT be tracked using Goals in Google Analytics?

    1. Signing up for a newsletter
    2. Making a purchase 
    3. Customer’s lifetime value
    4. Watching a video

    What is a “metric” in Google Analytics?

    1. The numbers in a data set often paired with dimensions
    2. A dimension that can help you analyze site performance
    3. The dates in your date range
    4. A segment of data separated out in a report for comparison

    Metrics cannot be paired with dimensions of the same scope

    1. True
    2. False

    Assigning a value to a Google Analytics Goal allows you to do which of the following?

    1. Compare goal conversion and measure changes and improvements to your site
    2. Analyze the conversion funnel on your website
    3. Track real-time revenue for your business
    4. Track actual revenue from your conversions

    Which campaigns require you to add manual tags to destination URL’s for tracking?

    1. AdWords campaigns
    2. Email campaigns
    3. AdWords and email campaigns
    4. None of the above

    Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

    1. Users who returned an item they purchased
    2. Users who viewed product detail pages
    3. Users who viewed a search result page on your website
    4. Users who viewed your homepage

    Google Analytics Certification Exam Questions 51-75

    By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

    1. Source, Medium, Campaign and Ad Content
    2. Campaign and Ad Content
    3. Campaign and Medium
    4. Source and Medium

    In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed t the last campaign, search, or ad that referred the user:

    1. True
    2. False

    How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

    1. Primary conversion
    2. Assisted conversion
    3. Second-to-last-click attribution
    4. Last-click attribution

    Which kinds of hits does Google Analytics track?

    1. Page-tracking hit
    2. Event-tracking hit
    3. Ecommerce-tracking hit
    4. All of the above

    Which of these represents the hierarchical structure of a Google Analytics account?

    1. View> Account> Property
    2. Account>View>Property
    3. Property>Account>View
    4. Account>Property>View

    What is the set of rules that determines how sales and conversions get attributed based on touch-point in the conversion path?

    1. Conversion tracking
    2. Attribution modeling
    3. Channel Grouping
    4. Multi-Channel Funnels

    If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce

    1. True
    2. False

    If you define a Dimension Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

    1. 0
    2. 1
    3. 2
    4. 3

    Segments are applied before sampling in reports

    1. True
    2. False

    Filters let you include, exclude, or modify the data you collect in a view

    1. True
    2. False

    What would you set up to collect how many comments users posted to a webpage on your site?

    1. Custom Channel Grouping
    2. Custom Metric
    3. Custom Dimension
    4. Calculated Metric

    Which tags does Google Analytics recommend to accurately track campaigns?

    1. Campaign, Content, and Term
    2. Medium, Source, and Campain
    3. Source, Content and Term
    4. Medium, Source, and Content

    Which report show websites that send traffic to your pages?

    1. Demographics
    2. Behavior
    3. Geo
    4. All traffic

    What is required for User ID to track users across different devices?

    1. Google Tag Manager
    2. Sign-in that generates and sets unique IDs
    3. A new Analytics account for reporting
    4. All of the above

    You cannot change the default session timeout duration in Google Analytics

    1. True
    2. False

    Which of these can you NOT share using The Solutions Gallery?

    1. Custom reports
    2. Custom Dimensions
    3. Segments
    4. Goals

    What four types of Goals are available in Google Analytics?

    1. Location, Event, Time, Users per Session
    2. Pageview, Event, Transaction, Social
    3. Destination, Event, Duration, PageScreen per Session
    4. Destination, Event, Pageview, Social

    In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

    1. Television commercials
    2. Paid and organic search
    3. Social network
    4. Website referrals

    Filters may be applied retroactively to any data that has been processed?

    1. True
    2. False

    Views can include website data from before the view was created

    1. True
    2. False

    If a filter excludes data from a view, that data can never be recovered for that view

    1. True
    2. False

    Which of these channels is NOT included in the default Channel report?

    1. Direct
    2. Organic Search
    3. Display
    4. Device

    Which type of Custom Report shows a static sortable table with rows of data?

    1. Explorer
    2. Flat Table
    3. Pivot Table
    4. Map Overlay

    Which reports can show you how website referrals, organic search, and ad campaigns, assisted in the conversion process?

    1. Multi-Channel Funnel reports
    2. Ecommerce reports
    3. Acquisition reports
    4. Goals reports

    Which report helps you determine the percent of your site traffic that has visited previously?

    1. Referrals report
    2. Sales Performance report
    3. New vs Returning report
    4. Frequency & Recency report

    Done, these are all possible Google Analytics Certification Exam Questions.  Good Luck!


    5 Facts about Google AdWords Certification Exams

    5 Facts about Google AdWords Certification Exams

    WHAT YOU NEED TO KNOW About Google Adwords Certification Exams BEFORE YOU START

    fact 1. About google certification exam. It's freeIT’S FREE

    Google AdWords Certification is a great online certification program. There are 6 Google Adwords Certification Exams, Google Analytics Exam and Mobile Sites exam. And, what makes it even better is that’s completely FREE.  Some time ago we had to pay 50USD for each AdWords exam, but not anymore. Now it’s free and accessible for everyone. All you need is just to join Google Partners program. You could read more about google AdWords certification in official Google Partners website. 

     Fact no 2 about google adwords certification examAT LEAST TWO EXAMS

    AdWords Certification program contains 6 different exams at the moment (not counting separate certification programs like Google Analytics and Mobile Sites). You need to pass AdWords Fundamentals and 1 of advanced Google AdWords Certification exams to get your certificate. You are free to choose which advanced exam to take and in what order. Note, that passing all of them will give you 5 different AdWords individual certificates in the specific advertising area.

    Google Adwords certification exams structure

    5 advanced AdWords Exam are Search Advertising Exam, Display Advertising Exam, Mobile Advertising Exam, Video Advertising Exam and Shopping Advertising Exam. Each covers specific AdWords campaign types and is slightly different in exam format itself. As mentioned above, to become AdWords certified professional you need to pass AdWords Fundamentals Exam and at least one of Advanced Exams.  

    About Google AdWords Certification. Fact number 3 MORE THAN 80%

    You need to answer more than 80% questions correctly to pass an Exam. Sounds easy? Well, not quite. Each Exam contains from 63 to 100 different questions. AdWords Fundamentals (100), Search (100), Display (100), Mobile (70), Video (74), and Shopping (63). There is much more different question you could get during the exams. This means you won’t get the same questions every time you take an exam. Most questions cover theory and “best practices” which you could find in exam preparation guides, but some questions are really tricky and it’s hard to answer even for professional marketers. Folks say that there are some misleading questions and I can’t disagree. We could find some misleading questions, some are just outdated. Of course, these won’t decide you pass or fail, but if you are aiming 100% result, that could be a quite complicated task.

    You can retake the exam after 1 week if you fail it. 

     About Google AdWords Certification. Fact number 4TIME LIMIT

    Google Adwords Certification exams are limited in time. Once you have started an exam, you won’t be able to pause it. You have a 120min time limit for AdWords Fundamental, Search Advertising, Display Advertising Exams, and only 90min for Mobile Advertising, Video Advertising, Shopping Advertising Exams. Time will be running no matter you close your browser, lose an internet connection or for any other reason. Well, holding a 6-month-old baby in your hands isn’t a best practice passing AdWords certification exams.

    Once passed your certificate and exam results are valid 12 months. After that, you need to retake Google AdWords certification exam to keep your certificate up to date.

     About Google AdWords Certification. Fact number 5IT MATTERS

    Google AdWords certification program is one of the most valuable online certification systems and is highly recommended for any individual who is interested in digital marketing. Sure, just being certified won’t guarantee you a job in a marketing agency and won’t get you solid clients. But it’s a great starting point which demonstrates that Google recognizes you as an expert in online advertising. Yes, it Maters. 

    Save your time with YZYadwords – Google AdWords Certification Exam Questions & Answers

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