When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

Question | Explanation | Answer

Question:

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

a – Broad match keywords

b – Exact match keywords

c – Negative match keywords

d – Phrase match keywords

Explanation:

In Google Ads, you can define your keywords match type. Moreover, it’s very important to choose the right keyword match type to get the most from your campaign.

Practical tip: while Google recommends using a so-called broad-to-narrow strategy, that will often lead to overspending. In most cases, using very narrow groups, with just a couple exact match keywords will ensure better relevance of landing page and higher quality score. As a result, your ROI from ads will be much better.

Hey, but what about the question? When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. Words “very specific” in the question means that the author of the question expects the answer “exact match”. And, yes it’s a correct option for Google. However, as often happens with Google Ads exams, a question is confusing.

“Negative” is a nonsense. The “broad match” also not the best solution. But why not the “phrase match”? For example, the query “vintage watch repairs near me” won’t trigger the ad if you use exact match… That’s would be a huge mistake. 

So, what’s the best solution? From my experience adding both keywords match types, in this case, will give the best result: like “vintage watch repairs” and [vintage watch repairs]. However, to get a 100% result in Google Ads Fundamentals assessment you have to choose “exact match” option. Ehh, Google…

Learn more on the official Google support website.

Answer:

Exact match keywords

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Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

Your client wants to increase the number of people visiting his website. When analyzing the
data for his Search campaign, which metric do you most want to improve?

Question | Explanation | Answer

AdWords Fundamentals Certification

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve? question

Explanation.

Different metrics available on AdWords will be less or more important depending on your goals and particular campaign.  

A clickthrough rate shows how often people who see your ad end up clicking it. It’s an important metric if you want to know how your ads are performing or if people find your ad appealing. If you want to improve the number of people visiting your site, the first metric to improve is CTR. The higher CTR, more people visit your site.  

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 10 clicks and 1000 impressions, then your CTR would be 10%.  CTR will depend on many aspects like targeting, industry, placements, keywords, network, ads etc.

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve? answer

Correct Answer:

Clickthrough rate (CTR)

Have a question? Feel free to leave a comment or contact me right now.  

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Question | Explanation | Answer

AdWords Fundamentals Certification

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? question

Explanation.

A bidding strategy you choose will depend on many factors, such as your business goals, product type, budget and so on. In this case, the primary goal of the advertiser is to get people to call her business. Keep in mind, that calls can also be considered as acquisitions. 

Target CPA is one of AdWords Smart Bidding strategies. It sets bids to help get as many conversions (calls in this particular situation) as possible at the target cost-per-acquisition (CPA) you set. Target CPA uses advanced machine learning to automatically optimize bids and offers. 

Keep in mind that you need historical conversion data to use this bidding strategy and place bids based on how much value you get from calls (conversions). Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy.  

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? answer

Correct Answer:

Cost-per-acquisition (CPA)

Have a question? Feel free to leave a comment or contact me right now.  

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Question | Explanation | Answer

AdWords Fundamentals Certification

Which ad extension would you use for an advertiser who has a chain of local restaurants? question

Explanation.

Why not all of them? Even it’s not indicated in question, let’s assume that a question is “what is the best” type of extensions for a local restaurants. Otherwise a question is too confusing. Keep in mind that Google recommends to “Use every extension relevant to your business”. 

Extensions expand your ad with additional information—giving people more reasons to choose your business. With location extenstions you can encourage people to visit your business by showing your location, a call button, and a link to your business details page—which can include your hours, photos of your business, and directions to get there. It’s with no doubts the great choice for various local buisinesses including restaurants.

You should choose extensions based on your goals.

Which ad extension would you use for an advertiser who has a chain of local restaurants? answer

Correct Answer:

Location extensions

Have a question? Feel free to leave a comment or contact me right now.  

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid
amount, components of Quality Score, and:

Question | Explanation | Answer

AdWords Fundamentals Certification

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and: question

Explanation.

Ad Rank is a value that’s used to determine your ad position. or whether your ads will show at all. AdWords recalculates this value each time your ad is eligible to appear and competes in an auction.

AdWords calculates Ad Rank using your bid amount, your ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the context of the person’s search, and the expected impact of extensions and other ad formats.

When estimating the expected impact of extensions and ad formats, AdWords considers the ad relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page. As a result, you can still win a higher position at a lower price with highly relevant keywords and ads.

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and: answer

Correct Answer:

the expected impact of extensions and other ad formats

Have a question? Feel free to leave a comment or contact me right now.  

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Question | Explanation | Answer

AdWords Fundamentals Certification

All other things being equal, if you've set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click? question

Explanation.

Setting your bids it’s important to understand that your bid and actual cost-per-click you pay are two different things. Your actual cost-per-click (actual CPC) is the final amount you’re charged for a click. It’s usual lower and sometimes significantly lower than your bid.

With the AdWords auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.   

In this case, the next highest bid is $0.50 for the same ad position. So, the minimum required amount to hold your ad position is $0.51. 

Note that sometimes depending on your bidding startegy (ECPC for example) the amount you are charged per click could be even higher than you max CPC bid.

All other things being equal, if you've set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click? answer

Correct Answer:

$0.51

Have a question? Feel free to leave a comment or contact me right now.  

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