Which ad extension would you use for an advertiser who has a chain of local restaurants?

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Question | Explanation | Answer

AdWords Fundamentals Certification

Which ad extension would you use for an advertiser who has a chain of local restaurants? question

Explanation.

Why not all of them? Even it’s not indicated in question, let’s assume that a question is “what is the best” type of extensions for a local restaurants. Otherwise a question is too confusing. Keep in mind that Google recommends to “Use every extension relevant to your business”. 

Extensions expand your ad with additional information—giving people more reasons to choose your business. With location extenstions you can encourage people to visit your business by showing your location, a call button, and a link to your business details page—which can include your hours, photos of your business, and directions to get there. It’s with no doubts the great choice for various local buisinesses including restaurants.

You should choose extensions based on your goals.

Which ad extension would you use for an advertiser who has a chain of local restaurants? answer

Correct Answer:

Location extensions

Have a question? Feel free to leave a comment or contact me right now.  

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid
amount, components of Quality Score, and:

Question | Explanation | Answer

AdWords Fundamentals Certification

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and: question

Explanation.

Ad Rank is a value that’s used to determine your ad position. or whether your ads will show at all. AdWords recalculates this value each time your ad is eligible to appear and competes in an auction.

AdWords calculates Ad Rank using your bid amount, your ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the context of the person’s search, and the expected impact of extensions and other ad formats.

When estimating the expected impact of extensions and ad formats, AdWords considers the ad relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page. As a result, you can still win a higher position at a lower price with highly relevant keywords and ads.

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and: answer

Correct Answer:

the expected impact of extensions and other ad formats

Have a question? Feel free to leave a comment or contact me right now.  

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Question | Explanation | Answer

AdWords Fundamentals Certification

All other things being equal, if you've set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click? question

Explanation.

Setting your bids it’s important to understand that your bid and actual cost-per-click you pay are two different things. Your actual cost-per-click (actual CPC) is the final amount you’re charged for a click. It’s usual lower and sometimes significantly lower than your bid.

With the AdWords auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.   

In this case, the next highest bid is $0.50 for the same ad position. So, the minimum required amount to hold your ad position is $0.51. 

Note that sometimes depending on your bidding startegy (ECPC for example) the amount you are charged per click could be even higher than you max CPC bid.

All other things being equal, if you've set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click? answer

Correct Answer:

$0.51

Have a question? Feel free to leave a comment or contact me right now.  

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

Question | Explanation | Answer

AdWords Fundamentals Certification

Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games? question

Explanation.

There are no such thing as the best ad format for all advertisers. The ad format you choose will depend on your goals, product type, budget, and many other factors.

As a general rule, Shopping ads are the best for ecommerce websites selling physical products. Children’s games for example. But note, that this niche is very competitive, using placement targeted image ads could be also a good option. Of course, if you have “large inventory” as in given question, Shopping ads will be much easier to set up.   

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. 

Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games? answer

Correct Answer:

Shopping ads

Have a question? Feel free to leave a comment or contact me right now.  

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Question | Explanation | Answer

AdWords Fundamentals Certification

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads? question

Explanation.

Google AdWords offers a wide range or targeting options. Which you choose depends on your goals, ad types, budget and other factors.

If your goal is to improve ads average position, you should consider targeting search page location. Targeting search page location automates bidding to show your ad on the top of the page or on the first page of Google search results. AdWords automatically raises or lowers your bids to show your ad on the top of the page or on the first page of Google search results. This bid strategy works with campaigns targeting the Search Network only.

Note that the Target search page location bid strategy doesn’t guarantee placement on the top of the page, final placement is determined by the ad auction and Quality Score.

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads? answer

Correct Answer:

Target search page location

Have a question? Feel free to leave a comment or contact me right now.  

You would choose to advertise on the Search Network if you wanted to:

You would choose to advertise on the Search Network if you wanted to:

You would choose to advertise on the Search Network if you wanted to:

Question | Explanation | Answer

AdWords Fundamentals Certification

You would choose to advertise on the Search Network if you wanted to: question

Explanation.

Search Network is a group of search-related websites where your ads can appear. The Google Search Network shows AdWords ads on webpages that use Google to show search results. 

When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. That means ads are shown only when people search with your keywords related queries.

AdWords allows advertisers to show advertisements that are extremely relevant to a search query. This ensures that the audience is usually very interested in what the advertisement has to offer. While text ads are not the only ad type which is shown on SN, they are by far the most commun and widely used ad format. 

You would choose to advertise on the Search Network if you wanted to: answer

Correct Answer:

reach customers while they’re searching for your products or services

Have a question? Feel free to leave a comment or contact me right now.  

Pin It on Pinterest