Bing Ads Accreditation Exam Questions

Bing Ads Accreditation Exam Questions

All possible questions from the latest Bing Ads accreditation exam which is available in Bing Ads academy. You can download 100% correct and verified answers here. Let’s get certified!

With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.

______

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Link
Pay-per-click
Conversion
Click-through

______

With search advertising, what happens when a customer clicks your ad?  (Select two)

You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
A conversion is recorded by the Bing Ads conversion-tracking tool.

______

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You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?   

 

True
False

  ______

Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?   

 

Expected click-through rate
Ad relevance
Landing page experience
All of the above

  ______

If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?   

 

True
False

  ______

What is the best way to learn how many clicks Bing Ads has identified as low quality?   

 

Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.

  ______

You should investigate which of the following to uncover the cause of increased click volume (traffic)?    

Seasonal changes, such as an increase in online shopping during the holidays
Sales, discounts, or promotions
Recent news events
Changes to your ad headlines, text, or landing pages
All of the above

  ______

Which of the following might generate invalid clicks?  (Select two)    

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

  ______

Universal Event Tracking (UET) is a mechanism for advertisers to do what?    

Determine your campaign conversion goals.
Use a UET Tag Helper to reach your ROI goals.
Report user activity on their websites to Bing Ads.
None of the above.

  ______

Which UET setting allows you to count each conversion/each user who converted?    

Support for Unique conversions
Account level conversion goals
Conversions goals
UET Tag Helper

  ______

Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?    

Unverified status
Tag active
Tag inactive
All of the above

  ______

What do you call words or phrases that trigger ads when they match a customer’s search query?    

Keywords
Targeting criteria
Ad group
None of the above

  ______

Why is it important to choose the right keywords?  (Select two)    

Prevents your campaign from being paused.
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.

  ______

Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?    

Home
Campaigns
Opportunities
Tools

  ______

What are the benefits of having an upgraded URL?    

They separate the landing page URL from the tracking or URL parameters.
Your ad doesn’t have to go through another editorial review.
The character limits are increased.
You can add URL parameters and custom parameters to your tracking template.
All of the above

  ______

What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?    

Without it, the ad will not serve
Without it, the ad will exceed character limits
Without it, the destination URL will not work.
Without it, the placeholder ad title won’t appear.

  ______

An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?    

True
False

  ______

Which of the following ideas should you consider implementing when writing your ad?    

Describe what sets your product apart.
List the price of your product or service.
Include a call to action.
Enahnce your Expanded Text Ad with ad extensions.
All of the above

  ______

On which page can you check if your ad is appearing or not?    

Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool
Approved Content

  ______

What option will ensure/increase the chances that your ad is approved?    

The landing page is under construction.
The landing page generates a pop up survey.
The landing page includes more than one of your keywords.
The landing page is not relevant to the ad text and keywords.

  ______

Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?    

Broad match
Exact match
Phrase match
Negative keyword

  ______

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?    

Broad match
Phrase match
Param 3
Negative keyword

  ______

What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?    

Website exclusions
Keyword match types
Targeting
Incremental bidding

  ______

Which  Ad extension report  allows you to track how your business attracts customers across PCs, tablets and mobile devices?    

Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above

  ______

You want to determine  which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?    

Campaign report
Ad report
Keyword report
Search term report
Ad group report

  ______

You want to run your report on a regular basis. Which option gives you this capability?    

Impression column
Campaign Analytics report type
Limit your report results to specific accounts
Schedule this report to run automatically

  ______

Which Bing Ads resources should you use to help you optimize your performance?    

Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above

  ______

Which Bing Ads feature can help you analyze your ad campaign performance?    

Editorial guidelines
Targeting
Reports
Dynamic text

  ______

Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?    

Increase your keyword bids
Bid on frequently misspelled keywords
Set Bing Ads to spend your budget evenly across the month
Make your ad copy more compelling

  ______

You can target your ads using which of the four audience variables?    

Location
Time
Date
Device type
All of the above

  ______

Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)    

+900%
-1000%
+1000%
-100%  

  ______

You can adjust your bidding so budgets will go toward the best performing devices and ads.    

True
False

  ______

What needs to happen before you import your custom audiences into Bing Ads for search remarketing?    

You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Bing Ads custom audience feature.
You must adjust the Default bid adjustment.
None of the above

  ______

You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)    

Age/gender
In-market audiences provided by Bing
All time zones
All countries

  ______

Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?    

True
False

  ______

A custom audience is a type of remarketing list. What is NOT required to set this up?    

Universal Event Tracking
Data management provider access
First-party customer data
Software integration

  ______

You can set default keyword bids at what level?    

Account
Campaign
Ad group
Keyword

  ______

Which of the following can you customize in Bing Ads Editor?    

Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above

  ______

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?    

True
False

  ______

From where can you export data in Bing Ads Editor?    

Entire accounts
Individual campaigns
Specific ad groups
All of the above

  ______

Bing Ads Editor allows you to work and make changes offline and online. True or False?    

True
False

  ______

It is possible to bulk edit and manage multiple accounts using a Mac. True or False?    

True
False

  ______

Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?    

True
False

  ______

The keyword research feature can help you:    

Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above

  ______

Looking at traffic history is one way to improve your bidding strategy. True or false?    

True
False

  ______

What is the first step in getting a bid estimation for keywords?    

Choose the bid amount
Choose a keyword
Choose the targeted position
None of the above

  ______

Which item is not a possible Campaign Exclusion?    

Geographic locations
Age and gender
IP address
Website

  ______

Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?    

True
False

  ______

Which exclusions are permitted at the campaign level to keep your ad from displaying?    

Location
Website
IP Address
All of the above

  ______

Each campaign you create will have its own ___________.    

Budget
Account
Incremental bid
Dynamic text

  ______

Which of the following will help you evaluate the effectiveness of your campaigns?    

Ad groups
Universal Event Tracking
Dynamic text parameters
Incremental bids

  ______

In Bing Ads, which customer actions are considered conversions? (Select three)    

Completing a transaction.
Performing a search query.
Purchasing a product or service.
Filling out a registration form.
Clicking the ad.

  ______

Multiple Ad Groups are allowed in Campaigns.    

True
False

  ______

You can import existing campaigns from other online search engines, like Google. True or false?    

True
False

  ______

You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign    

Target the ads by location to the delivery areas.
Target the ads by New York City.
Target the ads incrementally.
Target the ads by age and gender.

  ______

An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?    

Age and time of the day
Age and location
Age and gender
Gender and day of the week

  ______

An online clothing store sells clothing exclusively to When you target by time of day, which time zone does Bing Ads use?    

The distribution channel.
The searcher’s location, based on IP lookup.
The language in which the ad is written.
The address provided at registration.

  ______

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness.  This report returns which of the following information? (Select two)    

Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level.

  ______

Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget. True or false?    

True
False

  ______

If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?    

Decrease your keyword bid prices.
Increase your keyword bid prices.
Place your ads in different ad groups.
Reassess your keyword selection.

  ______

You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?    

Apply a keyword level destination URL using dynamic text.
Increase your keyword bids.
Increase your incremental bids.
All of the above.

  ______

Which of the following does not affect your ad’s rank?    

Keyword bid
Ad quality
Conversions
Performance

  ______

Which of the following factors could impact the performance and delivery of your ad?    

The relevance of your keywords.
Your keyword bid amount.
The click-through rate on Bing Network results pages.
All of the above.

  ______

Which Delivery status is given to ads or keywords that violate the Bing Ads policies?    

Ad paused
Pending editorial review
Disapproved
Eligible

  ______

Which Delivery status indicates an ad group that has passed its end date?    

Ad group paused
Pending editorial review
Disapproved
Ad group expired

  ______

Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.    

True
False

  ______

If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?    

Bing Ads will automatically recalculate a higher daily budget for your campaign.
Bing Ads might not allow you to change your daily budget and keyword bids.
You might deplete your campaign’s daily budget before the end of the day.
You might deplete your campaign’s daily budget before the end of the month.

  ______

For what does Bing Ads charge you?    

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
Each time a searcher types in one of your keywords.
Each time a customer clicks your ad.

  ______

What happens if your account reaches its credit limit?    

Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
Your account is permanently deleted.

  ______

From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?    

Browser
Editor
Error
All of the above

  ______

Which feature should you use to create a custom filter that shows items with different attributes?    

Advanced search
Find and replace
Match types
None of the above

  ______

You can create a new campaign by copying an existing campaign from one account to another. True or false?    

True
False

  ______

With Bing Ads, you can export which kinds of campaigns?    

Entire account
Individual campaigns
Specific ad groups
All of the above

  ______

What are two ways to import a file? (Select two)    

Excel
CSV file
Google AdWords
Default settings

  ______

You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?    

True
False

  ______

Keywords can be analyzed by what factors?    

Traffic
Keyword Categories
Age Group and Gender
Keyword performance
All of the above

  ______

Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True or false?    

True
False

  ______

What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?    

Clicks
Impressions
Position
Click-through rate
All of the above

  ______

How do your keyword bids and your daily budget work together?    

Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

  ______

What is a keyword bid?    

Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.

  ______

How do bid adjustments (modifiers) affect the display of your ad?    

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

  ______

Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?    

True
False

  ______

Which of the following audiences can you define with remarketing lists?    

Home page visitors
Added item to shopping cart
Visited a form page
All of the above

  ______

For whom might you create a remarketing list?    

Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains the product.
Anyone that has visited your loyalty website
All of the above

  ______

Before you create product ads in a shopping campaign, you must first do what?    

Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file

  ______

Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?    

True
False

  ______

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)    

Upload your feed file at least every 30 days
Use generic labels
Use high quality images
Use negative keywords

  ______

Best practices for using automated rules include the following: (Select 2)    

Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Monitor once per week

  ______

Automated rules can only be applied at the campaign level. True or false?    

True
False

  ______

Which of the following examples of automated rules can you create in your account?    

Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
Avoid letting a maxed-out budget stop your best-performing campaigns
All of the above

  ______

Which extensions will help boost ad performance by highlighting products and services?    

Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above

  ______

For locations to display in Location Extensions, they must be within how many miles of user?    

50 miles
25 miles
15 miles
75 miles

  ______

The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:    

You can tailor the URL for each Sitelink Extension
You can re-use the same landing page for multiple sitelinks
You can display up to six links to deeper pages on a website.
You can add up to two lines of descriptive text
All of the above

  ______

With dynamic search ads, you no longer have to do the following: (Select 2)    

Maintain keyword lists and manage bids
Update and customize ad titles
Create Ad Extensions
Develop keyword lists

  ______

When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?    

You enter your URL
Bing Ads will generate a specific URL landing page from your target
You choose between Categories, All web pages, or Specific web pages
Bing Ads will create a remarking list

  ______

Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?    

True
False

  ______

How many managing customers can you grant access for on your account? (And likewise remove?)    

2
3
4
5
6

  ______

Search syndication and distribution is when a search engine provides its services  to a third-party in need of search capabilities for their digital properties. True or false?    

True
False

  ______

What is the main benefit of syndication?    

You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Bing Ads has controls in place to help keep the quality you expect.
CPCs on the Bing Ads syndication partner network are generally lower.
All of the above

  ______

Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?    

Standard-quality
Low-quality
Invalid
None of the above

  ______

How many tags must you place on your site to track multiple campaigns?    

One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website

  ______

What is the main advantage of using dynamic text in your ads?    

Allows you to exceed the character limits for Bing Ads.
Helps you find synonyms for the keywords you’ve chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads.

  ______

Which components are not required for a Bing Ads expanded text ad?    

Ad title
Company name
Ad text
Targeting
Display URL
URL paths

  ______

A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?    

True
False

  ______

You want to track your search advertising budget and spend. Which report group should you select?    

Billing and budget
Targeting
Delivery
Editorial

  ______

How would you focus on a more specific audience for a given ad group or campaign?    

Build a negative keyword list.
Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
Increase your budget
Increase your keyword bid prices
None of the above

  ______

In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?    

Extended markup language (.xml)
Text file (.txt)
Comma-separated values (.csv)
None of the above

  ______

Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?    

Age and time of day
Age and geographical
Gender and geographical
Age and gender

  ______

If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?    

It tells you why your ad has been disapproved.
It tells you whether your campaign is active.
It shows the total number of clicks your ad has received.
It tells you if your ad is being displayed, even if you can’t find it.

  ______

With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?    

True
False

  ______

Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?    

Targeting
Pay-per-click
Optimization
Incremental keyword bidding

  ______

In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?    

True
False

  ______

If you wanted to better understand  how your customers are clicking through your website, which Bing Ads functionality would you use?    

Universal Event Tracking
Bing Ads Intelligence tool
Editorial Guidelines
Bing Ads Targeting report

  ______

How can you overwrite your offline changes with what you have online?    

Post Changes
Import
Get Changes
All of the above

  ______

Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?    

Status
Impressions
Click-through rate
Delivery

  ______

What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?    

Warning notifications
Information notifications
Opportunity notifications
All of the above

  ______

A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?    

Target audiences using remarketing in paid search.
Track customers for conversions.
Increase ad spend
Validate a tag

  ______

When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:    

Ad titles: 50 characters & Ad text: 35 characters
Ad titles: 60 characters & Ad text: 80 characters
Ad titles: 35 characters & Ad text: 85 characters
Ad titles: 15 characters & Ad text: 50 characters

  ______

Klipfolio Expert Certification Exam Questions

Klipfolio Expert Certification Exam Questions

All possible questions from the Klipfolio Expert certification exam which is available in Klifolio certification program. You can download 100% correct and verified answers here. Let’s get certified!

How often do Klip embeds refresh?

A) Every 8 hours

B) Every 24 hours

C) Every 3 hours

D) Klip embeds do not refresh

______

It is possible to enable dark theme for all users without using custom CSS

A) True

B) False

______

True or False? A Klip must have at least one data source?

A) True

B) False

______

Get All possible questions with correct and verified answers. Save your time!

Fill in the blank: You can have up to ____ datasources per formula. 

A) 12

B) 10

C) There is no maximum limit of datasources per formula

D) 17

E) 1

______

A dynamic datasource can only have one dynamic property. 

A) True

B) False

______

Which of the following can be used to control both which specific dashboards are visible to each user, and also what Klipfolio features each user has access to?  

A) Users

B) Groups  

C) Roles

D) Users and Groups

E) Users and Roles

F) All of the above

______

When you save a copy of a Klip, it duplicates the Klip and creates a copy of the datasource(s) associated with that Klip.  

A) True

B) False

______

What Klipfolio assets are stored in the Library?   

A) Components, Klips, and Dashboards

B) Tabs, Klips, and Dashboards

C) Components, Klips and, Data Sources

D) Klips, Dashboards, and Data Sources

E) Klips, Connected Accounts, and Dashboards

______

True or False? A Klip component must have at least one data source?   

A) True

B) False

______

Which of the following statements are true about displaying Klipfolio on a wall-mounted screen?  Select ALL that apply.   

A) Klipfolio is not designed to work on Wallboards

B) Klipfolio allows you to cycle through your dashboards in full screen mode

C) You can only display Klipfolio on a Wallboard using Published Links

D) There is no way to adjust the cycle time when displaying in full screen mode

E) By default, a dashboard is switched every ten (10) seconds

F) You can pause on a single dashboard when cycling through multiple dashboards in full screen mode.

______

Which of the following statements are true about “Roles” in Klipfolio?  Select ALL that apply.   

A) There are three types of Roles in Klipfolio (out of the box): Admin, Editor, and View Only.  

B) Admin Users manage all assets, Groups, and Account Settings

C) Editors create and share assets they have access to.

D) View-only Users can view dashboards with no customization, but can view and add “Annotations”

E) Only 1 Custom Role is allowed per Account.

______

When deleting a dashboard in Klipfolio, which of the following statements are true?   

A) Deleting a dashboard automatically deletes the Dashboard and all of its Klips and data sources.

B) Klipfolio gives you the option to delete the Dashboard only or delete the Dashboard and its Klips and Data Sources.

C) Dashboards cannot be deleted.

D) All Dashboards, Klips, and Data Sources need to be deleted separately.

E) When attempting to delete a Dashboard and all of its Klips and Data Sources, if the Klips and/or Data Sources are used in other areas, they will not be deleted.

______

True or False: Full Screen Mode in Klipfolio allows you to automatically cycle through specific dashboards at a time interval that you choose.   

A) True

B) False

______

Which of the following statements are true about adding Users in Klipfolio?  Select ALL that apply.   

A) When you email a Klip or Dashboard to an email address, a User associated with that email address is added in Klipfolio.

B) When you create a User in Klipfolio you provide an email address, and the system sends the new user a notification email

C) A single email address can only be associated with a single Account in Klipfolio

D) Users can be created through the Klipfolio API

______

What types of data formats are supported by Klipfolio?   

A) Excel

B) CSV

C) JSON

D) XML

 E) All of the above

F) None of the above

______

Consider the following statement: Datasources in your KIipfolio account refresh only if there is an active session (such as a user being logged into the Klipfolio account or a published link being used).   

A) True

B) False

______

True or False? A User can only be part of one Group.   

A) True

B) False

______

Klipfolio lets you connect to how many different web based data sources?   

A) Five: Excel, Facebook, Twitter, Salesforce, Google Analytics

B) We can connect to and fetch data from 1000s of different services.

C) 450 Different services with REST APIs that use OAuth.

D) 40-50: Those listed in the Klip Gallery

______

True or False? Klipfolio only offers dedicated Connectors (ie., for Google Analytics, Salesforce, Twitter, etc.) for services included in the Klip Gallery.   

A) True

B) False

______

Rupert has a 12 MB Excel file that he wants to upload to Klipfolio. He can do this by using the Klipfolio API.   

A) True

B) False

______

Using the image below, what properties can you tell have been set for the map markers?   

A) Latitude, Longitude, Colour, Size, Name, and Description

B) Latitude, Longitude, and Size

C) Latitude, Longitude, Size, and Colour

D) None of the Above

______

True or False? Only Admin Users in Klipfolio can create variables?   

A) True

B) False

______

You can have multiple components in a single Klips.   

A) True

B) False

______

If you want to change the data in a Klip based on a variable then the variable needs to be in which parameter of the SWITCH function?   

A) data

B) case

C) values

D) All of the above

E) None of the above since you cannot use variables in a SWITCH statement

______

Abdul has built a pie chart Klip which shows the number of sessions per Google Analytics channel. He wants to only show the channels which have more than 100 sessions in the pie chart. Abdul can achieve this using filter actions as follows: select the filter option for the values component of the pie chart; if a group action is applied to the labels, make sure the values have the correction aggregation method; set a condition filter to select values that are greater than 100 and check to see that the values in view option is selected.   

A) True

B) False

______

Josh wants to show websites and time on website in a table. He wants to set time on website metric to format as duration (hh:mm:ss). What should be the format of his raw input data?   

A) In hours

B) In seconds

C) In minutes

D) All of the above

 ______

True or False? Bar/Line Charts cannot show negative values.   

A) True

B) False

 ______

A pie chart can only have a maximum of 6 slices.   

A) True

B) False

 ______

When plotting markers on a Map component, these two data points are required:   

A) Name and Latitude

B) Latitude and Longitute  

C) Latitude and Colour  

D) Colour and Size

E) Longitude and Size

 ______

DJ The Tassmanian is working on a Klip that lists his upcoming shows with a dynamic datasource and sees the following message: “A problem occurred while loading the datasource. Please try reloading the page.” He suspects that there is a bad dynamic datasource instance causing this error message. What is the process he should take to verify this?   

A) Reconfigure the datasource

B) In the display url of the of the datasource, replace “view” with “debug_info”

C) Latitude and Colour  

C) Log out of Klipfolio, go for a coffee and log back in

D) All of the above

 ______

Which of the following are types of user input controls?  Select ALL that apply.   

A) Date Picker

B) Multiple select drop-down list  

C) Drop-down list  

D) Text field

E) Date range

 ______

To use a variable in a Klip, you must have:   

A) Set up a User Input Control, User Property, or Company Property, with an assigned variable, and use this variable in the Klip formula  

B) Set up a User Input Control and a Submit Button, with an assigned variable, and use this variable in the Klip formula.

C) Have a dynamic data source, with an assigned variable, and use this variable in the Klip formula.

D) Used the syntax: {var.’variable name’}, with an assigned variable, and use this variable in the Klip formula.

 ______

Which of the following statements are true?  Select ALL that apply.   

A) You can only change the default value for a user input control if the Klip has not yet been saved.

B) You cannot change the scope once the variable has been set.

C) The Labels in a drop-down list must be different from the Values.  

D) You can choose to set the value of an input control instantly or with a button component.

 ______

Seth is building a table component. Column 1 of his table has 10 entries and a hidden data component has 20 entries, how many rows does Seth’s table have?   

A) 10

B) 20

C) 11

D) None of the above

 ______

Keely is building a bar/line chart with dates in the X-axis, the input format of the dates is yyyy-MM-dd and Keely has set the output format to MMM dd, yy. If she uses a results reference to the X-axis in another component, it will show dates in yyyy-MM-dd format.   

A) True

B) False

 ______

Consider the following scenario: Tass is creating a dynamic datasource where he needs to pass variable values to “start-date” and “end-date” parameters of the query. He can pass the variable values under the “Query Parameters” section of the connector as follows: 

 

A) True

B) False

 ______

Zeek is using the following Klipfolio date function to specify the “start_date” parameter in his api query: {date.add(-5).startOfMonth.format(“yyyy MMM dd”)}. If today is December 3, 2017, what is the value that is being input into the “start_date” parameter?  

 

A) Dec 1, 2017

B) 2017 December 1

C) 2017 December 01

D) 2017 November 01

E) November 1, 2017

F) None of the above

 ______

Formulas referenced by !REF are fully recalculated; therefore, no performance saving is gained when using !REF.  

 

A) True

B) False

 ______

You have a datasource where column A is showing a list of country names (where some names are repeating themselves). You apply a member filter check-boxes to include the following countries: Canada, England, Poland and India. When the datasource refreshes Brazil is newly added to it. What happens to the component using the filter when new data is added to it?  

 

A) Canada, England, Poland and Brazil will be shown.

B) Canada, England, Poland, India and Brazil will be shown.

C) Only Brazil will be shown.

D) Canada, England, Poland and India will be shown.

 ______

You have a datasource whose column A contains date/time in unix format. You wish to display the date in the calendar format of MMM dd, yyyy but you also wish to include the hour and minute information (with a separator of :). How do you specify the time to match the requirement above?  

 

A) HH:MM

B) hh:MM  

C) hh:mm  

D) HH:mm  

 E) c and d  

F) None of the above

 ______

The DATERANGE function can be used to populate an X-axis with all the dates between a given start and an end date.  

 

A) True

B) False

 ______

You can pass the timezone as a parameter to the NOW( ) function.  

 

A) True

B) False

 ______

Josephine from accounting is writing a formula using the SELECT( ) function. She wants to select payroll data to match the following conditions: the paydates must fall within the current year and the employee type must be equal to full time. However, it is only possible to have one condition in the SELECT( ) function.  

 

A) True

B) False

 ______

How do you define a variable in the second parameter of a MAP/MAPFLAT function?  

 

A) “variable_name”

B) $variable_name

C) &variable_name

D) {props.variable_name}

 ______

What is the default aggregation method for the third parameter of GROUPBY() function?  

 

A) Sum

B) Average

C) Count  

D) Join

 E) None of the above

 ______

How can you get rid of column headers from a visualization?  

 

A) Use the SLICE() function to remove the first row

B) Create a filter, select the column header value, and exclude

C) Select the cells in the datasource excluding the header

D) A and B

E) None of the above

 ______

You wish to convert 20171201 to December 01, 2017 using the DATE_CONVERT function as follows. Fill in the blank by selecting one of the following options: DATE_CONVERT( “20171201”, “yyyyMMdd”, _____).  

 

A) MMM/dd, yyyy

B) MMMM dd, yyyy

C) MMM dd, yyyy

D) MM/dd/yy

E) None of the above

 ______

Jieyi is building a bar/line chart showing the amount of new customers acquired by date and is using the DATERANGE( ) function to generate the X-axis between the start of the year and today. However, her datasource contains gaps for some dates. What is the function that Jieyi should use to align the data with gaps to the X-axis?  

 

A) LOOKUP

B) kf:fill_elements

C) IF

D) ARRAY

E) GROUPBY

 ______

Consider the following scenario. You’re building a table component showing dates in the current month in column 1 and corresponding sessions for each day in column 2 (from web traffic data from Google Analytics). In your Google Analytics datasource, you also have the channel grouping for your sessions (per day) and you wish to only show data coming from organic sources. However, you do not wish to have a visible column in your table that shows the channel grouping. How would you use filter actions to show only dates and sessions corresponding to organic traffic in your table? Select the best practice option.  

 

A) Add hidden data which will contain channel grouping column from your Google Analytics datasource, use filter action to include “organic” option

B) Use SELECT function in each column to filter data based on the logic that the channel grouping column’s “organic” entries must be filtered

C) Put a column in your table which will contain channel grouping column from Google Analytics datasource, use filter action to include “organic” option and set the visibility option of the column to hidden

D) None of the above

 ______

Consider the following: You have a JSON datasource and you wish to select a node which has a number as a name. You can accomplish this by either using * in place of the number in the xpath to get all the contents of the node or using /*[name(.)=’number’] in place of the number in the xpath to get the data under a specific node.  

 

A) True

B) False

 ______

What function would you use to combine multiple true/false conditions?  

 

A) AND

B) IF

C) MAP

D) BETWEEN

E) CONTAINS

 ______

How do you get the element names for a list of elements in a JSON or XML data source (such as the country codes in Facebook)? Select ALL that apply.  Note: One answer is better than the others, and is therefore worth more.  

 

A) kf:names(/records/countries/*)

B) name(/records/countries/*)

C) MAP(COMMULATIVE(REPEAT ( 1, COUNT(/records/countries/*)),”index”,DATASOURCE(1ed56f…,CONCAT(“name/records/countries[“,index,”])”)

D) /name/records/countries/*/*

 ______

What are some constructs you can use to help solve the issue where the JSON data source does not have values for all elements and therefore the data does not line up correctly in the Klip?  Select ALL that apply.  

 

A) Use LOOKUP function to lookup from complete list of ids to list of ids that have a picture

B) Use the following-sibling or preceding-sibling constructs in the xpath

C) Use the custom kf:fill_elements function

D) Use the MAP function to iterate through each item and SELECT only the items that do have values for all elements

 ______

You can add a user to a Klipfolio account without sending them an invite notification email.  

 

A) True

B) False

 ______

Consider the following scenario. You can find the refresh info for a given datasource (including any errors) by going to the information section of the datasource and selecting the “Refresh Info” link from the options available on the left-hand side.  

 

A) True

B) False

 ______

Shima is creating a Klip and wants to have a dynamic datasource whose query is identical to an existing static datasource. She should not change the parameters of the existing static datasource to dynamic ones or duplicate the static datasource and replace the parameter values with variables (i.e. {props.}). Instead, she should create a brand new dynamic datasource.  

 

A) True

B) False

 ______

What function do you use to convert a date string into “epoch time” in order to perform a calculation? NOTE: Epoch time is a computer readable date string. It is the number of seconds that have elapsed since Jan 1 1970.  

 

A) DATE

B) DATE_CONVERT

C) DATE_VALUE

D) SINCE

E) UNIX

 ______

What are the assets within a Klipfolio account that can be duplicated?  

 

A) Dashboards

B) Klips

C) Datasources

D) Dashboards, Klips and Datasources

E) Klips and Datasources

 ______

A custom company property is considered a variable  

 

A) True

B) False

 ______

Igor created a multi-component Klip yesterday, which contained 3 gauges and 1 table. Today, he removed the table component from the Klip but after reviewing it, he wants to revert to the original version of the Klip. Igor can revert back to a previously saved version of the Kilp by going to the “View Recent Revisions” options from the drop-down menu on the top right corner of the Klip editor.  

 

A) True

B) False

 ______

An admin of an account has access to the authentication tokens of all users, whether they were shared or not.  

 

A) True

B) False

 ______

Which of the following are valid methods for creating data sources in Klipfolio?  Select ALL that apply.  

 

A) Upload a file

B) Create a data source using the “Web Accessible Resource” connector

C) Use a pre-built connector for services like Xero, Google Analytics, Facebook, etc.

D) Email data to Klipfolio

E) Send data to Klipfolio via SMS  

F) Connect directly to an SQL or XMLA database

G) Connect to a cloud storage service like Dropbox; Box; or Google Drive

H) Use the Klipfolio API

 ______

Which of the following customization options are available with Klipfolio?  Select ALL that apply.  

 

A) Custom CSS

B) Domain Aliasing

C) White Label

D) Custom Data Store

E) On-Premise Deployment

F) All of the above

 ______

Himadri is an admin user of a Klipfolio account and is reconfiguring a Facebook Ads datasource made by Arshad, another user of the same Klipfolio account. When she reaches the OAuth token selection step, she does not see any Facebook OAuth tokens available for selection. This is because the OAuth token used to create the datasource is owned by Mitch and was not shared with other users.  

 

A) True

B) False

 ______

Kalyani is the owner of a start-up interior design firm and she likes to keep track of her home accessory purchases using Excel. She has built a Klip with a table component to show her most recent home accessory purchases, and wants this Klip to refresh as she updates her Excel file. Where can Kalyani store her file such that it refreshes automatically within Klipfolio and updates her Klip?  

 

A) Google Drive

B) Microsoft One Drive

C) FTP/SFTP

D) DropBox

E) All of the above

 ______

Which of the following general statements are true?  Select ALL that apply.  

 

A) Data sources can be used in multiple formulas but only one Klip

B) Klips can be used in multiple Dashboards

C) You can make a copy of a Klip (by saving it as a copy)  

D) You can make a copy of a Data Source (by duplicating it)

E) You can make a copy of a Dashboard  

F) Klipfolio separates the underlying data of a dashboard from its presentation layer, making it possible to use a single data source in many different Klips, and/or multiple different data sources in one single Klip.

 ______

What is the actual limit to the amount of data that can be used in any one Klip?  

 

A) 10 MB

B) 120 MB

C) It depends

D) The limits on amount of data pertain to the max size of a single data source, not to a Klip.

 ______

Which one of the following are not considered a best practice?  

 

A) Do not use nested layout grids

B) Use the IF( ) function when the condition results in true/false and use SWITCH() when the condition results in one of multiple potential values

C) Always use hidden tables to store calculations

D) When referencing a sub component for formulas, use the results reference instead of the formula reference, whenever possible

E) All of the above

 ______

Dylan is using a big screen tv to display 10 dashboards in his Klipfolio account. He wants to have more time to review a dashboard before it switches to the next one. He can achieve this by changing the dashboard switching option under his account settings.  

 

A) True

B) False

 ______

True or False? The Labels in a drop-down list are optional.  

 

A) True

B) False

 ______

Shima is making a table showing financial data aggregated by month. The list of aggregations for one of the table columns only has count, count distinct, first and last options. What is the cause of this?  

 

A) There is a GROUPBY function used in that column

B) Group action is applied to the column in question

C) The format type of the column is text

D) None of the above

 ______

True or False? Variables can be used in data source queries?  

 

A) True

B) False

 ______

You wish to refer to the “All” option from the user input control in a formula. What is the correct syntax that should be used in this case?  

 

A) _all_

B) All

 C) all

D) All of the above

E) None of the above

 ______

The following syntax can be used to specify a default function to be performed if no cases match.  

 

A) default  

B) _default_

C) (default)

D) **default**

 ______

When plotting colour data on a Map component, the map will be shaded from light to dark according to what?  

 

A) The group of regions

B) The count of regions on the map

C) The numeric values associated to each region

D) The numeric values of the region IDs

 ______

When plotting region data on a Map component, which function is most commonly used to align data from the Region ID data source to the numeric values for each of the regions?  

 

A) GROUPBY

B) COUNTDISTINCT

C) LOOKUP

D) MAP

 ______

True or False? Once a variable is saved it becomes available to everyone in the Klipfolio Account?  

 

A) True

B) False

 ______

How do you define a variable in a formula?  

 

A) “variable_name”

B) $variable_name

C) &variable_name

D) {props.variable_name}

 ______

What is the result of the following formula? DATEVALUE( DATE_STARTOF( DATE_ADD( DATE(“2017-11-15″,”yyyy-MM-dd”), year, “-1”), quarter), “yyyyMMdd”)  

 

A) 20161115

B) 2017-10-01

C) 2017-01-01

D) 20161001

 ______

You have a table Klip set up and want to remove the header row of your data. You can do this by using the “Exclude” feature of the filter action on one column and SLICE function in the other column.  

 

A) True

B) False

 ______

You’ve written MAPFLAT function as follows to paginate 10 pages of a dynamic datasource: MAPFLAT( CUMULATIVE(REPEAT(1,10)), “api_page_no”, @A:A). The api query that returns @A:A correpsonds to https://somebaseurl.com/endpoint?parameter1=value1&parameter2=value2&page={props.api_page_no}. From this api’s documentation, you find out that page number in the query must be of the format “page=1” NOT “page=1.0”. What function is missing within your formula to ensure it executes the pagination correctly?  

 

A) ARRAY

B) MAP

C) NUMBERFORMAT

D) INDEXOF

E) All of the above

F) None of the above

 ______

How do you define a variable in a dynamic data source?  

 

A) “variable_name”

B) $variable_name

C) &variable_name

D) {props.variable_name}

 ______

Can you use negative numbers in the SLICE function?  

 

A) Yes, to “start,” or “end” the selection of data from the bottom of a data source.

B) No, you can only use positive numbers in the “start” and “end” values

 ______

 

Consider the following scenario: Within your Klipfolio account, you have two variables with the same name, one is “Klip” scope and the other is “All Dashboards” scope and the variable with the Klip scope has precedence.  

 

A) True

B) False

 ______

Consider the following array of data: ARRAY(“apple”,”banana”). What function do you use to change apple to *pple AND banana to b*n*n*?  

 

A) SUBSTITUTE

B) SUBSTITUTE_REGEX

C) REPLACE OR SUBSTITUTE

D) REPLACE

E) All of the above

 ______

What is the correct syntax for putting a variable inside of a datasource query? (ie: a dynamic datasource)  

 

A) https//website.com/report?queryVariable={props.variable}

B) https//website.com/report?queryVariable=${{variable}}

C) https//website.com/report?queryVariable=${data[0].variable}  

D) https//website.com/report?queryVariable=${GET.variable}

 ______

True or False? You can use the Klipfolio relative date range expressions if the data source you are accessing expects the start and end date in epoch format.  

 

A) True

B) False

 ______

Which of the following relative date expressions would you use to look for “Start of the current year”? Assume this particular API expects dates in the format of yyyyMMdd.  

 

A) {date.startOfYear.format(‘yyyyMMdd’)}

B) {date.startOfYear(‘yyyyMMdd’)}

C) {startOfYear_format(‘yyyyMMdd’)}

D) {date_startOfYear.format(‘yyyyMMdd’)}

 ______

True or False? You can click on the “Selection Options” link for an xpath element to be able to hand edit the xpath for the element?  

 

A) True

B) False

 ______

Fill in the blank: You can have up to ____ Klips per dashboard.  

 

A) 21

B) 9

C) 30

D) 44

E) There is no maximum limit of klips per dashboard

 ______

Which data formats does Klipfolio support when creating data sources using the Web Accessible Resource connector?  Select ALL that apply.  

 

A) Javascript

B) SOAP

C) JSON

D) XML

E) Excel

F) CSV

G) Binary

 ______

What is the best way to share a dashboard with your colleagues if they are not users of your Klipfolio account?  

 

A) PDF of the dashboard sent out via scheduled email

B) An image of the dashboard

C) Embed of the dashboard in a HMTL component

D) A published link to the dashboard

 ______

What is the data size limit of any one data source in Klipfolio?  

 

A) 10 MB

B) 120 MB

C) It depends

D) Unlimited

 ______

Which one of the following methods can be used to assign a value to a variable within Klipfolio?  

 

A) MAP, MAPFLAT, SET functions

B) Company or user properties

C) User input controls

D) All of the above

E) None of the above

 ______

Which of the following statements are true regarding data sources in Klipfolio? Select ALL that apply.  

 

A) Only the Klipfolio Support Team can change a data source refresh rate.

B) Data Sources will refresh every 15 minutes

C) The Klipfolio API can be used to trigger a data source refresh

D) With Google Analytics, 15 minutes is the shortest possible refresh interval  

E) With Facebook, 30 seconds is the shortest possible refresh interval

F) Most data sources can be set to refresh as frequently as every minute

G) If a scheduled email is set to be delivered at a certain time, all data sources in the account will refresh a short time before the email is sent.

H) Data sources in a specific account will only ever refresh when at least one user is logged in, or when a Private/Public Links is viewed.

 ______

Elvira has a Klip which is utilizing a variable; however, it does not display on the dashboard. What is the most likely cause of this?  

 

A) The server is down

B) The variable is not being set on the dashboard

C) Drill-down is enabled

D) The variable scope wrong  

E) Options b and d

F) None of the above

 ______

Which of the following statements about this bar chart are true?  Select ALL that apply.  

 

A) The Blue Series only contains positve data values

B) The Green Series only contains negative data values

C) All of the bars are stacked

D) The x and y axes are inverted

E) The Orange Series is likely a REF to the Blue Series + a REF to the Green Series.

F) All of the above are true

 ______

Patrick is building a pie chart Klip for his Website Traffic dashboard using Google Analytics data. The pie chart shows sessions per channel and Patrick wants to exclude the slices of the pie chart that corresponds to “Referral” and “Paid Search” channels. The best practice for removing these channels through filter actions would be to select their names from member list and use the exclude feature.  

 

A) True

B) False

 ______

True or False? Changing the scope of a variable from a smaller scope to a larger scope requires that you take several steps including removing, and then re-adding, the dashboard in question.  

 

A) True

B) False

 ______

True or False? In a gauge component, Indicators override colour ranges.  

 

A) True

B) False

 ______

True or False? In order for user input controls to change data in a Klip, the user input control must have a variable associated with it.  

 

A) True

B) False

 ______

You can reference the value of a component in one Klip on a component in another Klip using formula or results reference.  

 

A) True

B) False

 ______

How does White Labelling in a Partner Account affect that Partner’s Clients?  

 

A) It allows a Partner to change the primary logo (at top left) in each Client Account  

B) It allows the Partner to change the primary logo in every client Account, and completely remove Klipfolio’s name and logo from the UI of all Client Accounts

C) It allows the Partner to get a discount on White Labelling their client accounts

D) It allows a Partner to embed dashboards into their own web application

  ______

True or False? You can create custom maps in Klipfolio?  

 

A) True

B) False

  ______

What is the difference between a filter action applied to “Values in view” vs. “Values in source”?  

 

A) Values in source is applied before grouping while values in view is applied after grouping

B) Values in view is applied before grouping while values in source is applied after grouping

C) There is no difference between the two options

D) These options do not exist in Klipfolio.

  ______

Consider the following scenario: You have a table Klip where column 1 has the following data ARRAY(“b,a,a,a,b,b,b,c,c”) with a group action applied. What will you see if you make a formula reference (!column 1) and a results reference (&column 1) to column 1?  

 

A) b,a,a,a,b,b,b,c,c and a,b,c,

B) a,b,c and b,a,a,a,b,b,b,c,c;

C) b,a,a,a,b,b,b,c,c and b,a,a,a,b,b,b,c,c

D) b,a,a,a,b,b,b,c,c and b,a,c

  ______

Prerna is building a bar/line chart which shows the number of social media followers acquired by month and wants to show two series from two different datasources: one to show the current year’s data and the second one to show previous year’s data. What is the function Prerna should use to align the data from two different datasources?  

 

A) MAP/MAPFLAT

B) IF

C) DATASOURCE

D) LOOKUP

E) None of the above

  ______

Which one of the following are valid options for the prefix of the datasource email address when using Klipfolio’s email attachment connector?  

 

A) ds

B) ds_

C) ds-

E) ds+, ds_, ds-

F) All of the above

G) None of the above

  ______

Which of the following date formats can be sorted in a chronological order?  

 

A) MM/dd/yy

B) Unix

C) yyyyMd

D) yyyyMMdd

E) Unix and MM/dd/yyyy

F) yyyy-MM-dd

 G) Unix, yyyyMMdd and yyyy-MM-dd

  ______

True or False? You can apply multiple filtering conditions to a component using hidden data.  

 

A) True

B) False

  ______

Yvonne is writing formulas using the following Klipfolio functions: COUNT_DAYS, DATE_ADD, DATE_IN and DATE_STARTOF. What is the input date format Yvonne should use to ensure the Date/Time functions are working correctly?  

 

A) Unix is the default, but any date format can be specified

B) yyyyMMdd

C) Unix

D) All of the above

E) None of the above

  ______

What function would you use to get a list of the unique values in a data set?  

 

A) GROUP

B) BETWEEN

C) DEDUPE

D) TRIM

E) CONTAINS_UNIQUE

  ______

Jason is setting up users in his Klipfolio account, these users can login to Klipfolio using an external application.  

 

A) True

B) False

  ______

Zach wants to use the Klipfolio API to upload a file. Which one of the following commands does he need to use?  

 

A) GET

B) STORE

C) PUT

D) UPLOAD

  ______

A user group is the same as a user role, the terms are interchangable  

 

A) True

B) False

  ______

Which of the following are legitimate ways to share a Klipfolio Dashboard? Select ALL that apply.  

 

A) Publish a Private Link without a password

B) Manually email a dashboard to any email address

C) Share directly to Twitter

D) Share with Groups

E) Share a permalink to a dashboard with other users

F) Schedule an email to deliver a dashboard to any named user in Klipfolio

G) SMS

H) Embed an entire dashboard in a public facing website

I) Share directly to Slack

  ______

True or False? Dashboards, Klips, and Data Sources can all be shared?  

 

A) True

B) False

  ______

You can duplicate an indicator within the same sub-component.  

 

A) True

B) False

  ______

True or False? Any Klipfolio customer can publish dashboard links?  

 

A) True

B) False

  ______

Which of the following are true of Klipfolio’s Klip Gallery templates?  

 

A) They are free with all Klipfolio subscriptions.

B) They are fully editable/customizable.

C) There are both individual Klip Templates (Klip Gallery), and entire Dashboard Templates (KlipStart)

D) There are 3 comprehensive entire Dashboard Templates: Salesforce, Google Analytics, Google AdWords

  ______

Which of the following statements accurately describes the Klip Editor?  

 

A) You can remove duplicates using a formula (group)

B) It is a browser plugin

C) It is 100% browser based web application

D) It can be purchased and used in development environments

E) You can remove duplicates through the ‘Group Repeating Labels’ option in the properties panel

F) All of the above

  ______

Klipfolio has data sources (with country, state, or provincial IDs) for which of the following maps? Select ALL that apply.  

 

A) Europe  

B) Germany

C) India

D) USA

E) World

F) China

G) APAC

H) Brazil

  ______

True or False? the SWITCH function can have multiple case and value parameters.  

 

A) True

B) False

  ______

True or False? The Indicators panel lets you apply colour changes to values, change the background colour of cells, and assign icons based on conditional thresholds.  

 

A) True

B) False

  ______

Mitch is building a sparkline component and wants to add a hidden data component to it. Which one of these methods can Mitch not use to add the hidden data component?  

 

A) Properties tab of the component

B) Control panel on the right hand side

C) Right click menu of the component

D) Data tab of the component

E) None of the above

  ______

Consider the following scenario: You’re the owner of a paint shop and you’re making a Klip that has a table showing the number of one-gallon paint cans customers have purchased. You want to show the 10 customers that purchased the most of amount of paint cans. If you use the “Top” filter action on the column showing the number of paint cans, you need to apply the sort action first.  

 

A) True

B) False

  ______

Consider the following array of data: ARRAY(“Apple”,”Orange”,”EggPlant”,”Apple”,”Zucchini”,”Carrot”,”Orange”,”EggPlant”,”Kale”,”Bananas”). What function would you use to replace “EggPlant” with “Brinjal” AND “Kale” with “SomeGreenThing”?  

 

A) REPLACE

B) SUBSTITUTE

C) SUBSTITUTE_REGEX

D) REPLACE OR SUBSTITUTE

E) All of the above

  ______

Match the Klipfolio Date and Time Functions below with the common use case where you would use them.  

 

DATE — = — Used to convert a human readable date string (2015/01/01), into a computer readable date string known as Epoch or Unix time.  CorrectDATE — = — Used to convert a human readable date string (2015/01/01), into a computer readable date string known as Epoch or Unix time.  CorrectDATEVALUE — = — Used to convert an Epoch or Unix date/time (computer readable date string) into a human readable date string (2015/01/01). CorrectDATE_IN — = — Used to find dates that fall within a given time period, like day, week, month, quarter, year. CorrectDATE_ADD — = — Used to add or subtract a certain number of units (seconds, minutes, days, etc.) to a given date in order to arrive at a different date. CorrectDATE_CONVERT — = — Used to change the format of one human readable date string (2015/01/01) to another human readable date string (Jan 1, 2015), often for the purposes of sorting.  CorrectDATE_STARTOF — = — Returns the first date of a given date period, like week, month, quarter, year.

  ______

Which non-date functions could be used to find dates in a given date range?   

 

A) SELECT and BETWEEN  

A) SELECT and BETWEEN  

C) SELECT and OR

D) OR and BETWEEN

  ______

Adam has an Excel datasource set up in his Klipfolio account. Column 1 of the datasource contains the names of new customers in the past month and Adam suspects that the entries of this column have leading and trailing blanks. What is the function Adam should use to confirm this?   

 

A) CONCAT  

B) SUBSTITUTE  

C) URLDECODE

C) URLDECODE

  ______

YouTube Channel Growth Assessment Questions

YouTube Channel Growth Assessment Questions

All possible questions from the YouTube Channel Growth Assessment available in Google Academy for ads. You can download 100% correct and verified answers here. Let’s get certified!

What would you typically expect to see in the Watch Time “published” report for a Hero channel?

Little or no increase in watch time soon after publishing each video

A pattern consisting of spikes in watch time soon after publishing each video

A drop in watch time after publishing the video, followed by a spike 30 days later

A huge spike in watch time soon after publishing the video

______

Why is it important for a channel to consider what category they are in?

The category determines the channel mission.

It is helpful to know all categories on YouTube.

Each category only has one right way to optimize a channel.

There are category specific best practices that can help optimize a channel.

______

Which order outlines what ad formats take up the most to least space on the video player?

Skippable, Display Overlay

Overlay, Skippable, Display

Skippable, Overlay, Display

Overlay, Display, Skippable

______

Get All possible questions with correct and verified answers. Save your time!

How does YouTube provide opportunity for micro-moments? 

YouTube enables brands to increase ad formats.

YouTube allows brands and creators to get infront of audiences at critical moments in the consumer journey.

YouTube decreases time between upload and impression.

YouTube allows brands and creators to upload short videos.

______

What is the most common revenue stream channels use to earn money on YouTube? 

Ad revenue

Brand deals

Crowdfunding

Rentals

______

Which one of the following questions would need multiple measurements? 

How many videos have cards enabled?

Do we have a channel trailer?

Which videos are watched the most by subscribers versus non-subscribers?

What is our largest traffic source?

______

Which of the following ad formats typically has the lowest CPMs? 

Display ads

Auction ads

Non-skippable reserve

Skippable reserve

______

What is an auction ad? 

An ad from a non-YouTube ad network

An ad sold to the highest bid

An ad from from non-YouTube partners

Does not exist.

______

What is the value of a strong call to action to subscribe within a channel trailer? 

Subscribers compelled by the video would tell all their friends.

Viewers compelled by the video would subscribe.

Viewers would be more likely to watch the trailer again.

Subscribers would try to subscribe again.

______

Which factor may contribute to a video being demonetized due to advertiser-unfriendliness? 

The video was uploaded from an unmonetizable country.

The video is on a channel that has not enabled monetization.

The channel manager has blocked ads from many sensitive categories.

The video contains age-restricted material.

______

How can the “Groups” feature help determine performance for a set of videos? 

Assign team members to groups so only managers can access financial data.

Assemble videos into groups so viewers can discover related videos.

Organize separate reports into groups so it’s easier to find data in one place.

Divide videos into groups to see how viewers engage with different content formats.

______

Which is a good example of a mission statement for a YouTube channel? 

Give people a voice and a chance to succeed, bring them together, and show them the world.

Make great content that everyone will love and share.

Efficiently provide access to high-quality services as well as endeavor to proactively embrace best-of-breed deliverables.

Bring the most delicious food content around — with features, explainers, animations, recipes, and much more.

______

Why is having an audience match important? 

Poor audience match could slow channel growth and/or reduce audience retention.

Good audience match could improve the ad rates on the channel’s videos.

Good audience match could improve the target demographics.

Poor audience match could cause the channel to lose its existing watch time.

______

What is the correct order of steps to set up your channel for monetization and to get paid for earned ad revenue? 

1. Enable the channel for monetization 2. Connect channel with AdSense 3. Turn ad formats on the videos.

1. Turn ad formats on the videos 2. Connect channel with AdSense 3. Enable the channel for monetization.

1. Select videos to monetize 2. Connect channel with AdSense 3. Enable the channel for monetization.

1. Connect channel with AdSense 2. Turn ad formats on the videos 3. Enable the channel for monetization.

______

Which of the following ways can you use YouTube Analytics to look at how well your ads are doing across a channel’s videos? 

Review the Ad rates report to see how different types of ads are performing.

Review the Revenue report to get final earnings from each of the different ad types.

Review the Benchmark report to review your revenue streams.

Review the Transaction revenue report to see how many times ads were sold on your videos.

______

What is a recommended action to support Hub content programming? 

Explore collaborations or cross-promotions to amplify content.

Check out Google Trends for high-volume searches in the category.

Model the programming schedule after another channel with a lot of subscribers.

Communicate the publishing schedule in the video description.

______

Why might you compare watch time patterns by content groups? 

To determine if the content is advertiser-friendly

To confirm that the content matches the audience demographic

To predict watch time for a future series

To see whether watch time patterns map to the video release schedule

______

Which one of the following metrics may not be a part of your top level revenue performance? 

CPM

Views and watch time

Estimated monetized playbacks (EMPs)

All of these should be included when you pull your top level performance metrics.

______

Why is it important to assess discovery on YouTube? 

Channels with lower discovery should focus solely on viral videos.

There is a direct correlation between discovery and video length.

You need to understand who is visiting the channel in order to serve the appropriate ads to them.

Knowledge of discovery allows you to optimize the channel for optimum views.

______

Where is a recommended place to add the channel mission statement? 

Branding watermark

What to Watch Next module

About tab

Video title

______

If the largest traffic source is external, what opportunity could you take? 

Partner with additional websites to drive more traffic to the channel.

Notify subscribers about every new video.

Customize content for tablets and game consoles.

Optimize video metadata for YouTube search.

______

When do fluctuations in CPMs typically happen? 

They rise at the beginning of the quarter and dip at the end of the quarter.

CPMs don’t fluctuate, they are a fixed value across the year.

They dip at the end of the year and rise at the beginning of the year.

CPMs rise at the end of a quarter and dip at the beginning of a quarter.

______

Which is not an example of a benchmark? 

The watch time is growing 20% QoQ.

The audience retention rate for the comedy series is 70%.

The channel uploads 50% more videos than any other channel in the same category.

External websites drive 80% of the traffic sources.

______

How might you determine the target audience before starting a YouTube channel? 

Review the channel’s Demographics report.

Conduct a competitive analysis to determine what demographic responds well to the types of content the channel makes.

Conduct an online poll.

Go with your instincts.

______

Which content format is typically associated with a watch time pattern of a spike, followed by a gradual decline? 

All formats

Educational

Entertaining

Inspirational

______

What is an estimated monetized playback (EMP)? 

The approximate number of playbacks that had allowable ads for monetization

The approximate number of subscribers who saw an ad

The approximate number of the channel’s views that resulted in an ad impression

The approximate number of monetized views that resulted from an ad shown

______

Which content format is typically associated with a watch time pattern of a spike, followed by a flat curve? 

All formats

Educational

Inspirational

Entertaining

______

Which type of ad inventory is bought and sold based on a set, negotiated CPM. 

Overage

Reserve

Auction

Enabled

______

Which one of these techniques is suggested to improve the performance of cards? 

Insert all cards in the first 15 seconds of the video.

Enable cards for desktop viewers only.

Include a verbal call-to-action when the card appears.

Add at least 5 cards to each video.

______

Which could be a reason that two videos with similar monetizable view counts earn different revenue? 

Differing video resolution across videos

Number of likes and dislikes

Privacy settings

Enablement of different ad formats

______

Which one of the following is not something you would check for when evaluating how video titles drive discovery? 

Titles contain information on the video upload schedule.

Serial content includes episode number at end.

Title and thumbnail work together to tell a compelling story.

Most important keywords are in front.

______

Which is not one of the metrics suggested for analyzing the Traffic Sources report? 

Highest traffic source and the top 5 traffic sources

Spikes and drops in particular traffic sources over time

The number of traffic sources divided by the number of viewers

Split between external and YouTube traffic sources

______

Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help? 

Average percentage viewed

Videos added

Subscribed & non-subscribed

Videos published

______

How can you effectively measure which content resonates with subscribers? 

Use the Subscribers report and select “Subscribers lost” for the last 30 days.

Use the Watch time report overlayed with the comparison metric “subscribers”.

Use the Watch time report overlayed with the comparison metric “audience preference”.

Use the Comments report and filter for comments from non-subscribers.

______

What is the ideal audience retention pattern? 

Sudden spike in middle

Steep decline

A flat slope that hovers near 100%

Large bumps and dips

______

What is an example of YouTube Analytics data that can help you with your business goal? 

Average view duration for subscribers

YouTube content ratings

Top Charts on Google Trends

Asset performance

______

Why is it important to look at the overall revenue and CPMs per country? 

To identify the demographics in each country.

To identify the potential advertising agencies in each country to target.

To verify the macro level market trends that influence viewership, CPM, and ad rates.

To identify how each country contibutes to overall revenue based on viewership and CPMs.

______

What action could you take to optimize content based on seeing a flat audience retention curve? 

Eliminate or shorten elements that consistently result in dips and declines.

Ensure the title, thumbnail, and description reflect the video content.

Create more videos similar to this one, since this is regarded as the ideal audience retention.

Examine bumps and consider including similar elements in future videos.

______

What can you learn by analyzing videos that keep subscribers coming back? 

What are the characteristics of the videos enjoyed by subscribers?

What are the traffic sources most used by non-subscribers?

How does the channel branding influence the perception of non-subscribers?

Will subscribers buy my product or service?

______

What options can channels have to restrict the types of ads that are shown on their channel? 

Channels can block the types of ads that may be inappropriate to the channel, like sensitive or age-appropriate ads or competing ads.

Channels can pick which advertiser can show ads on their channel.

Channels are not able to block the different types of ads that may show up on their channel.

Channels can only block all ads or show all ads.

______

Why is it important to identify the traffic sources of subscribers? 

To identify how subcribers are engaging with your content

To focus your promotional efforts where subscribers are discovering your content

To distinguish how subscribers and non-subscribers interact with your calls-to-action

To determine which device your non-subscribers are discovering your content from

______

If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why? 

There were seasonal fluctuations in advertiser spending.

Fewer types of ads were shown on the channel’s videos.

Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.

More mobile viewership occured.

______

When optimizing for mobile, what is not part of the standard checklist? 

Change the font for the channel description.

Check channel art on mobile screens.

See if video titles have important keywords in front.

Look at video thumbnails at smaller size.

______

How would you find out if different video series have different audiences? 

Group videos together and look at the Demographics report.

Use the Engagement report to find out which viewers watched through the videos.

Use the compare function to see demographics for last year versus this year.

Use multi-line view to break apart the audiences per video.

______

Which one of the following is not something you would check for when evaluating how thumbnails drive discovery? 

Thumbnails correctly set viewer expectations about content.

Thumbnails are low-resolution images so that they load quickly.

Any words in thumbnails are easy to read.

Thumbnails look visually compelling.

______

What metric found in the End Screens report can help you improve the viewer experience? 

 Demographic profile of viewers who click on end screens

Like and dislikes for each end screen

Audience retention of end screen elements

Number of times an end screen element is shown and clicked

______

Which of the following ad formats typically has the highest CPMs? 

Display ads

In-Video Overlay

Bumper Ads

Skippable Auction

______

What is the difference between reserve and auction ads? 

Reserve ads are served via AdSense.

Auction ads can be bought on a fixed rate.

Ad networks can participate in auctions.

Reserve ads guarantee impressions and have higher costs than auction ads.

______

What metric found in the Cards report can help you evaluate performance? 

Total watch time associated with cards

Ratio of clicks to card impressions

Merchandise purchased from direct links in cards

Average view duration of videos with cards

______

Which one of these techniques is not listed as a way to drive traffic from social media? 

Add teasers or clips on social media to promote recent video uploads.

Update copy on social profile pages to highlight your YouTube channel.

Use a different name and logo across social media so the YouTube channel is unique.

Enable optional tabs or buttons in social media feeds to link to YouTube.

______

Who are the three key players that drive the YouTube ecosystem? 

Viewers, Creators, Advertisers

Channel managers, Content managers, Production managers

Creators, Gamers, Musicians

Viewers, fans, brands

______

What is a recommended action to support Hero content programming? 

Communicate the publishing schedule in the video description.

Model the programming schedule after another channel with a lot of subscribers.

Explore collaborations or cross-promotions to amplify content.

Check out Google Trends for high-volume searches in the category.

______

What is one strategy to evaluate how well thumbnails distinguish content? 

Do a side-by-side comparison of 10 thumbnails against a similar channel

Examine every thumbnail and ensure no two thumbnails look similar

Review the Thumbnails report to see likes and dislikes

Conduct A/B testing for one video with 5 different thumbnails

______

How can taking a snapshot of your channel performance help you with assessing your channel? 

To determine which single video contributed the most revenue.

To measure short-term performance improvements.

To establish a baseline benchmark to compare against goals.

To compare online and offline advertising budgets.

______

Which of the following helps fuel the YouTube ads ecosystem? 

Engaged viewers

Browser bookmarks

Embedded third-party sponsorships

YouTube Red subscribers

______

Which is true of reserve ads? 

Because impressions are guaranteed, advertisers are charged a fixed rate.

Because impressions are guaranteed, advertisers are charged a variable rate.

Because impressions cannot be guaranteed, advertisers are charged a variable rate.

They can only be sold and served via Google’s Ad Exchange, or AdWords for video

______

What is the suggested time to respond to viewer comments? 

When the video hits 1 million views

Never

1 week later

In the first hours

______

If you want to adjust the channel’s demographic to attract primarily 13-17 year old females, what could you do to shift this demographic? 

Keep the content the same, but change the publishing schedule to be late at night.

Produce more content that matches popular trends of teen girls and set a publishing schedule to align with after-school hours.

Keep the content the same, but do more promotion on social media.

Change the content to be about travel, and try a monthly publishing schedule.

______

How can you easily find out how channel visuals look on mobile devices? 

Hire a major graphic design agency.

Download YouTube’s Channel Art Templates.

Ask viewers to add comments if they detect any issues.

Use the Mobile Simulation Tool.

______

What low-investment strategies could a channel do that may help increase viewership in a particular country? 

Leverage your community to crowd source captions and metadata translations.

Produce a new video on the same topic with top creators in that market.

Identify local talent and create a dubbed version of the video to improve the native viewing experience.

Do nothing, viewership contribution from other countries has minimal impact on revenue.

______

What is a reserve ad? 

An ad that will be requested before auction ads

An ad provided by an established YouTube partner

An ad that will be requested if no auction ads are available

An ad with the guaranteed highest CPMs

______

If an entertaining piece of content turns out to be highly searched for, what could that indicate? 

Opportunity for inspirational content

Lack of interest in entertainment

Demand for educational content

Need for content syndication

______

How can you estimate which ad formats are earning the most revenue? 

In-stream ads always generate the most revenue.

Use the Revenue report to break down how well each ad type is performing.

Use the Ad rates report to compare the estimated revenue amounts generated from each ad type.

Skippable video ads always generate the most revenue.

______

How might you incorporate the audience into a mission statement? 

Avoid mentioning the audience because you may not know who is watching.

Appeal to a universal audience so that the channel can grow quickly.

Always call out the gender and age range that sounds favorable to advertisers.

Identify the target audience and why they would be interested in the channel.

______

What is the role of video metadata on YouTube? 

Metadata is used to surface videos in YouTube search.

Metadata helps advertisers target videos by demographic.

Metadata prevents identical videos from being uploaded to YouTube.

Metadata controls whether a video can be embedded on other sites.

______

How would you know whether a new video series has a high audience retention rate? 

Compare the audience retention rate of a group of videos in the series to the channel average.

Compare the ratio of likes to dislikes.

Analyze how the first video in the series performed in the first 24 hours.

Use the audience retention report to set a baseline for all videos.

______

If your demographic changes on your latest video series and you see lower audience retention rates, which is the least likely next step? 

Do nothing, since audience match is not important for channel growth.

Make a decision on whether the content in this series should change.

Review traffic sources to see how different audiences are discovering this new series.

Review how much this series alone affects overall watch time.

______

What is the flow of the assessment framework? 

Ask questions, measure and analyze, implement next steps

Measure and analyze, ask questions, implement next steps

Implement next steps, ask questions, measure and analyze

Ask questions, implement next steps, measure and analyze

______

What is one way that channel managers help grow a channel? 

Set watch time and subscriber goals.

Assess competitors’ content and duplicate their content strategy.

Evaluate the channel’s role in the ecosystem and how it can leverage the other elements of the ecosystem.

Encourage the channel to solely focus on viral content.

______

You have an English channel and notice that more viewership is starting to come from two Latin American countries that speak Spanish and Portuguese. What is something simple you can consider doing to maximize this opportunity? 

Produce dubbed videos in Spanish and Portuguese and start new channels for these languages.

Add subtitles/CC and localized metadata for these countries’ languages.

Produce new videos in Spanish and Portuguese with local talent immediately.

Keep your videos as English only to stay focused on your primary audience.

______

How can multi-line graphs help distinguish video performance? 

Filter reports by content owner.

Visualize a pie chart with relative performance data.

See the performance of up to 25 videos at a glance.

Plot real-time data on an interactive map.

______

What is a way to use the “Compare” feature in YouTube Analytics to determine benchmarks? 

Compare YouTube Analytics data with data from third-party sources.

Compare performance metrics between two separate time periods.

Compare forecasted revenue with actual revenue.

Compare performance with a competitor’s channel.

______

If a particular content format underperforms, what action might be appropriate? 

Immediately change these videos to private.

Investigate what can be done to increase performance of these videos.

Update the channel’s mission statement.

Disable monetization on these videos.

______

Which is not an example of a measurable question that you can ask during a channel assessment? 

Which groups of videos are being watched the most by subscribers?

What percentage of our viewers come from mobile devices?

Does the audience demographic on the channel’s latest video series match the expected demographic?

What should we do next on our channel?

______

What action could you take to optimize content if you see a sudden drop in audience retention at the beginning of the video? 

Ensure the title, thumbnail, and description reflect the video content.

Eliminate or shorten elements that consistently result in dips and declines.

Create more videos similar to this one, since this is regarded as the ideal audience retention.

Examine bumps and consider including similar elements in future videos.

______

Why would you want to review the ratio of views being converted to ads? 

To see the actual number of subscribers that watched the ad and commented on the video.

To see the approximate ratio of how many views resulted in an ad being served and how it is trending over time.

To see which type of ad brought in the most revenue.

To see how the ad rates are affected by viewer engagement.

______

What is the benefit of using a branding watermark? 

Informs viewers of the channel’s social media links

Enables an audio chime to be embedded in every video to identify the brand

Allows viewers to subscribe to the channel without leaving the video they are watching

Prevents anyone from using the content without permission

______

What action could you take to optimize content if you see repeated dips in your audience retention curve? 

Ensure the title, thumbnail, and description reflect the video content.

Review the content around the dips and consider eliminating or shortening elements that consistently result in dips and declines.

Create more videos similar to this one, since this is regarded as the ideal audience retention.

Edit the video so it ends at the initial dip.

______

Why are subscribers generally key to a channel’s success on YouTube? 

They are more likely to find content in YouTube search.

They probably pay closer attention to ads than non-subscribers.

They watch content on multiple devices.

They tend to spend more time watching than viewers who are not subscribed.

______

Why is it important to connect your YouTube channel with an AdSense account? 

So that you can enable monetization on the channel.

So that you can enable different ad formats.

So that ads can run on the channel.

So that you can get paid for ad revenue.

______

If you see a watch time pattern with periodic spikes in your watch time report, which one of the reasons is least likely? 

The spikes could represent the changes in the number of likes/dislikes.

The spikes could correspond to a consistent upload schedule.

The spikes could represent a periodic fluctuation in viewership over time.

The spikes could correspond to when subscribers watch new releases.

______

How is the media landscape changing? 

More adults prefer cable TV over online video platforms.

Viewers are shifting from passive viewers to active viewers.

Viewers are on fewer devices when watching TV.

Teens and millennials are watching more live broadcast TV.

______

Which is an example of a measurable question to ask? 

Which YouTube Analytics report contains demographic information?

Why did our recent video go viral?

Does the audience watching our videos match our intended target demographic?

How can we get a lot of younger viewers to care about our content?

______

How can reading video comments inform the channel’s content strategy? 

There’s no value in reading comments.

Identify what types of content appeal to the audience.

Determine what your most popular search terms are.

Change the programming schedule based on comments from early fans.

______

What is a recommended action to support Help content programming? 

Communicate the publishing schedule in the video description.

Check out Google Trends for high-volume searches in the category.

Explore collaborations or cross-promotions to amplify content.

Model the programming schedule after another channel with a lot of subscribers.

______

What might be used as a channel icon? 

Your mission statement

A photo of famous celebrities

Your company logo

An animated GIF

______

Which content format is typically associated with a watch time pattern of a spike, followed by a sharp drop? 

Entertaining

All formats

Educational

Inspirational

______

Which of the following content types deters advertisers from showing ads on your videos? 

Explicit language

Trending topics

Parodies

Collaborations

______

If a serious news channel has a mission to “shine a light on underreported stories around the globe,” what might it want to feature in its channel trailer? 

Video clip examples of these underreported stories and a call-to-action to subscribe

An amusing interview with reporter outtakes

A request for subscribers to provide funding for new content

A message to political leaders to reform government

______

If you want the option of gambling or alcohol ads to appear on your channel videos, what do you need to do? 

Do nothing, these automatically display.

Opt out of ad categories.

Age gate your channel.

Opt into sensitive ads.

______

What information from YouTube Analytics can help you optimize video metadata? 

Top keywords people search for to find your videos

Keywords used by subscribers

Most popular keywords by gender, age, and geography

Top 10 trending searches on Google

______

Which of the following is an element of advertiser-friendliness? 

Whether the production quality meets broadcast standards

Evidence that the channel has been whitelisted

Content that does not have graphic or explicit content.

Verification that the channel’s audience is large enough to be profitable for advertisers

______

How can you best determine changes in traffic sources over time? 

Group videos by content format, then contrast their traffic sources.

Compare traffic sources from different days of the week.

Rank traffic sources in order of importance to the channel.

Look at a multi-line graph of traffic sources over a date range.

______

Which one of the following is not recommended for playlists? 

Assemble a “Best of” playlist to highlight most watched videos.

Organize playlists according to a theme.

Remove videos that are older than 6 months.

Add curated playlists (such as video collabs).

______

Why is it important to look at how many subscribers are gained for each video? 

To determine which video and what type of creative drives viewers to subscribe

To identify how views affect your subscriber count

To see where subscribers drop off in your video

To determine which device your non-subscribers are watching your content from

______

How might you determine if certain videos perform better within certain demographics? 

Compare the revenue in one of your series to look at overall growth year-over-year.

Compare each video by traffic sources and playback locations using a multi-line graph.

Create groups of videos and look at the publishing schedule for one demographic.

Group these videos together and compare how these videos perform among your target demographic profile.

______

When starting a new channel on YouTube, what’s a key area to assess first? 

Social media promotion

Subscription revenue

Mission and branding

Audience sentiment

______

What action could you take to optimize content if you see bumps in your audience retention curve? 

Examine bumps and consider including similar elements in future videos.

Create more videos similar to this one, since this is regarded as the ideal audience retention.

Eliminate or shorten elements that consistently result in dips and declines.

Ensure the title, thumbnail, and description reflect the video content.

______

If a sports channel broadcasts professional American football games and wants to target local university students, which demographic might be the best fit for this criteria? 

Females, ages 35-45, living in Brazil

Males, ages 35-45, living in the United States

Males, ages 18-24, living in the United States

Males, ages 13-34, living in Canada

______

To determine if a channel has effective metadata, what can you evaluate? 

Viewer comments include keywords found in your tags.

Video titles, tags, and descriptions accurately represent the content.

Suggested videos are similar to your playlists.

Channel trailer showcases the mission and brand.

______

What influences how ads get onto a channel’s videos? 

The channel’s comments.

Audience demographic, engagement of the viewers, and content category

Sponsorship deals are required before ad placement is possible.

Ad placement is only determined by the channel’s content.

______

What information can you include in the channel description to assist unsubscribed viewers? 

Photos of hosts or creators

Poll card so viewers can vote on videos

Video upload schedule

Transcript of channel trailer

______

What would you typically expect to see in the Watch Time “published” report for a Help channel? 

Little or no increase in watch time soon after publishing each video

A drop in watch time after publishing the video, followed by a spike 30 days later

A huge spike in watch time soon after publishing the video

A pattern consisting of spikes in watch time soon after publishing each video

______

What is a direct way to earn revenue on YouTube? 

Selling remarketing lists of video viewers

Conducting Brand Lift surveys

Producing content that is eligible for monetization

Claiming ownership of fan reaction videos

______

What is a best practice many channels use for their sections? 

Reorder sections every week to keep content fresh.

Assemble sections to appeal primarily to long-time subscribers.

Create no more than 3 sections.

Populate the top section with popular videos.

______

Where can you get the most measurable data to analyze the performance of a channel? 

Google Insights

YouTube Blog

YouTube Dashboard

YouTube Analytics

______

What would you typically expect to see in the Watch Time “published” report for a Hub channel? 

Little or no increase in watch time soon after publishing each video

A pattern consisting of spikes in watch time soon after publishing each video

A drop in watch time after publishing the video, followed by a spike 30 days later

A huge spike in watch time soon after publishing the video

______

What is the goal of the ad serving model? 

To help brands target only audiences they’re interested in.

To help viewers watch their favorite ads.

To help creators share their most creative ads to advertisers.

To help serve the most lucrative ad to the right viewer at the right time.

______

What is a good reason for analyzing a channel’s content strategy? 

To deter viewers from skipping ads

To inform programming and format choices

To determine which video is most likely to become a standout hit

To flag content that is offensive or inappropriate

______

How might you know if you are increasing your subscriber watch time? 

You will see a gradual slope of watch time increase from your non-subscribers.

You will see a steep decline in watch time from your subscribers.

You will see an oscillating curve of watch time from your subscribers.

You will see a spike in subscriber watch time after a video is published.

______

A key consideration when evaluating a video description is: 

Are important words in all caps?

Does the description use correct punctuation?

What is visible on the top 3 lines?

Do the video title and description start with the same word?

______

How can you benefit by analyzing which videos have the most likes or dislikes? 

You can conclude that liked videos were added to many playlists.

You can develop a plan to produce a viral video hit.

You can better refine the content strategy based on what seems to be most liked by the audience.

You can analyze non-controversial topics.

______

Ad formats are requested in which order? 

Instream, Overlay, Display

Instream, Display, Overlay

Overlay, Instream, Display

Display, Overlay, Instream

______

You have English videos, but discover that viewership is high in Asian countries where other languages are spoken. What might you consider doing to better target this audience? 

Change the publishing schedule so new videos release at 8am in Asia.

Create playlists exclusively for Asian audiences.

Identify the top Asian countries, then consider adding translated captions and metadata for the top performing videos.

Hire a voice actor to dub over every video into all Asian languages.

______

What channel visuals can you check for brand consistency? 

Up next layout

Banner and icon

Subscribe button

Playlists

______

What action could you take to optimize content based on seeing a gradual decline in your audience retention curve? 

Ensure the title, thumbnail, and description reflect the video content.

Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content.

Eliminate or shorten elements that consistently result in dips and declines.

Examine bumps and consider including similar elements in future videos.

______

If you find content with high watch time from subscribers, what can you do next? 

Change the metadata on these videos.

See what these videos have in common so you can minimize these elements.

See what these videos have in common so you can replicate these elements.

Change the content strategy to target non-subscribers.

______

Which method could you use with the Watch time report to analyze whether content formats are performing as expected? 

Group videos by content format, and compare watch time performance from specific times of the day.

Group videos by each content format, and look at their watch time performance across a specific period.

Group videos randomly, and look for patterns that emerge across the formats.

Group videos by date uploaded, and dig into seasonal fluctuations in watch time performance.

______

What does the Translations report allow you to do? 

Determine which languages are spoken by viewers of the original video.

See which keywords are most popular in different regions.

Forecast how much budget to allocate to translating videos.

Analyze the performance of localized content.

______

What is the recommended first step in a channel assessment? 

Ask important questions to uncover key learnings about a channel

Experiment with two different programming strategies to see the results

Develop a roadmap for growing a channel and business on YouTube

Collect and analyze subscriber data from YouTube Analytics

______

YouTube Content Ownership Assessment Questions

YouTube Content Ownership Assessment Questions

All possible questions from the YouTube Content Ownership Assessment available in Google Academy for ads. You can download 100% correct and verified answers here. Let’s get certified!

Which watch time report will tell you where on the web viewers are watching your content?

Geography.

Playback locations.

Devices.

Traffic sources.

______

When is a user video scanned by Content ID to see if it matches any delivered reference material?

When an ad is placed on the video

As it is uploaded and at intervals later on

After it has received more than 1000 views

Only when it is first uploaded and published

______

Which metric can provide the best insights into channel performance?

Demographics.

Comments.

Devices.

Watch time.

______

Get All possible questions with correct and verified answers. Save your time!

When two partners each add worldwide ownership to a non-music asset, with Monetize policies, what happens to that asset? 

Asset will monetize on behalf of both partners. Revenue will be equally split.

Only the partner that most recently added ownership will receive the worldwide revenue.

Asset will go into a state of conflict. Both partners’ monetization policies will not apply in the overlapping territories.

Only the partner that initially added ownership to the asset will receive the worldwide revenue.

______

What are the usage rights for music selected from YouTube’s Audio Library? 

Songs can be used if you pay the owner royalties.

Only sound effects may be used, but not songs.

Any music can be used in videos according to the terms specified.

Music may be used for non-monetized videos only.

______

Which is a benefit of filtering data for analysis? 

To sort it by degree of importance.

To aggregate data into useful chunks.

To hide non-relevant information.

To quickly identify statistical outliers.

______

What is a reason to update assets if your ownership rights change in some territories? 

Establish new rights holder access to previously expired claims from the previous content owner

Reduce asset ownership conflicts because you no longer have the rights and cannot apply your policies in those territories

Enable multiple parties to share ownership of a web asset in the same territory

Ensure your asset ID changes with your ownership

______

What section of CMS provides access to YouTube’s automated tools for rights management? 

Video Identification

Video Manager

Content ID

Creator Studio

______

While reviewing disputes, you see a disputed claim made because of a match to a short clip of non-exclusive content included in your otherwise valid reference file. What is the best action for you to take? 

Release the claim and exclude the matched portion from your reference to prevent future matches

Takedown

Reinstate the claim and change your match policy to Block

Release the claim and deactivate the reference file

______

What are three dimensions that can provide insight into the sources of watch time? 

Geography, subtitles, revenue.

Geography, device, and language.

Device, views, playback location.

Language, watch time, demographics.

______

How do copyright laws apply internationally? 

Same across all countries

Laws follow either EU or US precedent

Vary by country

Common standards are updated annually

______

A user disputes a claim, after which you review the video and decide it should be removed from YouTube for using your copyrighted content. What happens if you select “takedown” on this disputed claim? 

The video is removed from search results but still published.

The request is forwarded to the partner manager for evaluation.

The claim is released.

A legal takedown notice is issued against this video.

______

A partner owns the rights to a video in Spain, but not other regions. They upload the video to their YouTube channel, but aren’t sure what settings to apply. What would you recommend they do? 

Set ownership on the asset to Spain only.

Set ownership on the asset to Spain, and set block outside ownership on the claim.

Set ownership on the asset to all countries. Set a match policy of block outside of Spain.

Don’t assign ownership until the partner has secured worldwide rights.

______

Which of the following is true of Content ID? 

Content ID scans all uploads and removes portions that infringe copyright.

Content ID enables rights holders to block, track, or monetize uploads that use copyrighted content.

Content ID allows viewers to flag harmful or dangerous content.

Content ID is only available to channels with >1 million subscribers.

______

What is a translation of an existing work considered? 

Trademark

Derivative work

Compilation

Collective work

______

What form of expression is not subject to copyright? 

Video title

Animated TV show

Comedy improv video

Channel trailer

______

What is a benefit of managing your content with SFTP or the Aspera Dropbox solution? 

Offline disk import

Ease of scalability

High video quality

No technical expertise required

______

Which of the following is an asset type? 

IMDB reference

Web

MPAA award

Movie trailer

______

A copyright takedown has been retracted by the copyright owner. What happens as a result? 

The copyright strike changes to “pending” status.

The copyright strike is removed from the user’s account.

The claimant is prevented from filing future copyright takedowns.

The video is restored but cannot be monetized.

______

Which kind of content is eligible as a Content ID reference file? 

Public domain recordings

Third-party clips under fair use/dealing principles

Content with exclusive territorial rights

Content released under open license

______

When is copyright attached to a creative work? 

As soon as the creative work is fixed in a tangible medium of expression

After the creative work is communicated to another party by any means

After it has been approved by a local copyright attorney

When the creative work is registered with the international copyright office

______

If you need advice on an issue related to copyright law, whom should you ask? 

An account manager

An attorney

United States Copyright Office

YouTube Copyright Center

______

You have an asset ownership conflict because you accidentally declared ownership for Canada. What should you do? 

Contact the other asset owner to request an update

Remove your asset ownership for Canada

Edit your ownership if you plan to monetize

Download the Ownership report and filter by Canada

______

A partner decides to block user-uploaded videos. What happens to a user-uploaded video that matches the policy? 

The video is unavailable for viewing but retains a unique URL.

The video is unavailable for viewing and the uploader automatically receives a copyright strike.

The video is available for viewing but the uploader receives a copyright strike.

The video is viewable only on YouTube (embeds and other playbacks are disabled).

______

What is the final step when using the Package uploader? 

Click “Validate” button.

Upload metadata files through UI.

Drag and drop media files.

Process the package.

______

Which two policies would enable you to monetize all user-uploaded videos, but make partner-uploaded videos unavailable on your channel? 

Usage Policy = Block, Match Policy = Monetize

Usage Policy = Track, Match Policy = Monetize

Usage Policy = Monetize, Match Policy = Block

Usage Policy = none, Match Policy = Block

______

A partner decides to claim user-uploaded videos with a Track policy. What data on the video will the partner have access to? 

Revenue from ads shown on the video.

Analytics data on the video.

Watch Time minutes added to their total account.

Views from the video added on to their own uploaded version of the video.

______

When should you seek permission to use copyrighted work? 

After the video has received at least 100 views

Before you upload your video to YouTube

When you monetize your video

While the video is being transcoded for use

______

Copyright protects original work. Which of the following is an example of a video that you may not be able to protect by copyright? 

A series of reactions to other people’s videos

A video made entirely from a compilation of funny clips from YouTube videos found on other channels

Commentary and critique of copyrighted works

A video of you at home offering beauty tips

______

A partner hosts a YouTube talk show called “Cat Chat.” One episode consists of the host’s 10-minute interview with a veterinarian, followed by a 5-minute reel of viral cat videos that were uploaded to YouTube by other users. The partner obtained a commercial use license from the uploaders to use their cat videos on “Cat Chat.” The “Cat Chat” host now wishes to use Content ID to monetize clips from the show. The partner should… 

Not upload the video as a reference file at all, because interview footage is not copyrightable.

Upload only the 10-minute interview as a reference file, because the partner does not own the viral videos exclusively.

Upload the entire episode as a reference file, because she has a license to use the viral cat videos.

Not upload the video as a reference file at all, because it contains third-party content.

______

Imagine you have a library of video content that you want to manage on YouTube. What steps would you take to protect your content on YouTube?

Upload reference files and enable Content ID

Validate your assets with Video Manager

File claims when notified of matching content

Create digital fingerprints and set permissions

______

One of my favorite artists passes away and I want to upload her song in a tribute video. What should I consider first?

Clear any pending claims you have in your account before adding new content.

Use the song freely because it has automatically entered the public domain.

Request permission to use it since the song is likely still covered by copyright protection.

Estimate the number of other videos that may also use this song in their tribute videos.

______

A user disputes a claim for music playing in the background of their video. What happens to this disputed claim if you select “Reinstate”?

The user who uploaded the content receives notice for violating terms of use.

Upheld but the claim is set to “none”.

Routed to third-party review board for manual investigation.

Claim becomes active again and partner policy is applied to the video.

______

How does copyright apply to a movie review video?

Video footage may be used as long as the sound is disabled.

Allows a review to add as many pieces of footage from the movie if it’s listed as a movie review.

Prevents any footage from being shown without written consent from the actors who have dialogue.

May be considered fair use (or fair dealing) to use a very short movie clip to support commentary about the plot or characters.

______

How does YouTube handle valid infringement notifications from copyright owners?

Assigns a badge to the uploader’s channel home page to identify them as an abusive actor.

Removes the video from the site and issues a copyright strike to the uploader.

Immediately shares information about the case with local law enforcement agencies for prosecution.

On a quarterly basis, publishes and shares a list of accounts that have been uploading copyrighted material.

______

What are the implications of having the wrong match policy or no policy set on your assets?

May cause your channel to receive a partner strike

May prevent you from adjusting video privacy settings

May prevent you from controlling and monetizing reuploads of your copyrighted material

May lead to a policy dispute with another content owner

______

Imagine a copyright takedown notice was mistakenly issued for content uploaded to YouTube. Which party may retract the notice?

It’s not possible to retract the notice

The person who uploaded the video

The one that originally submitted the notice

3rd party arbitrator for copyright claims

______

Your company has given another party the right to use your content in their videos. How would you prevent an automated Content ID claim from happening on their channel?

Turn off “Enable Content ID matching”.

Ask the other party to enter your channel ID in their asset metadata

Duplicate your asset so the other can assign ownership to the content

Whitelist the other party’s channel.

______

A user disputes a claim, because the matched segment actually comes from public domain footage. What happens when you select “Release and Exclude” on this disputed claim?

The claim is released and an exclusion on the underlying reference file is created.

A legal takedown notice is issued to the user who uploaded the content.

Performance data is excluded from YouTube Analytics reports.

Underlying reference data is removed to prevent future claims.

______

What can you do to avoid partner strikes for copyright violations?

Add a Creative Commons license for all uploaded content

Disable monetization on all channels

Mark all videos uploaded as original content

Maintain proper internal controls and educate your channels

______

Imagine someone uploads a video to YouTube with copyrighted material. If the copyright owner sets a policy to block user uploads, what happens?

It’s designated as a violation of YouTube’s Terms of Service.

It’s deleted from the site within 10 business days.

It’s flagged for a copyright takedown notice.

It’s marked as unavailable for viewing in the territories specified by the copyright owner.

______

Partner A and Partner B deliver reference files with some overlapping content. On the Reference overlaps page, Partner B selects “Exclude”. What happens to user videos that match only the excluded portion?

These are now claimed by both partners.

These will now be unclaimed.

These go to Partner A.

These go to Partner B.

______

An automated Content ID claim is made for a user-uploaded video, and the user who uploaded the video disputes the claim. As the copyright owner of the video, what option would you choose if you no longer wish to assert your rights on the disputed content?

Takedown

Release

Restore

Reinstate

______

You see a video on YouTube that includes short clips from a copyrighted work. How can you evaluate whether fair use (or fair dealing) applies?

Submit the video to the automated system for evaluation.

Calculate the percentage of copyrighted content to make sure it’s less than 25%.

Compare the video to other ones on the uploader’s channel.

Consider the criteria for fair use (or fair dealing), including whether the video is a parody or critique with social value.

______

Partner BritFlix owns a movie in the UK. Your company owns a TV show which features a clip from the movie and creates a reference. What should you do with your reference file?

Use the reference but agree to split the ad revenue.

Add ownership on BritFlix’s asset.

Deactivate the reference file in the UK.

Exclude the segment with the movie clip.

______

You’ve delivered a reference file that contains identical audio, video, or audiovisual material as a reference file previously delivered by another partner. What is the result?

Nothing happens in this case.

The reference file is attributed to the partner with the most channel subscribers.

The older reference file overwrites the newer one.

The reference overlap is surfaced for you to review and address.

______

Who can grant you permission to use portions of another video you saw on YouTube?

After a video has been uploaded to YouTube, Content ID grants permission

Copyright owner of original video and all works contained within it

Owner of the channel where the video was uploaded

As long as the original work is referenced in the video, no other permission is needed

______

Why is it important to review potentially invalid reference content?

To resolve reference overlaps

To verify the content complies with Content ID guidelines

To respond to disputes from another content owner

To prevent copyright strikes

______

A user disputes a claim, citing fair use/dealing guidelines. What happens if you select “Release” on this disputed claim?

The claim is set to inactive and your match policy isn’t applied

The claim moves to the “Released Claims” queue

The claim becomes pending until the user responds

The claim is released and the policy changes to “Track”

______

If a content owner deactivates a reference file, it will:

Deactivate the reference file for 30 days and suspend matching

Release all prior claims made against the reference file, but continue matching new user uploads

Stop claiming new user-uploaded content that matches the reference file

Continue matching new user uploads, but change the match policy to track

______

How can an administrator exercise control over whether users can see revenue reports?

Exclude revenue data from a user role.

Invite users to be content owners via email.

This can’t happen: the full Analytics suite is available to everyone who’s signed in.

Notify partner manager of reporting preferences.

______

Which upload method is recommended for uploading or updating a few videos per week?

Secure File Transfer Protocol (SFTP)

Aspera Dropbox

YouTube API

Web upload interface in Creator Studio

______

What form of expression is subject to copyright?

Literary work

Names

Short phrase

Titles

______

What is an example of a non-music asset type?

Sound recording

Composition

Music video

Movie

______

Which two policy settings will activate the following: Monetize uploaded content on your channel and Track all user uploads?

Usage Policy = Track, Match Policy = Monetize

Usage Policy = Track, Match Policy = none

Usage Policy = Monetize, Match Policy = Track

This requires a custom policy

______

What legal protection applies to brand names, mottos, and logos?

Trademark

Privacy

Fair use

Patent

______

What could happen if you have indistinct content in your reference?

Content ID deletes the reference.

This may lead to erroneous claims.

The asset type is converted to Web.

Content ID mutes the audio portion.

______

How would you explain a policy to a partner who wants to control their content on YouTube?

Instructions for which ad formats should appear on videos.

YouTube’s legal framework for managing copyright infringement.

Similar to a license. It gives permission for others to reuse content on the Internet.

Set of rules that specify whether to monetize, track, or block a claimed video

______

Which of the following things can be protected by copyright?

Methods of operation

Abstract ideas

Photos

Facts

______

What option is available to all copyright owners to request removal of infringing content?

Creator review board

YouTube Copyright School

Copyright notification web form

Partner manager escalation

______

Two partners have a reference overlap. What happens if the second partner to deliver the reference file selects “Assert Exclusive Rights”?

The first partner will immediately lose claims on the content and should remove the overlapping portion from their reference.

The first partner will be asked to review the overlap, and either assert exclusive rights or exclude the overlapping segment from their reference.

User videos that match only the excluded portion will be claimed by both partners, but excluded from the other partner’s list of claims.

User videos that match only the excluded portion will be given to the second partner who selected “Assert Exclusive Rights”.

______

Which of the following types of content should NEVER be enabled for matching?

Audio content without video

Files longer than 45 minutes

Animation

Public domain content

______

How can content owners benefit from copyright management on YouTube?

They can monetize user-generated content that uses copyrighted material.

They can quickly remove up to 100 videos with the Copyright takedown webform.

They can eradicate pirate sites from the internet.

They can issue a “copyright strike” whenever the automated system flags a potential violation.

______

Which pattern might channels that monetize content often see at the start of a new calendar year?

A dip in advertising revenue.

A sharp uptick in overall revenue.

A decrease in views.

An increase in watch time.

______

You notice someone has uploaded a video to YouTube that you own. What’s required if you wish to request a copyright takedown?

As the copyright owner or authorized agent, you must submit a fully completed notification of copyright infringement.

Person who uploaded the video must admit to using copyrighted material.

Your attorney must submit a formal request to a court.

Anyone can flag a video, and a copyright takedown notice will be sent to the person who uploaded the video.

______

A partner would like to organize its YouTube asset library into groups. Which feature would you recommend they use?

Asset labels

Custom policies

Campaigns

Reference tags

______

What are you allowed to do with content on YouTube that has a Creative Commons licence?

Reuse per terms of the license

Only use for non-commercial works

Claim as original work

Use without attribution

______

How would you specify which types of advertisements YouTube displays for a video?

You set ad types in the Monetize section of Content ID.

You specify ad types using advertising settings, which are distinct from a rights policy.

YouTube automatically selects appropriate ad types.

You specify ad types when you create your channel.

______

What is a claim?

Link between a video uploaded to YouTube and an asset

A legal process to prove ownership of intellectual property

Policy that enables monetization for all videos

A container for information about a piece of intellectual property

______

While reviewing disputes, you see a disputed claim from an uploader who has obtained a valid license. What should you do?

Reinstate the claim

Release the claim

Takedown

Release the claim and exclude the segment from matching

______

What do you need to use somebody’s copyrighted work in your video?

Full name of the owner listed in the final credits

On-screen reference at the beginning of the video

Link to the original work in the metadata

Explicit permission from the copyright owner

______

Which accurately describes how copyright applies to a remix or mashup?

These can be considered derivative works under the law, and you may need permission from the original content creators.

These are considered original works, so you would own the copyright.

These have not been defined under current copyright law, so it’s unclear.

These are protected by fair use, so you don’t need permission from the original content creators.

______

What happens if a disputed claim is left in your queue for more than 30 days?

Claim is extended for 30 more days.

Claim is released.

Claim defaults to Block and then can be appealed.

Nothing happens since a claim may indefinitely sit in the queue.

______

Why is it important for you to choose references carefully?

To ensure accurate claiming of user videos so you can control your content

You cannot modify your reference after it’s created

References are rejected if they contain third-party content

To identify the languages for which you have ownership

______

YouTube receives a legal notice to take down a video uploaded by a creator without the copyright owner’s permission. What will the creator receive?

Instructions for contacting the copyright owner to obtain a license

Warning of possible account termination if copyright abuse continues

Notice to mediate the dispute or face legal fines

A document to fill out to file an appeal

______

Which watch time report will tell you where on the web viewers are finding your content?

Devices.

Playback locations.

Geography.

Traffic sources.

______

In order to claim uploaded videos, what is the first step in the Content ID workflow for a partner, after verifying rights?

Deliver reference material to YouTube that reflects content ownership

View and manage claim settings

Convert material into proprietary video format

Flag uploaded content that may infringe on rights

______

What is an asset composed of?

Ownership, Claims, Videos

Reference Material, Ad Formats

Metadata, Ownership, Reference Material, Match Policy

Intellectual Property, Copyright Notices

______

What are the implications of selecting the claim option “block outside ownership”?

All user videos claimed against the asset will be made unavailable in areas where you don’t own the asset.

Other parties are unable to add ownership to your asset in territories that you don’t own it.

Your video will be made unavailable in countries where you don’t own the asset.

Your video will become Unlisted on your channel.

______

Which accurately describes how copyright applies to a cover song?

When performing a cover song, you still need to be sure that you have the permission of the songwriter or composer.

A cover song is considered a transformative work, so you don’t need permission from the original content creator.

This is protected by fair use, so you don’t need permission from the original content creator.

You may want to change some of the lyrics in your cover song, so you would avoid copyright issues.

______

After how many days does a pending claim expire?

60 days

45 days

Never

30 days

______

How does copyright apply to a cover song?

Copyright applies to new music videos but not audio recordings of covers.

Copyright does not apply since the cover song is not fixed.

Is considered a collective work and it’s unnecessary to request permission from the content creator.

Is considered a reproduction and permission may be needed from the original content creator before it is used.

______

What is the benefit of a default usage policy?

YouTube applies the default usage policy to videos that users upload to their channels, which produces better Content ID matches.

When you have no match policy, your default usage policy is applied as the match policy.

If you don’t select a default policy, YouTube uses the predefined policy Block Everywhere.

YouTube applies the default usage policy to videos that you upload to your channels, which speeds up the setup process.

______

What are you allowed to do with content on YouTube that has a Creative Commons license?

Reuse per terms of the license

Claim as original work

Use without attribution

Only use for non-commercial works

______

What three metrics can help you assess performance?

Views, subtitles, revenue.

Geography, demographics, and watch time.

Comments, views, watch time.

Device, views, playback location.

______

Which of the following is a factor when U.S. courts analyze fair use?

Purpose and character of the use

Addition of a link to original content in the metadata

Inclusion of a disclaimer to the subsequent use

Name of the original creator included on screen

______

What is a method to create a reference file from a new or unclaimed video?

 Claim the video and enable Content ID matches

Select a usage policy

All partner-uploaded videos automatically become references

Change video privacy setting from Private to Public

______

If a Content ID claim is disputed, how much time does the claimant have to respond?

48 hours

30 days

1 week

60 days

______

A partner chooses to reinstate a Content ID claim after it has been disputed by a user. The user appeals the reinstatement of the claim. What happens next?

The user automatically receives permission to use the video.

The partner can choose to reinstate the claim again to assert their rights.

The user and partner must mediate the claim outside of the automated Content ID system.

The partner must decide whether to release the claim or issue a legal takedown notice.

______

What is an effective strategy for avoiding copyright issues on YouTube?

Delete videos after you receive a copyright notice

Include less than 10 seconds of other people’s work

Appeal all claims made against the content you upload

Only upload original content

______

What feature or filter can help you investigate why two videos of the same length have different audience retention metrics?

Filter.

Comparison.

Groups.

Date range.

______

What happens if YouTube’s system detects a low confidence match?

The corresponding reference file is classified as pending.

The claim is released but may be reinstated after 30 days.

The match policy is applied unless it is Monetize.

The claim is routed for review by the content owner.

______

How can the YouTube Copyright Center help you with copyright?

It contains tools for you to instantly remove videos that violate any laws.

It gives you advice about your specific video.

It offers resources on managing copyright and answers to frequently asked questions.

It connects you to the person who uploaded the infringing video.

______

What should you do if you find a YouTube video showing harmful or dangerous acts?

Send an email to the person who uploaded the video

Nothing, because it’s freedom of expression

Report the video using the Flag action

Submit a copyright takedown request

______

Someone at your company is unfamiliar with how YouTube defines the term “asset.” How would you describe it to them?

Link between a video on YouTube and its monetary value

Similar to a video that’s uploaded to a channel

Policy applied to a video, music, or composition

Container for information about a piece of intellectual property

______

How does YouTube help manage the rights for content you upload to the platform?

Creates referral lists of people who can advocate on your behalf.

Provides legal advice during a dispute about uploaded content.

Builds technologies such as Content ID to help manage rights at scale.

Uses a team of reviewers to manually inspect all content uploaded.

______

What is a prerequisite to using SFTP or the Aspera Dropbox delivery method?

Maintain a subscriber count above 100,000.

Deliver videos in HD resolution.

Provide an SSH Key to your account manager.

Upload more than 100 videos per month.

______

What might make an account be eligible for access to Content Manager?

Joining a multi-channel network, especially if it’s an international one.

They produce parody or cover videos, and want to avoid copyright takedowns.

They manage a large, or multi-channel, content repository.

They have become a YouTube partner, and need to manage channel revenue.

______

YouTube Asset Monetization Assessment Questions

YouTube Asset Monetization Assessment Questions

All possible questions from the YouTube Asset Monetization Assessment available in Google Academy for ads. You can download 100% correct and verified answers here. Let’s get certified!

A user video is claimed by two different assets. One asset has ownership in Canada and a match policy of Monetize worldwide. The other asset has ownership worldwide and a match policy of Monetize worldwide. What policy is applied?

Track in Canada, Monetize everywhere else

Monetize in Canada, Track everywhere else

Track worldwide

Monetize worldwide

______

How could someone find their revenue by asset by country?

Check the revenue report.

Check the Ads Partner Revenue Asset report.

Check the Demographics report.

Check the Asset report.

______

What is a primary business benefit of monitoring asset reports?

To assert legal protections.

The prevent copyright infringement.

To prevent unauthorized parodies.

To identify potential loss of revenue.

______

Get All possible questions with correct and verified answers. Save your time!

Partner A set their ownership of an asset in Japan and Partner B set their ownership of the same asset in Korea. Partner A has a match policy of Monetize worldwide. Partner B has a match policy of Track worldwide. If a user video is matched and claimed against this asset, what is the applied policy? 

Monetize in Japan and Korea

Monetize in Japan, Track in Korea

Track in Japan and Korea

No policy

______

You’ve received a warning for Content ID abuse. In reviewing bad claims, you notice a lot of issues stem from a single channel whose content consists entirely of movie trailers licensed from studios. After deactivating the bad references and releasing invalid claims, what else might you do? 

Delete all of the channel’s videos

Remove the channel from your content owner

Require all claims be routed for manual review

Remove the channel’s ability to create references

______

What are the implications of not setting a match policy in a multi-claim scenario? 

Other content owners will have their match policies suspended.

Your desired match policy may not be applied to claimed user videos.

Any claimed videos will be blocked automatically.

You cannot issue a DMCA takedown on user videos.

______

How could you prevent your YouTube video from being seen in Indonesia? 

Remove Indonesia from your asset ownership

Set viewing restrictions in your asset metadata

Add policy to Block if viewer location is Indonesia

Block views from any mobile devices

______

Which statement is true for multi-party ownership of an asset? 

YouTube only applies your policy in your ownership territories.

All asset owners must set the same policy worldwide.

Asset owners decide which policy should be prioritized.

YouTube applies no policy, unless the policy is Block.

______

Which statement is true for manual review of claims? 

Your policy won’t be applied until the claim is made active

Your policy gets applied automatically after 30 days

Manual reviews must specify a condition for viewer location

YouTube applies the most restrictive policy on potential claims

______

Why might revenue numbers be different in the YouTube Analytics Ad Rates report than in the downloadable Ads Partner Revenue reports? 

The Ads Partner Revenue reports reflect ownership splits and third-party revenue.

The Ads Partner Revenue report reflects gross revenue.

The Ad Rates report includes end-of-month adjustments.

This never happens; the two will always be exactly the same.

______

Why would you want to check if there are additional claims in the “Other claims” tab for a particular video?” 

To see which claim originated first

To determine if any other assets affect the applied policy

To get contact information for the other asset owners

To update your match policy based on the other claims

______

A user uploads a mashup video with scenes from two different movies. You own one movie in the U.S. and your match policy is Monetize. The partner who owns the other movie in the U.S. also has a match policy of Monetize. What policy is applied in the U.S.? 

Monetize

Block

Track

No policy

______

If an asset is owned by parties in different territories, how does revenue get paid out? 

This won’t happen; assets can’t be owned by multiple parties.

A third party manager will pay out each owner based on asset performance.

The owner with the largest percentage of the asset is responsible for manually splitting the revenue.

YouTube will apportion the correct percentage of revenue to each owner.

______

In a multi-claim scenario, if one asset owner has a Block policy, and another asset owner has a Monetize policy, how does YouTube prioritize the policies? 

YouTube applies the least restrictive policy (Monetize).

YouTube applies the most restrictive policy (Block).

YouTube randomly assigns one of the owner’s policies.

YouTube merges the policies (Block + Monetize = Track).

______

Who might receive payments by content owners? 

Channel managers who participate in brand collaborations.

Only enterprise-level content creators.

Content creators who are members of a network, or working with organization that manage their revenue.

Content creators who collaborate with other channels.

______

Which YouTube resource contains final revenue for a month? 

Campaign Performance report

The downloadable monthly Ads Partner Revenue reports.

AdSense DoubleClick account.

The Revenue report in YouTube Analytics.

______

Which of the following is a step you would NOT take to identify bad claims? 

Create an asset campaign

Sort assets by active claims to help prioritize

Examine your disputed and appealed claims

Use filters to identify patterns in bad claims

______

If an asset owner doesn’t set a policy in a territory they have ownership, what policy gets applied? 

Block

Track

No policy

Monetize

______

Partners that have repeated issues with Content ID abuse can face: 

$150,000 fine

Partner termination

No consequences

Copyright strikes

______

Which downloadable report can help separate ad revenue by asset for payouts? 

Asset.

Ads Partner Revenue Asset

Ad Rates.

Revenue.

______

What’s the difference between an ownership conflict and a claim? 

A conflict occurs when another party says they own your asset; a claim occurs when they publish a video containing your asset.

A conflict is when two content owners upload very similar reference files; a claim is how you associate references with assets.

A claim occurs when another party says they own your asset; a conflict occurs when they publish a video containing your asset.

A claim is when two content owners upload very similar reference files; a conflict happens if references aren’t connected to assets.

______

What information is included in an Ad Rates report? 

Reportable, net revenue from ad sales at the channel and video level.

Playback-based RPMs at the channel and video level.

How ad revenue is performing relative to other revenue streams.

How ad types are performing over time relative to one another.

______

You have a large library of sound recordings, including some old speeches in the public domain. What is the best way to treat them with regard to Content ID? 

Use a Custom ID to flag these sound recordings as public domain so you can keep an eye on them.

Enable your entire catalog for Content ID matching and check your Claims report quarterly.

Identify the public domain speeches and don’t enable them for Content ID matching.

Set policies to route all claims for manual review so you can spot claims against public domain content.

______

Partner A and Partner B share ownership of an asset (in different territories). If Partner A releases a claim on a video, what happens? 

Partner A’s ownership is removed from the asset.

The claim is routed to Partner B to confirm the release.

The claim is released for both Partner A and Partner B.

Partner A’s policy is removed, but Partner B’s policy remains active.

______

What might happen if a partner disregards an asset ownership conflict? 

The partner may have to remove the asset.

The partner may lose revenue from this asset until the conflict is resolved.

The partner may not be able to create new assets.

The partner may recieve a Community Guidelines strike.

______

In reviewing your disputed claims, you realize you uploaded a 10-minute reference file of your news program that contains a 1-minute clip from a third party. How can you fix this, if the claim results from the embedded clip? 

Deactivate the reference file to prevent future Content ID matches.

Reinstate claim.

Release claim, and exclude the segment from your reference.

Release claim, but don’t exclude the segment from your reference.

______

Which policy is applied in a multi-claim scenario when partners have different match policies? 

YouTube applies the least restrictive policy to the claimed video

YouTube applies the most restrictive policy to the claimed video

YouTube applies no policy to the claimed video

YouTube always applies the Track policy to the claimed video

______

A user video is claimed by one asset with a policy of Monetize worldwide and claimed separately by another asset with a policy of Block worldwide. If both partners own their respective assets worldwide, what is the applied policy? 

Track worldwide

Monetize worldwide

Block worldwide

No policy

______

What would be a good reason to reexamine a custom policy? 

Claims from multiple territories

An invalid reference in your ToDo queue

A large number of disputed claims

A slight decline in claims after 6 months

______

What is a benefit to monitoring asset performance from claims? 

To identify third parties claiming ownership of your assets.

To compare the revenue potential of two different channels you manage.

To compare your claimed assets against competitors’.

To determine the reach and revenue potential of your assets.

______

Why might revenue in the Asset report not match revenue in the Video report? 

This happens when a video contains multiple assets. Revenue from all assets should add up to video’s revenue.

This can happen when an asset has multiple owners in different territories: revenue can vary from country to country.

This might occur when assets and the videos they claim have different monetization policies enabled.

This only happens with music, if ownership is split between performance and composition assets.

______

Which of the following is an example of Content ID misuse? 

Uploading reference files via spreadsheet templates

Including paid product placements in your video content

Claiming user reuploads of advertiser commercials that are embedded within your broadcast reference

Ignoring pending claims in your ToDo queue for 1 week

______

What is a key benefit of regularly reviewing your claims? 

Clean up mistaken claims that may impact creators or other content owners

Remove inactive claims from the claims list

Calculate total revenue from ads, transactions, and subscriptions

Compare ad rates from different sources

______

Partner A set their ownership of a web asset in U.S. and Canada, and Partner B set their ownership of the same asset in U.S. and Mexico. Partner A has a match policy of Track worldwide. Partner B has a match policy of Block worldwide. What is the result? 

Track in U.S. and Canada, Block in Mexico

Track in U.S., Canada, and Mexico

Track in Canada, Block in U.S. and Mexico

Block in U.S., Canada, and Mexico

______

Which of these examples frequently contribute to invalid claims for sports partners? 

Commercials

Breaking news

Celebrity interviews

Viral videos

______

You’ve added the “route for review” rule to a custom policy. What happens with any associated claims? 

They are converted to a Block policy after 30 days if not reviewed.

They are routed to a Partner Manager for approval.

They appear in your Potential Claims ToDo queue.

They are pending for 30 days, then automatically become active.

______

How might someone find out which assets are “monetized in all countries”? 

Go to the Demographics report, then sort by Asset.

Go to the Asset report, then sort by match policy.

Go to the Demographics report, then sort by match policy.

Go to the Video report, then sort by Ads enabled.

______

If you and other partners own a single asset in different territories, how would Content ID handle claiming against a user-uploaded video? 

This produces a claim conflict, which owners must resolve.

Content ID generates a unique claim for each asset owner.

There can only be one claim per asset for each user video.

An asset can have up to 5 claims against a single video.

______

Which of these would be a good use case for a custom policy? 

Monetize cover songs, but block parody songs

Monetize viral videos for 30 days

Issue takedown for any videos uploaded from China

Monetize short fan-uploaded clips, but block longer clips

______

An asset is owned by Partner A in Canada and Partner B in Mexico. Partner A has a match policy of Monetize worldwide. Partner B also has a match policy of Monetize worldwide. When user videos are matched and claimed against this asset, which partner earns the revenue? 

Revenue is paid to the original owner of the asset

Not enough information to determine

Revenue is paid to the the partner who uploaded the reference file

Partner A earns for Canada, Partner B earns for Mexico

______

Which statement best describes the Ad Rates report? 

A downloadable report that contains information on how different ad types are performing over time relative to one another.

In YouTube Analytics, it contains information on how different ad types are performing over time relative to one another.

A downloadable report that contains information on how assets are performing over time relative to one another.

In YouTube Analytics, it contains information on the three major revenue streams for all content types.

______

What type of data is only added to reports after a month has ended? 

Traffic sources.

Estimated revenue.

Watch time.

Finalized revenue.

______

What’s a good strategy to maximize asset revenue? 

Be selective about which ad types you choose to enable.

Select a default usage policy of “block” on all assets.

Only monetize longer format videos.

Upload reference files and activate claims in a timely way.

______

Which conditions under a custom match policy can be set in Minutes (mm:ss) and Percent (%)? 

User video match amount only

Reference match amount only

Audio match amount

User video match amount and reference match amount

______

Where can partners find final, reportable revenue information? 

AdSense report.

Monthly Ads Partner Revenue reports.

Weekly Ads Partner Revenue reports.

Revenue report.

______

What can happen if a video is claimed by multiple assets? 

The asset’s revenue can exceed the revenue of the individual videos.

Consult the Claims report to investigate asset use by other channels.

The video’s revenue can exceed the revenue of the individual assets.

Neither asset owner will be paid until the conflict is resolved.

______

You hold the rights to a 15-minute celebrity interview. You’re fine if fans upload a clip, provided that their video also contains other content longer than your clip. What custom policy would achieve this goal? 

Block if user video match amount >50%, Monetize if user video match amount <50%.

Block if user video match amount >90%, Monetize if user video match amount <90%.

Block if user video match amount =50%.

Block if user video match amount is >10%, Monetize if user video match amount <10%.

______

What three revenue sources are available directly through the YouTube platform? 

Ads, transaction, and subscription.

Ads, asset, and subscription.

Ads, transaction, and asset.

Asset, transaction, and subscription.

______

What tactic can prevent loss of potential ad revenue? 

Set your videos to “unlisted.”

Ensure that enabled ad types are visible on the devices your audience watches on.

Select a usage policy of “block”.

Refer to the Video report on a regular basis.

______

It’s July 1 and the finance department needs revenue totals from June for accounting purposes. Where can they find the number they should use? 

The earliest that figure will be available is July 10.

In the Revenue report in YouTube Analytics.

In the downloadable monthly Ads Partner Revenue reports.

In the downloadable monthly Ad Rates report.

______

Which is a primary metric used by many content owners use to determine revenue distribution to creators? 

Number of user-uploaded videos.

Revenue earned by assets.

Rate of new channel subscribers.

Audience demographics.

______

What might alert you that someone may be attempting to monetize your assets? 

If the Asset report shows that revenue has decreased sharply for a specific asset.

If the Asset Conflict report shows that an asset is in conflict in one or more territories.

If the number of channel page owned views on the Video Claims report is less than the total owned views, you may be losing revenue.

If the Claims report shows that a video claimed by one of your tracked assets was uploaded by a channel that isn’t your partner.

______

Why might a partner see data for assets they don’t own in any country? 

Some reports might display old data for previously-claimed assets.

Revenue for shared assets may be split evenly between parties.

This may happen when a usage policy is inadvertently set to “null.”

To confirm the veracity of a partner’s AdSense account details.

______

Which policy condition would be effective to earn revenue from short fan-uploaded clips? 

Monetize if user video match amount is between 3:30 and 3:45.

Monetize if user video match amount is greater than 8:00.

Monetize if user video match amount is less than 4:00.

Block if user video match amount is greater than 0:15.

______

Which of the following types of content should never be enabled for Content ID matching? 

Public domain

Dubbed content

Acoustic music

Original content

______

If an asset claiming a video is missing ownership in some territories, what is the default policy action? 

No policy

Track

Block

Monetize

______

Which of the following is most helpful to explain a sudden and steep decline in revenue? 

Audience retention report.

Video report.

Ads Partner Revenue reports.

Demographics report.

______

A partner is looking for a way to keep track of user-uploaded videos that match content they own. When using downloadable reports, what field might be helpful when linking multiple reports to build connections? 

Owner Policy

Claim Origin

Content Type

Asset ID

______

What is a negative consequence of an asset ownership conflict? 

Your partner manager will contact you to resolve it

Active monetization claims may be postponed

You won’t have access to YouTube Analytics for this asset

The asset won’t be used for Content ID matching

______

You’ve signed an artist who does completely original hip hop songs. What is the method to block full reuploads and monetize short clips (under <2min)? 

Monetize if user video match amount is smaller than 2:00, Block if user video match amount is greater than 2:00.

Block if user video match amount is equal to 100%.

Monetize if user video match amount is smaller than 100%.

Monetize if user video match amount is equal to 2:00.

______

You and another partner have a match policy of Monetize on separate non-music assets. If a user video is claimed by both of your assets, and no other assets, who receives the revenue? 

You each receive 50% revenue.

YouTube holds the revenue until one partner releases its claim.

The partner who reviews the claim first would receive the revenue.

The revenue flows to the partner with the longer reference match.

______

You’ve received a warning for over-claiming. What can you do to address this? 

Sort assets by number of claims and review assets with the most claims

Download the Claims report and investigate only the inactive claims

No action is necessary, since it’s only a warning

Look at a random sampling of last month’s claims and release invalid claims

______

What’s the best way to get an overview of revenue trends? 

Consult the Ad rates report in Analytics.

Add up the totals from your Revenue, Transaction, and Subscription reports.

Consult the Revenue report in Analytics.

Add up the totals from your Ad Rates, Transaction, and Subscription reports.

______

Which is a downloadable report? 

Ad rates.

Video.

Demographics.

Revenue.

______

Partner A and Partner B share ownership of an asset (in different territories). If a user video is matched against this asset, who sees the claim? 

Only Partner B sees the claim.

Only Partner A sees the claim.

Not enough information to determine

Both Partner A and Partner B see the claim.

______

If a content owner in a multi-claim scenario chooses Takedown, what is the resulting action? 

The other content owners are notified of a pending takedown.

The video is blocked for that content owner’s territories of ownership.

YouTube removes the video.

The uploader has 30 days to respond to the takedown request.

______

Which statement best describes the Revenue report? 

In YouTube Analytics, it contains information on the three major revenue streams for all content types.

A downloadable report that contains information on how assets are performing over time relative to one another.

A downloadable report that contains information on how different ad types are performing over time relative to one another.

In YouTube Analytics, it contains information on how different ad types are performing over time relative to one another.

______

When are claims “routed for manual review”? 

When users dispute or appeal a claim on an uploaded video

When matches are audiovisual

When specified by a custom policy provided by the partner

When assets have more than one owner

______

An asset is owned by Partner A in Canada and Partner B everywhere except Canada. Partner A has a match policy of Monetize worldwide. Partner B has a match policy of Block everywhere except Canada. If a user video is matched and claimed against this asset, what is the applied policy? 

Track in Canada, Block everywhere else

Monetize in Canada, Block everywhere else

Block worldwide

Monetize worldwide

______

A video with an increase in views shows no corresponding rise in revenue; why might this happen? 

The video could be claimed by multiple assets.

The video could be in conflict.

The video could be claimed by another owner.

The views might be coming from different devices or countries.

______

YouTube Creative Essentials Assessment Questions

YouTube Creative Essentials Assessment Questions

All possible questions from the YouTube Creative Essentials assessment available in Google Academy for ads. You can download 100% correct and verified answers here. Let’s get certified!

How can you create video ads to maximize effectiveness on YouTube?

Cut your TV spot into :30 and :15 video ads

Build from the ground up rather than modifying your TV spot

Repurpose your TV spots on YouTube – it’s all video

Rebuild your TV spots into :30, :15 and :06 video ads

______

Which demonstrates the “Connect” principle in the ABCDs?

Include a call to action (CTA)

Integrate your brand in natural usage in the first five seconds

Frontload the story arc

Consider quick cuts to keep the energy up

______

Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

Brand toward the end of the ad

Moderate pacing–not too fast and not too slow

Include supers and voiceovers to reinforce your brand

Break the fourth wall–include a familiar face speaking directly to the camera

______

Get All possible questions with correct and verified answers. Save your time!

How have Bumper ads performed in Google-run studies? 

They are effective in increasing ad recall only when consumers see multiple bumpers

They are effective on their own at driving ad recall and brand lift

They are less effective than longer form ads on YouTube

They reach the same people as TrueView campaigns

______

According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen? 

25%

55%

40%

70%

______

Which demonstrates the “Attract” principle in the ABCDs? 

Have talent speak directly to camera

Build suspense by keeping the viewer in the dark until the end of the video ad

Show familiar faces at the beginning of your video

Show the brand in natural usage

______

How can you produce video ads to perform well on YouTube? 

Frame tightly and pace moderately

Frame widely and pace moderately

Frame widely and pace quickly

Frame tightly and pace quickly

______

Which story arc can be the most impactful on YouTube? 

A traditional story arc works best on YouTube – what works on TV, works on YouTube

An attention-grabbing opening and quick pacing

A shot of your brand up-front, then telling your story

A lead-in, build, big reveal, and offer

______

Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior? 

The follow-up

Tease, amplify, echo

The mini-series

The direct shot

______

According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.? 

25%

70%

10%

40%

______

What can Brand Lift measure? 

View-through rate, watch time and drop-off percentage

Impressions, clicks and reach

Whichever metrics matter to your client

Brand awareness, ad recall and consideration

______

Which demonstrates the “Brand” principle in the ABCDs? 

Focus on framing

Include a call to action (CTA)

Frontload the story arc

Use natural, on-product integrations versus using forced logos or supers

______

Which demonstrates the “Direct” principle in the ABCDs? 

Include brand or product name in voiceover

Consider quick cuts to keep the energy up

Frontload the story arc

Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel

______

Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process? 

In-market audiences

Custom affinity audiences

Life Events

Consumer patterns

______

Which is a best practice for creating effective Bumper ads? 

Don’t include branding

Cut down your :30 TV spot

Budget time to establish the ad—and stick the landing

Do not include sound

______

Which targeting type can help your client reach consumers who frequent department stores? 

Custom affinity audiences

In-market audiences

Consumer patterns

Life Events

______

To validate a campaign idea, which tool can be used to explore popular search queries? 

Google Trends

Google Surveys

Think with Google

Google Signals

______

In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve? 

Segmenting your story

Teasing your audience

Echoing your message

Amplifying your message

______

Which report shows how long a video was watched in aggregate? 

Audience report

Watch time report

Analytics report

Audience retention report

______

Which report shows how long a video keeps its audience? 

Demographics report

Watch time report

Audience retention report

Audience report

______

How can you validate a specific assumption about your audience? 

Review YouTube Analytics watchtime report

Run a Google Survey

Explore Think with Google articles

Dive into Google Trends

______

Which report provides insight into the many ways viewers find videos? 

Traffic sources report

Demographics report

Analytics report

Audience report

______

Which demonstrates the “Brand” principle in the ABCDs? 

Using tightly cropped shots of key people or products

Integrate your brand in natural usage in the first five seconds

Use friendly, relatable, and recognizable people

Include a call to action (CTA)

______

Which is a best practice for creating effective Bumper ads? 

Don’t include branding

Cut down your :30 TV spot

Build a single Bumper ad to convey your entire message

Focus on a single product, feature, or brand message

______

Which demonstrates the “Connect” principle in the ABCDs? 

Include a call to action (CTA)

Speak directly to viewers by breaking the fourth wall

Frontload the story arc

Integrate your brand in natural usage in the first five seconds

______

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