Yandex Metrica Certification Exam Questions

Yandex Metrica Certification Exam Questions

Become Yandex Metrica certified. Training material for Yandex certification is very limited. This is especially true for the English version. That’s why getting familiar with exam questions is really helpful. Please note that Yandex Metrica certification covers 6 topics, and you have to score 80% or higher in each to get certified. Having Yandex Metrica Certification Answers is also helpful…

Are statistics saved after a counter is transferred to another username?

  • They are saved if goals were configured for the counter.
  • Yes, they are saved in full.
  • No, they are not saved.

Is it possible to grant access to all counters that are set for one username?

  • Yes, through the representatives system.
  • No, you can only grant separate access to each counter.
  • No, to do this you need to contact the support service.

Please choose the correct next step. After making changes to the counter code via Yandex.Metrica’s settings:

  • a – you must reinstall the counter code on all pages of your website.
  • b – your counter code will automatically be updated on the site.
  • c – you must reinstall the counter code on the main page of your site.

Which blocks of counter code are enough to install on a site so that Yandex.Metrica can correctly collect and display information on site traffic in the informer?

  • Any of the two blocks of code.
  • Only the — Yandex.Metrica informer — block.
  • Both blocks of code.
  • Only the — Yandex.Metrica counter — block.

This screenshot shows a goal with several conditions. In what case will there be a conversion?

  • a – User clicks through to any of the specified pages.
  • b – User clicks through to all of the specified pages in any order.
  • c – User clicks through to all of the specified pages in a strict order.

What does the .reachGoal() method do?

  • Sets a goal conversion as a type of JavaScript-event.
  • Sends information about page views
  • Activates the “Link map” report.
  • Specifies the goal name.

What’s the maximum number of steps you can set for a multi-step goal?

  • 7
  • Unlimited.
  • 5

In Yandex.Metrica, what can you set for goals of the type “Page view”?

  • Clicks on links.
  • File downloads.
  • Page views.
  • User’s session duration.

What are “new users” in Yandex.Metrica?

  • Unique users who come to a site for the first time since the start of data collection.
  • Users coming to a site for the first time this year
  • Unique users that come to a site in the reporting period.

For which traffic source must you always use tags so that information appears in the “Sources – Summary” report?

  • Social network traffic.
  • Search engine traffic.
  • Mailing traffic.
  • Link traffic.

Does Yandex.Metrica collect information about files downloaded by users and their click-throughs to external sites?

  • It does not collect this information.
  • Yes, it does.
  • Only information on downloaded files.
  • Only information on click-throughs to external sites.

What is “Internal traffic”?

  • A setting in counter settings
  • Click-throughs between pages of a site.
  • A traffic source.

A user comes to your site from a browser bookmark that contains the tag utm_source=google. Which traffic source will this click-through be attributed to?

  • Click-throughs by ad.
  • Internal traffic.
  • Direct traffic.

What information on orders is collected in the report “E-commerce – Content of orders”?

  • Only information on orders from Yandex.Market. Information on the content of an order is collected without any additional settings.
  • Only information on orders from Yandex.Market. This requires setting up on the site the transfer of information about the content of an order.
  • Information on all orders from any traffic source. This requires setting up on the site the transfer of information about the content of an order.
  • Information on all orders from any traffic source. Information on the content of an order is collected without any additional settings.

A site counter has recorded 1500 sessions per day. How many sessions will be available to view in Webvisor?

  • All of the 1500 sessions that it was able to record.
  • All sessions of a length longer than 1 second.
  • No more than 1000 sessions.

In which of the following reports can you see information about keywords that attracted users from Yandex.Direct?

  • Keywords.
  • Ad systems.
  • Yandex.Direct – summary
  • Yandex.Direct – sites.

In which standard report can you see information only for valid click-throughs from Yandex.Direct?

  • Webvisor.
  • Yandex.Direct – summary.
  • Ad systems.

In which standard Yandex.Metrica report can you see data on cost per click from Yandex.Direct?

  • a – Yandex.Direct – summary.
  • b – Yandex.Direct – income.
  • c – Yandex.Direct – sites.
  • d – Yandex.Direct – costs.
  • e – Ad systems.

Which reports can any Yandex user see if public access to statistics has been given to a counter?

  • a – All reports apart from Webvisor and form analysis reports.
  • b – All reports apart from Target Call and goal reports.
  • c – All reports apart from Webvisor, Keywords, Yandex.Direct and Target Call reports.
  • d – All reports.

In Yandex.Metrica there is a multi-step goal consisting of three steps. The multi-step goal will result in a conversion for which conditions?

  • Full sequence of steps but with visits to other site pages. 
  • The first step, and then immediately the third step.
  • Full sequence of steps in reverse order.
  • Second and third step, bypassing the first.

What type of goal must you use to find out the number of users for a specific page depth?

  • Multi-step goal.
  • Page view.
  • Number of page views.
  • JavaScript event.

In what instance will a multi-step goal not function correctly?

  • a – User completes all steps of a goal in sequence.
  • b – User completes all steps of a goal, but not in order.
  • c – User completes all steps of a goal in sequence, but visited other site pages as well.

A user finds a site through Yandex’s search engine using one keyword. In 10 minutes, the user returns to the site through Yandex’s search engine, but finds it with another keyword. Which keyword will Yandex.Metrica take into account for the user’s session?

  • Only the first.
  • Only the last.
  • Both keywords.

What information must you transfer in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct?

  • Goal conversion.
  • Ad campaign number.
  • Ad number.

What is a “user” in Yandex.Metrica?

  • People who, in the reporting period, visit a site for the first time since the start of data collection.
  • A Yandex user that goes to a site in the reporting period.
  • A user is one that completes at least one session on a site in the reporting period.

Is it possible to know in Yandex.Metrica which phone model is used to go to sites?

  • No, you can only find out the usage percentages for mobile and standard devices.
  • Yes, you can see telephone models in the “Technology – Devices” report.
  • No, in reports you can only see information on device manufacturers.

Which report can give you full information about a user’s IP address?

  • In the “Webvisor” report.
  • Information about the full IP addresses of users is available in most reports.
  • In the “Traffic” report.
  • It is not possible to obtain a user’s full IP address.

Different Yandex.Metrica counters are installed on the website site.com and third-level domain shop.site.com. A user ends up on site.com from a search engine, then clicks a link to shop.site.com. Which traffic source for the session will be in the shop.site.com counter?

  • Internal traffic.
  • Search engine traffic.
  • Referral from site.com.

In which standard report can you see information about robots that have come to your site?

  • a – Monitoring – Monitoring results.
  • b – Monitoring – Robots.
  • c – Monitoring – Load on site.

How do you display all clicks on the Click map for the “http://www.site.com/cat/” group of pages?

  • a –http://www.site.com/cat/
  • b –http://www.site.com/~cat 
  • c –http://www.site.com/cat/* 
  • d –http://www.site.com/cat/~ 

What needs to be done so that Webvisor does not record keystrokes in specific data entry fields?

  • You should configure the counter settings so that Webvisor does not record any information. 
  • You should mark the input field in the HTML code of the pages with the special CSS-class –metrikanokeys.
  • On such pages you must install the counter code without the “Webvisor” function enabled.

User #1 comes to your site once a day for 7 days. User #2 comes to your site twice a day for seven days. How many users will appear in the weekly report?

  • 14
  • 21
  • 2

Which pages does a Yandex.Metrica site monitoring robot check for availability?

  • All pages of a site.
  • Several select pages of a site.
  • Only the main page of a site

What does “cached page traffic” mean?

  • Traffic made to a website link that is stored locally on a computer.
  • User goes to a site from a browser bookmark.
  • User goes to a site by entering its address into the browser’s address bar.

In one day your website recorded 100 sessions, 30 users, 15 converted sessions and 20 goal completions What will the conversion rate be in Yandex.Metrica reports?

  • 0.5
  • 15%
  • 20%

Where does information for the “Page titles” report come from?

  • a – From the <description> tag.
  • b – From the <title> tag.
  • c – From the <head> tag.

Does data usage increase for site users when Webvisor is enabled?

  • Data usage increases slightly depending on the page size and the duration of the session.
  • No, data usage does not increase.
  • Data usage increases significantly because a video is being recorded.

In which standard report can you evaluate the keyword effectiveness in a Yandex.Direct ad campaign?

  • Sources – Summary.
  • Keywords.
  • Yandex.Direct – summary.

What can you configure with the “Visit timeout” setting?

  • The duration of a session, after which the session will be considered complete.
  • Sources, which clicking through on will begin a new session, while the old session ends.
  • The number of pages viewed, after which the session is considered complete. 
  • The idling time of a user on a site, after which Yandex.Metrica considers the session complete.

Which method can be used to send information that a user session is not a bounce?

  • notBounce().
  • hit().
  • trackLinks().

Scroll map functions on the basis of which data?

  • Maps data.
  • Goal conversion data.
  • Webvisor data.

Which information about ad click-throughs from Yandex.Direct cannot be seen in Yandex.Metrica?

  • Number of click-throughs on a vCard.
  • Key query.
  • Number and name of ad campaign. 
  • Title and ad number.

How will information be taken into account after installing one counter on multiple domains?

  • a – The statistics will take into account only sessions for the domains that you listed in the “Website address” field when registering a counter. Sessions for other domains will not be taken into account if they are not listed as additional domain addresses.
  • b – The statistics will take into account sessions for all domains.
  • c – The statistics will take into account only sessions for the domains that you listed in the “Website address” field when registering a counter.

What is meant by “Share of click-throughs: 8.1%” in this screenshot?

  • a – Share of traffic on this link relative to the same links on other pages.
  • b – Share of traffic relative to other links on the site.
  • c – Share of traffic relative to other links on the page.

Form analysis functions on the basis of which data?

  • a – Webvisor data.
  • b – Maps data.
  • c – Goal conversion data.

Which option is not available in the informer settings?

  • Informer type.
  • Background color.
  • Domains on which the informer should be displayed.
  • Text color.

Can I make a site’s traffic statistics public?

  • Yes, you must go into the counter code’s access settings and enable “Public access to statistics”.
  • No, it is not possible to provide public access to a counter’s statistics.
  • Yes, you must go into the informer settings and enable “Public access to statistics”.

On the site http://bestcartoons.com the basket is located on the page http://bestcartoons.com/cart. How would you correctly configure a Page view goal for the basket page?

  • matches “cart”
  • contains “cart”
  • contains “/cart”

Is it possible to know which version of a browser site users are using?

  • No, in the “Technology – Browsers” report there is only information about browsers and not their version.
  • Yes, in the “Technology – Browsers” report.
  • In the “Technology – Browsers” report there is information on browser versions, except for browsers for mobile devices.

How accurately will information on users be collected if only the informer code is installed on the page of a site?

  • Yandex.Metrica will collect only general information, but not information on conversions.
  • Information will collected correctly.
  • The counter will not collect information.

Can I see information on traffic from social networks in a standard report?

  • No, never.
  • Yes, in the “Sources – Social networks” report. Information will be collected only in the presence of appropriate tags.
  • Yes, in the “Sources – Social networks” report.The counter will not collect information.

Can you install several counter codes on one page of a site?

  • Yes, but all counters must be under one username.
  • Yes, you can.
  • No, data will be collected incorrectly.

Which option has an incorrect IP interval specified in the counter filters?

  • a – 192.168.*
  • b – 192.168.0.0-192.168.255.255
  • c – 192.168.0.0/24
  • d – 192.168.0.0;192.168.255.255

Which traffic source had the lowest bounce rate for the whole month? https://metrika.yandex.ru/stat/traffic?period=2016-07-01%3A2016-07-31&id=29761725

  • Search engine traffic
  • Internal traffic.
  • Link traffic
  • Direct traffic.

Clicking through from which traffic souce always starts a new session in Yandex.Metrica?

  • Only click-throughs from Yandex.Direct.
  • All ad systems.
  • Search engines.
  • Clicking through from sites.

Which username of which access level can grant guest access to a counter?

  • Only a counter owner.
  • Usernames with one of the following access levels: representative, owner or username with “access to edit” guest access.
  • Only a username with “access to edit” guest access.
  • Only a representative.

In what ways can I receive notifications about the availability of my website?

  • a – Email and SMS notifications. This option is only available for Yandex.Direct advertisers.
  • b – Email and SMS notifications.
  • c – Email only.

Can I configure support for a desired file extension for the “File downloads” report?

  • Yes, you can use the yaCounterXXXXXX.addFileExtension() method in the counter code.
  • Yes, it’s enough to enter the required file formats on the Yandex.Metrica counter editing page.
  • No, you cannot if these formats are not in the list of supported file formats.

On a site there are pages with the addresses http://site.com/?order=by_size, http://site.com/?sort=by_price. How can you combine these pages into one single URL (http://site.com) by using actions?

  • a – Add 2 actions: “Remove parameter – Page URL – “by_size” and “by_price”.
  • b – Add action: “Remove anchor”.
  • c – Add 4 actions: “Remove parameter – Page URL – “order”, “sort”, “by_size” and “by_price”.
  • d – Add 2 actions: “Remove parameter – Page URL – “order” and “sort”.

What type of goal must you use to track clicks on site buttons?

  • JavaScript event.
  • Number of page views.
  • Multi-step goal.

What do you need to specify in the “Goal ID” field when creating a JavaScript event type goal?

  • ID which will be placed in the reachGoal method on the site.
  • URL of the page where there will be a goal conversion.
  • Button ID on which a goal conversion is configured.

Owners of which sites can set up an “E-commerce” report?

  • a – This report is only available for owners of online stores.
  • b – This report is only available for owners of online stores that are registered on Yandex.Market.
  • c – This report is available for all Yandex.Metrica users.

A user views a site page and then leaves their computer for 40 minutes. The user does not close their browser window in this time. Upon returning, the user continues browsing. The Yandex.Metrica counter records two sessions for this user. What will be the traffic source for the second session?

  • Direct traffic.
  • Internal traffic.
  • Cached page traffic.

What information about goals must you send in the goal_id parameter in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct?

  • Value of the “Goal ID” field.
  • Goal ID.
  • Goal name.

What is the correct way to add the tag “from=yandex” to the link http://mysite.com?

  • a – http://mysite.com/?from=yandex
  • b – http://mysite.com/&from=yandex
  • c – http://mysite.com/from=yandex

A user comes to a site via Yandex’s search engine, then immediately closes the page. After that the user types the address of the site into their browser and goes directly to that site. What is the traffic source of this session?

  • Direct traffic.
  • Search engine.
  • Session will be recorded in both traffic source reports.

Please look at the “Link map” report in the screenshot. Which link has had the least clicks for the selected period?

  • “About the service”.
  • “Yandex.Direct”.
  • “Getting started”.

Which information does Webvisor record by default?

  • a – Records only user actions on a site; the page content is not recorded.
  • b – Records user actions and the HTML code of the pages viewed by the user.
  • c – Records a video containing all information.

Does Webvisor record passwords entered by a site user?

  • Yes, it records all information which a user enters on a site.
  • Webvisor does not record information entered into special password fields.
  • If a page contains special password fields, Webvisor does not record any user actions in them.

What is the name of the report where site owners can view a record of user actions?

  • Informer.
  • Conversion rate.
  • Webvisor.

Can I transfer a counter from one Yandex username to another Yandex username?

  • Yes, this option is available to the owner of the counter.
  • No, never.
  • No, to do this you need to contact the support service.

Which username can remove Yandex.Metrica counters?

  • a – Usernames with “access to edit” guest access.
  • b – Usernames that are representatives and counter owner usernames.
  • c – Usernames with “view only” guest access.
  • d – Only the counter owner’s username.
  • e – Any username if “Public access to statistics” is enabled the access settings.

For what period of time will the informer display information about a site?

  • a – For the current day.
  • b – For one month from today’s date.
  • c – The informer displays all information from the moment of installation.

When will information begin to be collected after installing a counter on a site?

  • Information will be collected after the counter has been verified by a Yandex.Metrica robot.
  • After one hour.
  • Immediately. 

Will data be collected if a counter has been installed on a site, but deleted in the Yandex.Metrica interface?

  • a – Data will not be collected.
  • b – Data will be collected, but getting access to it is only possible after restoring the counter in the Yandex.Metrica interface.
  • c – Data will still be collected in the usual manner.

What can you do by adding a Yandex.Metrica informer?

  • View user actions on your site.
  • Add a block to your site that displays information about site traffic.
  • Get notifications about any problems concerning site availability.

What type of goal from this list can be used to track traffic from external links?

  • Multi-step goal.
  • Page view.
  • Number of page views.

A goal has been set for going to the “Contacts” on a site. At 12:00 a user comes to the site, goes to the contacts pages, adds it to their bookmarks, and then closes the site. At 12:05, the user opens the site via their bookmarks. How will Yandex.Metrica record this goal information?

  • 2 converted sessions, with one conversion in each.
  • 1 converted session, 1 conversion.
  • 1 converted session, 2 conversions.

Is it possible to transfer additional information about user sessions to Yandex.Metrica?

  • a – Yes, it’s possible. The IDs of additional parameters must be determined earlier in the counter settings.
  • b – Yes, it’s possible with the “Session parameters” option.
  • c – Yes, it’s possible, but only for online stores with the help of e-commerce settings
  • d – Yes, though you can only transfer information about whether a user was signed in on a site.
  • e – No, never.

A user views a site page and then leaves their computer for 40 minutes. The user does not close their browser window in this time. Upon returning, the user continues browsing. The Yandex.Metrica counter records two sessions for this user. What will be the traffic source for the second session?

  • Cached page traffic.
  • Internal traffic.
  • Direct traffic.

In the standard report “Yandex.Direct – summary”, you will see the term “External campaigns”. What needs to be done to view detailed statistics for these campaigns?

  • Enable the “External internet statistics” feature in the Yandex.Direct campaign settings.
  • Enter the Yandex.Metrica counter number in the Yandex.Direct campaign settings.
  • Enable the “Tagging links for Metrica” feature in the Yandex.Direct campaign settings.

Which username cannot edit counter settings?

  • Counter owner’s username.
  • Usernames with “access to edit” guest access.
  • Usernames with “view only” guest access.
  • Representative username.

How can you make a counter that will not send a hit upon initialization?

  • a – With the “accurateTrackBounce” property.
  • b – With the “defer” property.
  • c – With the “trackHash” property.

What do you need to do after registering a new Yandex.Metrica counter so that site data will be collected?

  • You must install its code on the main page of a site.
  • You must install its code on all pages of a site.
  • Data on site traffic will be collected immediately – no other actions are required.

Can I exclude from Yandex.Metrica reports traffic from a specific range of IP addresses?

  • No, but you can add up to 25 IP addresses to the blocked list.
  • Yes, in the “Filters” section in the counter settings.
  • No, you can only exclude your own traffic.

What condition can you not apply to a “Page view” goal in Yandex.Metrica?

  • Contains.
  • Regular expression.
  • Does not contain. 
  • Begins with… 
  • Matches.

What are the traffic sources for sessions from bookmarks, and sessions for users who manually type in the address into their browser?

  • Both sessions are considered “Direct traffic”.
  • The bookmark session is considered “Internal traffic”, while the other session is “Direct traffic”.
  • The bookmark session is considered “Cached page traffic”, while the other session is “Direct traffic”.

Which attribution model is used in Yandex.Metrica by default?

  • Last significant click-through.
  • First visit.
  • Last visit.

In which case would goal statistics become unavailable?

  • a – When changing the name of a goal.
  • b – When a goal is deleted.
  • c – When changing conditions in a goal.
  • d – When one of the goal conditions or steps in a multi-step goal is deleted.

What type of goal must you use to track the sequence of events on a site?

  • Number of page views.
  • JavaScript event.
  • Multi-step goal.

Traffic from a VKontakte ad network has ended up in the report “Traffic source – sites”. What needs to be done so that ad traffic ends up in the “Ad systems” report?

  • a – You must specify the Yandex.Metrica counter code number in the VKontakte ad campaign settings.
  • b – You must change the counter code and reinstall the counter on the site.
  • c – You must add UTM or OpenStat tags to the ad URL.

A goal has been configured for viewing the Contacts page. A user comes to the site’s main page, then goes to the Contacts page, after which they refresh the Contacts page, and complete their session. How will this inofrmation appear in Yandex.Metrica reports?

  • 1 converted session, 1 conversion.
  • 1 converted session, 2 conversions.
  • 2 converted sessions, 2 conversions.

A user comes to the main page of a website at 17:00. At 17:15 the user goes to a product page and, without closing the browser, leaves their computer. Returning at 17:40, the user opens the main page and at 17:45 closes the site. What will be recorded in Yandex.Metrica?

  • 2 sessions.
  • 1 session.
  • 3 sessions.

What is meant by “Number” in the “Content – ‘Share’ button” report?

  • a – The number of clicks on “Share” buttons.
  • b – The number of sessions, during which users clicked on “Share” buttons.
  • c – The number of users which clicked on “Share” buttons.

A counter is installed on all pages of a site except the main page. If a user finds your site via a search engine, ends up on the main page, and then goes to the Contacts page of your site, how will Yandex.Metrica record the traffic source for this session?

  • Direct traffic.
  • Internal traffic.
  • Search engine traffic.

Which information does Webvisor record when the “record page contents” for all pages setting is configured?

  • a – Records only user actions on a site; the page content is not recorded.
  • b – Records a video containing all information.
  • c – Records user actions and the HTML code of the pages viewed by the user.

Is it possible to change a Yandex.Metrica counter number?

  • Yes, you can change it at any moment.
  • Yes, by sending a request to the support service.
  • Never.

Which option do you need to select in the counter code settings to correctly record click-throughs on pages like site.com/photo#1, site.com/photo#2?

  • For XML sites.
  • Hash tracking in the browser address bar.
  • Asynchronous code.

Which information about site users cannot be viewed in Yandex.Metrica?

  • URLs of pages viewed.
  • Geographic location.
  • Adblock presence.
  • User’s full IP address.

How long does a counter keep information for?

  • For the whole time the site has been functioning, provided that it was advertised on Yandex.
  • Webvisor data is kept for 15 days; other information is stored indefinitely.
  • There are no restrictions on how long information is kept.
  • For last year.

Is it possible to combine data collected from two different Yandex.Metrica counters into one report?

  • Yes, it’s possible. Contact the support service.
  • Yes, by using counter tags.
  • No, never.
  • Yes, Yandex.Metrica automatically combines data for several counters if they have the same domain in their settings.

Inside which tag is it recommended to install a Yandex.Metrica counter?

  • Tags do not matter. You must install the counter as close as possible to the top of the page.
  • <BODY></BODY>.
  • <HEAD></HEAD>.

What type of filtering should be used to get rid of all robot traffic?

  • Include all robot sessions.
  • Use strict filter only.
  • Use strict filter and behavior.

One Yandex.Metrica counter is installed on the website site.com, on third-level domain shop.site.com and on forum.site.com. A user ends up on site.com from a search engine, and in a minute clicks through to shop.site.com and a minute later clicks through to forum.site.com. What data will Yandex.Metrica show?

  • 1 session, traffic source – internal traffic.
  • 3 sessions, all with the same traffic source – search engine traffic.
  • 3 sessions, each with their own traffic source. 
  • 1 session, traffic source – search engine traffic.

In a counter code the following information is entered: try { var yaCounter1111111 = new Ya.Metrika({id:1111111, accurateTrackBounce:5000)}. How will this counter count bounces?

  • a – A session will be considered a bounce when a users goes to one site page and views it for less than five seconds.
  • b – A session will be considered a bounce when a users goes to one site page and views it for less than fifteen seconds.3 sessions, each with their own traffic source. 
  • c – A session will be considered a bounce when a users goes to one site page and views it for less than 5000 seconds.

After what amount of idle time can a visit be considered complete?

  • It is always exactly 30 minutes.
  • It is exactly 30 minutes if a user did not come to the site via an ad system. Idle time for users that come to a site by an ad system is 60 minutes.
  • By default it is exactly 30 minutes. This can be changed in the counter setings under “Visit timeout in minutes”.

Have a question? Feel free to leave a comment or contact me right now.  

Google Analytics Individual Qualification Exam Questions

Google Analytics Individual Qualification Exam Questions

Knowing exam questions lets you focus on key aspects and makes your learning more efficient. In this post, I’ve listed all Google Analytics exam (or GAIQ) questions so you can get familiar with test format before taking the official certification exam in Google Academy for ads. Sure you can download Google Analytics Exam Answers if you need a shortcut.  

What feature collects company-specific data such as Member Status?

  • Custom Filter
  • Event Tracking
  • Custom Dimension
  • Custom Metric

To recognize users across different devices, what feature must be enabled?

  • Audience Definitions
  • Attribution Models
  • Google Ads Linking
  • User ID

In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • Last campaign, search, or ad
  • First campaign, search, or ad

What report indicates the pages of a website where users first arrived?

  • Landing Pages report
  • Pages report
  • Location report
  • All Pages report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • The Measurement Protocol
  • Data Import
  • Browser cookies
  • The Networking Protocol

What is not considered a default “medium” in Google Analytics?

  • referral
  • google
  • organic
  • cpc

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Attribution modeling
  • Conversion tracking
  • Channel Groupings
  • Multi-Channel Funnels

What data is Google Analytics Goals unable to track?

  • Customer’s lifetime value
  • Making a purchase
  • Signing up for a newsletter
  • Watching a video

In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • a – Same view
  • b – Same scope
  • c – Same Custom Report
  • d – Same index

What is used to create Smart Goals?

  • Machine-learning algorithms
  • Custom Reports
  • Analytics Goals
  • Remarketing audience

Which three campaign parameters are recommended to manually track campaigns?

  • Medium, Source, and Content
  • Campaign, Content, and Term
  • Medium, Source, and Campaign
  • Source, Content, and Term

Filters cannot perform what action on collected data?

  • Include data from specific subdomains
  • Include shopping preferences
  • Convert dynamic page URLs to readable text strings
  • Exclude traffic from particular IP addresses

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 2
  • 6
  • 1
  • 3

What scope levels available for dimensions and metrics?

  • Event-level, duration-level, transaction-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope

Which assets cannot be shared in the Solutions Gallery?

  • Goals
  • Segments
  • Custom reports
  • Custom Dimensions

What report identifies browsers that may have had problems with a website?

  • a – The Active Users report
  • b – The Browser & OS report
  • c – The Source/Medium report
  • d – The New vs Returning report

Which Goals are available in Google Analytics?

  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session
  • Destination, Event, Pageview, Social
  • Pageview, Event, Transaction, Social

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • Session
  • Hit
  • Product
  • User

What is not considered a “source” in Google Analytics by default?

  • email
  • (direct)
  • google
  • googlemerchandisestore.com

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • a – As an event
  • b – As a click
  • c – As a bounce
  • d – As an interaction

What is not a benefit of Google Analytics Remarketing?

  • Show customized ads to customers who have previously visited your site
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets

What report provides data on how specific sections of a website performed?

  • Location report
  • Frequency and Recency report
  • Content Drilldown report
  • Top Events report

What criteria could not be used to create a Dynamic Remarketing audience?

  • a – Users who returned an item they purchased
  • b – Users who viewed a homepage
  • c – Users who viewed a search result page on a website
  • d – Users who viewed product-detail pages

What report shows a visual representation of user interactions on a website?

  • Behavior Flow report
  • Landing Pages report
  • Content Drilldown report
  • Treemaps report

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • True
  • False

When linking a Google Ads account to Google Analytics, what is not possible?

  • Import Analytics Goals and transactions into Google Ads as conversions
  • Adjust keyword bids in Google Ads from Google Analytics
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns

What asset is used to build a remarketing list?

  • a – Custom Dimension
  • b – Custom Segment
  • c – Custom Report
  • d – Custom Metric  

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • a – /ordercomplete.php
  • b – /ordercomplete/index.html
  • c – /ordercomplete/thank_you.html
  • d – /order/complete.php

What does assigning a value to a Google Analytics Goal enable?

  • Track actual revenue from conversions
  • Track real-time business revenue
  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website

When does a default Analytics session expire?

  • When a user is inactive on a web page for more than 30 minutes
  • After 30 minutes, regardless of user activity on a web page
  • At noon every day
  • When a user opens a new browser window

What report indicates the last page users viewed before leaving a website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report

Google Analytics cannot collect data from which systems by default?

  • Offline inventory database
  • Websites
  • Online point-of-sale systems
  • Mobile devices

What would prevent data from appearing in a Custom Report?

  • Too many metrics in a Custom Report
  • A filter that removes all the data
  • Custom Report isn’t shared with users in the same view
  • Too many dimensions in a Custom Report

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • a – Just after the opening <head> tag
  • b – Just before the closing </body> tag
  • c – Just after the opening <body> tag
  • d – Just before the closing </head> tag

Segments will not allow you to do what?

  • Create subsets of sessions or users
  • Permanently alter data
  • Build custom Remarketing lists
  • Isolate and analyze data

To recognize users across different devices, what is required for User ID?

  • A new Analytics account for reporting
  • Google Tag Manager
  • Sign-in that generates and sets unique IDs
  • All of the above

What channel is not included in the default Channels report?

  • Direct
  • Display
  • Organic Search
  • Device

What is not a filter setting for data in views?

  • Modify
  • Include
  • Restore
  • Exclude

What feature can join offline business systems data with online data collected by Google Analytics?

  • Data import
  • Goal tracking
  • User ID
  • Google Ads Linking

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Goals reports
  • Acquisition reports
  • Multi-Channel Funnel reports
  • Ecommerce reports

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Paid and organic search
  • Website referrals
  • Social network
  • Television commercials

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 3
  • 2
  • 6
  • 1

What is a “dimension” in Google Analytics?

  • An attribute of a data set that can be organized for better analysis
  • The lifetime value of a user in a given date range
  • A report that offers different demographic information about your audience
  • A comparison of data between two date ranges

What feature is required to collect the number of comments users posted to a web page?

  • Custom Channel Groupings
  • Calculated Metric
  • Custom Dimension
  • Custom Metric

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Primary conversion
  • Second-to-last-click attribution
  • Assisted conversion
  • Secondary conversion

What is the “Bounce Rate” in Google Analytics?

  • Percentage of visits when a user landed on a website and exited without any interactions
  • Number of times users returned to a website in a given time period
  • Percentage of total site exits
  • Percentage of sessions in which a user exits from a homepage

What model represents the hierarchical structure of a Google Analytics account?

  • Property > Account > View
  • Account > Property > View
  • View > Account > Property
  • Account > View > Property

To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Choose “Faster response” in the sampling pulldown menu
  • Apply an advanced filter to the report
  • Remove any filters on the view
  • Choose “Greater precision” in the sampling pulldown menu

What campaign parameter is not available by default in Google Analytics ?

  • a – utm_content
  • b – utm_source
  • c – utm_medium
  • d – utm_adgroup

Which kinds of hits does Google Analytics track?

  • Pageview
  • Event
  • All of the above
  • Transaction

What metric-dimension combination is not valid?

  • Avg. Time on Page / Device Category
  • Sessions / Bounce rate
  • Sessions / Source
  • Total Events / User Type

Which reports indicate how traffic arrived at a website?

  • Demographics
  • Geo
  • All Traffic
  • Behavior

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE
  • FALSE

Custom Dimensions can be used as what?

  • Primary dimensions in Custom Reports
  • All of the above
  • Secondary dimensions in Custom Reports
  • Secondary dimensions in Standard reports

What feature must be enabled to use Multi-Channel Funnels?

  • Custom Dimensions
  • Advertising Features
  • Goals or Ecommerce
  • In-page Analytics

What data table display compares report metrics to the website average?

  • Pivot
  • Percentage
  • Performance
  • Comparison

View filters are applied in what order?

  • Creation date
  • Random order
  • Sequential order
  • Alphabetical order

Auto-tagging is used to collect data from what kind of traffic?

  • Social media traffic
  • Social media traffic
  • Google Ads Campaign traffic
  • Website referral traffic

What report indicates where users start or exit the conversion funnel?

  • Goal Flow
  • Treemaps
  • Cohort Analysis
  • User Timings

Which parameters can be included with an event hit for reporting?

  • a – Event, Category, Action, Label
  • b – Category, Action, Label, Unique Events
  • c – Category, Action, Label, Value
  • d – Category, Action, Label, Total Events

What Remarketing audiences cannot be defined by default?

  • a – Users who speak a particular language
  • b – Users who visited a physical store
  • c – Users who played a video on a website
  • d – Users who visited a specific page on a website

To track users and sessions across multiple domains, what first must be set up?

  • Data Import
  • Ad Exchange Linking
  • Cross-domain tracking
  • Google Ads Linking

When the same default tracking code is installed on pages with different domains, what will result?

  • a – Analytics will associate users and sessions with a single domain
  • b – Analytics will not associate users and sessions with any domain
  • c – Analytics will send an alert about duplicate data collection
  • d – Analytics will associate users and sessions with their respective domains

What feature would be used to collect how many times users downloaded a product catalog?

  • Custom Report
  • Event Tracking
  • Calculated Metrics
  • Custom Dimension

What is a “secondary dimension” in Google Analytics?

  • An additional report dimension for more specific analysis
  • A dashboard widget that offers more specific analysis
  • A visualization to understand the impact of data
  • An additional report metric for more specific analysis

When will Google Analytics be unable to identify sessions from the same user by default?

  • a – When the sessions happen in the same browser on the same deviceAn additional report dimension for more specific analysis
  • b – When the sessions share the same browser cookie
  • c – When the sessions happen in different browsers on the same device
  • d – When the sessions happen in the same browser on the same day

What report shows which web pages get the most traffic and highest engagement?

  • Frequency and Recency report
  • Active Users report
  • Engagement report
  • All Pages report

View filters may be applied retroactively to any data that has been processed.

  • False
  • True

What report shows the percentage of traffic that previously visited a website?

  • Behavior > Frequency and Recency report
  • Interests > Affinity categories report
  • All traffic > Referrals report
  • Behavior > New vs returning report

Once filters have been applied, what is the option to recover filtered data?

  • a – Filtered data is not recoverable
  • b – Data may be recovered within 10 days
  • c – Data may be recovered within 30 days
  • d – Data may be recovered within 5 days

For autotagging, what parameter does Google Ads include in the destination URL?

  • adid=
  • urlid=
  • utm=
  • gclid=

What report shows the percent of site traffic that visited previously?

  • Sales Performance report
  • Frequency & Recency report
  • Referrals report
  • New vs Returning report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Active Users report
  • User Explorer report
  • Users Flow report
  • Cohort Analysis report

To view accurate data in a Custom Report, what action should be avoided?

  • Pair metrics and dimensions of different scopes
  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension

How would a view filter be configured to include only users from Brazil and Argentina?

  • a – Filter 1: include Brazil > Filter 2: include Argentina
  • b – Filter 1: include Argentina > Filter 2: include Brazil
  • c – Filter 1: include Brazil or Argentina
  • d – Filter 1: exclude all countries except Brazil and Argentina

What cannot be collected by the default Analytics tracking code?

  • Device and operating system
  • User’s favorite website
  • Page visits
  • Browser language setting

Views can include website data collected before the view was created.

  • FALSE
  • TRUE

What report shows which types of mobile devices visited a website?

  • Technology > Network report
  • Site Content > Landing Page report
  • Mobile > Devices report
  • All Traffic > Source/Medium report

Within how many days can a deleted view be restored?

  • 25
  • 5
  • 35
  • 15

What is not a benefit of using segments to analyze data?

  • Isolate and analyze specific conversion paths using conversion segments
  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Compare behavior metrics for groups of users like Converters vs non Converters

What type of Custom Report shows a static sortable table with rows of data?

  • Flat Table
  • Explorer
  • Map Overlay
  • Pivot Table

What feature is required to track customer search terms on a website?

  • Enhanced Ecommerce
  • Site Search
  • Data Import
  • Search filters

What is a “metric” in Google Analytics?

  • The numbers in a data set often paired with dimensions
  • The dates in a date range
  • A segment of data separated out in a report for comparison
  • A dimension that can help analyze site performance

What criteria cannot be used to create a Custom Segment?

  • Ad type
  • Dimensions
  • Metrics
  • Sequences of user actions

Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Campaign and Ad Content
  • Source and Campaign
  • Source and Medium
  • Campaign and Medium

Which user characteristic may NOT be used to change keyword bids in Google Ads?

  • time of day
  • location
  • device
  • ad preference

When does the Analytics tracking code send a pageview hit to Google Analytics?

  • a – Every time a user adds an item to an online shopping cart
  • b – Every time a user clicks a video on a website
  • c – Every time a user searches on a website
  • d – Every time a user loads a webpage with embedded tracking code

What campaigns require manual tags on destination URLs for tracking?

  • None of the above
  • Google Ads campaigns
  • Autotagged campaigns
  • Email campaigns

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • a – Custom Include filter with field “Page Title” and pattern “back to school”
  • b – Custom Include filter with field “Campaign Name” and pattern “back to school”
  • c – Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • d – Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

What scope applies to Custom Metrics?

  • Customer
  • Session
  • Hit
  • User

What report compares metrics based on user acquisition date over a series of weeks?

  • User Explorer
  • Active Users
  • Users Flow
  • Cohort Analysis

The default session timeout duration in Google Analytics is how many minutes?

  • 5
  • 10
  • 30
  • 20

What data does Google Analytics prohibit collecting?

  • Product SKU(s)
  • Billing city
  • Purchase amount
  • Personally identifable information

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • a – Users 25 to 34 years old who have their browser set to Spanish
  • b – Users who engaged in a social media or email campaign
  • c – Users who viewed a page on a website, then watched a video
  • d – Users who are female and have children

Sampling is applied to reports before segmentation.

  • TRUE
  • FALSE

If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • a – All of the above
  • b – Analytics will set a new browser cookie the next time a browser loads a tracked page
  • c – Analytics will set a new unique ID the next time a browser loads a tracked page
  • d – Analytics will not be able to associate user behavior data with past data collected

Which reports require the activation of Advertising Features?

  • Geo reports
  • Cohort Analysis reports
  • Real-time reports
  • Demographics and Interests reports

When does the tracking code send an event hit to Google Analytics?

  • a – Every time a user performs an action with pageview tracking implemented
  • b – Every time a user adds an event to their calendar
  • c – Every time a user performs an action with event tracking implemented
  • d – Every time a user makes a reservation

Sharing a Custom Report will share the report configuration and data included in the report.

  • TRUE
  • FALSE

Have a question? Feel free to leave a comment or contact me right now.  

Google Ads Fundamentals Certification Exam Questions

Google Ads Fundamentals Certification Exam Questions

Eliminate the exam stress and make your learning more efficient. Here is a list of all possible Google Ads Fundamentals Certification Exam Questions. If you know answers to all of them, congrats, you don’t need our answer sheet and can go directly to Google Academy for ads.

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

  • Broad match keywords
  • Exact match keywords
  • Negative match keywords
  • Phrase match keywords

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

  • Segment his campaign statistics by device
  • Set up an experiment to test which device he should target
  • Negative match keywords
  • Create multiple campaigns that target different devices, and monitor the results

Which statistic indicates how often a click has led to a conversion?

  • Conversion rate
  • Cost-per-thousand impressions (CPM)
  • Clickthrough rate (CTR)
  • Cost–per–conversion

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

  • Cost–per–thousand–impressions (CPM) bidding
  • Placement targeting
  • Reach and frequency data
  • Call extensions

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

  • a – The profit derived from a paid click
  • b – The bids of the next closest advertiser
  • c – The average profit per conversion
  • d – The Quality Score of the keyword

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

  • Test only one version of your ad text
  • Lower the cost-per-click (CPC) bids and increase the budget
  • Delete keywords that are generating the most clicks
  • Test different cost-per-click (CPC) bids

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

  • Broad match only includes the exact words and phrases a user searches for
  • Your keyword list would be disapproved based on Google’s advertising policies
  • Google Ads only shows an ad for keywords with proper spelling and plural forms
  • Google Ads can automatically include these variations for you

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

  • Target cost-per-acquisition (CPA)
  • Mobile bid adjustments
  • Target search page location
  • Target return on ad spend (ROAS)

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

  • a – Set a daily budget of $20 for the advertiser’s campaign
  • b – Set a bid of $20 for the advertiser’s campaign
  • c – Set a bid of $20 per ad group
  • d – Set a daily budget of $20 for the advertiser’s account

A conversion is:

  • When someone reaches your landing page after clicking your ad or video
  • By definition when someone makes a purchase after clicking on your ad
  • Any interaction with your ad that can be measured, like watching a video for a certain length of time
  • An action defined as valuable to your business that someone takes after clicking on your ad

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

  • a – Add the terms as keywords
  • b – Add the terms as negative keywords
  • c – Add the terms as exact match keywords
  • d – Add the terms as phrase match keywords

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

  • a – Google Ads policies can help web users distinguish between ads and search results
  • b – Google Ads policies can keep disapproved ads and websites out of organic search results
  • c- Google Ads policies can help keep ad costs low and affordable for advertisers
  • d – Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users

How can you see if people are searching for your client’s services during the early morning and evening hours?

  • Segment performance statistics by time
  • Monitor reach and frequency data
  • Run a Search terms report
  • Run a keyword diagnosis

Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

  • Manage, edit, and view multiple accounts at the same time
  • Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
  • Copy or move items between ad groups and campaigns
  • Undo and redo multiple changes while editing his campaigns

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

  • Improve Quality Score and increase cost-per-click (CPC) bid
  • Improve Quality Score and decrease cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Decrease cost-per-click (CPC) bid and increase daily budget

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

  • a – “Search Network”
  • b – “Search Network with Display opt-in”
  • c – “Display Network”
  • d – ”Shopping”

Which is a benefit of advertising online?

  • Reach people who are likely interested in what you’re advertising
  • Make money by showing ads on your website
  • Increase your position in organic search results
  • Automatically collect information about potential customers

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

  • based on how much your product is worth
  • the same amount as the revenue generated by your product
  • the same amount as the profit generated by your product
  • 50% of how much your product is worth

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

  • Increase her daily budget
  • Change the ad delivery method from “Standard” to “Accelerated”
  • Change the ad delivery method from “Accelerated” to “Standard”
  • Segment her campaign performance by time of day

Which is a benefit of advertising online with Google Ads?

  • a – Advertisers can choose how much they spend and only pay when someone clicks their ad
  • b – Advertisers can have ads automatically translated into different languages
  • c – Advertisers can pay to always show their ad above the organic search results
  • d – Advertisers pay the same amount every time someone clicks their ad

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  • A page with information on music lessons and a contact form
  • His homepage, with links to instrument sales, rentals, and music lessons
  • A page with information on instrument rentals and a contact form
  • A page with a wide selection of instruments for sale

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

  • a – Cost-per-click (CPC)
  • b – Cost-per-view (CPV)
  • c – Cost-per-thousand viewable impressions (vCPM)
  • d – Cost-per-acquisition (CPA)

What does a high Quality Score indicate?

  • a – You have been a Google Ads user for a long time.
  • b – Your ad relevance and landing page are below average.
  • c – Your bid is high enough to have your ad displayed.
  • d -Your ad and landing page are relevant and useful to a viewer.

Each campaign in your Google Ads account should have a single:

  • ad group
  • business goal
  • maximum cost–per–click (max. CPC) bid
  • landing page

What happens when a campaign consistently meets its average daily budget?

  • Your budget is automatically adjusted
  • Ads in that campaign will show less often than they could
  • Ads in that campaign will stop showing for the rest of the billing cycle
  • Average cost–per–click (CPC) bids will be lowered

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

  • a – Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
  • b – Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
  • c – Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
  • d – Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations?

  • Create two separate ad groups, each targeting one of these locations.
  • Create two separate accounts, one for each of these locations.
  • None of the above. Google Ads can’t target users in specific locations.
  • Create two separate campaigns, each targeting one of these locations.

How much are you charged for a click on your Google Ads ad?

  • a – You’re charged $0.01 for every click
  • b – You’re charged 10 cents more than the next highest bid.
  • c – You’re charged the full amount you bid.
  • d – You’re charged only the minimum amount needed to maintain your ad’s position.

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

  • “Search Network with Display Opt-in”
  • “Shopping”
  • “Search Network”
  • “Display Network”

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

  • Ad Rank
  • Ad Score
  • Quality Score
  • Quality Factor

Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:

  • pick the most popular keywords for his campaign
  • show ads on dance websites and YouTube videos
  • show ads when someone searches for dance classes
  • match his ad text to what people are searching

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

  • Image ads
  • App promotion ads
  • Shopping ads
  • Sitelink extensions

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

  • Ads with extensions
  • Image ads
  • Shopping ads
  • Video ads

What’s a benefit of having multiple ads in an ad group?

  • Google Ads will automatically match each ad to the keywords it’s most relevant to
  • Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
  • When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
  • Ads are only eligible to show ad extensions if there’s more than one ad in that ad group

You would choose to advertise on the Search Network if you wanted to:

  • choose the types of websites where you want your ads to show
  • reach customers browsing websites related to your business
  • choose from a range of ad formats, like video and image ads
  • reach customers while they’re searching for your products or services

An advertiser should group their campaigns by:

  • maximum cost–per–click (CPC) bids
  • number of ad groups per campaign
  • number of keywords
  • type of product or service

Which client would you advise to use radius targeting?

  • Christopher, who wants to promote his new product in select cities
  • Denise, whose service can reach customers within 30 miles
  • Luis, whose e–commerce business delivers nationwide
  • Mabel, who wants to exclude her ads from certain cities

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

  • a – Your video ads can run on the Search Network
  • b – Your ads only show on the first page of search results
  • c – You can pick the exact websites where you want your ad to show
  • d – You can use one budget to advertise on the Search Network and Display Network

Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

  • Ecommerce tracking
  • Remarketing
  • Dynamic Search Ads
  • Conversion tracking

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

  • Set up a remarketing list to show ads to women who have previously visited your client’s website
  • Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • Add demographic and age targeting to show ads to people in this audience

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

  • a – Create a campaign with ads and keywords written in French
  • b – Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
  • c – Create a campaign targeting French and regions other than Paris
  • d – Create a campaign targeting Paris and languages other than French

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

  • Add affinity audiences targeting people interested in green living and beauty
  • Target large metropolitan areas where people are more likely to encounter her product
  • Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
  • Use a balanced combination of broad-, exact-, and phrase-matched keywords

A standard Google Ads text ad is made up of:

  • headline text, an image, and description text
  • headline text and description text
  • a display URL and description text
  • headline text, a display URL, and description text

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
  • Add search terms that are not leading to many clicks as negative keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • Make sure the landing page is closely related to the ad
  • Increase the average daily budget for the campaign
  • Increase the cost–per–click (CPC) bid for low–performing keywords
  • Broaden the list of keywords to reach more potential customers

You can use Keyword Planner to identify:

  • webpages where your ad can appear based on your keywords
  • which text ads are performing best based on your keywords
  • the amount of traffic potential keywords might get
  • the number of negative keywords you should add

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

  • a – Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
  • b – Use the Search term report to show which search terms lead to the most clicks on his ads
  • c – Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
  • d – Use the paid & organic report to show when his website appears in organic search, with no associated ads

An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

  • $100.00
  • $5
  • There is no minimum
  • $2

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  • Budgets for online campaigns can only be set once annually and require a fixed commitment.
  • Online campaigns generate clicks, whereas other channels generate exposure
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

  • Increase the maximum cost–per–click (CPC) bid
  • Pause the campaign to stop showing ads and accruing costs
  • Lower the daily budget amount
  • Change the ad delivery method from “Accelerated” to “Standard”

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

  • Use the Search terms report to see the terms people were searching for when her ad was shown.
  • Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
  • Track the clicks and clickthrough rate (CTR) of her ad campaign.
  • Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

  • Demographic targeting
  • Interest category targeting
  • Contextual targeting
  • Keyword targeting

What report can help you identify opportunities to improve your keywords and ads?

  • Time segmentation report
  • Search terms report
  • Auction insights report
  • Paid & organic report

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

  • Clicks
  • Clickthrough rate (CTR)
  • Impressions
  • Search terms

How are manual extensions different from automatic extensions?

  • Manual extensions require you to fill out additional information. Automatic extensions do not.
  • Manual extensions cost more than automatic extensions
  • There is only one type of manual extension but many types of automatic extensions
  • Automatic extensions require setup. Manual extensions do not.

You would choose to advertise on the Display Network if you wanted to:

  • a – show ads on Google Maps
  • b – show ads to people on non-Google search sites
  • c – show ads on websites related to your business
  • d – show ads on Google Shopping

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

  • Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies
  • To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
  • Google Ads automatically increases the maximum cost–per–click (CPC) bid to show an ad higher in Google search results
  • Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)

What bidding strategy should you use to maximize the number of visitors to your website?

  • a – Cost-per-view (CPV)
  • b – Cost-per-thousand viewable impressions (vCPM)
  • c – Cost-per-click (CPC)
  • d – Cost-per-acquisition (CPA)

Which delivery type shows your ads at an even pace throughout the day?

  • Delayed delivery
  • Optimized delivery
  • Standard delivery
  • Accelerated delivery

Your ad can show on the Search Network when someone searches for terms that are similar to your:

  • website
  • placements
  • keywords
  • ad text

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

  • they perceive her products
  • they interact with her website
  • likely they are to become a regular customer
  • likely they are to click her ads

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

  • a – $10
  • b – $25
  • c – $5
  • d – $2.50

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

  • a – Cost-per-view (CPV)
  • b – Cost-per-thousand-impressions (CPM)
  • c – Cost-per-acquisition (CPA)
  • d – Cost-per-click (CPC)

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

  • Device targeting
  • Keyword targeting
  • Audience targeting
  • Location targeting

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

  • Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
  • People who see Karen’s site in relevant organic search results often click through to her site
  • Karen’s ads often show below her organic results for the search query
  • Karen’s ads don’t often show for the search query

Why would an advertiser use sitelinks?

  • a – To give customers quick access to multiple pages of an advertiser’s website
  • b – To showcase customer reviews with high-quality survey data
  • c – To show a link that sends people to the app store or starts downloading an app
  • d – To let customers click a button to call the business

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  • Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  • Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  • Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  • Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

You can use audience targeting to show your ads to:

  • specific groups of people, based on their location
  • specific websites, based on specific interests
  • groups of websites, based on specific interests
  • specific groups of people, based on their interests

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

  • a – A call-to-action like “Sign up for a free trial”
  • b – A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
  • c – A call-to-action like “Visit our gym now”
  • d – A promotion like “20% off fitness classes”

What’s one of the main benefits of using ad extensions?

  • a – Extensions are automated so you don’t have to create your ads
  • b – Extensions increase your reach by showing your ad on more advertising networks
  • c – Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
  • d – Extensions provide additional information to make your ads more relevant to customers

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

  • Conversion tracking
  • Search terms report
  • Impressions
  • Reach and frequency

When someone clicks your ad, the actual amount you’re charged will be:

  • a – The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit
  • b – The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
  • c – The minimum needed to hold your ad position, but never more than 120% of your maximum cost–per–click (max. CPC) bid
  • d – The minimum needed to hold your ad position or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  • Information about Italian food in the description
  • Include call–to–actions, such as “Find the nearest location”
  • An exclamation point in the display URL
  • Use the same headline and description as other advertisers

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

  • Clickthrough rate (CTR)
  • Conversion rate
  • Impressions
  • Clicks

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

  • reach people who are interested in similar products
  • reach people who are searching for her products
  • use text ads that encourage people to call her business
  • use text ads that encourage people to visit her website

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

  • Use target search page location to help get your client’s ads to the top of mobile search page results
  • Set a mobile bid adjustment to decrease bids for searches on computers and tablets
  • Set a mobile bid adjustment to increase bids for searches on mobile devices
  • Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices

Your ad can show to a potential customers when your targeted language matches:

  • a – the customer’s Google interface language setting
  • b – the customer’s operating system language
  • c – the language of websites a user visits most often
  • d – the customer’s browser setting

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

  • the expected impact of extensions and other ad formats
  • your historical conversion rate
  • the search ranking of your website
  • the daily budget you’ve set

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

  • a – cost-per-click (CPC) goals to raise your bid when a conversion is more likely
  • b – cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • c – cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • d – cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

  • Target return on ad spend (ROAS)
  • Maximize clicks
  • Target search page location
  • Enhanced cost-per-click (CPC)

On the Display Network, your ad is eligible to show on a webpage if your:

  • landing page matches that webpage’s content
  • keywords match that webpage’s content
  • ad text matches that webpage’s content
  • website matches that webpage’s content

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

  • a – Create one campaign for all the products his client offers
  • b – Create one campaign with a broad selection of keywords
  • c – Create campaigns based on the structure of his client’s website
  • d – Create multiple campaigns, each with a set of related keywords

What happens as a result of a search campaign consistently meeting its daily budget?

  • Fewer sites targeted at once
  • Higher average cost–per–clicks (CPCs)
  • Missed potential ad impressions
  • Accelerated ad delivery

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

  • Location targeting
  • Intuitive targeting
  • Topic targeting
  • Placement targeting

Which campaign type would an advertiser use to target users searching on Google.com?

  • “Search Network with Display opt-in”
  • “Search Network”
  • “Display Network”
  • ”Video campaign”

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

  • Audiences
  • Topics
  • Placements
  • Keywords

Which client would you advise to advertise on the Search Network?

  • Suzy, who wants to reach people browsing travel websites about China
  • Jim, who wants to reach people on social networks interested in poetry
  • Carol, who wants to reach people watching YouTube videos
  • Bill, who wants to reach people looking for plumbing services

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

  • Set an ad group bid adjustment of +20% for that keyword
  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • Delete the keyword and use Keyword Planner to find more relevant keywords
  • Delete the keyword and add a synonym of the keyword to the campaign

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

  • Ads using CPC bids are not allowed to compete on the Display Network
  • CPM bids are effectively converted to CPC bids
  • CPC bids are effectively converted to CPM bids
  • CPC and CPM bids only compete against bids of the same type

Which of the following items is not a component of Quality Score?

  • Ad relevance
  • Expected clickthrough rate (CTR)
  • Maximum cost–per–click (max. CPC) bid
  • Landing page experience

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • Create a separate ad group to target ads and bids for Tokyo
  • Refine where your ads show by adding the keyword “Tokyo”
  • Use the user location report to understand if people who click your ads are located in Tokyo
  • Use a location bid adjustment to increase bids for customers in Tokyo

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

  • a – Cost-per-view (CPV)
  • b – Cost-per-thousand viewable impressions (vCPM)
  • c – Cost-per-acquisition (CPA)
  • d – Cost-per-click (CPC)

Your client wants to improve her ad position. What would you recommend?

  • Improve the ad quality and increase bid amount
  • Improve Quality Score and decrease bid amount
  • Make the ad headline longer and more descriptive
  • Add more keywords and increase daily budget

What’s one benefit of creating multiple ad groups?

  • a – You can pause specific keywords if they’re not performing well
  • b – You can break up keywords and ads into related themes
  • c – You can set different budgets for each ad group
  • d – You can target specific ad groups into various Google networks

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
  • Use negative keywords for terms that are related to pets and animals.
  • Bundle similar keywords together in one ad group based on common themes.
  • Use general keywords to reach a specific audience.

You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

  • Pause your clients’ campaigns and recreate them in your Google Ads manager account
  • Link the client accounts to your Google Ads manager account
  • Use your clients’ sign–in information to access and manage the accounts
  • Consolidate the 3 accounts into a new Google Ads account you create

How are negative keywords different from other keywords?

  • a – They can increase your costs.
  • b – They can only be used for ads on the Display Network.
  • c – They prevent your ad from showing for search terms that you don’t want.
  • d – They make your ad appear for search terms that you don’t want.

How are rich media ads different from other ad formats?

  • a – They are a type of text ad
  • b – They are static image ads
  • c – They are ads with animation or other types of motion
  • d – They are displayed on the Search Network

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

  • Google’s Display Network includes many mobile apps where she could show her ad
  • She can use keywords like “mobile app” to target people who are more likely to download her app
  • She can use mobile app extensions to reach users in apps
  • Google’s Search Network will help her target people who are more likely to download her app

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

  • a – Shopping Ads can only appear on Google.com
  • b – Shopping ads can only show on pre-roll video ads on YouTube
  • c – Shopping Ads can only appear on retail websites.
  • d – Shopping ads can appear on Google Search partner websites like YouTube

Why should you link your client’s Google Ads account to Search Console?

  • a – See which campaigns have the biggest changes in clicks, costs, and conversions
  • b -See how often your ads rank higher in search results than those of other advertisers participating in the same auction
  • c – See how your ads performed when triggered by actual searches
  • d – See if people reach your client’s website via ads or organic search results

Which targeting option can help you reach people who’ve previously visited your website?

  • Remarketing
  • Interest category targeting
  • Demographic targeting
  • Device targeting

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

  • a – They should use device targeting
  • b – They should use placement targeting
  • c – They should create remarketing lists for search ads
  • d – They should use location targeting

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

  • Placements
  • Keywords
  • Remarketing
  • Topics

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  • compare campaign performance to that of other advertisers
  • create separate Google Ads accounts for low-performing keywords
  • determine if campaigns are meeting overall marketing and conversion goals
  • create duplicate ad groups with identical keywords and different ad variations

Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • focuses on getting customers to complete an online purchase
  • automatically gives you personal details about the people who convert
  • shows you which ads lead to customer actions that have value for your business
  • measures trends relating to the search terms people have used before seeing your ad

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

  • Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
  • Online advertising is always less expensive than traditional media
  • Traditional media generates exposure, but online advertising campaigns can guarantee sales
  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).

  • How quickly your landing page will load once a user clicks on the ad
  • The ad’s position on the page
  • The design of the ad, including font and color
  • Whether or not the ad actually shows

Negative keywords can help advertisers better target their ads by:

  • reducing their campaign’s daily budget recommendations
  • raising the average position of their ads
  • reducing the number of irrelevant clicks
  • increasing the number of relevant Display Network placements

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

  • a – $0.51
  • b – $1
  • c – $0.50
  • d – $1.01

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

  • Create new ad groups with related keywords grouped together
  • Create new ad groups with several keyword match types
  • Remove half of the keywords from the ad group
  • Create one ad group for every five keywords

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • How many times her ads have been viewed and clicked on
  • Number of clicks on her ads and costs to produce her purses
  • Number of clicks on her ads and revenue they generated
  • Costs to produce her purses and revenue generated from her ads

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • create a different ad for each keyword
  • only create one ad that’s relevant to all keywords
  • create multiple ads for each keyword
  • create ads that are relevant to all keywords

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

  • creating ads that include terms or phrases people are searching for
  • creating ads that link to a generic landing page
  • All of the listed answers
  • creating high–quality ads and landing pages

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

  • a – $2
  • b – $1.24
  • c – $1
  • d – $1.26

Which of these metrics is especially important to clients who are running a branding campaign?

  • Phone call conversions
  • Average cost–per–click (avg. CPC)
  • Clickthrough rate (CTR)
  • Impressions

When building a keyword list for a Display Network campaign, you should do which of the following:

  • use agressive targeting to identify new keywords
  • include keywords that are related to the websites your customers visit
  • only use Keyword Planner to identify new keywords
  • only include exact match keywords

In order to appeal to customers on mobile devices, it’s important to:

  • Send users to a mobile–friendly landing page
  • Send users to a video–based landing page
  • Avoid using ad extensions
  • Include your phone number as your display URL

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

  • location extensions
  • promotion extensions
  • callout extensions
  • sitelink extensions

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

  • Maximize Clicks
  • Cost-per-thousand impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Manual cost-per-click (CPC)

Which ad extension would you use for an advertiser who has a chain of local restaurants?

  • Sitelink extensions
  • Promotion extensions
  • Seller ratings
  • Location extensions

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

  • The number of clicks your ad received divided by the number of times it showed
  • How much you’ve spent on the campaign compared to the value of leads generated
  • You can’t calculate return on investment for campaigns that are focused on online leads
  • The percentage of budget spent compared to how many forms were completed

Higher Quality Scores typically result in:

  • lower costs only
  • better ad positions only
  • higher costs and better ad positions
  • lower costs and better ad positions

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

  • a – “Display Network”
  • b – “Search Network”
  • c – “Search Network with Display Opt-in”
  • d – “Video”

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

  • Generic terms about running and running shoes
  • Specific terms about the shoe brand and model your client is selling
  • Specific terms about the benefits of running
  • Generic terms about different types of women’s shoes

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

  • a – It lets people who see your ad get directions to your store on Google Maps
  • b – It encourages people using mobile devices to install your app
  • c – It allows you to show your ad on app categories that you choose
  • d – It directs people to your online store to purchase your products

Have a question? Feel free to leave a comment or contact me right now.  

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