Google Ads Display Assessment Questions

Google Ads Display Assessment Questions

Here is a list of All possible Google Ads Display assessment questions. All questions are actual. Please note that during the Google Ads Display certification you’ll get random questions from this question bank. Eliminate the exam stress and make your learning more efficient. Download Google Ads Display certification Answers if you prefer a shortcut. 

Which functionality applies to HTML5 ads?

  • a – They use interactive content stored in containers and rendered in browsers
  • b – They can’t be viewed on mobile devices
  • c – They’re easy to update and don’t require plug–ins
  • d – They’re easy to update but require plug–ins

How does an extension work on a Display ad?

  • a – It extends the length of the ad placement
  • b – It adds a testimonial
  • c – It adds extra information, like a location or phone number
  • d – It extends the ad below the fold

Which practice would be acceptable under Google’s editorial and technical requirements?

  • Promoting documented copyrighted content
  • Including a generic phrase like “Buy products, click here”
  • Linking to a site that’s under construction
  • Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com

A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

  • the entire new line of non–stick cookware
  • a specific pan within the new line
  • all non–stick cookware sold on the site
  • all cookware sold on the site

In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

  • Any mobile site or mobile app
  • YouTube.com
  • google.com
  • Mobile sites that are part of the Google Display Network

What does remarketing allow you to do? (Choose 2)

  • See how many people bought your product after seeing the ad
  • Tailor your ads to users based on their previous actions on your website or app
  • Send client emails
  • Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web

Which practice would violate Google’s editorial and professional requirements?

  • Including a border on the ad
  • Directing people to a page other than the advertiser’s homepage
  • Showing a ValueTrack tag in the text
  • Including a question mark in the headline

What are the key benefits of using the Google Display Network? (Choose 2)

  • Massive reach, you can advertise on any website
  • Influence consideration
  • Sophisticated reporting to measure performance
  • Placing your ads on google.com

Viewable cost–per–thousand impressions (vCPM):

  • lets you pay only for impressions that become viewable
  • applies to all ads that appear in Google Search and on the Display Network
  • counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
  • lets you bid based on Google Ads’ projected views of your ad

An advertiser who wants to target specific categories of video content on the Display Network should:

  • add the keyword “video” to the campaign
  • use video ads
  • target the Search Network
  • add a call–to–action (CTA) overlay to the ads

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

  • Drive action
  • Build awareness
  • Drive loyalty
  • Influence consideration

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

  • target cost–per–acquisition (CPA) bidding
  • cost–per–click (CPC) bidding
  • cost–per–day (CPD) bidding
  • viewable cost–per–thousand impressions (vCPM) bidding

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

  • Create a remarketing list segment for shopping cart abandoners
  • Launch a new search campaign
  • Launch a new marketing video
  • Send an email blast to all of your newsletter subscribers

Where can you place a client’s image and video ads?

  • a – On the Search and Display Networks
  • b – On the Search Network only
  • c – On the Search Network and YouTube
  • d – On the Display Network only

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

  • a – Create separate remarketing and Shopping campaigns
  • b – Create one ad group targeted to both remarketing and Shopping
  • c – Create two ad groups: one targeted to remarketing and the other to Shopping
  • d – Create a combined remarketing and Shopping campaign

Frequency capping gives advertisers the ability to specify a limit to the number of:

  • clicks for all viewers
  • clicks for a unique viewer
  • impressions for all viewers
  • impressions for a unique viewer

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

  • Include “textbooks” and “study guides” as keywords
  • Implement the remarketing tag after the body tag
  • Use a custom feed
  • Use the “Education” business type

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

  • Past converters
  • Product page visitors
  • Homepage visitors
  • Category page visitors

Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

  • Rich media ads
  • Text ads
  • Video ads
  • Display ads

You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

  • Display Network with Search opt-in
  • Search Network
  • Search Network with Display opt-in
  • Display Network

The dynamic remarketing tag collects data such as:

  • types of pages viewed
  • affinity group characteristics
  • number of code snippets
  • business ID numbers of visitors

Which ad format is recommended for building awareness?

  • Image ads
  • Dynamic image ads
  • Display ads with location extensions
  • Universal app campaigns

Dynamic remarketing lets an advertiser:

  • show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC
  • re–run an ad to increase the volume of people who will see it
  • engage visitors to the website by opening a chat session
  • show prior visitors to his site ads that are based on products or services they saw on the site

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

  • Limit the number of times an individual in that region sees the ad
  • Buy more ad inventory in that region
  • Lower the bid for inventory targeting that region
  • Run remarketing campaigns only in that region

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

  • Conversion
  • Impression
  • Viewthrough
  • Click

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

  • a – Cost–per–view (CPV)
  • b – Cost–per–acquisition (CPA/CO)
  • c – Cost–per–click (CPC)
  • d -Viewable cost–per–thousand impressions (vCPM)

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

  • A photo of a bride
  • A quotation about falling in love
  • promotion from a related business, like a bakery
  • A map showing her business location

If an advertiser chooses to run ads in image formats, Google will:

  • display these ads on the Display Network
  • charge an additional fee to serve these ads
  • require that cost–per–thousand impressions (CPM) bidding be used
  • display these ads on the Search Network

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

  • Ad rotation
  • Frequency capping
  • Ad scheduling
  • Bid Optimizer

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?

  • Search Network
  • Search Network with Display opt-in
  • Display Network
  • Search Network with YouTube opt-in

Which bidding type is only available for ads on the Display Network?

  • Maximize clicks
  • Target cost–per–acquisition (CPA)
  • Viewable cost–per–thousand impressions (vCPM)
  • Cost–per– view (CPV)

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

  • a – Focus on impressions
  • b – Focus on engagement
  • c – Focus on clicks
  • d – Focus on conversions

What is the reach of the Google Display Network?

  • a – Over 40 percent of global internet users
  • b – Over 50 percent of global internet users
  • c – Over 90 percent of global internet users
  • d – Over 60 percent of global internet users

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

  • Drive action
  • Drive loyalty
  • Build awareness
  • Influence consideration

Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

  • Conversion tracking
  • IP exclusion setting
  • Keyword diagnosis
  • Display Planner

Which bidding strategy should use you if you want to increase revenue from your ad spend?

  • Maximize clicks
  • Enhanced cost-per-click (ECPC)
  • Target return on ads spend (ROAS)
  • Target cost-per-action (CPA)

How many websites are part of the Google Display Network?

  • 500K+ websites
  • 100K+ websites
  • 2M+ websites
  • 1M+ websites

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

  • Ad performance
  • Reach and frequency
  • Impression share
  • Placement performance

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

  • Cost-per-enagement (CPE)
  • Enhanced cost-per-click (ECPC)
  • Cost-per-view (CPV)
  • Viewable cost-per-thousand impressions (vCPM)

Which remarketing list segment will typically have the highest volume of viewers?

  • Past converters
  • Homepage visitors
  • Product page visitors
  • Category page visitors

Which is a benefit of using display advertising with Google to build brand awareness?

  • Higher clickthrough rates (CTR) than on Google Search
  • Consistent performance from day–to–day
  • Accurate forecasts of clicks and impressions
  • Expansive network of diverse sites

In order to use remarketing with Google Analytics, you need to:

  • a – have a goal conversion rate of 20%
  • b – have a goal conversion rate of 30%
  • c – have your Google Analytics and Google Ads accounts linked
  • d – have at least one active Google Ads account

You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

  • Keyword targeting
  • Device targeting
  • Audience targeting
  • Location and language targeting

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  • Cost-per-click
  • Clickthrough rate
  • Cost-per-acquisition
  • Conversion

Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

  • the keywords and bid match
  • only the topics match
  • the keywords and topics match
  • only the keywords match

If John is setting up a new video campaign, which manual bidding strategy should he use?

  • a – Cost-per-click
  • b – Cost-per-thousand-viewable impressions
  • c – Cost-per-engagement
  • d – Cost-per-view

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

  • Create a campaign for each website
  • Set bids on individual placements
  • Set bids at the ad group or campaign level
  • Choose websites that represent a variety of themes

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone

  • expands or interacts with the ad
  • watches the ad twice in a row
  • hovers their finger over the ad for at least 2 seconds
  • watches the ad for at least 2 seconds

Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

  • Google Analytics
  • Conservative targeting
  • Ad Preview and Diagnosis tool
  • Aggressive targeting

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

  • Cost–per–day (CPD)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target cost–per–acquisition (CPA)
  • Cost–per–view (CPV)

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

  • reach shoppers who are ready to buy right away
  • sell high–end running shoes to competitive marathon runners
  • reach men, women, and children of all ages who need any kind of athletic shoes
  • increase brand awareness

Remarketing is targeting ads to people who’ve already visited:

  • competitors’ websites multiple times
  • your website after they’ve searched on Google
  • multiple websites on the Display Network
  • your website as they browse websites and use apps on the Display Network

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

  • when they enter search terms for products like yours on a mobile device
  • while browsing and using Google Maps
  • each time they re–use your mobile app
  • while using other mobile apps on the same mobile or tablet device

Frequency capping limits the number of times:

  • a – your ads appear to the same person on the Display Network
  • b – your ads appear during the designated days and hours that you set
  • c – your ads appear to people with the same IP address
  • d – your ads appear to the same person on the Search Network

If a display ad appears “above the fold,” this means that it:

  • takes up more than 20% of the webpage
  • will appear at the top of each page of the website
  • will appear anywhere on the front page of the website
  • can be viewed in the upper portion of the page without scrolling

In–market audience targeting consists of people:

  • a – who are interacting with contextually relevant content
  • b – who are in your overall target demographic group
  • c – whom you’ve reached through remarketing
  • d – who are currently researching options and actively considering buying a product or service like yours

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

  • IP Exclusion
  • Frequency capping
  • Bid adjustments
  • Ad rotation

On the Display Network, enhanced cost–per–click (ECPC) automatically:

  • sets bids to help you get as many conversions as possible
  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
  • sets bids to help you get the most clicks within your target spend amount
  • sets bids to maximize your conversion value while trying to reach an average return on ad spend

An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

  • be resized on the Display Network because it lacks animation elements
  • perform well on the Display Network because it contains relevant information
  • perform poorly on the Display Network because it will frustrate people
  • be disapproved because it mimics a function the ad can’t perform

Which feature applies to the Display Network but not the Search Network?

  • Location targeting
  • Language targeting
  • Frequency capping
  • Cost–per–click (CPC) bidding

If a display ad has been disapproved, how do you submit a request for another review?

  • Email ads–support@google.com to find out why it wasn’t approved
  • Open and then resubmit the ad
  • Click “Re–review display ad”
  • Edit your ad so it complies with Google policy and re–save it

Which report is helpful when using site and category exclusions?

  • Placement report
  • Campaign report
  • Keyword report
  • Ad group report

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

  • Search Network with Display opt-in
  • Video Network
  • Display Network
  • Search Network

For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

  • any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
  • only cost–per–click (CPC) ads entering the auction
  • only viewable cost–per–thousand impressions (vCPM) ads entering the auction
  • both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

  • set expectations for customers who are in various stages of the buying cycle
  • increase overall impressions for the ad
  • improve the Quality Score of the ad on all Google properties
  • identify the traffic to your website that was generated by ads

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

  • Conversions
  • Impressions
  • Clicks
  • Clickthrough rate (CTR)

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

  • add multiple targeting methods and use the “Target and bid” setting
  • add multiple targeting methods and use the “Bid only” setting
  • set a mobile bid adjustment to reach more customers on mobile devices
  • set a topic bid adjustment to show your ads on multiple pages about a specific topic

An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

  • Exclude “Programming” as a topic
  • Add “Coffee beans” as a topic
  • Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
  • Add “Java beans” as a negative keyword

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

  • Higher bids are required to be successful on the Display Network
  • Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
  • Separate campaigns allow for more accurate location targeting
  • Different campaign settings may be more effective on different networks

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

  • Influence consideration
  • Build awareness
  • You don’t need to select marketing objective in this case
  • Drive action

In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

  • a – have a certain number of conversions in the previous 30 days
  • b – be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
  • c – be opted in to the Search Network
  • d – be opted in to the Search Network and YouTube

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

  • Keyword targeting
  • Audience targeting
  • Location and language targeting
  • Device targeting

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

  • A text ad with a call extension on the Search Network
  • A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
  • An image ad featuring a drawing of the restaurant on the Display Network
  • An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items

Cost–per–thousand impressions (CPM) bidding is only available for:

  • campaigns that target search partner sites
  • accounts using U.S. dollars for billing currency
  • campaigns that target the Display Network
  • accounts that are using prepay billing

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

  • Conversion delay and cost-per-acquisition
  • Impressions and conversions
  • Impressions, reach, frequency
  • Clickthrough rate and cost-per-click

You might choose to use preferred layouts for dynamic display ads if your client:

  • wants to choose the layouts and features
  • wants to choose the features but not the layouts
  • doesn’t care if Google Ads chooses the layouts and features
  • wants to choose the layouts but not the features

What can you do by creating a separate campaign that’s targeted only to the Display Network?

  • Set specific maximum cost–per–click (CPC) bids for automatic placements
  • Exclude irrelevant placements and categories
  • Set a separate placement bid at the ad group level
  • Allocate budget and control spend more effectively across campaigns

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

  • Your profits
  • Cost of your keywords
  • Your campaign type
  • Competitors’ products

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

  • Cost–per–interaction (CPI)
  • Cost–per–click
  • Viewable cost–per–thousand impressions (vCPM)
  • Effective cost–per–thousand impressions (eCPM)

our client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

  • Managed placements
  • In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
  • Similar audiences
  • Dynamic remarketing

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

  • Change the Google Ads account language setting to French during setup
  • Change the managed placements to French
  • Target specific YouTube localized domains
  • Set language targeting options for the campaign containing the ads for the film

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

  • Gender targeting
  • Demographic targeting
  • Contextual product targeting
  • The “Green Living Enthusiasts” affinity audience

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

  • Lightbox ads
  • Display ads with location extensions
  • Universal app campaigns
  • TrueView ads

For an advertiser focused on branding, what are the key success metrics?

  • Reach and frequency
  • Cost–per–conversion
  • Conversion rate
  • Clicks and impressions

Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

  • measure the number of conversions associated with ad impressions
  • measure the number of potential clicks associated with ad impressions
  • track the number of people who saw the ad but didn’t convert
  • track the IP addresses of people who saw the ad

View–through conversions are available only to:

  • a – advertisers that have implemented conversion tracking
  • b – advertisers that have implemented target CPA bidding
  • c – advertisers that are running video ads
  • d – advertisers that have opted in to the Search Network

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

  • Remarketing
  • Topic
  • Affinity audiences
  • Placement

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

  • It ensures maximum coverage because some publishers don’t accept all ad formats
  • Image ads don’t perform as well on the Display Network
  • It ensures one of the ad formats will win the auction and show on a publisher site
  • Text ads don’t perform as well on the Display Network

Which manual bidding strategy can you use to increase your reach?

  • a – Cost-per-thousand-viewable impressions
  • b – Cost–per–day (CPD)
  • c – Cost-per-engagement
  • d – Cost-per-click

Which bidding option is best suited for an advertiser focused on branding goals?

  • Viewable cost–per–thousand impressions (vCPM)
  • Cost per acquisition (CPA)
  • Effective cost–per–thousand impressions (eCPM)
  • Cost–per–click (CPC)

Which is a benefit of using a Lightbox ad?

  • a – There’s no cost for engagement with the ad
  • b – You can use any Display Network targeting method
  • c – You can be charged only for click–throughs
  • d – You can run it on both the Search and Display Networks

True or False: An advertiser can target mobile apps via Google Ads.

  • False
  • True

Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

  • Add a map showing her location to her ads
  • Advertise on the Search Network as well as the Display Network
  • Add a location extension to her ad
  • Prominently feature her street address in bold text

Ads are likely to be most contextually relevant to the sites on which they appear when using:

  • Affinity audiences
  • Topic targeting
  • In–market audiences
  • Remarketing

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

  • Cost–per–day (CPD)
  • Cost–per–view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target return on ad spend (ROAS)

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

  • 2–3 days
  • 1-2 weeks
  • 1 year
  • 1 month

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

  • Standard image ads
  • Responsive ads
  • TrueView ads
  • Lightbox ads

Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

  • Create a separate ad group for each placement
  • Move automatic and managed placements into separate ad groups
  • Target a broad collection of placements with a single ad group
  • For each ad group, target groups of placements with similar themes

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

  • Affinity audiences
  • Custom affinity audiences
  • Managed Placements
  • Demographic targeting

Which ad format is recommended for driving action?

  • Responsive ads
  • Lightbox ads
  • TrueView ads
  • Image ads

An advertiser would benefit from using affinity audience targeting if they want to reach people:

  • regardless of their particular interests
  • with a very specific interest, for example, avid marathon runners
  • who’ve already visited their website
  • with a particular broad interest, for example, sports fans

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

  • a – Set the targeting for the ad group to “Target all”
  • b – Set the targeting for the campaign to “Target all” and resubmit the ad
  • c – Set the targeting for the ad group to “Broad Reach”
  • d – Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”

Targeting by topic is a good strategy if your client wants to:

  • drive sales on his website
  • actively manage his budget because he has strict cost–per–acquisition goals
  • control where his ads appear on the Display Network
  • reach a specific audience

When should you use automated bidding?

  • a – If you have had 50-100 conversions over 30 days in a single campaign
  • b – If you have had 10-50 conversions over 15 days in a single campaign
  • c – If you have had 50-100 conversions over 15 days in a single campaign
  • d – If you have had 5-10 conversions over 30 days in a single campaign

When planning a campaign, the first thing an advertiser thinks about should be:

  • a – the advertiser’s daily budget
  • b – the advertiser’s goals
  • c – the tools available to optimize the campaign
  • d – the tools available to build a display ad

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  • Similar audiences
  • Gmail ads
  • In-market audiences
  • Demographic targeting

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

  • In–market audiences
  • Demographic targeting
  • Dynamic remarketing
  • A broad affinity audience

Managed placements allow advertisers to:

  • bid differently for specific placements on the Display Network
  • exclude a specific ad unit on a network page where there are multiple ad units
  • give Google the ability to select placements for them and set industry–appropriate bids
  • target relevant placements across the entire Display Network based on their keyword lists

An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

  • the ad can appear multiple times on a page to reinforce the advertiser’s message
  • she can infinitely loop animated image ads
  • she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options
  • the ad will show on all ad networks and will reinforce the advertiser’s message

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

  • uses dynamic placement to target web pages and applies predictive conversion models to target ads
  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
  • optimizes keywords and applies affinity targeting conversion models to target ads
  • optimizes affinity targeting to place ads on all relevant web pages

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  • Dynamic remarketing
  • In-market audiences
  • Topic targeting
  • Similar audiences

What targeting options are available on the Display Network? (Choose 2)

  • Demographic targeting
  • Remarketing lists for search ads (RLSA)
  • Connections targeting
  • Affinity audiences

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

  • a – How many people sign up for lessons after seeing the ad
  • b – How many liked the ad
  • c – How many people saw the ad
  • d – Which age group and gender is more likely to sign up for a course after seeing the ad

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

  • Impression
  • Cost-per-click
  • Clickthrough rate
  • Conversion

Have a question? Feel free to leave a comment or contact me right now.  

Google Ads Search Assessment Questions

Google Ads Search Assessment Questions

Looking for Google Ads Search Assessment question? Here is a free list of All Possible certification exam questions. Questions generated after passing official Google Ads Search assessment multiple times. In fact, an insane number of times to pick all possible exam questions. All of them are listed bellow. Eliminate the exam stress and make your learning more efficient. And, of course, All Google Ads Search assessment answers also available in this file. 

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

  • She can’t afford to run ads at all times of the day and on all days of the week
  • Her “goal’ is for people to visit her website
  • Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
  • She prefers not to limit ad exposure, regardless of when the restaurant is open

Which is a best practice for optimizing a landing page for Google Ads?

  • Easy-to-navigate content
  • Several links to related websites
  • The same programming language across the whole site
  • Prominent headlines in several font styles and sizes

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

  • Make changes to improve the components of Quality Score
  • Review impression share data to identify missed opportunities
  • Lower bids on keywords with a low clickthrough rate (CTR)
  • Change keyword match types from exact match to phrase match

If you want to target ads to only people who speak Spanish, you can:

  • have Google translate your ad and keywords into Spanish
  • write your ad and keywords in English and target the Spanish language
  • in your ad text, make a reference to Spanish speakers
  • write your ad and keywords in Spanish and target the Spanish language

Keyword Planner can do all of these things except:

  • Show search volume trends
  • provide Quality Score estimates and validate keywords
  • suggest keywords and ad groups that may not have occurred to you
  • provide historical statistics on search volume

Dynamic search ads would be most helpful for:

  • a global, online clothing retailer that changes its inventory seasonally
  • campaigns that need to reduce exposure on competitive keywords
  • moving an ad’s position dynamically in whatever direction a person’s eyes are looking
  • a local restaurant with a dynamically changing menu that offers fresh, new entrees every day

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

  • use Keyword Planner to evaluate how the campaign might perform better on search partner sites
  • segment the campaign’s data by network and evaluate its performance on search partner sites
  • evaluate the campaign’s performance on search partner sites vs. display partner sites
  • review the Overviews page to see the top searches on Google.com that caused your ads to display

You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

  • Search Network with Display opt-in
  • Display Network
  • Universal App
  • Search Network

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

  • Lots of his site visitors are 49ers fans
  • Lots of his site visitors are signing up for his baseball trivia newsletter
  • Most of his customers are watching a ballgame when they visit his site
  • Most people clicking on his ad already own at least 1 baseball cap

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

  • visited a business’s website from the search results page
  • called a similar business from their phone
  • saved a business as a contact on their phone
  • clicked to call a business from the search results page

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

  • Bid Simulator
  • CPC Simulator
  • Keyword Simulator
  • Portfolio Simulator

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  • People located in France are using Swiss-related words like “hotels in Switzerland”
  • People located in Switzerland are searching using France-related words, like “hotels in Paris”
  • French people visiting Switzerland are searching on Google for information about Switzerland
  • Swiss people are searching on Google for information about Switzerland

How would you determine the clickthrough rate (CTR) for a client’s search ads?

  • Divide the number of impressions the ad gets by its average position
  • Divide the number of clicks the ad gets by the number of impressions it gets
  • Evaluate the number of clicks the ad accrues per day
  • Divide the number of impressions the ad gets by the number of clicks it gets

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

  • Set a theme for each ad group and choose related keywords
  • Keep each keyword to a single word, rather than a phrase
  • Include more than 50 keywords in 1 ad group
  • Set a theme for each campaign and choose related keywords

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

  • Cross-through conversions
  • Cross-OS conversions
  • Click-through conversions
  • Cross-device conversions

The majority of consumers want ads customized to their:

  • age group
  • country or nationality
  • interests and hobbies
  • city, zip code, or immediate surroundings

Which statement about ad extensions isn’t true?

  • a – They tend to improve an ad’s visibility
  • b – They can help improve clickthrough rate
  • c – They often appear below the organic search results
  • d – They show additional information about a business

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

  • Flexible bidding
  • Remarketing lists for search ads
  • Dynamic search ads
  • Retargeting lists for text ads

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

  • create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
  • increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
  • increase the budget for all of her campaigns that contain these queries as keywords
  • lower the budget for all of her campaigns that contain these queries as keywords

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

  • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
  • Cost-per-conversion data can indicate whether her profit will increase
  • Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
  • Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

  • top-selling dresses for all seasons
  • a catalog of spring and summer dresses
  • spring dresses in several colors
  • a single best-selling dress

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

  • a – Receive fewer conversions while paying less on average per conversion
  • b – Receive more conversions while paying more on average per conversion
  • c – Receive more conversions while paying less on average per conversion
  • d – Receive fewer conversions while paying more on average per conversion

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

  • Add a call-only extension to her ad
  • Use sitelink extensions
  • Include a link to her mobile website in her ad
  • Add a mobile-app extension to her ad

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

  • create a Universal App campaign
  • add a call extension
  • include the word “install” in the ad text
  • add a sitelink extension

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

  • Website
  • Apps
  • Imports
  • Phone calls

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

  • Shoe store sales
  • Shoe stores near me
  • Great shoe stores
  • Shoe store addresses

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

  • carrying over the theme of her traditional ad campaign to her online campaign
  • launching a cross-device campaign
  • running ads only on mobile devices
  • addressing consumers’ needs

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

  • highest Ad Rank
  • lowest maximum CPC bid
  • highest maximum cost-per-click (max. CPC) bid
  • highest cost-per-acquisition (CPA) bid

Each of these are benefits you’d expect from Shopping ads except:

  • ease of targeting without needing keywords
  • free listings
  • better-qualified leads
  • more traffic and leads

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

  • False
  • True

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

  • Remove the pop-ups
  • Ensure that the pop-ups get Sean’s attention
  • Ensure that the pop-ups relate to the search
  • Remove all but one of the pop-ups

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

  • Negotiated in advance, with bulk discounts
  • By the minute, based on the length of the call
  • The same as when someone clicks on an ad
  • Flat fee, based on the caller’s phone model

Which of these statements is true?

  • a – Location targeting enables location extensions
  • b – Location extensions appear when someone who’s physically near the business searches on relevant terms
  • c – Location targeting determines which business address appears in an extension
  • d – Location extensions appear when an advertiser targets a geographic location

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

  • a – The “Contact us” page
  • b – The home page, showing 5 types of bouquets that include roses
  • c – The page on which people can sign up for coupons
  • d – The page showing rose bouquets

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

  • Target CPA Planner
  • Target Bid Simulator
  • Keyword Simulator
  • Target CPA Simulator

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

  • a – US$0.32
  • b – US$0.03
  • c – US$0.30
  • d – US$0.31

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

  • Adding an extension
  • Improving a lower-level page on his website
  • Reducing prices on his inventory
  • Using the Shopping ad format

Which is a best practice for writing an effective text ad?

  • Talk about yourself and your business
  • Make the text different from what’s on your landing page
  • Use a passive verb in the headline
  • Write several ads and see which one performs the best

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

  • US$1500 (revenue) / US$1200 (cost + Google Ads spend)
  • [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend)
  • [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)
  • [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

  • An increased CPC bid leads directly to a small increase in Ad Rank
  • A CPC bid only affects Ad Rank on the Search Network
  • A CPC bid is one factor that affects Ad Rank
  • An increased CPC bid leads directly to a large increase in Ad Rank

Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?

  • “Free shipping on CuStOm Ts”
  • “Design Your Own T-shirt”
  • “Custom Tees, Click Here”
  • “We sell custom t-shirts!”

Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?

  • Use a single sign-in for all accounts
  • Access the Google Ads Application Programming Interface (API)
  • Upgrade multiple manager accounts
  • Upgrade each individual Google Ads account

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

  • Put special characters in the ad headline
  • Put the ad headline in all capital letters
  • Include his business address in the ad text
  • Include his keywords in the ad text

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

  • a – Up to US$24
  • b – Up to US$30
  • c – Up to US$20
  • d – Up to US$21

Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

  • Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
  • Ad spend should always be 7% of revenue, which should be used as the target ROI
  • Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
  • The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

  • a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
  • the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
  • the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
  • a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

  • Forecast data
  • Manual bid changes
  • Test conversions
  • Historical conversion data

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  • set shorter conversion windows to capture users who convert after researching on multiple devices
  • edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  • use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

Which option can you use to capture potential business later in the day, even on a limited budget?

  • Ad delivery
  • Bid capping
  • Ad automation
  • Bid allocation

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

  • has fewer than 5 conversions in the last 15 days
  • is using Google Analytics
  • has fewer than 15 conversions in the last 30 days
  • is using another automated bid strategy

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

  • Note the sale end date in the text
  • Use the “Countdown” function
  • Insert the Google Ads clock icon in each ad
  • Use the “Sale duration” function

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

  • +40% for San Francisco, -20% for Houston
  • +20% for San Francisco, -40% for Houston
  • +40% for San Francisco, -40% for Houston
  • +20% for San Francisco, -20% for Houston

Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

  • Stick with the current keywords for 2 months to collect enough viable data
  • Click the “Automatic keyword refresh” button
  • See the suggestions on the Keywords page
  • See the suggestions on the Opportunities page

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

  • English; the United States
  • English; southern France
  • French and English; the 5-mile radius around the bed and breakfast
  • English; the 25-mile radius around the bed and breakfast

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

  • Increase the number of keywords in each ad group
  • Use the Shopping ad format
  • Increase her maximum cost-per-click (max. CPC) bid
  • Add a location extension to her ad

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

  • Increase the number of mobile-optimized text ads
  • Decrease the mobile bid adjustment for the campaign
  • Decrease the number of mobile-optimized text ads
  • Increase the mobile bid adjustment for the campaign

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

  • Customize the app for each format (phone, tablet, computer)
  • Use the bid strategy “Maximize engagement”
  • Set up custom deep links
  • Add some large, memory-intensive graphics

Which is a best practice for writing an effective text ad?

  • Use all capital letters in the headline
  • Make sure the headline wraps to two lines
  • End the headline with an exclamation point
  • Capitalize the first letter of each word in the headline

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

  • True
  • False

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

  • a – Buy plant books
  • b – Buy Gardening Books
  • c – Buy flower-arranging books
  • d – Buy keyword books

In order to differentiate ads from those of competitors, advertisers should:

  • use special characters, such as asterisks or hashtags
  • use exclamation points and words in all capital letters
  • include prices and promotions
  • mention competitor offers and prices

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

  • Keywords
  • Ad extensions
  • Headlines
  • A landing page

The format of a Shopping ad is different from that of a standard text ad in that it includes:

  • a – a product image, background color, and price
  • b – a product image, title, price, and merchant name
  • c – a product image, title, price, and extension
  • d – a product image, title, and price

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

  • a – He can better understand what happens after potential customers click his ads
  • b – He can get an idea of how many people who’ve seen his ads actually became customers
  • c – He can better understand whether potential customers find his ads appealing
  • d – He can get an idea of how many people double clicked his ads

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

  • a – The edited ad has a lower conversion rate
  • b – The advertiser’s budget has been depleted
  • c – The advertiser’s landing page is down for maintenance
  • d – The edited ad is less relevant to the keywords in the ad group

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

  • a – Create 1 campaign with an ad group for each menu item
  • b – Create 1 campaign with an ad group for all restaurant locations
  • c – Create several campaigns with 2 ad groups each: dine in and takeout
  • d – Create 1 campaign with an ad group for each restaurant location

Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

  • Choose accelerated instead of standard delivery
  • Slightly raise bids
  • Slightly lower bids
  • Replace his 3 most expensive keywords with lower-priced keywords

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

  • True
  • False

You might analyze exact match impression share data to get an idea of:

  • the number of times your ads were shown on the Search Network
  • the percentage of eligible impressions you received for searches that exactly matched content on your landing page
  • the percentage of eligible impressions you received for searches that exactly matched your keywords
  • the number of eligible impressions your broad match keywords received

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

  • Enable and disable target CPA bidding every other day to observe differences
  • Install a new conversion tracking code
  • Monitor overall changes in clicks received
  • Compare average CPA and conversion rate before and after using target CPA bidding

Why would the data for a Search Network campaign show conversions but no view-through conversions?

  • a – A view-through conversion is counted when someone sees an ad in Google Search and calls the business
  • b – A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
  • c – A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
  • d – A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

  • a – We Sell chocolate
  • b – We Sell dark chocolate
  • c – We sell Dark Chocolate
  • d – We sell dark chocolate

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

  • maximum CPC bid of the ad showing in the #1 position on the page
  • maximum CPC bid of the ad showing one position lower on the page
  • location targeting of the ad showing one position lower on the page
  • cost-per-thousand impressions (CPM) of the ad showing one position lower on the page

What can you learn from attribution reports?

  • The number of conversions the same customer completes after clicking an ad
  • Budget usage for all Search campaigns, including limitations and opportunities for more traffic
  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
  • cost-per-thousand impressions (CPM) of the ad showing one position lower on the page

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

  • Lower her Ad Rank
  • Raise her maximum cost-per-click (max. CPC)
  • Lower her maximum cost-per-click (max. CPC)
  • Add a second type of extension

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

  • Words in your ad text, like model names of digital cameras
  • General phrases related to photography, like “camera lens” and “camera base”
  • Words from headlines on your website, like “electronics” and “sale on cameras”
  • Brand names of your top competitors’ cameras

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

  • a – It uses conversion history to set higher bids when a conversion is more likely
  • b – It adjusts CPC bids based on existing bid adjustments
  • c – It bids a static CPC value based on the current maximum CPC settings
  • d – It sets CPC bids as one-tenth of the current CPA bid setting

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?

  • **Free** shipping on LCDs
  • 20-70% off LCD monitors
  • Cheap, cheap, cheap monitors
  • BUY affordable LCDs

A successful Google Ads text ad:

  • mentions at least 4 key selling points
  • has a wrapping headline and at least 2 paragraphs of text
  • ties the call-to-action to the landing page
  • talks about the advertiser’s reputation

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

  • impressions for their daily budget
  • conversions based on their conversion goals
  • impressions in their preferred position range
  • clicks for their daily budget

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

  • a – A computer store homepage
  • b – A page showing laptops
  • c – A page showing both laptops and desktops
  • d – A page showing a tablet

AdWords Editor lets users do all of these things except:

  • simultaneously make edits to multiple accounts online
  • export and import files
  • view statistics for all campaigns
  • keep working while offline

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

  • Universal App
  • Search Network
  • Display Network
  • Search Network with Display opt-in

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

  • a – The cost-per-click (CPC) bid was lower than the recommended amount
  • b – The target CPA bid was higher than the recommended amount
  • c – The target CPA bid was lower than the recommended amount
  • d – The conversion tracking code snippet was not added to the site

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

  • It’s obvious on the landing page that she’s selling greeting cards
  • The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
  • Some of her keywords are on the landing page
  • When people click the ad, they’re taken to the get-well category

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

  • underwater camera case
  • camera for use under water
  • underwater digital camera
  • underwater lens camera

You can add a “+” modifier in front of the words in a broad match keyword to:

  • override a negative keyword with a positive one
  • specify that certain words and their close variants be prioritized
  • specify that someone’s search must include certain words or their close variations
  • indicate that this keyword should be dynamically inserted in your ad text

According to Google data, after seeing an ad on their smartphone, more than half of people:

  • send a text
  • go to the company’s website and buy the product
  • do a mobile search
  • go to a store and buy the product

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

  • take people to subpages on her site about gloves, tools, and fertilizer
  • bring people to her site from blogs about gardening
  • take people to blogs about gardening
  • be used with Shopping campaigns

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

  • Try a different automated bid strategy
  • Set the campaign budget to a 30-day cycle
  • Specify the bid amount for each individual campaign
  • Increase the target CPA bid

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

  • Raise the target cost-per-acquisition (CPA) bid
  • Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  • Use target outranking share bidding

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

  • Use bid simulators to see CPC estimates
  • Bid across multiple ad groups to determine the average isn’t spent in the morning
  • Try various CPC amounts to determine the average
  • Raise your max. CPC to US$3 to cover possible competitive bids

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

  • a – estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs
  • b – estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs
  • c – estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
  • d – estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

  • a – They can help her calculate how often someone clicked on her ad and then converted
  • b – They can give her an idea of how often her ad is shown to potential customers
  • c – They can give her an idea of how often someone clicked on her ad
  • d – They can help her evaluate how engaging her ad is to potential customers

You can use target cost-per-acquisition (CPA) bidding to help:

  • get as many conversions as possible within a flexible budget range
  • generate more clicks than manual bidding would generate
  • get as many conversions as possible within your budget
  • get as many clicks as possible within your budget

A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

  • Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
  • Create a new campaign for every bed she sells in her store
  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
  • Group them in a single ad group

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

  • To show ads promoting all the flavors to people searching for “gourmet popcorn”
  • It’s most efficient to have a single ad group
  • To make sure “Sweet & spicy coconut” continues to be the bestseller
  • To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

  • optimize your client’s keywords
  • adjust your client’s budget
  • optimize your client’s ad text
  • All of the listed answers are correct

High quality ratings for an ad can:

  • increase how often people click on it
  • improve its position
  • increase its average cost-per-click (avg. CPC) bid
  • be achieved with an increase in bid

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

  • About 10%
  • Nearly everyone who’s ready to buy
  • About 50%
  • About 20%

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

  • Enhanced cost-per-click (ECPC)
  • Maximize clicks
  • Target outranking share
  • Target return on ad spend (ROAS)

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

  • a – The projected maximum cost-per-click (max. CPC)
  • b – The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
  • c – The average amount needed to make the ad appear somewhere on the page
  • d – The average amount charged each time someone clicks on his ad

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

  • a – US$2.80
  • b – US$1.80
  • c – US$2
  • d – US$1.70

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

  • Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
  • Create 1 campaign and apply target search page location bidding to drive visibility and reservations
  • Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
  • Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

  • “glasses” and “wine”
  • “prescription” and “glasses”
  • “drinking” and “glasses”
  • “wine” and “drinking”

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

  • Ad average position metric from the paid & organic report
  • Average position metric from the Auction Insights report
  • Ad group data that you customize with the Report Editor
  • Top of page rate metric from the Auction insights report

The strategic use of different marketing channels affects:

  • payment methods
  • online purchase decisions
  • target-customer demographics
  • the average amount of each sale

You’re using target search page location bidding. You know it’s working because you see your ad:

  • repeatedly mixed in with the organic search results
  • on the first page of Google search results or in the top positions
  • at the bottom of the every page of search results
  • on the second page of Google search results or in the second positions

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

  • Managed placements
  • Custom ad scheduling
  • Keyword Planner
  • Automatic bidding

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

  • a – http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
  • b – http://www.dogtreatseasytrackingdestinationURL.com
  • c – www.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
  • d – http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

  • Using 1 conversion code snippet with cross-account conversion tracking
  • Using multiple conversion code snippets with single-account conversion tracking
  • Combining the accounts for streamlined reporting
  • Setting up automated conversion rules for both accounts

Which statement is true?

  • Call extensions send people to a landing page with a phone number
  • Call-only ads only let people call the business
  • Ads with call extensions only let people call the business
  • Call-only ads are available exclusively on the Display Network

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

  • Optimize for clicks
  • Optimize for conversions
  • Rotate indefinitely
  • Rotate evenly

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?

  • a – US$12
  • b – US$13
  • c – US$14
  • d – US$11

Have a question? Feel free to leave a comment or contact me right now.  

Google Ads Mobile Assessment Questions

Google Ads Mobile Assessment Questions

Google Ads Mobile certification is available in Google Academy for Ads. Here is a list of exam questions if you want to get familiar with assessment questions before taking the test. Eliminate the exam stress and make your learning more efficient. If you know answers to all of them, congrats, you don’t need our answer sheet. 

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

  • A sales team and operating phone bank
  • An app published in the Google Play store
  • A mobile-specific sitelink extension
  • An active call extension or call–only ad

Which extensions can help drive installs of your mobile app?

  • Remarketing lists for search ads (RLSAs )
  • Sitelink extensions
  • A mobile-specific sitelink extension
  • Structured snippet extensions

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

  • location extensions
  • store visit extensions
  • mobile extensions
  • product extensions

Why do advertisers care about driving calls to their business?

  • They’re faster.
  • Mobile call ads are easier to win in auctions.
  • Younger demographics prefer to order by phone call.
  • Conversion rates are often much higher from calls.

What is a lightbox ad?

  • a – A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
  • b – A remarketing specific ad format to announce new features of your app
  • c – A type of ad format that shows extra information (“extending” from your text ads) about your business
  • d – A mobile text ad

App remarketing allows you to target people who:

  • have used your app before
  • have searched for your app
  • all of the listed answers are incorrect
  • have searched for apps similar to yours

Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

  • An additional YouTube charge is paid.
  • Video assets are provided.
  • The app makes use of streaming video
  • Only landscape videos are used.

To re–engage users with an app, use the following strategies:

  • a – Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
  • b – Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
  • c – Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
  • d – Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

  • a – $2.00
  • b – $2.30
  • c – $1.70
  • d – $2.50

Showrooming refers to:

  • a – The phenomenon where various brands within similar categories compete for brand placement on a mobile device
  • b – The phenomenon which turns brick and mortar stores into showroom apps for mobile users
  • c – The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
  • d – The phenomenon where brands sell specialty or limited quantity goods through mobile

Which is a good app design practice?

  • Get users to enter valuable user profile information immediately when they first open the app.
  • Zoom viewers in automatically for app content you know is most important.
  • Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
  • Make previous searches and recent purchases readily available.

The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:

  • intent
  • context
  • differing screen size
  • functionality

All of these were recommended to help build a faster site except?

  • Site works on a range of screens and devices
  • Implementation of AMP (Accelerated Mobile Page) best practices
  • Optimized content delivery
  • Customer surveys about site performance

These are all key to good mobile site design except?

  • a – Easy search
  • b – Easy navigation
  • c – Easy user customization
  • d – Easy conversion

Which of the following is a way for an advertiser to monetize their app?

  • In–app ads
  • Charging for app downloads from the Apple iTunes or Google Play store
  • All of the listed answers are correct
  • In–app purchases

To understand the full value of mobile, you must take into account:

  • Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • Mobile conversions
  • Cross device and mobile conversions
  • App downloads, calls, store visits, cross device conversion, mobile conversions

An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

  • True
  • False

Which of the following is true about apps?

  • a – Apps are more geared towards retention, loyalty, and engagement
  • b – Apps and mobile optimized sites are the same thing
  • c – Apps are more geared towards acquisition purposes
  • d – Once a user downloads an app, they are likely to return and engage with it

How can you re-engage users who have abandoned your app after their first use?

  • By offering store credit for users who click your ads
  • Remarket to app users with a compelling message across search, display, and video
  • By engaging users who visit your desktop website
  • Offer deeper discounts to entice visitors.

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

  • True
  • False

You can use a mobile specific display URL to:

  • Effectively track conversions to your desktop site
  • Show consumers that you are a large brand
  • Indicate that you have a mobile–friendly landing page
  • Differentiate yourself from other advertisers

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

  • False
  • True

Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

  • False
  • True

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

  • lower, lower
  • lower, raise
  • raise, raise
  • raise, lower

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

  • Wi-Fi
  • Cell signals
  • Customer profiles
  • Context

Which of the following is true about mobile optimized websites?

  • Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website
  • You should build your app before your mobile website
  • Mobile websites should only focus on task–based functionality and be a stripped–down version of your desktop website
  • Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  • Target cost per install (tCPI)
  • Get new users for her app.
  • Get new users who most likely complete in-app actions.
  • Google Play Store optimization

An advertiser would not use Google Ads’ mobile offering to:

  • track conversions once a user downloads their app
  • build a mobile–optimized website
  • advertise their app
  • engage with users who have already downloaded their app

AdMob is ____.

  • a custom deep link
  • Google Ads’ non–owned and operated mobile app inventory
  • an app promotion ad format
  • an ad extension

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

  • a – Call-only ads cost more, but reach farther.
  • b – Call-only ads don’t include a link to a mobile site.
  • c – Call-only ads don’t appear on mobile devices.
  • d – Call-only ads run for shorter durations than ad call extensions.

Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

  • False
  • True

Deep–linking allows:

  • ads to direct customers into deeper, more targeted sections of the app
  • mobile and desktop users to navigate within a mobile app 
  • desktop users to be able to access deeper, more targeted sections within a mobile app
  • ads to direct new customers only into deeper, more targeted sections of the app

To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

  • schema development key
  • software deprecation kit
  • software development kit
  • schema development kit

Where can universal app campaigns run?

  • Within other apps, also known as in–app
  • On the Search and Display Networks, and YouTube
  • Only on AdMob
  • Only on the Google Play store

Sitelink extensions:

  • allow advertisers to give users the option to land directly on specific pages of your site
  • allow targeted remarketing list users to land directly on specific pages of your site
  • decrease clickthrough rates (CTR) as users are sent to specific pages of your site
  • show your business address, phone number, and a map marker with your ad text

Select the one way NOT to track app conversions.

  • Adding a Javascript snippet to your website
  • Using codeless Android install tracking
  • Using an app analytics provider for your Google Ads campaigns
  • Integrating Firebase in your app

iOS app conversion tracking cannot be set up using:.

  • codeless conversion tracking
  • server-to-server (S2S)
  • install confirmation feedback
  • a SDK

Many successful mobile sites have large “touch targets” for clicking that take into account ______.

  • the lack of precision on a touch screen
  • responsive design based on touch
  • location where mobile device is being used
  • time of day

A ______ specifies a location in an app that corresponds to the content you’d like to show.

  • remarketing link
  • deep link
  • location extension
  • location link

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

  • Mobile users don’t need all the features a website can offer.
  • Mobile browsers aren’t powerful enough to load most desktop sites.
  • Desktop sites typically don’t load quickly on mobile devices.
  • It’s a cheap way to provide a narrower set of options to mobile customers.

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

  • Many in traditional retail are not mobile users.
  • They don’t use Google Ads.
  • No one has figured a way to “see” mobile’s contribution yet.
  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

What does a call extension let users do that call-only ads do not?

  • Easily save the number to their phone’s contact list.
  • Choose from two different numbers to call.
  • Click through to your mobile site instead of calling.
  • Easily schedule a call-back from the advertiser when the line is busy.

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

  • a – search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
  • b – search inventory to help advertisers reach their desired cost-per-install goal
  • c – search and display inventory to help advertisers reach their desired cost-per-install goal
  • d – search and display inventory to help advertisers reach their desired cost-per-impression goal

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

  • More than just the last click
  • Just the last click
  • Customer intent
  • The first and last click

What is a simple way to target ads to mobile users when they’re near your physical store locations?

  • a – Target users you know have called your Google Ads call-only ad.
  • b – Target a radius around your Google My Business location(s).
  • c – Target specific users you know live near your store.
  • d – Target a radius around your city.

Which of the following is not a type of mobile ad extension?

  • Sitelink extension
  • App extension
  • Download extension
  • Call extension

Viewable impressions allow you to:

  • a – pay for ads when they are displayed in a viewable position
  • b – only pay for those ads that are actually viewed
  • c – pay for ads that are viewed and also converted
  • d – only pay for video ads that are viewed within an hour

How do upgraded URLs help advertisers with third-party conversion tracking?

  • Show app install ads only to people who haven’t downloaded the app yet
  • Allow advertisers to direct users to the app store to download their app
  • Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
  • Show deep link URLs only to people who already have the app

App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

  • False
  • True

If you value mobile traffic over desktop, which bid adjustment should you set?

  • a – Increase bid adjustment for mobile and desktop
  • b – Increase bid adjustment for mobile
  • c – Increase bid adjustment for tablets
  • d – Increase bid adjustment for desktop

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

  • Sitelinks
  • App extensions
  • Conversion tracking
  • Keyword Planner

Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

  • False
  • True

How does Google Ads data-driven attribution give credit for conversions?

  • a – It gives more credit to clicks that happened closer to the conversion.
  • b – It uses the linear model to credit conversions equally across all clicks on the path.
  • c – It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  • d – It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

  • Progressive Sites
  • Progressive Web Apps
  • Enhanced Mobile Sites
  • Mobile Site Apps

Google Ads Smart Bidding uses machine learning and your account data to help you do what?

  • Make informed bidding decisions and value mobile accurately.
  • Prevent your total spend from surpassing the hard limit you set.
  • Let you adjust your bids manually, so you’re visible when customers are looking for you.
  • Limit your bids to the times of day when competition for ad space is lowest.

_______ are a type of ad format that show extra information about your business.

  • Deep link ad extensions
  • AdMob extensions
  • App installs
  • Ad extensions

To connect Firebase to Google Ads, which of these is required?

  • More than 100 app installs or conversions
  • A working knowledge of mobile click attribution technologies
  • At least 1 app install or conversion
  • In Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs administrative access.

Why do mobile advertisers care about driving physical store traffic?

  • Customers buy more online when they know they have the option to visit a physical store.
  • All demographics exhibit more loyalty after visiting a store.
  • Vast majority of sales still occur in physical stores.
  • Online retailers who also offer a physical store option have been shown to bring in the most revenue.

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

  • Ad schedule targeting
  • Location targeting
  • Keyword targeting
  • Profile targeting

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

  • The product page on your mobile site
  • The product page on your app
  • Your mobile site’s homepage
  • The Google Play or App store, where he can install your app

What two things can you track with Google Ads out of the box without making any code changes to your app?

  • Android app downloads and Android in-app purchases
  • App installs and core user demographics
  • All app installs and all in-app purchases
  • You can actually track any custom event you want to define.

Automated bidding is ideal for advertisers who:

  • want to set their own bids for individual ad groups
  • don’t want to spend a lot of time managing keywords
  • want to save time managing bids based on hundreds of signals
  • want to set their own bids for individual keywords

Which is a benefit of using server–to–server app conversion tracking over an SDK?

  • Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  • Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
  • Server–to–server connections are easier to set up than code–less conversion tracking

An app advertiser would want to use a third-party tracking company to:

  • have more control when communicating with each ad network
  • have a single SDK to add to your app instead of one from each ad network
  • see which of an app’s new users came from recent advertising clicks or views
  • receive reporting on basic usage analytics

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

  • True
  • False

Showing your ads on top of the mobile page in search results is beneficial because:

  • a – ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.
  • b – ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
  • c – ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile.
  • d – ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.

An advertiser with stores throughout the country could use location extension targeting to:

  • target users in the same way across all of their locations
  • decrease bids by 50% for users who are within 10 miles of their stores
  • target users who are within 10 miles of one particular city in the country
  • target users who are within 20 miles of one particular city in the country

When you use an automated bid strategy, it will automatically optimize your bids based on:

  • a – your key performance indicator (KPI)
  • b – your remarketing list
  • c – your Quality Score
  • d – your search terms data

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?

  • Establish a server-to-server connection using postback URLs.
  • Generate a link ID and share it with your partner.
  • Consider a partner that is not part of the program, as it is not possible.
  • Export and share the data as a CSV file.

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

  • a – Target return on ad spend (ROAS)
  • b – Target search page location
  • c – Target cost–per–acquisition (CPA)
  • d – Target outranking share

Have a question? Feel free to leave a comment or contact me right now.  

Yandex Metrica Certification Exam Questions

Yandex Metrica Certification Exam Questions

Become Yandex Metrica certified. Training material for Yandex certification is very limited. This is especially true for the English version. That’s why getting familiar with exam questions is really helpful. Please note that Yandex Metrica certification covers 6 topics, and you have to score 80% or higher in each to get certified. Having Yandex Metrica Certification Answers is also helpful…

Are statistics saved after a counter is transferred to another username?

  • They are saved if goals were configured for the counter.
  • Yes, they are saved in full.
  • No, they are not saved.

Is it possible to grant access to all counters that are set for one username?

  • Yes, through the representatives system.
  • No, you can only grant separate access to each counter.
  • No, to do this you need to contact the support service.

Please choose the correct next step. After making changes to the counter code via Yandex.Metrica’s settings:

  • a – you must reinstall the counter code on all pages of your website.
  • b – your counter code will automatically be updated on the site.
  • c – you must reinstall the counter code on the main page of your site.

Which blocks of counter code are enough to install on a site so that Yandex.Metrica can correctly collect and display information on site traffic in the informer?

  • Any of the two blocks of code.
  • Only the — Yandex.Metrica informer — block.
  • Both blocks of code.
  • Only the — Yandex.Metrica counter — block.

This screenshot shows a goal with several conditions. In what case will there be a conversion?

  • a – User clicks through to any of the specified pages.
  • b – User clicks through to all of the specified pages in any order.
  • c – User clicks through to all of the specified pages in a strict order.

What does the .reachGoal() method do?

  • Sets a goal conversion as a type of JavaScript-event.
  • Sends information about page views
  • Activates the “Link map” report.
  • Specifies the goal name.

What’s the maximum number of steps you can set for a multi-step goal?

  • 7
  • Unlimited.
  • 5

In Yandex.Metrica, what can you set for goals of the type “Page view”?

  • Clicks on links.
  • File downloads.
  • Page views.
  • User’s session duration.

What are “new users” in Yandex.Metrica?

  • Unique users who come to a site for the first time since the start of data collection.
  • Users coming to a site for the first time this year
  • Unique users that come to a site in the reporting period.

For which traffic source must you always use tags so that information appears in the “Sources – Summary” report?

  • Social network traffic.
  • Search engine traffic.
  • Mailing traffic.
  • Link traffic.

Does Yandex.Metrica collect information about files downloaded by users and their click-throughs to external sites?

  • It does not collect this information.
  • Yes, it does.
  • Only information on downloaded files.
  • Only information on click-throughs to external sites.

What is “Internal traffic”?

  • A setting in counter settings
  • Click-throughs between pages of a site.
  • A traffic source.

A user comes to your site from a browser bookmark that contains the tag utm_source=google. Which traffic source will this click-through be attributed to?

  • Click-throughs by ad.
  • Internal traffic.
  • Direct traffic.

What information on orders is collected in the report “E-commerce – Content of orders”?

  • Only information on orders from Yandex.Market. Information on the content of an order is collected without any additional settings.
  • Only information on orders from Yandex.Market. This requires setting up on the site the transfer of information about the content of an order.
  • Information on all orders from any traffic source. This requires setting up on the site the transfer of information about the content of an order.
  • Information on all orders from any traffic source. Information on the content of an order is collected without any additional settings.

A site counter has recorded 1500 sessions per day. How many sessions will be available to view in Webvisor?

  • All of the 1500 sessions that it was able to record.
  • All sessions of a length longer than 1 second.
  • No more than 1000 sessions.

In which of the following reports can you see information about keywords that attracted users from Yandex.Direct?

  • Keywords.
  • Ad systems.
  • Yandex.Direct – summary
  • Yandex.Direct – sites.

In which standard report can you see information only for valid click-throughs from Yandex.Direct?

  • Webvisor.
  • Yandex.Direct – summary.
  • Ad systems.

In which standard Yandex.Metrica report can you see data on cost per click from Yandex.Direct?

  • a – Yandex.Direct – summary.
  • b – Yandex.Direct – income.
  • c – Yandex.Direct – sites.
  • d – Yandex.Direct – costs.
  • e – Ad systems.

Which reports can any Yandex user see if public access to statistics has been given to a counter?

  • a – All reports apart from Webvisor and form analysis reports.
  • b – All reports apart from Target Call and goal reports.
  • c – All reports apart from Webvisor, Keywords, Yandex.Direct and Target Call reports.
  • d – All reports.

In Yandex.Metrica there is a multi-step goal consisting of three steps. The multi-step goal will result in a conversion for which conditions?

  • Full sequence of steps but with visits to other site pages. 
  • The first step, and then immediately the third step.
  • Full sequence of steps in reverse order.
  • Second and third step, bypassing the first.

What type of goal must you use to find out the number of users for a specific page depth?

  • Multi-step goal.
  • Page view.
  • Number of page views.
  • JavaScript event.

In what instance will a multi-step goal not function correctly?

  • a – User completes all steps of a goal in sequence.
  • b – User completes all steps of a goal, but not in order.
  • c – User completes all steps of a goal in sequence, but visited other site pages as well.

A user finds a site through Yandex’s search engine using one keyword. In 10 minutes, the user returns to the site through Yandex’s search engine, but finds it with another keyword. Which keyword will Yandex.Metrica take into account for the user’s session?

  • Only the first.
  • Only the last.
  • Both keywords.

What information must you transfer in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct?

  • Goal conversion.
  • Ad campaign number.
  • Ad number.

What is a “user” in Yandex.Metrica?

  • People who, in the reporting period, visit a site for the first time since the start of data collection.
  • A Yandex user that goes to a site in the reporting period.
  • A user is one that completes at least one session on a site in the reporting period.

Is it possible to know in Yandex.Metrica which phone model is used to go to sites?

  • No, you can only find out the usage percentages for mobile and standard devices.
  • Yes, you can see telephone models in the “Technology – Devices” report.
  • No, in reports you can only see information on device manufacturers.

Which report can give you full information about a user’s IP address?

  • In the “Webvisor” report.
  • Information about the full IP addresses of users is available in most reports.
  • In the “Traffic” report.
  • It is not possible to obtain a user’s full IP address.

Different Yandex.Metrica counters are installed on the website site.com and third-level domain shop.site.com. A user ends up on site.com from a search engine, then clicks a link to shop.site.com. Which traffic source for the session will be in the shop.site.com counter?

  • Internal traffic.
  • Search engine traffic.
  • Referral from site.com.

In which standard report can you see information about robots that have come to your site?

  • a – Monitoring – Monitoring results.
  • b – Monitoring – Robots.
  • c – Monitoring – Load on site.

How do you display all clicks on the Click map for the “http://www.site.com/cat/” group of pages?

  • a –http://www.site.com/cat/
  • b –http://www.site.com/~cat 
  • c –http://www.site.com/cat/* 
  • d –http://www.site.com/cat/~ 

What needs to be done so that Webvisor does not record keystrokes in specific data entry fields?

  • You should configure the counter settings so that Webvisor does not record any information. 
  • You should mark the input field in the HTML code of the pages with the special CSS-class –metrikanokeys.
  • On such pages you must install the counter code without the “Webvisor” function enabled.

User #1 comes to your site once a day for 7 days. User #2 comes to your site twice a day for seven days. How many users will appear in the weekly report?

  • 14
  • 21
  • 2

Which pages does a Yandex.Metrica site monitoring robot check for availability?

  • All pages of a site.
  • Several select pages of a site.
  • Only the main page of a site

What does “cached page traffic” mean?

  • Traffic made to a website link that is stored locally on a computer.
  • User goes to a site from a browser bookmark.
  • User goes to a site by entering its address into the browser’s address bar.

In one day your website recorded 100 sessions, 30 users, 15 converted sessions and 20 goal completions What will the conversion rate be in Yandex.Metrica reports?

  • 0.5
  • 15%
  • 20%

Where does information for the “Page titles” report come from?

  • a – From the <description> tag.
  • b – From the <title> tag.
  • c – From the <head> tag.

Does data usage increase for site users when Webvisor is enabled?

  • Data usage increases slightly depending on the page size and the duration of the session.
  • No, data usage does not increase.
  • Data usage increases significantly because a video is being recorded.

In which standard report can you evaluate the keyword effectiveness in a Yandex.Direct ad campaign?

  • Sources – Summary.
  • Keywords.
  • Yandex.Direct – summary.

What can you configure with the “Visit timeout” setting?

  • The duration of a session, after which the session will be considered complete.
  • Sources, which clicking through on will begin a new session, while the old session ends.
  • The number of pages viewed, after which the session is considered complete. 
  • The idling time of a user on a site, after which Yandex.Metrica considers the session complete.

Which method can be used to send information that a user session is not a bounce?

  • notBounce().
  • hit().
  • trackLinks().

Scroll map functions on the basis of which data?

  • Maps data.
  • Goal conversion data.
  • Webvisor data.

Which information about ad click-throughs from Yandex.Direct cannot be seen in Yandex.Metrica?

  • Number of click-throughs on a vCard.
  • Key query.
  • Number and name of ad campaign. 
  • Title and ad number.

How will information be taken into account after installing one counter on multiple domains?

  • a – The statistics will take into account only sessions for the domains that you listed in the “Website address” field when registering a counter. Sessions for other domains will not be taken into account if they are not listed as additional domain addresses.
  • b – The statistics will take into account sessions for all domains.
  • c – The statistics will take into account only sessions for the domains that you listed in the “Website address” field when registering a counter.

What is meant by “Share of click-throughs: 8.1%” in this screenshot?

  • a – Share of traffic on this link relative to the same links on other pages.
  • b – Share of traffic relative to other links on the site.
  • c – Share of traffic relative to other links on the page.

Form analysis functions on the basis of which data?

  • a – Webvisor data.
  • b – Maps data.
  • c – Goal conversion data.

Which option is not available in the informer settings?

  • Informer type.
  • Background color.
  • Domains on which the informer should be displayed.
  • Text color.

Can I make a site’s traffic statistics public?

  • Yes, you must go into the counter code’s access settings and enable “Public access to statistics”.
  • No, it is not possible to provide public access to a counter’s statistics.
  • Yes, you must go into the informer settings and enable “Public access to statistics”.

On the site http://bestcartoons.com the basket is located on the page http://bestcartoons.com/cart. How would you correctly configure a Page view goal for the basket page?

  • matches “cart”
  • contains “cart”
  • contains “/cart”

Is it possible to know which version of a browser site users are using?

  • No, in the “Technology – Browsers” report there is only information about browsers and not their version.
  • Yes, in the “Technology – Browsers” report.
  • In the “Technology – Browsers” report there is information on browser versions, except for browsers for mobile devices.

How accurately will information on users be collected if only the informer code is installed on the page of a site?

  • Yandex.Metrica will collect only general information, but not information on conversions.
  • Information will collected correctly.
  • The counter will not collect information.

Can I see information on traffic from social networks in a standard report?

  • No, never.
  • Yes, in the “Sources – Social networks” report. Information will be collected only in the presence of appropriate tags.
  • Yes, in the “Sources – Social networks” report.The counter will not collect information.

Can you install several counter codes on one page of a site?

  • Yes, but all counters must be under one username.
  • Yes, you can.
  • No, data will be collected incorrectly.

Which option has an incorrect IP interval specified in the counter filters?

  • a – 192.168.*
  • b – 192.168.0.0-192.168.255.255
  • c – 192.168.0.0/24
  • d – 192.168.0.0;192.168.255.255

Which traffic source had the lowest bounce rate for the whole month? https://metrika.yandex.ru/stat/traffic?period=2016-07-01%3A2016-07-31&id=29761725

  • Search engine traffic
  • Internal traffic.
  • Link traffic
  • Direct traffic.

Clicking through from which traffic souce always starts a new session in Yandex.Metrica?

  • Only click-throughs from Yandex.Direct.
  • All ad systems.
  • Search engines.
  • Clicking through from sites.

Which username of which access level can grant guest access to a counter?

  • Only a counter owner.
  • Usernames with one of the following access levels: representative, owner or username with “access to edit” guest access.
  • Only a username with “access to edit” guest access.
  • Only a representative.

In what ways can I receive notifications about the availability of my website?

  • a – Email and SMS notifications. This option is only available for Yandex.Direct advertisers.
  • b – Email and SMS notifications.
  • c – Email only.

Can I configure support for a desired file extension for the “File downloads” report?

  • Yes, you can use the yaCounterXXXXXX.addFileExtension() method in the counter code.
  • Yes, it’s enough to enter the required file formats on the Yandex.Metrica counter editing page.
  • No, you cannot if these formats are not in the list of supported file formats.

On a site there are pages with the addresses http://site.com/?order=by_size, http://site.com/?sort=by_price. How can you combine these pages into one single URL (http://site.com) by using actions?

  • a – Add 2 actions: “Remove parameter – Page URL – “by_size” and “by_price”.
  • b – Add action: “Remove anchor”.
  • c – Add 4 actions: “Remove parameter – Page URL – “order”, “sort”, “by_size” and “by_price”.
  • d – Add 2 actions: “Remove parameter – Page URL – “order” and “sort”.

What type of goal must you use to track clicks on site buttons?

  • JavaScript event.
  • Number of page views.
  • Multi-step goal.

What do you need to specify in the “Goal ID” field when creating a JavaScript event type goal?

  • ID which will be placed in the reachGoal method on the site.
  • URL of the page where there will be a goal conversion.
  • Button ID on which a goal conversion is configured.

Owners of which sites can set up an “E-commerce” report?

  • a – This report is only available for owners of online stores.
  • b – This report is only available for owners of online stores that are registered on Yandex.Market.
  • c – This report is available for all Yandex.Metrica users.

A user views a site page and then leaves their computer for 40 minutes. The user does not close their browser window in this time. Upon returning, the user continues browsing. The Yandex.Metrica counter records two sessions for this user. What will be the traffic source for the second session?

  • Direct traffic.
  • Internal traffic.
  • Cached page traffic.

What information about goals must you send in the goal_id parameter in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct?

  • Value of the “Goal ID” field.
  • Goal ID.
  • Goal name.

What is the correct way to add the tag “from=yandex” to the link http://mysite.com?

  • a – http://mysite.com/?from=yandex
  • b – http://mysite.com/&from=yandex
  • c – http://mysite.com/from=yandex

A user comes to a site via Yandex’s search engine, then immediately closes the page. After that the user types the address of the site into their browser and goes directly to that site. What is the traffic source of this session?

  • Direct traffic.
  • Search engine.
  • Session will be recorded in both traffic source reports.

Please look at the “Link map” report in the screenshot. Which link has had the least clicks for the selected period?

  • “About the service”.
  • “Yandex.Direct”.
  • “Getting started”.

Which information does Webvisor record by default?

  • a – Records only user actions on a site; the page content is not recorded.
  • b – Records user actions and the HTML code of the pages viewed by the user.
  • c – Records a video containing all information.

Does Webvisor record passwords entered by a site user?

  • Yes, it records all information which a user enters on a site.
  • Webvisor does not record information entered into special password fields.
  • If a page contains special password fields, Webvisor does not record any user actions in them.

What is the name of the report where site owners can view a record of user actions?

  • Informer.
  • Conversion rate.
  • Webvisor.

Can I transfer a counter from one Yandex username to another Yandex username?

  • Yes, this option is available to the owner of the counter.
  • No, never.
  • No, to do this you need to contact the support service.

Which username can remove Yandex.Metrica counters?

  • a – Usernames with “access to edit” guest access.
  • b – Usernames that are representatives and counter owner usernames.
  • c – Usernames with “view only” guest access.
  • d – Only the counter owner’s username.
  • e – Any username if “Public access to statistics” is enabled the access settings.

For what period of time will the informer display information about a site?

  • a – For the current day.
  • b – For one month from today’s date.
  • c – The informer displays all information from the moment of installation.

When will information begin to be collected after installing a counter on a site?

  • Information will be collected after the counter has been verified by a Yandex.Metrica robot.
  • After one hour.
  • Immediately. 

Will data be collected if a counter has been installed on a site, but deleted in the Yandex.Metrica interface?

  • a – Data will not be collected.
  • b – Data will be collected, but getting access to it is only possible after restoring the counter in the Yandex.Metrica interface.
  • c – Data will still be collected in the usual manner.

What can you do by adding a Yandex.Metrica informer?

  • View user actions on your site.
  • Add a block to your site that displays information about site traffic.
  • Get notifications about any problems concerning site availability.

What type of goal from this list can be used to track traffic from external links?

  • Multi-step goal.
  • Page view.
  • Number of page views.

A goal has been set for going to the “Contacts” on a site. At 12:00 a user comes to the site, goes to the contacts pages, adds it to their bookmarks, and then closes the site. At 12:05, the user opens the site via their bookmarks. How will Yandex.Metrica record this goal information?

  • 2 converted sessions, with one conversion in each.
  • 1 converted session, 1 conversion.
  • 1 converted session, 2 conversions.

Is it possible to transfer additional information about user sessions to Yandex.Metrica?

  • a – Yes, it’s possible. The IDs of additional parameters must be determined earlier in the counter settings.
  • b – Yes, it’s possible with the “Session parameters” option.
  • c – Yes, it’s possible, but only for online stores with the help of e-commerce settings
  • d – Yes, though you can only transfer information about whether a user was signed in on a site.
  • e – No, never.

A user views a site page and then leaves their computer for 40 minutes. The user does not close their browser window in this time. Upon returning, the user continues browsing. The Yandex.Metrica counter records two sessions for this user. What will be the traffic source for the second session?

  • Cached page traffic.
  • Internal traffic.
  • Direct traffic.

In the standard report “Yandex.Direct – summary”, you will see the term “External campaigns”. What needs to be done to view detailed statistics for these campaigns?

  • Enable the “External internet statistics” feature in the Yandex.Direct campaign settings.
  • Enter the Yandex.Metrica counter number in the Yandex.Direct campaign settings.
  • Enable the “Tagging links for Metrica” feature in the Yandex.Direct campaign settings.

Which username cannot edit counter settings?

  • Counter owner’s username.
  • Usernames with “access to edit” guest access.
  • Usernames with “view only” guest access.
  • Representative username.

How can you make a counter that will not send a hit upon initialization?

  • a – With the “accurateTrackBounce” property.
  • b – With the “defer” property.
  • c – With the “trackHash” property.

What do you need to do after registering a new Yandex.Metrica counter so that site data will be collected?

  • You must install its code on the main page of a site.
  • You must install its code on all pages of a site.
  • Data on site traffic will be collected immediately – no other actions are required.

Can I exclude from Yandex.Metrica reports traffic from a specific range of IP addresses?

  • No, but you can add up to 25 IP addresses to the blocked list.
  • Yes, in the “Filters” section in the counter settings.
  • No, you can only exclude your own traffic.

What condition can you not apply to a “Page view” goal in Yandex.Metrica?

  • Contains.
  • Regular expression.
  • Does not contain. 
  • Begins with… 
  • Matches.

What are the traffic sources for sessions from bookmarks, and sessions for users who manually type in the address into their browser?

  • Both sessions are considered “Direct traffic”.
  • The bookmark session is considered “Internal traffic”, while the other session is “Direct traffic”.
  • The bookmark session is considered “Cached page traffic”, while the other session is “Direct traffic”.

Which attribution model is used in Yandex.Metrica by default?

  • Last significant click-through.
  • First visit.
  • Last visit.

In which case would goal statistics become unavailable?

  • a – When changing the name of a goal.
  • b – When a goal is deleted.
  • c – When changing conditions in a goal.
  • d – When one of the goal conditions or steps in a multi-step goal is deleted.

What type of goal must you use to track the sequence of events on a site?

  • Number of page views.
  • JavaScript event.
  • Multi-step goal.

Traffic from a VKontakte ad network has ended up in the report “Traffic source – sites”. What needs to be done so that ad traffic ends up in the “Ad systems” report?

  • a – You must specify the Yandex.Metrica counter code number in the VKontakte ad campaign settings.
  • b – You must change the counter code and reinstall the counter on the site.
  • c – You must add UTM or OpenStat tags to the ad URL.

A goal has been configured for viewing the Contacts page. A user comes to the site’s main page, then goes to the Contacts page, after which they refresh the Contacts page, and complete their session. How will this inofrmation appear in Yandex.Metrica reports?

  • 1 converted session, 1 conversion.
  • 1 converted session, 2 conversions.
  • 2 converted sessions, 2 conversions.

A user comes to the main page of a website at 17:00. At 17:15 the user goes to a product page and, without closing the browser, leaves their computer. Returning at 17:40, the user opens the main page and at 17:45 closes the site. What will be recorded in Yandex.Metrica?

  • 2 sessions.
  • 1 session.
  • 3 sessions.

What is meant by “Number” in the “Content – ‘Share’ button” report?

  • a – The number of clicks on “Share” buttons.
  • b – The number of sessions, during which users clicked on “Share” buttons.
  • c – The number of users which clicked on “Share” buttons.

A counter is installed on all pages of a site except the main page. If a user finds your site via a search engine, ends up on the main page, and then goes to the Contacts page of your site, how will Yandex.Metrica record the traffic source for this session?

  • Direct traffic.
  • Internal traffic.
  • Search engine traffic.

Which information does Webvisor record when the “record page contents” for all pages setting is configured?

  • a – Records only user actions on a site; the page content is not recorded.
  • b – Records a video containing all information.
  • c – Records user actions and the HTML code of the pages viewed by the user.

Is it possible to change a Yandex.Metrica counter number?

  • Yes, you can change it at any moment.
  • Yes, by sending a request to the support service.
  • Never.

Which option do you need to select in the counter code settings to correctly record click-throughs on pages like site.com/photo#1, site.com/photo#2?

  • For XML sites.
  • Hash tracking in the browser address bar.
  • Asynchronous code.

Which information about site users cannot be viewed in Yandex.Metrica?

  • URLs of pages viewed.
  • Geographic location.
  • Adblock presence.
  • User’s full IP address.

How long does a counter keep information for?

  • For the whole time the site has been functioning, provided that it was advertised on Yandex.
  • Webvisor data is kept for 15 days; other information is stored indefinitely.
  • There are no restrictions on how long information is kept.
  • For last year.

Is it possible to combine data collected from two different Yandex.Metrica counters into one report?

  • Yes, it’s possible. Contact the support service.
  • Yes, by using counter tags.
  • No, never.
  • Yes, Yandex.Metrica automatically combines data for several counters if they have the same domain in their settings.

Inside which tag is it recommended to install a Yandex.Metrica counter?

  • Tags do not matter. You must install the counter as close as possible to the top of the page.
  • <BODY></BODY>.
  • <HEAD></HEAD>.

What type of filtering should be used to get rid of all robot traffic?

  • Include all robot sessions.
  • Use strict filter only.
  • Use strict filter and behavior.

One Yandex.Metrica counter is installed on the website site.com, on third-level domain shop.site.com and on forum.site.com. A user ends up on site.com from a search engine, and in a minute clicks through to shop.site.com and a minute later clicks through to forum.site.com. What data will Yandex.Metrica show?

  • 1 session, traffic source – internal traffic.
  • 3 sessions, all with the same traffic source – search engine traffic.
  • 3 sessions, each with their own traffic source. 
  • 1 session, traffic source – search engine traffic.

In a counter code the following information is entered: try { var yaCounter1111111 = new Ya.Metrika({id:1111111, accurateTrackBounce:5000)}. How will this counter count bounces?

  • a – A session will be considered a bounce when a users goes to one site page and views it for less than five seconds.
  • b – A session will be considered a bounce when a users goes to one site page and views it for less than fifteen seconds.3 sessions, each with their own traffic source. 
  • c – A session will be considered a bounce when a users goes to one site page and views it for less than 5000 seconds.

After what amount of idle time can a visit be considered complete?

  • It is always exactly 30 minutes.
  • It is exactly 30 minutes if a user did not come to the site via an ad system. Idle time for users that come to a site by an ad system is 60 minutes.
  • By default it is exactly 30 minutes. This can be changed in the counter setings under “Visit timeout in minutes”.

Have a question? Feel free to leave a comment or contact me right now.  

Google Analytics Individual Qualification Exam Questions

Google Analytics Individual Qualification Exam Questions

Knowing exam questions lets you focus on key aspects and makes your learning more efficient. In this post, I’ve listed all Google Analytics exam (or GAIQ) questions so you can get familiar with test format before taking the official certification exam in Google Academy for ads. Sure you can download Google Analytics Exam Answers if you need a shortcut.  

What feature collects company-specific data such as Member Status?

  • Custom Filter
  • Event Tracking
  • Custom Dimension
  • Custom Metric

To recognize users across different devices, what feature must be enabled?

  • Audience Definitions
  • Attribution Models
  • Google Ads Linking
  • User ID

In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • Last campaign, search, or ad
  • First campaign, search, or ad

What report indicates the pages of a website where users first arrived?

  • Landing Pages report
  • Pages report
  • Location report
  • All Pages report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • The Measurement Protocol
  • Data Import
  • Browser cookies
  • The Networking Protocol

What is not considered a default “medium” in Google Analytics?

  • referral
  • google
  • organic
  • cpc

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Attribution modeling
  • Conversion tracking
  • Channel Groupings
  • Multi-Channel Funnels

What data is Google Analytics Goals unable to track?

  • Customer’s lifetime value
  • Making a purchase
  • Signing up for a newsletter
  • Watching a video

In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • a – Same view
  • b – Same scope
  • c – Same Custom Report
  • d – Same index

What is used to create Smart Goals?

  • Machine-learning algorithms
  • Custom Reports
  • Analytics Goals
  • Remarketing audience

Which three campaign parameters are recommended to manually track campaigns?

  • Medium, Source, and Content
  • Campaign, Content, and Term
  • Medium, Source, and Campaign
  • Source, Content, and Term

Filters cannot perform what action on collected data?

  • Include data from specific subdomains
  • Include shopping preferences
  • Convert dynamic page URLs to readable text strings
  • Exclude traffic from particular IP addresses

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 2
  • 6
  • 1
  • 3

What scope levels available for dimensions and metrics?

  • Event-level, duration-level, transaction-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope

Which assets cannot be shared in the Solutions Gallery?

  • Goals
  • Segments
  • Custom reports
  • Custom Dimensions

What report identifies browsers that may have had problems with a website?

  • a – The Active Users report
  • b – The Browser & OS report
  • c – The Source/Medium report
  • d – The New vs Returning report

Which Goals are available in Google Analytics?

  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session
  • Destination, Event, Pageview, Social
  • Pageview, Event, Transaction, Social

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • Session
  • Hit
  • Product
  • User

What is not considered a “source” in Google Analytics by default?

  • email
  • (direct)
  • google
  • googlemerchandisestore.com

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • a – As an event
  • b – As a click
  • c – As a bounce
  • d – As an interaction

What is not a benefit of Google Analytics Remarketing?

  • Show customized ads to customers who have previously visited your site
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets

What report provides data on how specific sections of a website performed?

  • Location report
  • Frequency and Recency report
  • Content Drilldown report
  • Top Events report

What criteria could not be used to create a Dynamic Remarketing audience?

  • a – Users who returned an item they purchased
  • b – Users who viewed a homepage
  • c – Users who viewed a search result page on a website
  • d – Users who viewed product-detail pages

What report shows a visual representation of user interactions on a website?

  • Behavior Flow report
  • Landing Pages report
  • Content Drilldown report
  • Treemaps report

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • True
  • False

When linking a Google Ads account to Google Analytics, what is not possible?

  • Import Analytics Goals and transactions into Google Ads as conversions
  • Adjust keyword bids in Google Ads from Google Analytics
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns

What asset is used to build a remarketing list?

  • a – Custom Dimension
  • b – Custom Segment
  • c – Custom Report
  • d – Custom Metric  

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • a – /ordercomplete.php
  • b – /ordercomplete/index.html
  • c – /ordercomplete/thank_you.html
  • d – /order/complete.php

What does assigning a value to a Google Analytics Goal enable?

  • Track actual revenue from conversions
  • Track real-time business revenue
  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website

When does a default Analytics session expire?

  • When a user is inactive on a web page for more than 30 minutes
  • After 30 minutes, regardless of user activity on a web page
  • At noon every day
  • When a user opens a new browser window

What report indicates the last page users viewed before leaving a website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report

Google Analytics cannot collect data from which systems by default?

  • Offline inventory database
  • Websites
  • Online point-of-sale systems
  • Mobile devices

What would prevent data from appearing in a Custom Report?

  • Too many metrics in a Custom Report
  • A filter that removes all the data
  • Custom Report isn’t shared with users in the same view
  • Too many dimensions in a Custom Report

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • a – Just after the opening <head> tag
  • b – Just before the closing </body> tag
  • c – Just after the opening <body> tag
  • d – Just before the closing </head> tag

Segments will not allow you to do what?

  • Create subsets of sessions or users
  • Permanently alter data
  • Build custom Remarketing lists
  • Isolate and analyze data

To recognize users across different devices, what is required for User ID?

  • A new Analytics account for reporting
  • Google Tag Manager
  • Sign-in that generates and sets unique IDs
  • All of the above

What channel is not included in the default Channels report?

  • Direct
  • Display
  • Organic Search
  • Device

What is not a filter setting for data in views?

  • Modify
  • Include
  • Restore
  • Exclude

What feature can join offline business systems data with online data collected by Google Analytics?

  • Data import
  • Goal tracking
  • User ID
  • Google Ads Linking

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Goals reports
  • Acquisition reports
  • Multi-Channel Funnel reports
  • Ecommerce reports

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Paid and organic search
  • Website referrals
  • Social network
  • Television commercials

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 3
  • 2
  • 6
  • 1

What is a “dimension” in Google Analytics?

  • An attribute of a data set that can be organized for better analysis
  • The lifetime value of a user in a given date range
  • A report that offers different demographic information about your audience
  • A comparison of data between two date ranges

What feature is required to collect the number of comments users posted to a web page?

  • Custom Channel Groupings
  • Calculated Metric
  • Custom Dimension
  • Custom Metric

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Primary conversion
  • Second-to-last-click attribution
  • Assisted conversion
  • Secondary conversion

What is the “Bounce Rate” in Google Analytics?

  • Percentage of visits when a user landed on a website and exited without any interactions
  • Number of times users returned to a website in a given time period
  • Percentage of total site exits
  • Percentage of sessions in which a user exits from a homepage

What model represents the hierarchical structure of a Google Analytics account?

  • Property > Account > View
  • Account > Property > View
  • View > Account > Property
  • Account > View > Property

To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Choose “Faster response” in the sampling pulldown menu
  • Apply an advanced filter to the report
  • Remove any filters on the view
  • Choose “Greater precision” in the sampling pulldown menu

What campaign parameter is not available by default in Google Analytics ?

  • a – utm_content
  • b – utm_source
  • c – utm_medium
  • d – utm_adgroup

Which kinds of hits does Google Analytics track?

  • Pageview
  • Event
  • All of the above
  • Transaction

What metric-dimension combination is not valid?

  • Avg. Time on Page / Device Category
  • Sessions / Bounce rate
  • Sessions / Source
  • Total Events / User Type

Which reports indicate how traffic arrived at a website?

  • Demographics
  • Geo
  • All Traffic
  • Behavior

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE
  • FALSE

Custom Dimensions can be used as what?

  • Primary dimensions in Custom Reports
  • All of the above
  • Secondary dimensions in Custom Reports
  • Secondary dimensions in Standard reports

What feature must be enabled to use Multi-Channel Funnels?

  • Custom Dimensions
  • Advertising Features
  • Goals or Ecommerce
  • In-page Analytics

What data table display compares report metrics to the website average?

  • Pivot
  • Percentage
  • Performance
  • Comparison

View filters are applied in what order?

  • Creation date
  • Random order
  • Sequential order
  • Alphabetical order

Auto-tagging is used to collect data from what kind of traffic?

  • Social media traffic
  • Social media traffic
  • Google Ads Campaign traffic
  • Website referral traffic

What report indicates where users start or exit the conversion funnel?

  • Goal Flow
  • Treemaps
  • Cohort Analysis
  • User Timings

Which parameters can be included with an event hit for reporting?

  • a – Event, Category, Action, Label
  • b – Category, Action, Label, Unique Events
  • c – Category, Action, Label, Value
  • d – Category, Action, Label, Total Events

What Remarketing audiences cannot be defined by default?

  • a – Users who speak a particular language
  • b – Users who visited a physical store
  • c – Users who played a video on a website
  • d – Users who visited a specific page on a website

To track users and sessions across multiple domains, what first must be set up?

  • Data Import
  • Ad Exchange Linking
  • Cross-domain tracking
  • Google Ads Linking

When the same default tracking code is installed on pages with different domains, what will result?

  • a – Analytics will associate users and sessions with a single domain
  • b – Analytics will not associate users and sessions with any domain
  • c – Analytics will send an alert about duplicate data collection
  • d – Analytics will associate users and sessions with their respective domains

What feature would be used to collect how many times users downloaded a product catalog?

  • Custom Report
  • Event Tracking
  • Calculated Metrics
  • Custom Dimension

What is a “secondary dimension” in Google Analytics?

  • An additional report dimension for more specific analysis
  • A dashboard widget that offers more specific analysis
  • A visualization to understand the impact of data
  • An additional report metric for more specific analysis

When will Google Analytics be unable to identify sessions from the same user by default?

  • a – When the sessions happen in the same browser on the same deviceAn additional report dimension for more specific analysis
  • b – When the sessions share the same browser cookie
  • c – When the sessions happen in different browsers on the same device
  • d – When the sessions happen in the same browser on the same day

What report shows which web pages get the most traffic and highest engagement?

  • Frequency and Recency report
  • Active Users report
  • Engagement report
  • All Pages report

View filters may be applied retroactively to any data that has been processed.

  • False
  • True

What report shows the percentage of traffic that previously visited a website?

  • Behavior > Frequency and Recency report
  • Interests > Affinity categories report
  • All traffic > Referrals report
  • Behavior > New vs returning report

Once filters have been applied, what is the option to recover filtered data?

  • a – Filtered data is not recoverable
  • b – Data may be recovered within 10 days
  • c – Data may be recovered within 30 days
  • d – Data may be recovered within 5 days

For autotagging, what parameter does Google Ads include in the destination URL?

  • adid=
  • urlid=
  • utm=
  • gclid=

What report shows the percent of site traffic that visited previously?

  • Sales Performance report
  • Frequency & Recency report
  • Referrals report
  • New vs Returning report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Active Users report
  • User Explorer report
  • Users Flow report
  • Cohort Analysis report

To view accurate data in a Custom Report, what action should be avoided?

  • Pair metrics and dimensions of different scopes
  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension

How would a view filter be configured to include only users from Brazil and Argentina?

  • a – Filter 1: include Brazil > Filter 2: include Argentina
  • b – Filter 1: include Argentina > Filter 2: include Brazil
  • c – Filter 1: include Brazil or Argentina
  • d – Filter 1: exclude all countries except Brazil and Argentina

What cannot be collected by the default Analytics tracking code?

  • Device and operating system
  • User’s favorite website
  • Page visits
  • Browser language setting

Views can include website data collected before the view was created.

  • FALSE
  • TRUE

What report shows which types of mobile devices visited a website?

  • Technology > Network report
  • Site Content > Landing Page report
  • Mobile > Devices report
  • All Traffic > Source/Medium report

Within how many days can a deleted view be restored?

  • 25
  • 5
  • 35
  • 15

What is not a benefit of using segments to analyze data?

  • Isolate and analyze specific conversion paths using conversion segments
  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Compare behavior metrics for groups of users like Converters vs non Converters

What type of Custom Report shows a static sortable table with rows of data?

  • Flat Table
  • Explorer
  • Map Overlay
  • Pivot Table

What feature is required to track customer search terms on a website?

  • Enhanced Ecommerce
  • Site Search
  • Data Import
  • Search filters

What is a “metric” in Google Analytics?

  • The numbers in a data set often paired with dimensions
  • The dates in a date range
  • A segment of data separated out in a report for comparison
  • A dimension that can help analyze site performance

What criteria cannot be used to create a Custom Segment?

  • Ad type
  • Dimensions
  • Metrics
  • Sequences of user actions

Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Campaign and Ad Content
  • Source and Campaign
  • Source and Medium
  • Campaign and Medium

Which user characteristic may NOT be used to change keyword bids in Google Ads?

  • time of day
  • location
  • device
  • ad preference

When does the Analytics tracking code send a pageview hit to Google Analytics?

  • a – Every time a user adds an item to an online shopping cart
  • b – Every time a user clicks a video on a website
  • c – Every time a user searches on a website
  • d – Every time a user loads a webpage with embedded tracking code

What campaigns require manual tags on destination URLs for tracking?

  • None of the above
  • Google Ads campaigns
  • Autotagged campaigns
  • Email campaigns

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • a – Custom Include filter with field “Page Title” and pattern “back to school”
  • b – Custom Include filter with field “Campaign Name” and pattern “back to school”
  • c – Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • d – Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

What scope applies to Custom Metrics?

  • Customer
  • Session
  • Hit
  • User

What report compares metrics based on user acquisition date over a series of weeks?

  • User Explorer
  • Active Users
  • Users Flow
  • Cohort Analysis

The default session timeout duration in Google Analytics is how many minutes?

  • 5
  • 10
  • 30
  • 20

What data does Google Analytics prohibit collecting?

  • Product SKU(s)
  • Billing city
  • Purchase amount
  • Personally identifable information

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • a – Users 25 to 34 years old who have their browser set to Spanish
  • b – Users who engaged in a social media or email campaign
  • c – Users who viewed a page on a website, then watched a video
  • d – Users who are female and have children

Sampling is applied to reports before segmentation.

  • TRUE
  • FALSE

If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • a – All of the above
  • b – Analytics will set a new browser cookie the next time a browser loads a tracked page
  • c – Analytics will set a new unique ID the next time a browser loads a tracked page
  • d – Analytics will not be able to associate user behavior data with past data collected

Which reports require the activation of Advertising Features?

  • Geo reports
  • Cohort Analysis reports
  • Real-time reports
  • Demographics and Interests reports

When does the tracking code send an event hit to Google Analytics?

  • a – Every time a user performs an action with pageview tracking implemented
  • b – Every time a user adds an event to their calendar
  • c – Every time a user performs an action with event tracking implemented
  • d – Every time a user makes a reservation

Sharing a Custom Report will share the report configuration and data included in the report.

  • TRUE
  • FALSE

Have a question? Feel free to leave a comment or contact me right now.  

Google Ads Fundamentals Certification Exam Questions

Google Ads Fundamentals Certification Exam Questions

Eliminate the exam stress and make your learning more efficient. Here is a list of all possible Google Ads Fundamentals Certification Exam Questions. If you know answers to all of them, congrats, you don’t need our answer sheet and can go directly to Google Academy for ads.

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

  • Broad match keywords
  • Exact match keywords
  • Negative match keywords
  • Phrase match keywords

see explanation

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

  • Segment his campaign statistics by device
  • Set up an experiment to test which device he should target
  • Negative match keywords
  • Create multiple campaigns that target different devices, and monitor the results

Which statistic indicates how often a click has led to a conversion?

  • Conversion rate
  • Cost-per-thousand impressions (CPM)
  • Clickthrough rate (CTR)
  • Cost–per–conversion

see explanation

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

  • Cost–per–thousand–impressions (CPM) bidding
  • Placement targeting
  • Reach and frequency data
  • Call extensions

see explanation

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

  • a – The profit derived from a paid click
  • b – The bids of the next closest advertiser
  • c – The average profit per conversion
  • d – The Quality Score of the keyword

see explanation 

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

  • Test only one version of your ad text
  • Lower the cost-per-click (CPC) bids and increase the budget
  • Delete keywords that are generating the most clicks
  • Test different cost-per-click (CPC) bids

see explanation

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

  • Broad match only includes the exact words and phrases a user searches for
  • Your keyword list would be disapproved based on Google’s advertising policies
  • Google Ads only shows an ad for keywords with proper spelling and plural forms
  • Google Ads can automatically include these variations for you

see explanation

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

  • Target cost-per-acquisition (CPA)
  • Mobile bid adjustments
  • Target search page location
  • Target return on ad spend (ROAS)

see explanation

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

  • a – Set a daily budget of $20 for the advertiser’s campaign
  • b – Set a bid of $20 for the advertiser’s campaign
  • c – Set a bid of $20 per ad group
  • d – Set a daily budget of $20 for the advertiser’s account

see explanation

A conversion is:

  • When someone reaches your landing page after clicking your ad or video
  • By definition when someone makes a purchase after clicking on your ad
  • Any interaction with your ad that can be measured, like watching a video for a certain length of time
  • An action defined as valuable to your business that someone takes after clicking on your ad

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

  • a – Add the terms as keywords
  • b – Add the terms as negative keywords
  • c – Add the terms as exact match keywords
  • d – Add the terms as phrase match keywords

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

  • a – Google Ads policies can help web users distinguish between ads and search results
  • b – Google Ads policies can keep disapproved ads and websites out of organic search results
  • c- Google Ads policies can help keep ad costs low and affordable for advertisers
  • d – Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users

see explanation

How can you see if people are searching for your client’s services during the early morning and evening hours?

  • Segment performance statistics by time
  • Monitor reach and frequency data
  • Run a Search terms report
  • Run a keyword diagnosis

Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

  • Manage, edit, and view multiple accounts at the same time
  • Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
  • Copy or move items between ad groups and campaigns
  • Undo and redo multiple changes while editing his campaigns

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

  • Improve Quality Score and increase cost-per-click (CPC) bid
  • Improve Quality Score and decrease cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Decrease cost-per-click (CPC) bid and increase daily budget

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

  • a – “Search Network”
  • b – “Search Network with Display opt-in”
  • c – “Display Network”
  • d – ”Shopping”

Which is a benefit of advertising online?

  • Reach people who are likely interested in what you’re advertising
  • Make money by showing ads on your website
  • Increase your position in organic search results
  • Automatically collect information about potential customers

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

  • based on how much your product is worth
  • the same amount as the revenue generated by your product
  • the same amount as the profit generated by your product
  • 50% of how much your product is worth

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

  • Increase her daily budget
  • Change the ad delivery method from “Standard” to “Accelerated”
  • Change the ad delivery method from “Accelerated” to “Standard”
  • Segment her campaign performance by time of day

Which is a benefit of advertising online with Google Ads?

  • a – Advertisers can choose how much they spend and only pay when someone clicks their ad
  • b – Advertisers can have ads automatically translated into different languages
  • c – Advertisers can pay to always show their ad above the organic search results
  • d – Advertisers pay the same amount every time someone clicks their ad

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  • A page with information on music lessons and a contact form
  • His homepage, with links to instrument sales, rentals, and music lessons
  • A page with information on instrument rentals and a contact form
  • A page with a wide selection of instruments for sale

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

  • a – Cost-per-click (CPC)
  • b – Cost-per-view (CPV)
  • c – Cost-per-thousand viewable impressions (vCPM)
  • d – Cost-per-acquisition (CPA)

What does a high Quality Score indicate?

  • a – You have been a Google Ads user for a long time.
  • b – Your ad relevance and landing page are below average.
  • c – Your bid is high enough to have your ad displayed.
  • d -Your ad and landing page are relevant and useful to a viewer.

Each campaign in your Google Ads account should have a single:

  • ad group
  • business goal
  • maximum cost–per–click (max. CPC) bid
  • landing page

What happens when a campaign consistently meets its average daily budget?

  • Your budget is automatically adjusted
  • Ads in that campaign will show less often than they could
  • Ads in that campaign will stop showing for the rest of the billing cycle
  • Average cost–per–click (CPC) bids will be lowered

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

  • a – Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
  • b – Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
  • c – Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
  • d – Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations?

  • Create two separate ad groups, each targeting one of these locations.
  • Create two separate accounts, one for each of these locations.
  • None of the above. Google Ads can’t target users in specific locations.
  • Create two separate campaigns, each targeting one of these locations.

How much are you charged for a click on your Google Ads ad?

  • a – You’re charged $0.01 for every click
  • b – You’re charged 10 cents more than the next highest bid.
  • c – You’re charged the full amount you bid.
  • d – You’re charged only the minimum amount needed to maintain your ad’s position.

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

  • “Search Network with Display Opt-in”
  • “Shopping”
  • “Search Network”
  • “Display Network”

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

  • Ad Rank
  • Ad Score
  • Quality Score
  • Quality Factor

Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:

  • pick the most popular keywords for his campaign
  • show ads on dance websites and YouTube videos
  • show ads when someone searches for dance classes
  • match his ad text to what people are searching

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

  • Image ads
  • App promotion ads
  • Shopping ads
  • Sitelink extensions

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

  • Ads with extensions
  • Image ads
  • Shopping ads
  • Video ads

What’s a benefit of having multiple ads in an ad group?

  • Google Ads will automatically match each ad to the keywords it’s most relevant to
  • Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
  • When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
  • Ads are only eligible to show ad extensions if there’s more than one ad in that ad group

You would choose to advertise on the Search Network if you wanted to:

  • choose the types of websites where you want your ads to show
  • reach customers browsing websites related to your business
  • choose from a range of ad formats, like video and image ads
  • reach customers while they’re searching for your products or services

An advertiser should group their campaigns by:

  • maximum cost–per–click (CPC) bids
  • number of ad groups per campaign
  • number of keywords
  • type of product or service

Which client would you advise to use radius targeting?

  • Christopher, who wants to promote his new product in select cities
  • Denise, whose service can reach customers within 30 miles
  • Luis, whose e–commerce business delivers nationwide
  • Mabel, who wants to exclude her ads from certain cities

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

  • a – Your video ads can run on the Search Network
  • b – Your ads only show on the first page of search results
  • c – You can pick the exact websites where you want your ad to show
  • d – You can use one budget to advertise on the Search Network and Display Network

Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

  • Ecommerce tracking
  • Remarketing
  • Dynamic Search Ads
  • Conversion tracking

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

  • Set up a remarketing list to show ads to women who have previously visited your client’s website
  • Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • Add demographic and age targeting to show ads to people in this audience

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

  • a – Create a campaign with ads and keywords written in French
  • b – Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
  • c – Create a campaign targeting French and regions other than Paris
  • d – Create a campaign targeting Paris and languages other than French

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

  • Add affinity audiences targeting people interested in green living and beauty
  • Target large metropolitan areas where people are more likely to encounter her product
  • Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
  • Use a balanced combination of broad-, exact-, and phrase-matched keywords

A standard Google Ads text ad is made up of:

  • headline text, an image, and description text
  • headline text and description text
  • a display URL and description text
  • headline text, a display URL, and description text

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
  • Add search terms that are not leading to many clicks as negative keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • Make sure the landing page is closely related to the ad
  • Increase the average daily budget for the campaign
  • Increase the cost–per–click (CPC) bid for low–performing keywords
  • Broaden the list of keywords to reach more potential customers

You can use Keyword Planner to identify:

  • webpages where your ad can appear based on your keywords
  • which text ads are performing best based on your keywords
  • the amount of traffic potential keywords might get
  • the number of negative keywords you should add

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

  • a – Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
  • b – Use the Search term report to show which search terms lead to the most clicks on his ads
  • c – Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
  • d – Use the paid & organic report to show when his website appears in organic search, with no associated ads

An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

  • $100.00
  • $5
  • There is no minimum
  • $2

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  • Budgets for online campaigns can only be set once annually and require a fixed commitment.
  • Online campaigns generate clicks, whereas other channels generate exposure
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

  • Increase the maximum cost–per–click (CPC) bid
  • Pause the campaign to stop showing ads and accruing costs
  • Lower the daily budget amount
  • Change the ad delivery method from “Accelerated” to “Standard”

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

  • Use the Search terms report to see the terms people were searching for when her ad was shown.
  • Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
  • Track the clicks and clickthrough rate (CTR) of her ad campaign.
  • Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

  • Demographic targeting
  • Interest category targeting
  • Contextual targeting
  • Keyword targeting

What report can help you identify opportunities to improve your keywords and ads?

  • Time segmentation report
  • Search terms report
  • Auction insights report
  • Paid & organic report

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

  • Clicks
  • Clickthrough rate (CTR)
  • Impressions
  • Search terms

How are manual extensions different from automatic extensions?

  • Manual extensions require you to fill out additional information. Automatic extensions do not.
  • Manual extensions cost more than automatic extensions
  • There is only one type of manual extension but many types of automatic extensions
  • Automatic extensions require setup. Manual extensions do not.

You would choose to advertise on the Display Network if you wanted to:

  • a – show ads on Google Maps
  • b – show ads to people on non-Google search sites
  • c – show ads on websites related to your business
  • d – show ads on Google Shopping

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

  • Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies
  • To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
  • Google Ads automatically increases the maximum cost–per–click (CPC) bid to show an ad higher in Google search results
  • Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)

What bidding strategy should you use to maximize the number of visitors to your website?

  • a – Cost-per-view (CPV)
  • b – Cost-per-thousand viewable impressions (vCPM)
  • c – Cost-per-click (CPC)
  • d – Cost-per-acquisition (CPA)

Which delivery type shows your ads at an even pace throughout the day?

  • Delayed delivery
  • Optimized delivery
  • Standard delivery
  • Accelerated delivery

Your ad can show on the Search Network when someone searches for terms that are similar to your:

  • website
  • placements
  • keywords
  • ad text

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

  • they perceive her products
  • they interact with her website
  • likely they are to become a regular customer
  • likely they are to click her ads

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

  • a – $10
  • b – $25
  • c – $5
  • d – $2.50

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

  • a – Cost-per-view (CPV)
  • b – Cost-per-thousand-impressions (CPM)
  • c – Cost-per-acquisition (CPA)
  • d – Cost-per-click (CPC)

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

  • Device targeting
  • Keyword targeting
  • Audience targeting
  • Location targeting

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

  • Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
  • People who see Karen’s site in relevant organic search results often click through to her site
  • Karen’s ads often show below her organic results for the search query
  • Karen’s ads don’t often show for the search query

Why would an advertiser use sitelinks?

  • a – To give customers quick access to multiple pages of an advertiser’s website
  • b – To showcase customer reviews with high-quality survey data
  • c – To show a link that sends people to the app store or starts downloading an app
  • d – To let customers click a button to call the business

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  • Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  • Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  • Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  • Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

You can use audience targeting to show your ads to:

  • specific groups of people, based on their location
  • specific websites, based on specific interests
  • groups of websites, based on specific interests
  • specific groups of people, based on their interests

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

  • a – A call-to-action like “Sign up for a free trial”
  • b – A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
  • c – A call-to-action like “Visit our gym now”
  • d – A promotion like “20% off fitness classes”

What’s one of the main benefits of using ad extensions?

  • a – Extensions are automated so you don’t have to create your ads
  • b – Extensions increase your reach by showing your ad on more advertising networks
  • c – Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
  • d – Extensions provide additional information to make your ads more relevant to customers

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

  • Conversion tracking
  • Search terms report
  • Impressions
  • Reach and frequency

When someone clicks your ad, the actual amount you’re charged will be:

  • a – The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit
  • b – The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
  • c – The minimum needed to hold your ad position, but never more than 120% of your maximum cost–per–click (max. CPC) bid
  • d – The minimum needed to hold your ad position or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  • Information about Italian food in the description
  • Include call–to–actions, such as “Find the nearest location”
  • An exclamation point in the display URL
  • Use the same headline and description as other advertisers

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

  • Clickthrough rate (CTR)
  • Conversion rate
  • Impressions
  • Clicks

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

  • reach people who are interested in similar products
  • reach people who are searching for her products
  • use text ads that encourage people to call her business
  • use text ads that encourage people to visit her website

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

  • Use target search page location to help get your client’s ads to the top of mobile search page results
  • Set a mobile bid adjustment to decrease bids for searches on computers and tablets
  • Set a mobile bid adjustment to increase bids for searches on mobile devices
  • Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices

Your ad can show to a potential customers when your targeted language matches:

  • a – the customer’s Google interface language setting
  • b – the customer’s operating system language
  • c – the language of websites a user visits most often
  • d – the customer’s browser setting

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

  • the expected impact of extensions and other ad formats
  • your historical conversion rate
  • the search ranking of your website
  • the daily budget you’ve set

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

  • a – cost-per-click (CPC) goals to raise your bid when a conversion is more likely
  • b – cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • c – cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • d – cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

  • Target return on ad spend (ROAS)
  • Maximize clicks
  • Target search page location
  • Enhanced cost-per-click (CPC)

On the Display Network, your ad is eligible to show on a webpage if your:

  • landing page matches that webpage’s content
  • keywords match that webpage’s content
  • ad text matches that webpage’s content
  • website matches that webpage’s content

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

  • a – Create one campaign for all the products his client offers
  • b – Create one campaign with a broad selection of keywords
  • c – Create campaigns based on the structure of his client’s website
  • d – Create multiple campaigns, each with a set of related keywords

What happens as a result of a search campaign consistently meeting its daily budget?

  • Fewer sites targeted at once
  • Higher average cost–per–clicks (CPCs)
  • Missed potential ad impressions
  • Accelerated ad delivery

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

  • Location targeting
  • Intuitive targeting
  • Topic targeting
  • Placement targeting

Which campaign type would an advertiser use to target users searching on Google.com?

  • “Search Network with Display opt-in”
  • “Search Network”
  • “Display Network”
  • ”Video campaign”

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

  • Audiences
  • Topics
  • Placements
  • Keywords

Which client would you advise to advertise on the Search Network?

  • Suzy, who wants to reach people browsing travel websites about China
  • Jim, who wants to reach people on social networks interested in poetry
  • Carol, who wants to reach people watching YouTube videos
  • Bill, who wants to reach people looking for plumbing services

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

  • Set an ad group bid adjustment of +20% for that keyword
  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • Delete the keyword and use Keyword Planner to find more relevant keywords
  • Delete the keyword and add a synonym of the keyword to the campaign

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

  • Ads using CPC bids are not allowed to compete on the Display Network
  • CPM bids are effectively converted to CPC bids
  • CPC bids are effectively converted to CPM bids
  • CPC and CPM bids only compete against bids of the same type

Which of the following items is not a component of Quality Score?

  • Ad relevance
  • Expected clickthrough rate (CTR)
  • Maximum cost–per–click (max. CPC) bid
  • Landing page experience

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • Create a separate ad group to target ads and bids for Tokyo
  • Refine where your ads show by adding the keyword “Tokyo”
  • Use the user location report to understand if people who click your ads are located in Tokyo
  • Use a location bid adjustment to increase bids for customers in Tokyo

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

  • a – Cost-per-view (CPV)
  • b – Cost-per-thousand viewable impressions (vCPM)
  • c – Cost-per-acquisition (CPA)
  • d – Cost-per-click (CPC)

Your client wants to improve her ad position. What would you recommend?

  • Improve the ad quality and increase bid amount
  • Improve Quality Score and decrease bid amount
  • Make the ad headline longer and more descriptive
  • Add more keywords and increase daily budget

What’s one benefit of creating multiple ad groups?

  • a – You can pause specific keywords if they’re not performing well
  • b – You can break up keywords and ads into related themes
  • c – You can set different budgets for each ad group
  • d – You can target specific ad groups into various Google networks

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
  • Use negative keywords for terms that are related to pets and animals.
  • Bundle similar keywords together in one ad group based on common themes.
  • Use general keywords to reach a specific audience.

You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

  • Pause your clients’ campaigns and recreate them in your Google Ads manager account
  • Link the client accounts to your Google Ads manager account
  • Use your clients’ sign–in information to access and manage the accounts
  • Consolidate the 3 accounts into a new Google Ads account you create

How are negative keywords different from other keywords?

  • a – They can increase your costs.
  • b – They can only be used for ads on the Display Network.
  • c – They prevent your ad from showing for search terms that you don’t want.
  • d – They make your ad appear for search terms that you don’t want.

How are rich media ads different from other ad formats?

  • a – They are a type of text ad
  • b – They are static image ads
  • c – They are ads with animation or other types of motion
  • d – They are displayed on the Search Network

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

  • Google’s Display Network includes many mobile apps where she could show her ad
  • She can use keywords like “mobile app” to target people who are more likely to download her app
  • She can use mobile app extensions to reach users in apps
  • Google’s Search Network will help her target people who are more likely to download her app

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

  • a – Shopping Ads can only appear on Google.com
  • b – Shopping ads can only show on pre-roll video ads on YouTube
  • c – Shopping Ads can only appear on retail websites.
  • d – Shopping ads can appear on Google Search partner websites like YouTube

Why should you link your client’s Google Ads account to Search Console?

  • a – See which campaigns have the biggest changes in clicks, costs, and conversions
  • b -See how often your ads rank higher in search results than those of other advertisers participating in the same auction
  • c – See how your ads performed when triggered by actual searches
  • d – See if people reach your client’s website via ads or organic search results

Which targeting option can help you reach people who’ve previously visited your website?

  • Remarketing
  • Interest category targeting
  • Demographic targeting
  • Device targeting

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

  • a – They should use device targeting
  • b – They should use placement targeting
  • c – They should create remarketing lists for search ads
  • d – They should use location targeting

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

  • Placements
  • Keywords
  • Remarketing
  • Topics

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  • compare campaign performance to that of other advertisers
  • create separate Google Ads accounts for low-performing keywords
  • determine if campaigns are meeting overall marketing and conversion goals
  • create duplicate ad groups with identical keywords and different ad variations

Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • focuses on getting customers to complete an online purchase
  • automatically gives you personal details about the people who convert
  • shows you which ads lead to customer actions that have value for your business
  • measures trends relating to the search terms people have used before seeing your ad

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

  • Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
  • Online advertising is always less expensive than traditional media
  • Traditional media generates exposure, but online advertising campaigns can guarantee sales
  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).

  • How quickly your landing page will load once a user clicks on the ad
  • The ad’s position on the page
  • The design of the ad, including font and color
  • Whether or not the ad actually shows

Negative keywords can help advertisers better target their ads by:

  • reducing their campaign’s daily budget recommendations
  • raising the average position of their ads
  • reducing the number of irrelevant clicks
  • increasing the number of relevant Display Network placements

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

  • a – $0.51
  • b – $1
  • c – $0.50
  • d – $1.01

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

  • Create new ad groups with related keywords grouped together
  • Create new ad groups with several keyword match types
  • Remove half of the keywords from the ad group
  • Create one ad group for every five keywords

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • How many times her ads have been viewed and clicked on
  • Number of clicks on her ads and costs to produce her purses
  • Number of clicks on her ads and revenue they generated
  • Costs to produce her purses and revenue generated from her ads

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • create a different ad for each keyword
  • only create one ad that’s relevant to all keywords
  • create multiple ads for each keyword
  • create ads that are relevant to all keywords

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

  • creating ads that include terms or phrases people are searching for
  • creating ads that link to a generic landing page
  • All of the listed answers
  • creating high–quality ads and landing pages

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

  • a – $2
  • b – $1.24
  • c – $1
  • d – $1.26

Which of these metrics is especially important to clients who are running a branding campaign?

  • Phone call conversions
  • Average cost–per–click (avg. CPC)
  • Clickthrough rate (CTR)
  • Impressions

When building a keyword list for a Display Network campaign, you should do which of the following:

  • use agressive targeting to identify new keywords
  • include keywords that are related to the websites your customers visit
  • only use Keyword Planner to identify new keywords
  • only include exact match keywords

In order to appeal to customers on mobile devices, it’s important to:

  • Send users to a mobile–friendly landing page
  • Send users to a video–based landing page
  • Avoid using ad extensions
  • Include your phone number as your display URL

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

  • location extensions
  • promotion extensions
  • callout extensions
  • sitelink extensions

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

  • Maximize Clicks
  • Cost-per-thousand impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Manual cost-per-click (CPC)

Which ad extension would you use for an advertiser who has a chain of local restaurants?

  • Sitelink extensions
  • Promotion extensions
  • Seller ratings
  • Location extensions

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

  • The number of clicks your ad received divided by the number of times it showed
  • How much you’ve spent on the campaign compared to the value of leads generated
  • You can’t calculate return on investment for campaigns that are focused on online leads
  • The percentage of budget spent compared to how many forms were completed

Higher Quality Scores typically result in:

  • lower costs only
  • better ad positions only
  • higher costs and better ad positions
  • lower costs and better ad positions

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

  • a – “Display Network”
  • b – “Search Network”
  • c – “Search Network with Display Opt-in”
  • d – “Video”

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

  • Generic terms about running and running shoes
  • Specific terms about the shoe brand and model your client is selling
  • Specific terms about the benefits of running
  • Generic terms about different types of women’s shoes

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

  • a – It lets people who see your ad get directions to your store on Google Maps
  • b – It encourages people using mobile devices to install your app
  • c – It allows you to show your ad on app categories that you choose
  • d – It directs people to your online store to purchase your products

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