Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

Question | Explanation | Answer

Question:

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

a – Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

b – People who see Karen’s site in relevant organic search results often click through to her site

c – Karen’s ads often show below her organic results for the search query

d – Karen’s ads don’t often show for the search query

Explanation:

In Google Ads, with the paid & organic report, you can see how often pages from your website are showing in organic search results. This could help you better understand how paid text ads and organic search results help you reach people. In this case, Karen’s organic click/query rate is high. What does this mean? Well, if you receive many clicks from particular queries, that usually means, you rank well for this query. Also, if you rank high on search results, it means your CTR rate is good enough.

In other words, if your organic clicks/query rate is high, it means that people often click through to your website after seeing it in search results.

Tip: To use paid & organic report, you must have your Search Console and Google Ads account linked.

Learn more on the official Google support website.

Answer:

People who see Karen’s site in relevant organic search results often click through to her site

Download all possible Google Ads Fundamentals Certification Exam questions with correct and verified answers.

A Smarter Way To Learn

Actual certification exams questions, explanations, and answers. Save your time!

Special Offers

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

Question | Explanation | Answer

Question:

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

a – based on how much your product is worth

b – the same amount as the revenue generated by your product

c – the same amount as the profit generated by your product

d – 50% of how much your product is worth

Explanation:

Choosing the right bid is essential for your campaigns. Often finding the optimal bid for your specific business is a long process which requires multiple tests. In other words, there’s no single recommended bid amount that works perfectly for everyone. The bid you choose will depend on your campaign, goals, cost of keywords, location, industry, and many other factors. However, the first thing you should consider is how much a click and your product worth. If you’re selling new cars a bid of 0.10 USD will look just funny. Also, if your product is priced 1 USD, you just can’t pay 2USD for a click. 

Tip: If you’re just starting out in Google Ads, make a budget and bid amount that you’re comfortable with. One of the most common mistakes I see is overspending. Usually, small businesses owners who tend to manage their accounts themselves stop after few weeks saying that it’s too expensive for them. In most cases that happens because of bad account structure, poor optimization, and not tailored bids.  

Learn more on the official Google support website.

Answer:

based on how much your product is worth

Download all possible Google Ads Fundamentals Certification Exam questions with correct and verified answers.

A Smarter Way To Learn

Actual certification exams questions, explanations, and answers. Save your time!

Special Offers

Which is a benefit of advertising online?

Question | Explanation | Answer

Question:

Which is a benefit of advertising online?

a – Reach people who are likely interested in what you’re advertising

b – Make money by showing ads on your website

c – Increase your position in organic search results

d – Automatically collect information about potential customers

Explanation:

A question “Which is a benefit of advertising online?” worth a separate blog post at least. If not a case study. To answer it in one sentence is something more than ambitious. 

But let’s look at the question from Google Ads fundamentals assessment point. If we read carefully all the given options, it’s clear that only one option is valid. Reach people who are likely interested in what you’re advertising. 

Advertising online means showing ads not on “your” website (why you would pay for that?). However, it’s technically possible. Also, ads have nothing to do with organic search. In general. If visitors come to your page via ads, like your content and interact with it. For example share via social platforms, remember and return to the page later, comment etc., that will definitely have an impact on organic rankings. But we should admit that it’s not a goal of online advertising. Automatically collect info about customers? Not quite sure what it means. But its rather pointing to Google analytics even, not advertising and Google Ads.

Tip: The goal of advertising is not just to reach people. This has no value for your business. The goal is to initiate interaction with these people. No matter, it’s just a click, form submission, purchase, call, comment or anything which is an interaction in a very general meaning. 

Learn more on the official Google support website.

Answer:

Reach people who are likely interested in what you’re advertising

Download all possible Google Ads Fundamentals Certification Exam questions with correct and verified answers.

A Smarter Way To Learn

Actual certification exams questions, explanations, and answers. Save your time!

Special Offers

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

Question | Explanation | Answer

Question:

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

a – “Search Network”

b – “Search Network with Display opt-in”

c – “Display Network”

d – ”Shopping”

Explanation:

In Google Ads, each advertising network has different types of campaigns to suit your goals. Sometimes it could be complicated to determine which network you should choose to advertise on. However, in this case, the choice is clear.  

First, Belinda wants to show image Ads. So, search network is not suitable for her. Second, she wants to show her ads on the specific websites. In other words, she needs placement targeting. Keeping this in mind, the best option is the Display Network.

The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.r not. Why not Shopping Ads. Well, a question is about “announcing new labels”. Definitely, shopping ads are a good option for retailers. But with a goal to sell their products. Now, the goal is to “announce” or “build awareness” about new labels on specific sites.  

Learn more on the official Google support website.

Answer:

“Display Network”

Download all possible Google Ads Fundamentals Certification Exam questions with correct and verified answers.

A Smarter Way To Learn

Actual certification exams questions, explanations, and answers. Save your time!

Special Offers

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Question | Explanation | Answer

Question:

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

a – Improve Quality Score and increase cost-per-click (CPC) bid

b – Improve Quality Score and decrease cost-per-click (CPC) bid

c – Decrease cost-per-click (CPC) bid and decrease daily budget

d – Decrease cost-per-click (CPC) bid and increase daily budget

Explanation:

In Google Ads, the position of your ad is determined by a formula. It’s called the Ad Rank. In general, Ad Rank is based on your quality score, bid and the expected impact of extensions and other ad formats. So, you can still win a higher position at a lower price with highly relevant keywords and ads. 

Also, keep in mind that your Ad Rank is recalculated each time your ad is eligible to appear. In other words, your ad position will fluctuate each time depending on the context of the person’s search and the competition. So the answer to a question “Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?” is obvious. You need to increase QS and also bids. But that’s not so simple. Keep in mind that there are thresholds. This is the minimum bid necessary for your ad to show in a particular position. In other words, no matter how good and relevant is your Ads. If your bid is lower than a threshold, your ad won’t appear.

 Tip: The Ad Rank thresholds above search results are higher than the thresholds for ads below search results. Keep that in mind defining your bids.

Learn more on the official Google support website.

Answer:

Improve Quality Score and increase cost-per-click (CPC) bid

Download all possible Google Ads Fundamentals Certification Exam questions with correct and verified answers.

A Smarter Way To Learn

Actual certification exams questions, explanations, and answers. Save your time!

Special Offers

Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Question | Explanation | Answer

Question:

Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

a – Manage, edit, and view multiple accounts at the same time

b – Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign

c – Copy or move items between ad groups and campaigns

d – Undo and redo multiple changes while editing his campaigns

Explanation:

At the moment AdWords editor is still “AdWords” despite rebranding AdWords to Google Ads. However, even the name of the toll will change in the future, the functionality will be the same. AdWords editor is (!) free tool which allows you to manage multiple campaigns and long lists of keywords. This is a great time-saver making bulk-changes. Also, you can use it offline, as it’s basically a downloadable app.

So, what about Tony? “Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:”

A question seems complicated at the first, but the answer is obvious. How you can “refresh data” while being offline?  

Tip: If you make changes directly in your Google Ads account, download your recent changed to Editor making sure it has the actual version or your account.

Learn more on the official Google support website.

Answer:

Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign

Download all possible Google Ads Fundamentals Certification Exam questions with correct and verified answers.

A Smarter Way To Learn

Actual certification exams questions, explanations, and answers. Save your time!

Special Offers

Hey! Get 10% OFF Now!

Enter your email and get 10% Discount Now. Let us inform you about the new add-ons, updates or discounts. No spam, unsubscribe anytime.

Thanks! Here is your discount code! SpecialOffer10a

Pin It on Pinterest