What feature is required to track customer search terms on a website?

Question | Explanation | Answer

Question:

What feature is required to track customer search terms on a website?

a – Data Import

b – Enhanced Ecommerce

c – Search filters

d – Site Search

Explanation:

If you want to understand how your website visitors use search function, and what search terms they enter, you should set up a site search in Google Analytics. This feature is very important optimizing your UX. Understanding what visitors are looking for could give your ideas how to improve your website’s structure, optimize your content, menus, and much more.

Tip: Site Search must be set up for each reporting view.

Learn more on the official Google support website.

Answer:

– Site Search

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What is not a benefit of using segments to analyze data?

Question | Explanation | Answer

Question:

What is not a benefit of using segments to analyze data?

a – Compare behavior metrics for groups of users like Converters vs non Converters

b – Isolate and analyze specific conversion paths using conversion segments

c – Permanently modify the data in a view

d – Analyze users by single or multi-session conditions

Explanation:

In Google Analytics, a segment is a subset of your Analytics data. In General, they let you isolate and analyze those subsets of data for better analysis. You can also use segments as the basis for audiences. It’s important to understand, that segments do not permanently modify data in views as filters. However, you should always keep the original view to have a “back up” if you apply to filters and permanently alter data. But it converns filters, not segments.

Answer:

– Permanently modify the data in a view

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What is not a filter setting for data in views?

Question | Explanation | Answer

Question:

What is not a filter setting for data in views?

a – Include

b – Exclude

c – Modify

d – Restore

Explanation:

In Google Analytics, you can use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses. So, you can such filter parameters as include, exclude or modify. Restore is not a filter parameter.  i

Tip: Keep in mind that filtering permanently includes, excludes, or alters hits in that view. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set.ts.

Learn more on the official Google support website.

Answer:

– Restore

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What report provides data on how specific sections of a website performed?

Question | Explanation | Answer

Question:

What report provides data on how specific sections of a website performed?

a – Location report

b – Frequency and Recency report

c – Top Events report

d – Content Drilldown report

Explanation:

In Google Analytics, there are a lot of great undervalued reports. One of them is the Content Drilldown report. The Content Drilldown report is based on your website structure. It groups together sections of your site. You can then drill into the product pages to look at your most popular categories within the product pages.

Tip: This report is based on the URL structure. So, to get most of it you need proper URL structures on your website first of all.

Learn more on the official Google support website.

Answer:

– Content Drilldown report

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Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Question | Explanation | Answer

Question:

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

a – Just before the closing </body> tag

b –Just after the opening <head> tag

c – Just before the closing </head> tag

d – Just after the opening <body> tag

Explanation:

This is a confusing question. Please note that the correct answer is “Just before the closing </head> tag” at the current version of Google Analytics Individual Qualification Exam in English. We will update this file if/when it changes. Note that in Google Analytics Academy assessments a correct answer is different to the same question -Just after the opening <head> tag. Moreover, if you take GAIQ exam in French the correct answer is also “Just after the opening <head> tag”.

Tip: In both scenarios GA code will be render blocking and will slow down your website. The best solution is to host analytics locally and put tracking code in the footer.

Learn more on the official Google support website.

Answer:

– Just before the closing </head> tag

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What is not considered a “source” in Google Analytics by default?

Question | Explanation | Answer

Question:

What is not considered a “source” in Google Analytics by default?

a – googlemerchandisestore.com

b – google

c – (direct)

d – email

Explanation:

In Google Analytics, “Source” is the origin of your traffic. For example,  search engines, referral websites (domains). Note the difference between sources and mediums. Mediums are categories of the sources, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral). 

So, in this case, email is not a source in Google Analytics. 

Tip: Analyzing your website traffic sources can help marketers understand how well campaigns are working and how to optimize website content, advertising, and other marketing channels.

Learn more on the official Google support website.

Answer:

– email

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