Why is it important to connect your YouTube channel with an AdSense account?

Question | Explanation | Answer

Question:

Why is it important to connect your YouTube channel with an AdSense account?

a – So that you can get paid for ad revenue.

b – So that you can enable different ad formats.

c – So that ads can run on the channel.

d – So that you can enable monetization on the channel.

Explanation:

If you want to earn from videos showing ads or monetize your videos in other words, you need an AdSense account. YouTube doesn’t have a separate pay system for publishers, it uses AdSense. 

Tip: keep in mind that if you still do not have a verified AdSense account, Linking a channel is a great way, or at least easier, to get your AdSense account approved.

So Why is it important to connect your YouTube channel with an AdSense account? Goes without saying – to get paid. Simply as that. you have to link your YouTube channel with AdSense account in order to earn money and get paid for your monetized videos.

Keep in mind that creators can apply to join Partner program and monetize their videos with ads only if it is available in your country. Also, after you hit 4,000 watch hours in the previous 12 months and 1,000 subscribers.

Learn more on the official Google support website.

Answer:

So that you can get paid for ad revenue.

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A key consideration when evaluating a video description is:

Question | Explanation | Answer

Question:

A key consideration when evaluating a video description is:

a – Are important words in all caps?

b – Does the description use correct punctuation?

c – Do the video title and description start with the same word?

d – What is visible on the top 3 lines?

Explanation:

Think about YouTube as a search engine. In fact, it is one of the largest search engines in the world. So, writing descriptions with keywords can help viewers find your videos. And not only YouTube. Your video can also appear in Google search for example. That’s why you need to think carefully about your video description.

First, descriptions should contain valuable information that helps viewers find your videos in search results and understand what they’ll be watching. As a result, well-written descriptions with the right keywords can boost views and watch time. However, make sure that each video has a unique description. 

In addition, the most important part of your video description is the first three lines. Why? Because they are viewable without pressing “show more” button. Use these lines wisely. For example, explain what the video’s about using search-friendly keywords and natural language.

So, what is a key consideration when evaluating a video description? First, and the most important – the top 3 lines. 

Learn more on the official Google support website.

Answer:

What is visible on the top 3 lines?

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How does YouTube provide opportunity for micro-moments?

Question | Explanation | Answer

Question:

How does YouTube provide opportunity for micro-moments?

a – YouTube allows brands and creators to upload short videos.

b – YouTube allows brands and creators to get infront of audiences at critical moments in the consumer journey.

c – YouTube decreases time between upload and impression.

d – YouTube enables brands to increase ad formats.

Explanation:

What is micro-moment in YouTube? We understand micro-moments as intent-rich moments when decisions are made and preferences shaped. In other words, during these moments, consumers’ expectations are higher than ever. People come to YouTube with specific intentions. For example, searching for a “How to pass YouTube certification”. Well, maybe some better examples exist… However, because users come to YouTube to search for a specific information, creators, brands, and advertisers can win these so-called micro-moments.  

So, how does YouTube provide the opportunity for micro-moments? In general, YouTube’s creates opportunities for creators, brands, and advertisers to get in front of their audience at critical moments. Keep in mind, that you should always think about your audience expectations. Why they need your video? Is your video relevant and creates value for your viewers? Undoubtedly, optimizing your channel for viewers needs will maximize the benefit you can take from these micro-moments.

Learn more on the official Google support website.

Answer:

YouTube allows brands and creators to get infront of audiences at critical moments in the consumer journey.

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How can reading video comments inform the channel’s content strategy?

Question | Explanation | Answer

Question:

How can reading video comments inform the channel’s content strategy?

a – Change the programming schedule based on comments from early fans.

b – Determine what your most popular search terms are.

c – There’s no value in reading comments.

d – Identify what types of content appeal to the audience.

Explanation:

In YouTube, comments are one of the important ranking factors. So, this is already a good reason to read and communicate with your audience via comments.

When you’re active in comments, it shows your audience that you’re committed to them and interested in what they have to say. Also, there are several different ways how you could communicate with your audience via comments. For example, promote quality discussions, express yourself, help make your community feel loved or similar. To achieve your specific goals you can reply to comments asap, pin comments at the top, like highlight users, giving hearts to comments.

So, how can reading video comments inform the channel’s content strategy? As a general rule, more comments means, that your particular video is popular and appeals to the audience. So, by monitoring comments you can identify which type of content your audience likes most.

Learn more on the official Google support website.

Answer:

Identify what types of content appeal to the audience.

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When optimizing for mobile, what is not part of the standard checklist?

Question | Explanation | Answer

Question:

When optimizing for mobile, what is not part of the standard checklist?

a – See if video titles have important keywords in front.

b – Change the font for the channel description.

c – Look at video thumbnails at smaller size.

d – Check channel art on mobile screens.

Explanation:

You can’t ignore the fact that more than half of YouTube views come from mobile devices. That’s huge. In addition, YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Undoubtedly, you want to make mobile users experience as good as possible watching your videos. Moreover, specific channels may even take a “mobile-centric” approach if a large majority of their viewers come from mobile devices. 

Here is a starting checklist, when optimizing for mobile users: 

  • Does your channel art look ok on smaller screens?
  • Is your text still legible on smaller screens?
  • Do your video titles have important keywords in front?
  • How do your video thumbnails look on smaller screens?

So, when optimizing for mobile, what is not part of the standard checklist? Well, it’s even not possible to change the font of your channel description at the moment.

Tip: Look at Devices report to determine the distribution of device types contributing to a channel’s traffic sources. Mobile can be more or less important depending on your specific niche and videos. As mentioned above, you may even want to take mobile-centric approach if the majority of your traffic comes from mobile.

Learn more on the official Google support website.

Answer:

Change the font for the channel description.

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Why is it important to look at the overall revenue and CPMs per country?

Question | Explanation | Answer

Question:

Why is it important to look at the overall revenue and CPMs per country?

a – To identify the potential advertising agencies in each country to target.

b – To identify how each country contibutes to overall revenue based on viewership and CPMs.

c – To identify the demographics in each country.

d – To verify the macro level market trends that influence viewership, CPM, and ad rates.

Explanation:

CPM stands for “cost per mille” (or just “cost per thousand”). In other words, the amount an advertiser pays to have its ads served against videos 1,000 times. However, it’s important to understand that CPM’s depends on many different factors. For example, geographic, seasonal, macro trends, industry and so on. Also, the country’s local economic environment or monetary policy could affect CPMs for that country. 

So, why is it important to look at the overall revenue and CPMs per country? Analyzing CPMS per country will let you understand how different countries contribute to overall revenue. With this information, you can better target your videos and optimize earnings. 

Tip: review the ad revenue, CPMs and geography alongside each other for better analysis.

Learn more on the official Google support website.

Answer:

To identify how each country contibutes to overall revenue based on viewership and CPMs.

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