Why is it important to look at the overall revenue and CPMs per country?

Question | Explanation | Answer

Question:

Why is it important to look at the overall revenue and CPMs per country?

a – To identify the potential advertising agencies in each country to target.

b – To identify how each country contibutes to overall revenue based on viewership and CPMs.

c – To identify the demographics in each country.

d – To verify the macro level market trends that influence viewership, CPM, and ad rates.

Explanation:

CPM stands for “cost per mille” (or just “cost per thousand”). In other words, the amount an advertiser pays to have its ads served against videos 1,000 times. However, it’s important to understand that CPM’s depends on many different factors. For example, geographic, seasonal, macro trends, industry and so on. Also, the country’s local economic environment or monetary policy could affect CPMs for that country. 

So, why is it important to look at the overall revenue and CPMs per country? Analyzing CPMS per country will let you understand how different countries contribute to overall revenue. With this information, you can better target your videos and optimize earnings. 

Tip: review the ad revenue, CPMs and geography alongside each other for better analysis.

Learn more on the official Google support website.

Answer:

To identify how each country contibutes to overall revenue based on viewership and CPMs.

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What does the Translations report allow you to do?

Question | Explanation | Answer

Question:

What does the Translations report allow you to do?

a – Determine which languages are spoken by viewers of the original video.

b – Forecast how much budget to allocate to translating videos.

c – Analyze the performance of localized content.

d – See which keywords are most popular in different regions.

Explanation:

YouTube offers many valuable reports you can use to evaluate your channel’s performance. One of these reports is “Translations report”. What’s that?

If you’ve added translated titles, descriptions, and subtitles to videos, you can use the Translations reports. They show performance data of the localized content. In general, these reports help you understand the value of your translation efforts. For example, you can evaluate views and watch time from viewers who might not understand the video’s original language or track the performance over time as you translate more videos.

As a result, with translations reports, you can evaluate translated content to increase reach and discovery. So, what does the translations report allow you to do? Shortly, they show data of localized content. 

In addition, note that channels with very large international audiences typically create multiple channels. And, not just using translations for videos. 

Learn more on the official Google support website.

Answer:

Analyze the performance of localized content.

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When do fluctuations in CPMs typically happen?

Question | Explanation | Answer

Question:

When do fluctuations in CPMs typically happen?

a – They dip at the end of the year and rise at the beginning of the year.

b – CPMs don’t fluctuate, they are a fixed value across the year.

c – CPMs rise at the end of a quarter and dip at the beginning of a quarter.

d – They rise at the beginning of the quarter and dip at the end of the quarter.

Explanation:

There are many factors which influence CPM’s. For example, industry, geographic location, macro trends, season and so on. In general, we can divide these factors into global supply and demand factors, advertising industry factors, and YouTube specific factors.  

So, if we ask when do fluctuations in CPMs typically happen, we keep in mind advertising industry factors in mind. Trends and season can influence ad spend and ad revenue for YouTube channels as a result. As a general rule, advertisers tend to spend more money at certain times of the year, like holidays, sporting events and so on. Also, CPMs tend to be highest towards the end of each financial quarter. And, drop with the start of the next quarter.

However, this is just a general rule. Depending on your channel’s specific CPM’s not follow general trends.

Learn more on the official Google support website.

Answer:

CPMs rise at the end of a quarter and dip at the beginning of a quarter.

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What is one way that channel managers help grow a channel?

Question | Explanation | Answer

Question:

What is one way that channel managers help grow a channel?

a – Set watch time and subscriber goals.

b – Evaluate the channel’s role in the ecosystem and how it can leverage the other elements of the ecosystem.

c – Assess competitors’ content and duplicate their content strategy.

d – Encourage the channel to solely focus on viral content.

Explanation:

If there only was one single success formula to grow your channel… Well, that doesn’t work this way. Managing Youtube channels requires your every day’s commitment. And, is never ending process. 

So, what is one way that channel managers help grow a channel? An answer should be “set your goals, and work hard”. As there is no such option, “evaluate the channel’s role in the ecosystem” is also a good idea. In other words, it means that you should think about the mission your channel has and your goals. Understanding your channel’s role could help you find ways how to scale your growth.   

In addition, channel managers should consider how the channel contributes to the YouTube ecosystem. Also, they evaluate, for example, who is consuming your content, how can the channel keep viewers engaged, how can the channel generate revenue. 

Learn more on the official Google support website.

Answer:

Evaluate the channel’s role in the ecosystem and how it can leverage the other elements of the ecosystem.

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If you want to adjust the channel’s demographic to attract primarily 13-17 year old females, what could you do to shift this demographic?

Question | Explanation | Answer

Question:

If you want to adjust the channel’s demographic to attract primarily 13-17 year old females, what could you do to shift this demographic?

a – Produce more content that matches popular trends of teen girls and set a publishing schedule to align with after-school hours.

b – Keep the content the same, but change the publishing schedule to be late at night.

c – Change the content to be about travel, and try a monthly publishing schedule.

d – Keep the content the same, but do more promotion on social media.

Explanation:

Knowing your audience and their behaviors are important if you want to tailor your videos and build your audience. YouTube offers many tools you can use to find out data about your audience. Also, how they find your video or where on YouTube they watch your videos. 

So, how you adjust the channel’s demographic to attract people in a particular demographic range? First, you should think about what kind of videos your target audience watch, like and engage with. Also, you should produce more content that is exactly tailored to your target audience. For example, If you want to adjust the channel’s demographic to attract primarily 13-17-year-old females, think about content that matches popular trends of teen girls. Also, adjust your publishing schedule to align with after-school hours. For example, If we had claims for 4 non-music assets, all of which are “monetize”, each partner would receive 25% of the revenue.

Learn more on the official Google support website.

Answer:

Produce more content that matches popular trends of teen girls and set a publishing schedule to align with after-school hours.

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