Google Ads (former AdWords) Certification is a great online certification program. There are 6 Google Ads Certification Exams,  also Google Analytics Exam, Digital Sales, and Mobile Sites exams. And, what makes it even better is that’s completely FREE.  Some time ago we had to pay 50USD for each Google exam, but not anymore. Now it’s free and accessible for everyone. All you need is just to sign in Google Academy for ads with your Google account.


Google Ads Certification program contains 6 different exams at the moment (not counting separate certification programs like Google Analytics and Mobile Sites). You need to pass Google Ads Fundamentals and 1 of advanced Google Ads Certification exams to get your certificate. You are free to choose which advanced exam to take and in what order. Note, that passing all of them will give you 5 different Google Ads individual certificates in the specific advertising area.

Google Adwords certification exams structure

5 advanced Google Ads Exams are Google Ads Search Exam, Display  Exam, Mobile Advertising Exam, Video Advertising Exam and Shopping Advertising Exam. Each covers specific Google Ads campaign types and is slightly different in exam format itself. As mentioned above, to become Google Ads certified professional you need to pass Google Ads Fundamentals Exam and at least one of Advanced Exams.  

3. MORE THAN 80%

You need to answer more than 80% questions correctly to pass an Exam. Sounds easy? Well, not quite. Each Exam contains from 55 to 102 different questions. There are much more different questions you could get during the exams. This means you won’t get the same questions every time you take an exam. Most questions cover theory and “best practices” which you could find in exam preparation guides, but some questions are really tricky and it’s hard to answer even for professional marketers. Folks say that there are some misleading questions and I can’t disagree. We could find some misleading questions, some are just outdated. Or even worse, some of them are badly configured in the backend.


Google Adwords Certification exams are limited in time. Once you have started an exam, you won’t be able to pause it. You have a 90 or 120 min time limit depending on the exam. Time will be running no matter you close your browser, lose an internet connection or for any other reason. 

Once passed your certificate and exam results are valid 12 months. After that, you need to retake Google Ads certification exam to keep your certificate up to date.


Google Ads certification program is one of the most valuable online certification systems and is highly recommended for any individual who is interested in digital marketing. Sure, just being certified won’t guarantee you a job in a marketing agency and won’t get you solid clients. But it’s a great starting point which demonstrates that Google recognizes you as an expert in online advertising. Yes, it Maters. 

Save your time with YZYadwords – Google Certification Exam Answers.