NEW Google Analytics Certification Exam QUESTIONS

Learning is easier when you know exam questions… “Cough, better, if you know answers also, cough”. Available here – Google Analytics Certification Exam Answers 

Google have recently changed Google Analytics Certification Exam questions. Here is a list of ALL POSSIBLE questions you can get during Google Analytics exam. There are 100 different actual questions and you will be given only 70 randomly of these 100 during the exam. Note, that this list is not just a copy of live exam passing, it was typed after passing this exam multiple times to get ALL POSSIBLE. questions. 

Save your time preparing for Google Analytics Certification exam! More about Google Analytics Certification program on official Google Partners website. 

Let’s Dive in. Google Analytics Certification Exam Questions 1-25


To collect how many times users download a product catalog, what would you set up?

  1. Calculated Metrics
  2. Event Tracking
  3. Custom Report
  4. Custom Dimension

What scope would you apply for a Custom Dimension that collects for users who log into your website?

  1. Hit
  2. User
  3. Session
  4. Product

You may apply a new Custom Channel Group retroactively to organize data that has previously collected.

  1. True
  2. False

Which of these CANNOT be collected by the default Analytics tracking code?

  1. User’s favorite website
  2. Device and operating system
  3. Device and operating system
  4. Page views

What URL tag does AdWords add to the destination URL using autotagging?

  1. urlid=
  2. urlid=
  3. gclid=
  4. utm=

Which of these is NOT possible when you link your AdWords account to Google Analytics?

  1. Create remarketing lists in Analytics to use in AdWords campaigns
  2. View AdWords click and cost data alongside your site engagement data in Google Analytics
  3. Adjust keyword bids inside Google Analytics
  4. Import Analytics goals and transactions into AdWords as conversions

Which reports require you to activate Advertising Features?

  1. Demographics and interests reports
  2. Geo reports
  3. Cohort Analysis reports
  4. Real-time reports

By default, Google Analytics can only collect behavioral data from web-connected systems

  1. False
  2. True

If the Google Merchandise Store sets up a URL goal of “/ordecomputer” and a Match type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  1. /ordercomputer/thank_you.html
  2. /order/complete.php
  3. /ordercomplete.php
  4. /ordercomplete/index.php

What will happen if you install the same default tracking code on pages with different domains?

  1. Analytics will not associate these users and sessions with any domain
  2. Analytics will associate these users and sessions with their respective domains
  3. Analytics will alert you about duplicate data collection
  4. Analytics will associate these users and sessions with a single domain

Auto-tagging is used to collect data from which kinds of traffic?

  1. Social media traffic
  2. Search engine traffic other than Google
  3. Website referral traffic 
  4. AdWords Campaign traffic

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

  1. Predefined include filter with “traffic to the hostname” that are equal to “back to school”
  2. Custom include filter with field “Page Title” and pattern “back to school”
  3. Custom include filter with field “Campaign Name” and pattern “back to school”
  4. Custom Search And Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

To recognize users across different devices, what feature must you enable?

  1. Attribution Models
  2. User ID
  3. Audience Definitions
  4. AdWords Linking

Which report helps you understand which kinds of mobile devices were used to visit your website?

  1. Technology > Network report
  2. All traffic > Source/Medium report
  3. Site Content  > Landing Page report
  4. Mobile > Devices report

Which of these criteria CANNOT be used to create a Custom Segment?

  1. Sequences of user actions
  2. Dimensions
  3. Metrics
  4. Ad Type

Which report can compare metrics based on user acquisition date over a series of weeks?

  1. Cohort Analytics report
  2. Users Flow report
  3. User Explorer report
  4. Active Users report

Which of these is NOT a benefit of using segments in your data analysis?

  1. You can compare behavior metrics for groups of users like Converters vs non Converters
  2. You can analyze users by single or multi-session conditions
  3. You can permanently modify the data in your view
  4. You can isolate and analyze specific conversion paths using conversion segments

Which of these is NOT a benefit of using segments in your data analysis?

  1. You can compare behavior metrics for groups of users like Converters vs non Converters
  2. You can analyze users by single or multi-session conditions
  3. You can permanently modify the data in your view
  4. You can isolate and analyze specific conversion paths using conversion segments

Which report helps identify which browsers may have had problems with your website?

  1. The new vs Returning report
  2. The active Users report
  3. The Source/Medium report
  4. The Browser & OS report

Google Analytics filters are applied in the order in which they are set in your view:

  1. True
  2. False

What is a “dimension” in Google Analytics?

  1. An attribute of a data set that can be organized for better analysis
  2. The total amount of revenue a business has made in a given date range
  3. A report that offers information about your audience
  4. A comparison of data between two date ranges 

Which of these is NOT a benefit of Remarketing in Google Analytics?

  1. Show customized ads to customers who have already previously visited your site
  2. Create remarketing lists based on custom segments and targets 
  3. Create remarketing lists without making changes to your existing Analytics snippet
  4. Allow customers to reorder an item they have previously purchased 

Which of these user characteristics CANNOT be used to create a Custom Segment?

  1. Users that engaged  in your social media or email campaigns 
  2. Users 25 to 34 years of age who have their browser set to Spanish
  3. Users that viewed a page on your website and then watched a video
  4. Users who have children

If you wanted to track what search terms customers used to find products on your website, what would you set up?

  1. Data Import
  2. Site Search
  3. Enhanced Ecommerce
  4. Search filters

Which of these can be imported to define a remarketing audience?

  1. Custom Segment
  2. Custom Dimension
  3. Custom Metric
  4. Custom Report

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? 

  1. Cohort Analysis report
  2. Users Flow report
  3. User Explorer report
  4. Active Users report

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