NEW Google Analytics Certification Exam QUESTIONS

Learning is easier when you know exam questions… “Cough, better, if you know answers also, cough”. Available here – Google Analytics Certification Exam Answers 

Google have recently changed Google Analytics Certification Exam questions. Here is a list of ALL POSSIBLE questions you can get during Google Analytics exam. There are 100 different actual questions and you will be given only 70 randomly of these 100 during the exam. Note, that this list is not just a copy of live exam passing, it was typed after passing this exam multiple times to get ALL POSSIBLE. questions. 

Save your time preparing for Google Analytics Certification exam! More about Google Analytics Certification program on official Google Partners website. 

Let’s Dive in. Google Analytics Certification Exam Questions 1-25


To collect how many times users download a product catalog, what would you set up?

  1. Calculated Metrics
  2. Event Tracking
  3. Custom Report
  4. Custom Dimension

What scope would you apply for a Custom Dimension that collects for users who log into your website?

  1. Hit
  2. User
  3. Session
  4. Product

You may apply a new Custom Channel Group retroactively to organize data that has previously collected.

  1. True
  2. False

Which of these CANNOT be collected by the default Analytics tracking code?

  1. User’s favorite website
  2. Device and operating system
  3. Device and operating system
  4. Page views

What URL tag does AdWords add to the destination URL using autotagging?

  1. urlid=
  2. urlid=
  3. gclid=
  4. utm=

Which of these is NOT possible when you link your AdWords account to Google Analytics?

  1. Create remarketing lists in Analytics to use in AdWords campaigns
  2. View AdWords click and cost data alongside your site engagement data in Google Analytics
  3. Adjust keyword bids inside Google Analytics
  4. Import Analytics goals and transactions into AdWords as conversions

Which reports require you to activate Advertising Features?

  1. Demographics and interests reports
  2. Geo reports
  3. Cohort Analysis reports
  4. Real-time reports

By default, Google Analytics can only collect behavioral data from web-connected systems

  1. False
  2. True

If the Google Merchandise Store sets up a URL goal of “/ordecomputer” and a Match type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  1. /ordercomputer/thank_you.html
  2. /order/complete.php
  3. /ordercomplete.php
  4. /ordercomplete/index.php

What will happen if you install the same default tracking code on pages with different domains?

  1. Analytics will not associate these users and sessions with any domain
  2. Analytics will associate these users and sessions with their respective domains
  3. Analytics will alert you about duplicate data collection
  4. Analytics will associate these users and sessions with a single domain

Auto-tagging is used to collect data from which kinds of traffic?

  1. Social media traffic
  2. Search engine traffic other than Google
  3. Website referral traffic 
  4. AdWords Campaign traffic

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

  1. Predefined include filter with “traffic to the hostname” that are equal to “back to school”
  2. Custom include filter with field “Page Title” and pattern “back to school”
  3. Custom include filter with field “Campaign Name” and pattern “back to school”
  4. Custom Search And Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

To recognize users across different devices, what feature must you enable?

  1. Attribution Models
  2. User ID
  3. Audience Definitions
  4. AdWords Linking

Which report helps you understand which kinds of mobile devices were used to visit your website?

  1. Technology > Network report
  2. All traffic > Source/Medium report
  3. Site Content  > Landing Page report
  4. Mobile > Devices report

Which of these criteria CANNOT be used to create a Custom Segment?

  1. Sequences of user actions
  2. Dimensions
  3. Metrics
  4. Ad Type

Which report can compare metrics based on user acquisition date over a series of weeks?

  1. Cohort Analytics report
  2. Users Flow report
  3. User Explorer report
  4. Active Users report

Which of these is NOT a benefit of using segments in your data analysis?

  1. You can compare behavior metrics for groups of users like Converters vs non Converters
  2. You can analyze users by single or multi-session conditions
  3. You can permanently modify the data in your view
  4. You can isolate and analyze specific conversion paths using conversion segments

Which of these is NOT a benefit of using segments in your data analysis?

  1. You can compare behavior metrics for groups of users like Converters vs non Converters
  2. You can analyze users by single or multi-session conditions
  3. You can permanently modify the data in your view
  4. You can isolate and analyze specific conversion paths using conversion segments

Which report helps identify which browsers may have had problems with your website?

  1. The new vs Returning report
  2. The active Users report
  3. The Source/Medium report
  4. The Browser & OS report

Google Analytics filters are applied in the order in which they are set in your view:

  1. True
  2. False

What is a “dimension” in Google Analytics?

  1. An attribute of a data set that can be organized for better analysis
  2. The total amount of revenue a business has made in a given date range
  3. A report that offers information about your audience
  4. A comparison of data between two date ranges 

Which of these is NOT a benefit of Remarketing in Google Analytics?

  1. Show customized ads to customers who have already previously visited your site
  2. Create remarketing lists based on custom segments and targets 
  3. Create remarketing lists without making changes to your existing Analytics snippet
  4. Allow customers to reorder an item they have previously purchased 

Which of these user characteristics CANNOT be used to create a Custom Segment?

  1. Users that engaged  in your social media or email campaigns 
  2. Users 25 to 34 years of age who have their browser set to Spanish
  3. Users that viewed a page on your website and then watched a video
  4. Users who have children

If you wanted to track what search terms customers used to find products on your website, what would you set up?

  1. Data Import
  2. Site Search
  3. Enhanced Ecommerce
  4. Search filters

Which of these can be imported to define a remarketing audience?

  1. Custom Segment
  2. Custom Dimension
  3. Custom Metric
  4. Custom Report

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? 

  1. Cohort Analysis report
  2. Users Flow report
  3. User Explorer report
  4. Active Users report

Once you have deleted a view, you have a limited number of days to restore that view.? 

  1. False
  2. True

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

  1. False
  2. True

What are the four scope levels available for dimensions and metrics in Google Analytics?

  1. Hit-level, session-level, product-level, or user-level scope
  2. Event level, session-level, transaction-level, or user-level scope
  3. Event-level, duration-level, transaction-level, or user-level scope
  4. Location-level, duration-level, product-level, or user-level scope 

What four parameters can you include with an event hit for reporting?

  1. Category, Action, Label, Value
  2. Category, Action, Label, Unique Events
  3. Category, Action, Label, Total Events
  4. Event, Category, Action, Label

Which of these is NOT a valid metric-dimension combination?

  1. Sessions/Source
  2. Total Events/User Type
  3. Time on Page/ Device Type
  4. Sessions/ Bounce rate

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

  1. Filter 1: include Argentina > Filter 2: include Brazil
  2. Filter 1: include Brazil > Filter 2: include Argentina
  3. Filter 1: include Brazil or Argentina
  4. Filter 1: exclude Peru or Bolivia

By default, which of these is NOT considered a “medium” in Google Analytics?

  1. cpc
  2. organic
  3. google
  4. referral

Which of these are required for Multi-Channel Funnels?

  1. In-page Analytics
  2. Advertising features
  3. Custom dimensions
  4. Goals or Ecommerce

When will the Analytics tracking code send a pageview hit to Google Analytics?

  1. Every time a user clicks a video on a website
  2. Every time a user loads a webpage with embedded tracking code
  3. Every time a user adds an item to an online shopping cart
  4. Every time a user searches on a website

Which of the following statements about segments is incorrect? 

  1. Segments are filters that permanently alter your data
  2. You can use segments to build custom Remarketing lists
  3. Segments are either subsets of sessions or subsets of users
  4. Segments let you isolate and analyze your data

By default, when will Google Analytics NOT be able to identify sessions from the same user?

  1. When the sessions happen in the same browser on the same day
  2. When the sessions happen in different browsers on the same device
  3. When the sessions share the same browser cookie
  4. When the sessions happen in the same browser on the same device

How would you reduce the time it takes to compile reports in Google Analytics?

  1. Remove any Secondary Dimensions you have added to the report
  2. Choose “Faster response” in the sampling pulldown menu
  3. Choose “Greater precision”  in the sampling pulldown menu
  4. Remove any filters you have added to the view

By default, which of these is NOT considered a “source” in Google Analytics?

  1. googlemerchandisestore.com
  2. (direct)
  3. email
  4. google

Which of these would prevent data from appearing in a Custom Report?

  1. You haven’t shared that Custom report with users in the same view
  2. You’ve applied a filter that filters out all of your data
  3. You’ve applied too many metrics to the Custom Report
  4. You’ve applied to many dimensions to the Custom report

By default, which of these are NOT Remarketing audiences that you can define?

  1. Users who speak a particular language
  2. Users who visited a specific page on your website
  3. Users who visited your physical store
  4. Users who played a video on your website

Which report indicates the pages of your website where users first arrived?

  1. All Pages report
  2. Landing Pages report
  3. Pages report
  4. Location report

Which campaign parameter is NOT standard in Google Analytics?

  1. utm_content
  2. utm_medium
  3. utm_adgroup
  4. utm_source

If you want to track users and sessions across multiple domains, what must you set up?

  1. Cross-domain tracking
  2. AdWords Linking
  3. Data Import
  4. Ad Exchange Linking

Which user characteristic may NOT be used to change keywords bids in AdWords?

  1. device
  2. location
  3. time of day
  4. ad preference

Which data table display compares report metrics to the website average?

  1. comparison
  2. performance
  3. percentage
  4. pivot

Where in the HTML of your webpage should you place your Analytics tracking code?

  1. Just after the opening <head> tag of your website
  2. Just before the closing </head> tag of your website
  3. Just before the closing </body> tag of you website
  4. Just after the opening <body> tag of your website

Which report demonstrates how well specific parts of your website performed?

  1. Top Events report 
  2. Location report
  3. Content Drilldown report
  4. Frequency and Recency report

Which report shows the percentage of traffic that has visited your site before?

  1. Behavior > Frequency and Recency report
  2. Behavior > New vs returning report
  3. Interests > Affinity categories report
  4. All traffic > Referrals report

Which report shows a visual representation of user interactions on your website?

  1. Landing Pages report
  2. Content Drilldown report
  3. Treemaps report
  4. Behavior Flow report

What is a “secondary dimension” in google Analytics?

  1. An additional dimension you can add to a report for more specific analysis.
  2. A visualization that allows you to understand the impact of your data
  3. An additional metric you can add to a report for more specific analysis
  4. An additional widget you can add to dashboard for more specific analysis

Google Analytics Certification Exam Questionsv 26-50

When will the Analytics tracking code send an event hit to Google Analytics?

  1. Every time a user performs an action with pageview tracking implemented
  2. Every time a user makes a reservation
  3. Every time a user adds an event to their calendar 
  4. Every time a user performs an action with event tracking implemented

Custom Reports will NOT let you do what?

  1. Create a report with Custom Metrics
  2. Pair metrics and dimensions of different scopes
  3. Use multiple dimensions together in the same report 
  4. Use a Custom Dimension as a primary dimension

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  1. 0
  2. 1
  3. 2
  4. 3

Sharing a Custom Report will share the data in that report

  1. True
  2. False

Which of these can join offline business systems data with online data collected by Google Analytics?

  1. Data import
  2. User ID
  3. Goal tracking
  4. AdWords Linking

Which report shows which pages on your site get the most traffic and highest engagement?

  1. Frequency and Recency report
  2. All Pages report
  3. Engagement report
  4. Active Users report

Which of these does Google Analytics use to distinguish new and returning users?

  1. Artificial intelligence
  2. Facial recognition technology
  3. A randomly-assigned unique identifier and browser cookie
  4. A sequentially-assigned unique identifier and browser cookie

What feature would you set up to collect company-specific data such as Member Status?

  1. Custom Dimensions
  2. Custom Filter
  3. Event Tracking
  4. Custom Metric

What is the “Bounce rate” in Google Analytics?

  1. The percentage of total site exits
  2. The percentage of visits when a user landed on your website and exited without any interactions
  3. The percentage of sessions in which a user exits from your homepage
  4. The number of times unique users returned to your website in a given time period

Smart Goals are created automatically by Google’s machine-learning algorithms

  1. True
  2. False

Which of these is a scope for Custom Metrics?

  1. Hit
  2. Session
  3. User
  4. Events

Custom Dimensions can be used as which of the following?

  1. Secondary dimensions in Standard reports?
  2. Primary dimensions in Custom Reports
  3. Secondary dimensions in Custom Reports
  4. All of the above

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

  1. The Measurement Protocol
  2. The Networking Protocol
  3. Data Import
  4. Browser cookies

You can only apply a Custom Dimension to data that was collected after you created the dimension

  1. False
  2. True

By default, when does an Analytics session expire?

  1. After 30 minutes, regardless of user activity on your website
  2. When a user is inactive on your website for more than 30 minutes
  3. At noon every day
  4. When a user opens another browser window

What will happen if a user clears the Analytics cookie from their browser?

  1. Analytics will not be able to associate user behavior data with past data collected
  2. Analytics will set a new unique ID the next time a browser loads a tracked page
  3. Analytics will set a new browser cookie the next time a browser loads a tracked page
  4. All of the above

Which report indicates the last page users viewed before leaving your website?

  1. Exit Pages report
  2. Page report
  3. All Pages report
  4. Landing Pages report

Which report would you use to determine where users start or exit the conversion funnel?

  1. User Timings report
  2. Goal Flow report
  3. Cohort Analysis report
  4. Treemaps report

What type of data does Google Analytics prohibit you from collecting?

  1. Personally identifiable information
  2. Purchase amount
  3. Billing city
  4. Product SKU(s)

Which of these could NOT be tracked using Goals in Google Analytics?

  1. Signing up for a newsletter
  2. Making a purchase 
  3. Customer’s lifetime value
  4. Watching a video

What is a “metric” in Google Analytics?

  1. The numbers in a data set often paired with dimensions
  2. A dimension that can help you analyze site performance
  3. The dates in your date range
  4. A segment of data separated out in a report for comparison

Metrics cannot be paired with dimensions of the same scope

  1. True
  2. False

Assigning a value to a Google Analytics Goal allows you to do which of the following?

  1. Compare goal conversion and measure changes and improvements to your site
  2. Analyze the conversion funnel on your website
  3. Track real-time revenue for your business
  4. Track actual revenue from your conversions

Which campaigns require you to add manual tags to destination URL’s for tracking?

  1. AdWords campaigns
  2. Email campaigns
  3. AdWords and email campaigns
  4. None of the above

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

  1. Users who returned an item they purchased
  2. Users who viewed product detail pages
  3. Users who viewed a search result page on your website
  4. Users who viewed your homepage

Google Analytics Certification Exam Questions 51-75

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

  1. Source, Medium, Campaign and Ad Content
  2. Campaign and Ad Content
  3. Campaign and Medium
  4. Source and Medium

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed t the last campaign, search, or ad that referred the user:

  1. True
  2. False

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

  1. Primary conversion
  2. Assisted conversion
  3. Second-to-last-click attribution
  4. Last-click attribution

Which kinds of hits does Google Analytics track?

  1. Page-tracking hit
  2. Event-tracking hit
  3. Ecommerce-tracking hit
  4. All of the above

Which of these represents the hierarchical structure of a Google Analytics account?

  1. View> Account> Property
  2. Account>View>Property
  3. Property>Account>View
  4. Account>Property>View

What is the set of rules that determines how sales and conversions get attributed based on touch-point in the conversion path?

  1. Conversion tracking
  2. Attribution modeling
  3. Channel Grouping
  4. Multi-Channel Funnels

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce

  1. True
  2. False

If you define a Dimension Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  1. 0
  2. 1
  3. 2
  4. 3

Segments are applied before sampling in reports

  1. True
  2. False

Filters let you include, exclude, or modify the data you collect in a view

  1. True
  2. False

What would you set up to collect how many comments users posted to a webpage on your site?

  1. Custom Channel Grouping
  2. Custom Metric
  3. Custom Dimension
  4. Calculated Metric

Which tags does Google Analytics recommend to accurately track campaigns?

  1. Campaign, Content, and Term
  2. Medium, Source, and Campain
  3. Source, Content and Term
  4. Medium, Source, and Content

Which report show websites that send traffic to your pages?

  1. Demographics
  2. Behavior
  3. Geo
  4. All traffic

What is required for User ID to track users across different devices?

  1. Google Tag Manager
  2. Sign-in that generates and sets unique IDs
  3. A new Analytics account for reporting
  4. All of the above

You cannot change the default session timeout duration in Google Analytics

  1. True
  2. False

Which of these can you NOT share using The Solutions Gallery?

  1. Custom reports
  2. Custom Dimensions
  3. Segments
  4. Goals

What four types of Goals are available in Google Analytics?

  1. Location, Event, Time, Users per Session
  2. Pageview, Event, Transaction, Social
  3. Destination, Event, Duration, PageScreen per Session
  4. Destination, Event, Pageview, Social

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

  1. Television commercials
  2. Paid and organic search
  3. Social network
  4. Website referrals

Filters may be applied retroactively to any data that has been processed?

  1. True
  2. False

Views can include website data from before the view was created

  1. True
  2. False

If a filter excludes data from a view, that data can never be recovered for that view

  1. True
  2. False

Which of these channels is NOT included in the default Channel report?

  1. Direct
  2. Organic Search
  3. Display
  4. Device

Which type of Custom Report shows a static sortable table with rows of data?

  1. Explorer
  2. Flat Table
  3. Pivot Table
  4. Map Overlay

Which reports can show you how website referrals, organic search, and ad campaigns, assisted in the conversion process?

  1. Multi-Channel Funnel reports
  2. Ecommerce reports
  3. Acquisition reports
  4. Goals reports

Which report helps you determine the percent of your site traffic that has visited previously?

  1. Referrals report
  2. Sales Performance report
  3. New vs Returning report
  4. Frequency & Recency report

Done, these are all possible Google Analytics Certification Exam Questions.  Good Luck!

 

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