Google Analytics for beginners assessment 1 answers

100% correct Google Analytics for beginners assessment 1 answers. Check our Analytics Academy bundle offer to download answers for all courses available in Google Analytics Academy. Let’s get certified!

Using tracking code, Google Analytics can report on data from which systems?

E-commerce platforms

Mobile Applications

Online point-of-sales systems

Systems not connected to the Internet


To collect data using Google Analytics, which steps must be completed?

Install Google Analytics desktop software

Create an Analytics account

Add Analytics tracking code to each webpage

Download the Analytics app


The Analytics tracking code can collect which of the following?

Language the browser is set to

Type of browser

User’s favorite website

Device and operating system


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When will Google Analytics end a session by default?    

After 30 minutes, regardless of user activity on your website

Once the user opens another browser window

When a user is inactive on your site for 30 minutes or more or closes a browser window

At noon every day


Once Google Analytics processes data, it’s stored in a database where it can’t be modified.    




Which represents the hierarchical structure of a Google Analytics account from top to bottom?    

View > Account > Property

Property > Account > View

Account > View > Property

Account > Property > View


A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?    






To locate a property’s Analytics tracking code, which sequence of steps should be followed?    

Admin > Tracking Code > Tracking Info

Admin > Tracking Info > Tracking Code

Reports > Audience > Tracking Code

Audience Reports > Settings > Tracking Code


To use Analytics to collect website data, what must be added to the website page HTML?    

Google campaign parameters

Google Analytics terms and conditions

Google Analytics tracking code

A permissions button


Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?    

Immediately after the opening <head> tag of your website

Immediately before the closing </head> tag of your website

Immediately after the opening <body> tag of your website

Immediately before the closing </body> tag of your website

* Note that the same question is in the current version of Google Analytics Individual Qualification test which is available on Google Academy for ads. However, a correct answer there is “in the closing </head> tag”. This inconsistency is a Google-side error.


When a new view is created, what data will be included?   

Data from before the view was created

Data from after the view was created

Data from before and after the view was created

No data


A deleted view can be recovered by account administrators within how many days?   






What are the options for filtering data in Google Analytics?   

Exclude data from a view

Include data in a view

Modify how data appears in your reports

All of the above


Why is it important to keep one unfiltered view when using filters with Google Analytics?   

To ensure you can always access the original data

In order to configure Goals

In order to use a filter for multiple views

There is no reason to have an unfiltered view


In which order does Google Analytics filter data?   

Alphabetical order by filter name

The order in which the filters were last edited

The order in which the filters are applied

Randomized order


When a filter is applied to a view, what data is affected?   

Data from before the filter was created

Data from after the filter was created

All the data available in a view

None of the data available in a view


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