Google Tag Manager Fundamentals Assessment 1 Answers

100% correct Google Tag Manager Fundamentals Assessment 1 Answers. Check our Analytics Academy bundle offer to download answers for all courses available in Google Analytics Academy. Let’s get certified!

Google Tag Manager helps you manage your website in which of the following ways?

Simplify and speed up tag deployment

Specify when tags should fire

Manage different versions of tags

Increase audience reach

______

Google Tag Manager can only be used with Google tags

True

False

______

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To create a tag implementation plan, what are the recommended guidelines?   

Decide which of your existing site tags you can move into Tag Manager

Decide what static and dynamic values you’ll want to pass from your website

Choose which tags can collect the data you need

Decide which Tag Manager account to link to Google Analytics

 ______

Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?   

DoubleClick Floodlight Counter tag

Google Ads Conversion Tracking tag

Google Ads Remarketing tag

Google Analytics Pageview tag

 ______

What is stored in a Tag Manager container?   

A grouping of all of your Tag Manager accounts

A collection of variables defined in Tag Manager

A Javascript object that holds data passed from your website

A collection of website tags and triggers

 ______

What is a “container snippet” in Tag Manager?   

Javascript code placed on each page of your website

A Javascript object that holds data passed from your website

A collection of website tags and triggers

Analytics tracking code

 ______

A Tag Manager account allows you to do which of the following?   

Manage tags for one or more websites

Manage user permissions in your Google Analytics account

Connect multiple Tag Manager accounts to a single Google account

Control access permissions to a Tag Manager account

 ______

What is a “trigger” in Tag Manager?   

A trigger determines which events fire on your website

A trigger instantiates the data layer

A trigger fires a tag in response to a website event

A trigger publishes a tag to your website

 ______

What are the three parts of a trigger in Tag Manager?   

Variables, operators, and values

Operators, tags, and variables

Variables, operators, and the data layer

Tags, values, and the push method

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How do you enable a built-in variable in Tag Manager?   

Publish the built-in variable in the Publish Now area

Create a user-defined variable in the Variables tab

Select the built-in variable in the Variables tab

Uncheck the built-in variable in the Variables tab

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