How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

Google Ads Fundamentals, Knowledge Base

Question | Explanation | Answer

Question:

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

a – Set a daily budget of $20 for the advertiser’s campaign

b – Set a bid of $20 for the advertiser’s campaign

c – Set a bid of $20 per ad group

d – Set a daily budget of $20 for the advertiser’s account

Explanation:

In Google Ads, your daily spend can differ day-by-day even you set your daily budget. However, with all Google Ads campaigns, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4). Note, that Google count that one month has 30.4 days in average.

Keeping that in mind let’s look at the question. So, how would you recommend that William set his budget if he wants to spend 608 USD per month on his campaign? The answer is in the question. 608 USD on “campaign”, not account or a group. 608 USD divided by 30.4 is 20 USD per day for a campaign.

Tip: It’s very easy to overspend with Google Ads. Start from very specific keywords and tailor your landing pages to get as close as possible to highest quality score. 

Learn more on the official Google support website.

Answer:

Set a daily budget of $20 for the advertiser’s campaign

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