HubSpot Marketing Software Certification Exam Questions

Exam Questions

All possible questions from the latest HubSpot Marketing Software certification exam. Download HubSpot Marketing Software Certification exam answers and get certified faster. Boost your profile!

True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

True 

False

______

True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

True 

False

______

Which of the following options reflects the correct sequence for establishing goals with your team?

Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs) 

Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics 

Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs) 

Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals 

Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

______

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Which of the following metrics are marketing teams NOT likely to report on? 

Monthly website traffic 

Rate of visitors converted to contacts 

Rate of contacts qualified to be handed over to sales 

Individual sales users’ monthly quota

 ______

True or false? The more completely you use the Marketing Hub, the better the individual tools can help you. 

True 

False

 ______

What is the definition of contact management? 

A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more 

A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more 

A strategy that focuses on using a software program to easily store and source company information specific to making a deal in HubSpot CRM 

A strategy that focuses on dividing marketing and sales to separate contact information and store it separately in a software platform.

 ______

True or false? You can import contacts into HubSpot that are opted-out of communication. 

True 

False

 ______

________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with. 

CMS 

CMC 

CRM 

CMR

 ______

True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name. 

True 

False

 ______

Which parts of your organization can benefit from buyer personas? 

Marketing team 

Sales team 

Services team 

A and B 

A, B, and C

 ______

True or false? Buyer personas are non-fictional case study examples of your most successful customer. 

True 

False

 ______

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to. 

True

False

 ______

Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard. 

Smart List report 

Sources report 

Conversations report 

Top Personas report

 ______

Most organizations target how many buyer personas? 

1–2 

3–5 

6–10 

At least 10

 ______

When determining buyer personas, which type of information is most important to capture? 

Psychographic information 

Demographic information 

Both are equal 

Neither. Your buyer personas are actual customers you’ve worked with.

 ______

All of the following are components of a topic cluster EXCEPT: 

Core topics, which will take the shape of your pillar page 

Subtopics, such as blog posts or videos 

Distribution channels, such as YouTube or Twitter 

Internal hyperlinks

 ______

Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________. 

20 

300 

800 

1,500

 ______

Fill in the blank: When linking your topic cluster together, it’s critical that you __________. 

link all subtopics to the pillar page 

only link the top 20 performing subtopics to the pillar page 

link the pillar page to all relevant subtopics 

A and C 

B and C

 ______

True or false? The higher your DA, the easier it should be for your topic clusters to rank. 

True 

False

 ______

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT: 

The core topic is featured in the URL 

The core topic is featured in the H1 

The core topic is featured in a video at the top of the page 

The core topic is featured in the image alt text

 ______

All of the following are ways you can report on a campaign EXCEPT: 

In the campaign itself 

In campaign analytics, under the reporting tool 

Both of the above 

None of the above: Campaign reporting is a default option in the marketing dashboard

 ______

All of the following are examples of how you can export campaign data EXCEPT: 

XLSX 

XLS 

PDF 

CSV

 ______

All of the following are examples of SMART goals EXCEPT: 

Have 30% of your marketing leads attend an upcoming webinar. 

Have thought leaders contribute to an upcoming ebook. 

Increase sales qualified leads by 20% by the end of the year. 

Generate 10 customers within the first week of an upcoming product launch.

 ______

All of the following are tools you can connect to a HubSpot campaign EXCEPT: 

Blog 

Workflow 

Content strategy 

Email

 ______

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website. 

True 

False

 ______

True or false? All assets should be built before creating a campaign. 

True 

False

 ______

True or false? You can collaborate with your team when drafting a blog post in edit mode. 

True 

False

 ______

What type of file can you import in draft mode instead of starting a blog post from scratch? 

Word doc 

Google doc 

Evernote file 

PDF

 ______

Fill in the blank: To preview your post, click __________. 

Zen mode 

The read more separator 

The eye icon 

There is no preview mode

 ______

Which of the following tasks can be performed in settings? 

Managing navigation 

Setting a logo 

Choosing system pages 

Setting a favicon 

All of the above

 ______

True or false? Big companies require complex page templates. 

True 

False

 ______

Which statement about selecting marketplace templates is most accurate? 

Any template in the marketplace will be a great fit for your content. 

A web developer is recommended for best results. 

Learning to select the best templates for your needs can help your organization build great pages faster. 

The most important consideration when selecting templates is brand alignment.

 ______

True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page. 

True 

False

 ______

True or false? Logos are always global content and can’t be swapped out on individual pages. 

True 

False

 ______

What is a landing page? 

A single page that covers all aspects of the topic, with room for more in-depth reporting 

A pop-up form 

The page typically encountered first on a website that usually contains links to the other pages of the site 

Website pages that are designed to convert visitors into leads

 ______

How does a landing page typically gather information about site visitors? 

Using a meetings link 

Using a CTA 

Using an email 

Using a form

 ______

True or false? Pillar pages make landing pages obsolete. 

True 

False

 ______

What are the key components of a landing page? 

Copy, form, content offer 

Headline, chatbot, form, video 

Headline, copy, form, image 

Copy, form, video, content

 ______

Why is it considered a best practice to include an image or video on a landing page? 

Images give visitors a tangible idea of what they’ll receive. 

Images make landing pages much more visually dynamic. 

Images can tell complex stories faster than words can. 

A, B, and C

 ______

What is a call-to-action button? 

A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer 

A pop-up form 

A snippet of text that Google serves on a search engine results page (SERP) 

Anybody your company communicates with in the course of doing business

 ______

What are/is the area(s) you need to consider when building a call-to-action? 

Visuals 

Copy 

Location 

A, B, and C

 ______

A call-to-action button is also known as a: 

ATC 

CTA 

CAT 

TAC

 ______

You should base the design of your CTA on the following: 

Your buyer persona’s preferences 

Your brand 

Accessibility 

A, B, and C

 ______

Why should you limit the number of form fields you use on your form? 

Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward. 

The information you ask for should be a fair exchange for the content you’re offering. 

Nobody has time to fill out a long form. 

Short forms show that you don’t really want to learn more about a prospect.

 ______

What is a form submission notification? 

A notification that your form has successfully published to your site 

The code you use to embed your HubSpot form externally 

A notification that is emailed to a set list of recipients when a visitor submits a form 

The HubSpot tracking code installed to track and store your form submission data in your CRM

 ______

Your form submission rate tracks: 

The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them 

The total number of submissions divided by the total number of views for the form 

The total number of times the form has been submitted across all your pages 

The total number of times your form appears across all your pages

 ______

Where is information collected by your form submissions stored in HubSpot? 

Buyer personas 

Your reports home 

Deal records 

Contact records

 ______

What is the advantage of using a form? 

Forms help you gauge how interesting a piece of content is to your target audience. 

Forms can help you disqualify leads. 

With forms collecting information for you, you no longer need to talk to sales. 

Form submissions can be used to boost the vanity metrics of your site.

 ______

What’s the difference between a form and a lead flow? 

Experience — forms are inbound. Lead flows are outbound. 

Location — forms only exist on landing pages. Lead flows only exist on pillar pages.

Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. 

Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

 ______

True or false? Lead flows are outbound. 

True 

False

 ______

How can a lead flow supplement a visitor’s experience? 

By interrupting a visitor browsing irrelevant content 

By providing additional content or value 

By redirecting users to an interesting offer or asset 

By collecting information that can help you immediately personalize a visitor’s experience

 ______

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two: 

Using a free tool to develop great content 

Knowing your buyer persona 

Mapping your business goals to social objectives 

Adding social media links to your website header and footer 

Connecting your social media accounts in email

 ______

You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them? 

By the accounts you want to see engagements from 

By going to Twitter to see the lists you’ve created in HubSpot 

By conversations, so you can respond to audience comments 

By interactions or click-like engagements with content that has been published in HubSpot

 ______

What is a Twitter stream? 

A contact list of followers you acquired from Twitter 

A data list of keywords to monitor that appears after uploading a list of your Twitter contacts 

A display of tweets that you developed in the social inbox to promote a specific campaign 

A display of tweets that match pre-defined, saved searches on specific criteria

 ______

True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post. 

True 

False

 ______

What is the definition of segmentation? 

Creating filters for your contacts based on similarities 

Creating a segment based on buyer personas 

Breaking up your contacts into smaller groups of similar people 

Creating a static list based on an imported list of contacts

 ______

What are the three types of segments you can create in HubSpot? 

Saved filters, active lists, active filters 

Static filters, active lists, active filters 

Static filters, static lists, opted-out filters 

Saved filters, active lists, static lists

 ______

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment? 

Active list 

Saved filter 

Static list 

Saved list

 ______

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties. 

True 

False

 ______

True or false? A list and a report in HubSpot accomplish the same actions and goals. 

True 

False

 ______

In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they? 

Manage and Report 

Manage and Analyze 

Post-Send Details and Report 

Analyze and Report

 ______

The analyze tab for your marketing emails is most commonly used to __________. 

report on your individual marketing emails 

review emails before sending them out 

optimize your marketing emails 

analyze your email marketing channel as a whole

 ______

True or false? You can test your marketing emails in different email clients from within the email editor. 

True 

False

 ______

What are the three ways you can add recipients to your marketing emails? 

Add a list of contacts, add individual contacts, or save the email as a sales email. 

Add a list of contacts, add individual contacts, or save the email as a services email. 

Add a list of contacts, add individual contacts, or save the email for automation. 

Add individual contacts, save the email for automation, or save the email as a transactional email.

 ______

True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with. 

True 

False

 ______

True or false? Marketing automation is ONLY used to automate your marketing actions. 

True

False

 ______

There are three types of workflows you can create in HubSpot. What are they? 

Start from scratch, Center on a sales date, and Center on a date property 

Start from scratch, Center on a marketing date, and Center on a date property 

Start from scratch, Center on a date, and Center on a date property 

Start from a contact property, Center on a date, and Center on a date property

 ______

_________ workflows will operate once a contact meets the enrollment triggers of that workflow. 

Start from scratch 

Center on a date 

Center on a date property 

Center on a sales date property

 ______

True or false? You can set a workflow goal on the main workflows dashboard. 

True 

False

 ______

What were the original stages of the inbound marketing methodology? 

Get Found, Close, Analyze 

Get Found, Convert, Analyze 

Convert, Close, Delight 

Convert, Delight, Analyze

 ______

When should you report on your marketing campaign performance? 

Before a campaign 

After a campaign 

Throughout a campaign 

Never

 ______

What is a session? 

A session tracks if the HubSpot tracking code has loaded on a page. 

A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more. 

A session is anytime a visitor reaches your site from somewhere outside of your website domain. 

A session is anytime a visitor shares one of your pages on social media.

 ______

True or false? A session expires after 30 minutes of inactivity. 

True 

False

 ______

How does HubSpot calculate the source of a visitor to your site? 

Using the initial URL a visitor uses when first landing on your site 

Using the final URL a visitor uses when leaving your site 

Using their social media profiles to contextualize their favorite platforms 

Using Google Analytics

 ______

What is the reporting library? 

A resource that offers dozens of canned reports built around marketing best practices 

A reporting add-on feature you can buy for an additional $300 a month 

Dozens of canned reports that help you dig a little deeper into your data — only currently available to HubSpot Admins 

The section of your public library where HubSpot developers sit when creating the HubSpot reporting tools

 ______

Which of the following should you do before setting new KPI goals? 

Identify current performance for your KPIs. 

Create a project plan to meet your goals. 

Identify your areas of opportunity. 

All of the above

 ______

Which is NOT an example of demographic information that can help bring value to your buyer persona research? 

Age range 

Geographical location 

Shoe size 

Income range

 ______

True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page. 

True 

False

 ______

True or false? You have up to one week to edit the name of a campaign. 

True 

False

 ______

Which of the following is NOT a feature available to you in draft mode? 

Adding a call-to-action 

Italicizing text 

Inserting an H2 or H3 header 

Calling out a quoted sentence

 ______

Where should you consider inserting calls-to-action throughout your blog post? 

Text-based call-to-action at the top 

Image-based call-to-action at the bottom 

At least one call-to-action per three paragraphs of text 

A and B 

A, B, and C

 ______

Which sentence best describes collaboration in the CMS? 

The HubSpot CMS should only be used by one person at a time. 

Delegation and organization are integral to managing web assets in the HubSpot CMS. 

The HubSpot CMS automates collaboration so you don’t have to worry about it. 

Marketers should defer to developers when it comes to CMS decisions.

 ______

Which sentence best describes the relationship between templates and pages? 

Templates and pages are the same thing. 

To create a page, a marketer must first build a new template using the design manager. 

Pages and templates are unrelated. 

Pages are created from templates, which can be built in the design manager or downloaded from the marketplace.

 ______

What are the elements of a traditional conversion path? 

Chatbot, live chat, messaging app 

Landing page, form, chatbot 

Landing page, form, CTA, thank you page 

Thank you page, messaging app, CTA, landing page

 ______

When should you ungate content? 

Contextually — ungate content when it makes the most sense for your business. 

Always — forms are dead. 

Never — pillar pages are a fad. 

To gate or ungate is an illusion.

 ______

Why should your call-to-action contain action-oriented language? 

Because Jorie said so. 

A call-to-action should inspire your visitors to take an action. 

You don’t want a visitor to have to think too hard about what they can expect when clicking a button. 

B and C

 ______

True or false? You can use your HubSpot CTAs in externally hosted content. 

True 

False

 ______

True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind. 

True 

False

 ______

True or false? Forms are dead. 

True 

False

 ______

What is a lead flow? 

A pop-up form 

A bot programmed to chat with prospects conversationally 

A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer 

An ungated piece of content

 ______

The definition of __________ is the software that exists with the goal of automating your marketing actions. 

Sales automation 

Marketing automation 

Sequence automation 

Productivity automation

 ______

What is key to the success of your reporting? 

Setting the right goals 

Identifying the correct success metrics 

Having the correct analytics in place 

A, B, and C

 ______

Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________. 

contextual conversations 

content conversations 

contextual pillar pages 

outbound conversations

 ______

Which type of pillar page is in the form of an ungated guide or ebook? 

Resource pillar page 

Guide-type pillar page 

Information-based pillar page 

10x content pillar page

 ______

Which of the following are campaign metrics that can be tracked in HubSpot? 

Influenced contacts 

Closed deals 

New contacts (first touch) 

A, B, and C

 ______

What are three examples of segments that every business should ideally have? 

Subscribers, leads, customers 

Leads, prospects, opted-out customers 

Subscribers, customers, users 

Unsubscribers, users, customers

 ______

A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria. 

static 

active 

filtered 

Moving

 ______

When drafting an email, why would you enable a web version of your email? 

Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly. 

Enabling a web version of your email helps you create SEO with your email copy. 

Some email clients require a web version to render marketing emails. 

You should not enable a web version of your email. This is not a best practice.

 ______

You can create a call-to-action to align with which stage of the buyer’s journey? 

Awareness 

Consideration 

Decision 

A, B, and C

 ______

Marketing Hub users will frequently use which of the following menus in HubSpot? 

Marketing 

Reports 

Contacts 

Automation 

All of the above

 ______

Lead flows are best suited to which stage of the buyer’s journey? 

Awareness 

Consideration 

Decision 

All stages of the buyer’s journey

 ______

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