Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Question      |      Explanation |      Answer

AdWords Fundamentals Certification


Your ad delivery method can determine how long your budget lasts.

The standard delivery method aims to evenly distribute your budget across the entire day (12 a.m. – 11:59 p.m.) to avoid exhausting your budget early on.

Accelerated delivery is optimized less. It spends your budget more quickly, usually at the start of the day (i.e., 12:00 am). So if your campaign is limited by budget, your campaign may exhaust its average daily budget early in the day, causing your ad to stop showing for most of the day.etc.

Correct Answer:

Change the ad delivery method from “Accelerated” to “Standard”

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