Universal Event Tracking (UET) is a mechanism for advertisers to do what?

Question | Explanation | Answer

Question:

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

a – Determine your campaign conversion goals.

b – Use a UET Tag Helper to reach your ROI goals.

c – Report user activity on their websites to Bing Ads.

d – None of the above.

Explanation:

With Universal Event Tracking (UET), Bing Ads lets you can track conversion goals and create remarketing lists, all with a single tag placed in your website’s code. This work very similar to conversion tracking in Google Ads.

UET reports user activity on the website to Bing Ads. It’s done by installing one code snippet or tag per website. This tag records what customers do on your website.  

Tip: After installing UET tag you can create your conversions goals and better understand the value of your paid advertising campaigns.

Learn more on the official Bing Ads website.

Universal Event Tracking (UET) is a mechanism for advertisers to do what?
Answer:

Report user activity on their websites to Bing Ads.

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