Video for Brand Assessment Questions

Exam Questions

All possible questions from the Video for Brand Basics Assessment available in Google Academy for ads. You can download 100% correct and verified answers here. Let’s get certified!

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

Views, impressions, unique users, awareness lift, and ad recall lift

Clicks, calls, and sign-ups

View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

Sales and purchase intent lift

______

You want to increase awareness among 18- to 34-year-old men.

Which of these Brand Lift metrics would you use to see if your campaign is effective?

Brand awareness

Brand interest

Brand favorability

Sales lift

______

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

Through a Google representative

YouTube

Through a third-party provider

AdWords

______

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You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign.

Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

Through the third-party request form

Through a Google representative

In the Google Display Specifications site

In the AdWords Help Center

______

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. 

Where can you advertise to accomplish all three of these objectives?

YouTube

Radio

TV

Your local newspaper

______

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching.  

Where can you implement this campaign?

DoubleClick Bid Manager only

AdWords and DoubleClick Bid Manager

YouTube

AdWords only

______

Your agency has specialized in running TV ad campaigns, but now you’re expanding into the thriving digital video market.  

Which YouTube offering was designed with TV media buyers in mind?

TrueView ads

Mastheads ads

Google Preferred

Brand Lift

______

What are the three components in the YouTube ecosystem?

Fans, creators, and advertisers

Creators, agencies, and publishers

Brands, publishers, and advertisers

Fans, publishers, and producers

______

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

Sales and purchase intent lift

Clicks, calls, and sign-ups

Views, impressions, unique users, awareness lift, and ad recall lift

View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

______

TrueView video ads can be especially effective for driving what goals?

Awareness and consideration

Consideration and action

Action and awareness

Only awareness

______

How can you reserve Google Preferred and Mastheads ads?

In AdWords

Through a Google representative

With Brand Lift

In YouTube

______

What does the Google Preferred Preference Score look at to measure popularity and passion?

Reach and frequency

GRPs

Likes and shares

User watchtime and audience engagement

______

Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand.

What measurement tool can you use to uncover these data points?

Brand Lift

Google Surveys

YouTube Analytics

Google Analytics

______

What video ad solution can you use to drive visits to your mobile app and increase conversions?

TrueView for shopping campaign

Bumper ads

TrueView for mobile app installs campaign

Mastheads

______

What is Google’s programmatic buying platform?

AdWords

YouTube

Google Analytics

DoubleClick Bid Manager

______

Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com.

Which Brand Lift metric can measure that?

Brand awareness

Brand consideration

Ad recall

Brand interest

______

On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

Gmail

Google Maps

Google+

YouTube

______

What’s the first step when determining the right video solution for your campaign?

Optimize your campaign

Find the KPIs that measure your goal

Determine your campaign goals

Choose the video solution that drives that goal

______

What can you use to connect with people based on their purchase intent?

Custom affinity audiences

Similar audiences

Customer Match

Google’s in-market audiences

______

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

Google Preferred

Bumper ads

TrueView ads

Mastheads

______

Google helps marketers connect with people using what three kinds of data?

Declared, matched, and demographic

Demographic, purchase intent, and declared

Passion, purchase intent, and personalization

Declared, social, and offline

______

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.

Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.

Google does not provide cross-device targeting at this time.

TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.

______

Your agency wants to extend your reach by adding YouTube to your TV media spend.

What Google measurement solution can help you plan and measure reach and frequency?

Brand Lift

Google Surveys

Google’s reach solutions

Sales Lift

______

What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?

Unique Reach

Google Surveys

Google Analytics

Brand Lift

______

What is Google Preferred?

Google Preferred consists of the bottom 50 percent of remnant inventory on YouTube.

Google Preferred consists of among the top 50 percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.

Google Preferred consists of among the top five percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.

Google Preferred consists of the bottom five percent of remnant inventory on YouTube.

______

What is a key difference between reservation buying and auction buying?

Reservation buying includes hard-to-sell inventory, while auction buying does not.

Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

Reservation buying is done manually, while auction buying is done through a Google representative.

Reservation buying is done programmatically, while auction buying is done manually.

______

What does digital media offer that TV advertising does not?

Real-time optimization

Upfront deals

Demographic targeting

Reach

______

Cards are a great way to increase engagement with your video ad or brand.

Where do you create cards?

YouTube

Google Preferred

Bumper ads

AdWords

______

Viewability is a measure of whether or not an ad had a chance to be seen by a user. 

What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?

Active View

Viewable Lift

View Tracker

Active Lift

______

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

Brands

Networks

Creators

Fans

______

Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?

Google Surveys and Google Preferred

Brand Lift and TrueView

TrueView and Google Preferred

YouTube Masthead and text ads

______

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.

What Google measurement solution will you use? 

Google Surveys

Google’s reach solutions

Sales Lift

Brand Lift

______

Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? 

Which Brand Lift metric can measure that? 

Brand awareness

Brand interest

Brand favorability

Brand consideration

______

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