What’s a benefit of having multiple ads in an ad group?

Question | Explanation | Answer

AdWords Fundamentals Certification

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Explanation.

Certainly, you should have multiple Ads in each Ad Group. It’s one of the basics of Google Ads account structuring. But what’s a benefit of having multiple ads in an ad group? And the answer is because of rotation. 

Ad rotation is the way Google delivers your ads on both the Search Network and the Display Network. In General, Google will optimize and show the best performing ad. In other words, Google’s machine learning technology prioritizes ads that are expected to perform better than other ads within an ad group. And, the best part is that you can choose between different rotation options.

However, keep in mind that rotation is not a targeting. Google will not automatically find the “suitable” ad, they just choose an ad which is expected to perform better. 

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Correct Answer:

When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often.

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