When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Question | Explanation | Answer

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When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords? question

Explanation.

Maintaining a set of relevant keywords helps improve your ad performance. It’s a never-ending process which is a key of every successful PPC campaign. You want your ad being as relevant as possible to your audience.     

If you notice that your ad is showing for irrelevant terms, you should consider adding these terms as negative keywords. By adding negative keywords to your Search and Display Network campaigns, you can avoid targeting sites that contain those terms. 

It’s important to make sure that your negative keywords don’t overlap with your regular keywords because this will cause your ad not to show.

When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords? Answer

Correct Answer:

Add the terms as negative keywords

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