When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
Question | Explanation | Answer
AdWords Fundamentals Certification
Google AdWords offers a wide range or targeting options. Which you choose depends on your goals, ad types, budget and other factors.
If your goal is to improve ads average position, you should consider targeting search page location. Targeting search page location automates bidding to show your ad on the top of the page or on the first page of Google search results. AdWords automatically raises or lowers your bids to show your ad on the top of the page or on the first page of Google search results. This bid strategy works with campaigns targeting the Search Network only.
Note that the Target search page location bid strategy doesn’t guarantee placement on the top of the page, final placement is determined by the ad auction and Quality Score.
Target search page location