Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Google Analytics, Knowledge Base

Question | Explanation | Answer

Question:

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

a – Just before the closing </body> tag

b –Just after the opening <head> tag

c – Just before the closing </head> tag

d – Just after the opening <body> tag

Explanation:

This is a confusing question. Please note that the correct answer is “Just before the closing </head> tag” at the current version of Google Analytics Individual Qualification Exam in English. We will update this file if/when it changes. Note that in Google Analytics Academy assessments a correct answer is different to the same question -Just after the opening <head> tag. Moreover, if you take GAIQ exam in French the correct answer is also “Just after the opening <head> tag”.

Tip: In both scenarios GA code will be render blocking and will slow down your website. The best solution is to host analytics locally and put tracking code in the footer.

Learn more on the official Google support website.

Answer:

– Just before the closing </head> tag

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