Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Google Ads Fundamentals, Knowledge Base

Question | Explanation | Answer

Question:

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

a – Cost-per-view (CPV)

b – Cost-per-thousand-impressions (CPM)

c – Cost-per-acquisition (CPA)

d – Cost-per-click (CPC)

Explanation:

A great thing about Google Ads is that you can choose from a range of targeting and bidding options. With some practice and testing, you’ll find what works best in your particular situation.

So, which bid strategy should Sara use if her goal is to get more people to call her local catering business? While choosing between different bid strategies, the first thing you should think of is what’s your goal. In this case, Sara wants to drive calls. Note, that calls in Google Ads are considered as acquisitions. Therefore, Sara should choose CPA bid strategy. 

Note, that in order to apply this bidding strategy you should meet several conditions. For example, have a certain number of conversions. And, of course, properly set conversion tracking.

Learn more on the official Google support website.

Answer:

Cost-per-acquisition (CPA)

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