Which default traffic source dimensions does Google Analytics report for each website visitor?

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Question | Explanation | Answer

Question:

Which default traffic source dimensions does Google Analytics report for each website visitor?

a – Campaign and Medium

b – Source and Medium

c – Source and Campaign

d – Campaign and Ad Content

Explanation:

In Google Analytics, every website visitor has a corresponding source and medium. For example, google/organic, example.com/referral, and newsletter1/email. Source and Medium are default source dimensions in Google Analytics.  

Tip: Don’t confuse sources with mediums as it often happens. Source is the origin of your traffic. While Medium is a category of a traffic source.

Learn more on the official Google support website.

Answer:

– Source and Medium

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