Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Google Ads Fundamentals, Knowledge Base

Question | Explanation | Answer

Question:

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

a – Target cost-per-acquisition (CPA)

b – Mobile bid adjustments

c – Target search page location

d – Target return on ad spend (ROAS)

Explanation:

In Google Ads, bid adjustments allow you to show your ads more or less frequently based on various factors, such as location, device, time. For example, you can set a bid adjustment for clicks coming from mobile phones. 

So, which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices? Undoubtedly, mobile adjustments is the best option.

Tip: Don’t forget that you can set negative adjustments also. Keep that in mind tailoring your bids.

Learn more on the official Google support website.

Answer:

Mobile bid adjustments

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