Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Google Ads Fundamentals, Knowledge Base

Question | Explanation | Answer

Question:

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

a – Broaden his keyword list for ads with the lowest clickthrough rate (CTR)

b – Increase bids for ads with the lowest average position and clickthrough rate (CTR)

c – Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

d – Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

Explanation:

Content is not a King. Relevant content is a King. This is true not only about content marketing but also about PPC campaigns. One of the main things you should focus on is to make your ads as relevant as possible for users. 

You want to improve the relevance of your keywords to help boost their Quality Scores. This could be achieved in various ways. For example, modifying match types, deleting irrelevant or duplicate keywords, or adding new targeted keywords. In fact, keyword optimization in a never-ending process. You should always monitor your campaign data and make appropriate and informed decisions. 

So, which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign? The option “Add new relevant keywords and remove keywords with low clickthrough rate (CTR)” is obvious. It the best option. However, an option “Increase bids on relevant keywords” could also help. For example, if your CTR rates are low just because your ad is not showing in the first position. Increasing bids could help. This makes a question a bit confusing.

Tip: Broaden your keywords very carefully as it often leads to overspending.

Learn more on the official Google support website.

Answer:

Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

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