Which two metrics help show you how many people found your ad compelling enough to
actually click on it and visit your website? (Choose 2)
Question | Explanation | Answer
AdWords Fundamentals Certification
You want your ads to drive engagement and be useful for your potential customers. If your goal is not just building brand awareness you should focus on such metrics as conversions, total clicks, CTR.
When someone clicks your ad, like the headline of a text ad in search results, AdWords counts that as a click. Clicks can help you understand if your ad is appealing to people who see it. Relevant, highly-targeted ads are more likely to receive clicks.
Clickthrough rate (CTR) tells you how many people who’ve seen your ad click on it. This metric can help you understand how enticing your ad is and how closely it matches your keywords and other targeting settings. To increase your clicks and CTR, start by creating great ad text and strong keywords making sure ads are highly relevant and compelling.
– Clickthrough rate (CTR)