With pay-per-click search advertising, when are you charged?

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Question | Explanation | Answer

Question:

With pay-per-click search advertising, when are you charged?

a – Each time your ad is displayed on the search results page.

b – Each time a customer makes a purchase from your website.

c – When your ad goes live.

d – Each time a customer clicks your ad.

Explanation:

With PPC (Pay-per-click) advertising you can reach a new group of high-quality customers and achieve your business goals faster. If PPC campaigns are a good fit for you, will depend on your specific situation. However, the most important thing about paid advertising is that you pay only for actions you think are valuable for you. For example, clicks, conversions or just desired reach, impressions. 

Same as Google Ads, Bing Ads offers many targeting options to tailor your ads. In general, you pay only when someone clicks you ad. 

Tip: You should always set up conversions tracking and optimize your campaigns for conversions. Clicks has no value for your business, conversions do.

Learn more on the official Bing Ads website.

With pay-per-click search advertising, when are you charged?
Answer:

Each time a customer clicks your ad.

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