With search advertising, what happens when a customer clicks your ad? (Select two)

Question | Explanation | Answer

Question:

With search advertising, what happens when a customer clicks your ad?  (Select two)

a – You are charged if the customer makes a purchase.

b – You are charged for the click.

c – The user lands on your website

d – A conversion is recorded by the Bing Ads conversion-tracking tool.

Explanation:

With paid advertising you pay only when someone clicks your ad or performs other valuable actions for you business if you use conversion tracking. Also, it’s obviously that when someone clicks you ad he is redirected to your landing page URL.    

Tip: Your ad should always link to your special landing page and not just your homepage for example. You landing page must be as relevant as possible to visitors search query and provide great UX. 

Learn more on the official Bing Ads website.

With pay-per-click search advertising, when are you charged?
Answer:

– You are charged for the click.

– The user lands on your website

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