YouTube Channel Growth Assessment Questions

Exam Questions

All possible questions from the YouTube Channel Growth Assessment available in Google Academy for ads. You can download 100% correct and verified answers here. Let’s get certified!

What would you typically expect to see in the Watch Time “published” report for a Hero channel?

Little or no increase in watch time soon after publishing each video

A pattern consisting of spikes in watch time soon after publishing each video

A drop in watch time after publishing the video, followed by a spike 30 days later

A huge spike in watch time soon after publishing the video

______

Why is it important for a channel to consider what category they are in?

The category determines the channel mission.

It is helpful to know all categories on YouTube.

Each category only has one right way to optimize a channel.

There are category specific best practices that can help optimize a channel.

______

Which order outlines what ad formats take up the most to least space on the video player?

Skippable, Display Overlay

Overlay, Skippable, Display

Skippable, Overlay, Display

Overlay, Display, Skippable

______

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How does YouTube provide opportunity for micro-moments? 

YouTube enables brands to increase ad formats.

YouTube allows brands and creators to get infront of audiences at critical moments in the consumer journey.

YouTube decreases time between upload and impression.

YouTube allows brands and creators to upload short videos.

______

What is the most common revenue stream channels use to earn money on YouTube? 

Ad revenue

Brand deals

Crowdfunding

Rentals

______

Which one of the following questions would need multiple measurements? 

How many videos have cards enabled?

Do we have a channel trailer?

Which videos are watched the most by subscribers versus non-subscribers?

What is our largest traffic source?

______

Which of the following ad formats typically has the lowest CPMs? 

Display ads

Auction ads

Non-skippable reserve

Skippable reserve

______

What is an auction ad? 

An ad from a non-YouTube ad network

An ad sold to the highest bid

An ad from from non-YouTube partners

Does not exist.

______

What is the value of a strong call to action to subscribe within a channel trailer? 

Subscribers compelled by the video would tell all their friends.

Viewers compelled by the video would subscribe.

Viewers would be more likely to watch the trailer again.

Subscribers would try to subscribe again.

______

Which factor may contribute to a video being demonetized due to advertiser-unfriendliness? 

The video was uploaded from an unmonetizable country.

The video is on a channel that has not enabled monetization.

The channel manager has blocked ads from many sensitive categories.

The video contains age-restricted material.

______

How can the “Groups” feature help determine performance for a set of videos? 

Assign team members to groups so only managers can access financial data.

Assemble videos into groups so viewers can discover related videos.

Organize separate reports into groups so it’s easier to find data in one place.

Divide videos into groups to see how viewers engage with different content formats.

______

Which is a good example of a mission statement for a YouTube channel? 

Give people a voice and a chance to succeed, bring them together, and show them the world.

Make great content that everyone will love and share.

Efficiently provide access to high-quality services as well as endeavor to proactively embrace best-of-breed deliverables.

Bring the most delicious food content around — with features, explainers, animations, recipes, and much more.

______

Why is having an audience match important? 

Poor audience match could slow channel growth and/or reduce audience retention.

Good audience match could improve the ad rates on the channel’s videos.

Good audience match could improve the target demographics.

Poor audience match could cause the channel to lose its existing watch time.

______

What is the correct order of steps to set up your channel for monetization and to get paid for earned ad revenue? 

1. Enable the channel for monetization 2. Connect channel with AdSense 3. Turn ad formats on the videos.

1. Turn ad formats on the videos 2. Connect channel with AdSense 3. Enable the channel for monetization.

1. Select videos to monetize 2. Connect channel with AdSense 3. Enable the channel for monetization.

1. Connect channel with AdSense 2. Turn ad formats on the videos 3. Enable the channel for monetization.

______

Which of the following ways can you use YouTube Analytics to look at how well your ads are doing across a channel’s videos? 

Review the Ad rates report to see how different types of ads are performing.

Review the Revenue report to get final earnings from each of the different ad types.

Review the Benchmark report to review your revenue streams.

Review the Transaction revenue report to see how many times ads were sold on your videos.

______

What is a recommended action to support Hub content programming? 

Explore collaborations or cross-promotions to amplify content.

Check out Google Trends for high-volume searches in the category.

Model the programming schedule after another channel with a lot of subscribers.

Communicate the publishing schedule in the video description.

______

Why might you compare watch time patterns by content groups? 

To determine if the content is advertiser-friendly

To confirm that the content matches the audience demographic

To predict watch time for a future series

To see whether watch time patterns map to the video release schedule

______

Which one of the following metrics may not be a part of your top level revenue performance? 

CPM

Views and watch time

Estimated monetized playbacks (EMPs)

All of these should be included when you pull your top level performance metrics.

______

Why is it important to assess discovery on YouTube? 

Channels with lower discovery should focus solely on viral videos.

There is a direct correlation between discovery and video length.

You need to understand who is visiting the channel in order to serve the appropriate ads to them.

Knowledge of discovery allows you to optimize the channel for optimum views.

______

Where is a recommended place to add the channel mission statement? 

Branding watermark

What to Watch Next module

About tab

Video title

______

If the largest traffic source is external, what opportunity could you take? 

Partner with additional websites to drive more traffic to the channel.

Notify subscribers about every new video.

Customize content for tablets and game consoles.

Optimize video metadata for YouTube search.

______

When do fluctuations in CPMs typically happen? 

They rise at the beginning of the quarter and dip at the end of the quarter.

CPMs don’t fluctuate, they are a fixed value across the year.

They dip at the end of the year and rise at the beginning of the year.

CPMs rise at the end of a quarter and dip at the beginning of a quarter.

______

Which is not an example of a benchmark? 

The watch time is growing 20% QoQ.

The audience retention rate for the comedy series is 70%.

The channel uploads 50% more videos than any other channel in the same category.

External websites drive 80% of the traffic sources.

______

How might you determine the target audience before starting a YouTube channel? 

Review the channel’s Demographics report.

Conduct a competitive analysis to determine what demographic responds well to the types of content the channel makes.

Conduct an online poll.

Go with your instincts.

______

Which content format is typically associated with a watch time pattern of a spike, followed by a gradual decline? 

All formats

Educational

Entertaining

Inspirational

______

What is an estimated monetized playback (EMP)? 

The approximate number of playbacks that had allowable ads for monetization

The approximate number of subscribers who saw an ad

The approximate number of the channel’s views that resulted in an ad impression

The approximate number of monetized views that resulted from an ad shown

______

Which content format is typically associated with a watch time pattern of a spike, followed by a flat curve? 

All formats

Educational

Inspirational

Entertaining

______

Which type of ad inventory is bought and sold based on a set, negotiated CPM. 

Overage

Reserve

Auction

Enabled

______

Which one of these techniques is suggested to improve the performance of cards? 

Insert all cards in the first 15 seconds of the video.

Enable cards for desktop viewers only.

Include a verbal call-to-action when the card appears.

Add at least 5 cards to each video.

______

Which could be a reason that two videos with similar monetizable view counts earn different revenue? 

Differing video resolution across videos

Number of likes and dislikes

Privacy settings

Enablement of different ad formats

______

Which one of the following is not something you would check for when evaluating how video titles drive discovery? 

Titles contain information on the video upload schedule.

Serial content includes episode number at end.

Title and thumbnail work together to tell a compelling story.

Most important keywords are in front.

______

Which is not one of the metrics suggested for analyzing the Traffic Sources report? 

Highest traffic source and the top 5 traffic sources

Spikes and drops in particular traffic sources over time

The number of traffic sources divided by the number of viewers

Split between external and YouTube traffic sources

______

Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help? 

Average percentage viewed

Videos added

Subscribed & non-subscribed

Videos published

______

How can you effectively measure which content resonates with subscribers? 

Use the Subscribers report and select “Subscribers lost” for the last 30 days.

Use the Watch time report overlayed with the comparison metric “subscribers”.

Use the Watch time report overlayed with the comparison metric “audience preference”.

Use the Comments report and filter for comments from non-subscribers.

______

What is the ideal audience retention pattern? 

Sudden spike in middle

Steep decline

A flat slope that hovers near 100%

Large bumps and dips

______

What is an example of YouTube Analytics data that can help you with your business goal? 

Average view duration for subscribers

YouTube content ratings

Top Charts on Google Trends

Asset performance

______

Why is it important to look at the overall revenue and CPMs per country? 

To identify the demographics in each country.

To identify the potential advertising agencies in each country to target.

To verify the macro level market trends that influence viewership, CPM, and ad rates.

To identify how each country contibutes to overall revenue based on viewership and CPMs.

______

What action could you take to optimize content based on seeing a flat audience retention curve? 

Eliminate or shorten elements that consistently result in dips and declines.

Ensure the title, thumbnail, and description reflect the video content.

Create more videos similar to this one, since this is regarded as the ideal audience retention.

Examine bumps and consider including similar elements in future videos.

______

What can you learn by analyzing videos that keep subscribers coming back? 

What are the characteristics of the videos enjoyed by subscribers?

What are the traffic sources most used by non-subscribers?

How does the channel branding influence the perception of non-subscribers?

Will subscribers buy my product or service?

______

What options can channels have to restrict the types of ads that are shown on their channel? 

Channels can block the types of ads that may be inappropriate to the channel, like sensitive or age-appropriate ads or competing ads.

Channels can pick which advertiser can show ads on their channel.

Channels are not able to block the different types of ads that may show up on their channel.

Channels can only block all ads or show all ads.

______

Why is it important to identify the traffic sources of subscribers? 

To identify how subcribers are engaging with your content

To focus your promotional efforts where subscribers are discovering your content

To distinguish how subscribers and non-subscribers interact with your calls-to-action

To determine which device your non-subscribers are discovering your content from

______

If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why? 

There were seasonal fluctuations in advertiser spending.

Fewer types of ads were shown on the channel’s videos.

Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.

More mobile viewership occured.

______

When optimizing for mobile, what is not part of the standard checklist? 

Change the font for the channel description.

Check channel art on mobile screens.

See if video titles have important keywords in front.

Look at video thumbnails at smaller size.

______

How would you find out if different video series have different audiences? 

Group videos together and look at the Demographics report.

Use the Engagement report to find out which viewers watched through the videos.

Use the compare function to see demographics for last year versus this year.

Use multi-line view to break apart the audiences per video.

______

Which one of the following is not something you would check for when evaluating how thumbnails drive discovery? 

Thumbnails correctly set viewer expectations about content.

Thumbnails are low-resolution images so that they load quickly.

Any words in thumbnails are easy to read.

Thumbnails look visually compelling.

______

What metric found in the End Screens report can help you improve the viewer experience? 

 Demographic profile of viewers who click on end screens

Like and dislikes for each end screen

Audience retention of end screen elements

Number of times an end screen element is shown and clicked

______

Which of the following ad formats typically has the highest CPMs? 

Display ads

In-Video Overlay

Bumper Ads

Skippable Auction

______

What is the difference between reserve and auction ads? 

Reserve ads are served via AdSense.

Auction ads can be bought on a fixed rate.

Ad networks can participate in auctions.

Reserve ads guarantee impressions and have higher costs than auction ads.

______

What metric found in the Cards report can help you evaluate performance? 

Total watch time associated with cards

Ratio of clicks to card impressions

Merchandise purchased from direct links in cards

Average view duration of videos with cards

______

Which one of these techniques is not listed as a way to drive traffic from social media? 

Add teasers or clips on social media to promote recent video uploads.

Update copy on social profile pages to highlight your YouTube channel.

Use a different name and logo across social media so the YouTube channel is unique.

Enable optional tabs or buttons in social media feeds to link to YouTube.

______

Who are the three key players that drive the YouTube ecosystem? 

Viewers, Creators, Advertisers

Channel managers, Content managers, Production managers

Creators, Gamers, Musicians

Viewers, fans, brands

______

What is a recommended action to support Hero content programming? 

Communicate the publishing schedule in the video description.

Model the programming schedule after another channel with a lot of subscribers.

Explore collaborations or cross-promotions to amplify content.

Check out Google Trends for high-volume searches in the category.

______

What is one strategy to evaluate how well thumbnails distinguish content? 

Do a side-by-side comparison of 10 thumbnails against a similar channel

Examine every thumbnail and ensure no two thumbnails look similar

Review the Thumbnails report to see likes and dislikes

Conduct A/B testing for one video with 5 different thumbnails

______

How can taking a snapshot of your channel performance help you with assessing your channel? 

To determine which single video contributed the most revenue.

To measure short-term performance improvements.

To establish a baseline benchmark to compare against goals.

To compare online and offline advertising budgets.

______

Which of the following helps fuel the YouTube ads ecosystem? 

Engaged viewers

Browser bookmarks

Embedded third-party sponsorships

YouTube Red subscribers

______

Which is true of reserve ads? 

Because impressions are guaranteed, advertisers are charged a fixed rate.

Because impressions are guaranteed, advertisers are charged a variable rate.

Because impressions cannot be guaranteed, advertisers are charged a variable rate.

They can only be sold and served via Google’s Ad Exchange, or AdWords for video

______

What is the suggested time to respond to viewer comments? 

When the video hits 1 million views

Never

1 week later

In the first hours

______

If you want to adjust the channel’s demographic to attract primarily 13-17 year old females, what could you do to shift this demographic? 

Keep the content the same, but change the publishing schedule to be late at night.

Produce more content that matches popular trends of teen girls and set a publishing schedule to align with after-school hours.

Keep the content the same, but do more promotion on social media.

Change the content to be about travel, and try a monthly publishing schedule.

______

How can you easily find out how channel visuals look on mobile devices? 

Hire a major graphic design agency.

Download YouTube’s Channel Art Templates.

Ask viewers to add comments if they detect any issues.

Use the Mobile Simulation Tool.

______

What low-investment strategies could a channel do that may help increase viewership in a particular country? 

Leverage your community to crowd source captions and metadata translations.

Produce a new video on the same topic with top creators in that market.

Identify local talent and create a dubbed version of the video to improve the native viewing experience.

Do nothing, viewership contribution from other countries has minimal impact on revenue.

______

What is a reserve ad? 

An ad that will be requested before auction ads

An ad provided by an established YouTube partner

An ad that will be requested if no auction ads are available

An ad with the guaranteed highest CPMs

______

If an entertaining piece of content turns out to be highly searched for, what could that indicate? 

Opportunity for inspirational content

Lack of interest in entertainment

Demand for educational content

Need for content syndication

______

How can you estimate which ad formats are earning the most revenue? 

In-stream ads always generate the most revenue.

Use the Revenue report to break down how well each ad type is performing.

Use the Ad rates report to compare the estimated revenue amounts generated from each ad type.

Skippable video ads always generate the most revenue.

______

How might you incorporate the audience into a mission statement? 

Avoid mentioning the audience because you may not know who is watching.

Appeal to a universal audience so that the channel can grow quickly.

Always call out the gender and age range that sounds favorable to advertisers.

Identify the target audience and why they would be interested in the channel.

______

What is the role of video metadata on YouTube? 

Metadata is used to surface videos in YouTube search.

Metadata helps advertisers target videos by demographic.

Metadata prevents identical videos from being uploaded to YouTube.

Metadata controls whether a video can be embedded on other sites.

______

How would you know whether a new video series has a high audience retention rate? 

Compare the audience retention rate of a group of videos in the series to the channel average.

Compare the ratio of likes to dislikes.

Analyze how the first video in the series performed in the first 24 hours.

Use the audience retention report to set a baseline for all videos.

______

If your demographic changes on your latest video series and you see lower audience retention rates, which is the least likely next step? 

Do nothing, since audience match is not important for channel growth.

Make a decision on whether the content in this series should change.

Review traffic sources to see how different audiences are discovering this new series.

Review how much this series alone affects overall watch time.

______

What is the flow of the assessment framework? 

Ask questions, measure and analyze, implement next steps

Measure and analyze, ask questions, implement next steps

Implement next steps, ask questions, measure and analyze

Ask questions, implement next steps, measure and analyze

______

What is one way that channel managers help grow a channel? 

Set watch time and subscriber goals.

Assess competitors’ content and duplicate their content strategy.

Evaluate the channel’s role in the ecosystem and how it can leverage the other elements of the ecosystem.

Encourage the channel to solely focus on viral content.

______

You have an English channel and notice that more viewership is starting to come from two Latin American countries that speak Spanish and Portuguese. What is something simple you can consider doing to maximize this opportunity? 

Produce dubbed videos in Spanish and Portuguese and start new channels for these languages.

Add subtitles/CC and localized metadata for these countries’ languages.

Produce new videos in Spanish and Portuguese with local talent immediately.

Keep your videos as English only to stay focused on your primary audience.

______

How can multi-line graphs help distinguish video performance? 

Filter reports by content owner.

Visualize a pie chart with relative performance data.

See the performance of up to 25 videos at a glance.

Plot real-time data on an interactive map.

______

What is a way to use the “Compare” feature in YouTube Analytics to determine benchmarks? 

Compare YouTube Analytics data with data from third-party sources.

Compare performance metrics between two separate time periods.

Compare forecasted revenue with actual revenue.

Compare performance with a competitor’s channel.

______

If a particular content format underperforms, what action might be appropriate? 

Immediately change these videos to private.

Investigate what can be done to increase performance of these videos.

Update the channel’s mission statement.

Disable monetization on these videos.

______

Which is not an example of a measurable question that you can ask during a channel assessment? 

Which groups of videos are being watched the most by subscribers?

What percentage of our viewers come from mobile devices?

Does the audience demographic on the channel’s latest video series match the expected demographic?

What should we do next on our channel?

______

What action could you take to optimize content if you see a sudden drop in audience retention at the beginning of the video? 

Ensure the title, thumbnail, and description reflect the video content.

Eliminate or shorten elements that consistently result in dips and declines.

Create more videos similar to this one, since this is regarded as the ideal audience retention.

Examine bumps and consider including similar elements in future videos.

______

Why would you want to review the ratio of views being converted to ads? 

To see the actual number of subscribers that watched the ad and commented on the video.

To see the approximate ratio of how many views resulted in an ad being served and how it is trending over time.

To see which type of ad brought in the most revenue.

To see how the ad rates are affected by viewer engagement.

______

What is the benefit of using a branding watermark? 

Informs viewers of the channel’s social media links

Enables an audio chime to be embedded in every video to identify the brand

Allows viewers to subscribe to the channel without leaving the video they are watching

Prevents anyone from using the content without permission

______

What action could you take to optimize content if you see repeated dips in your audience retention curve? 

Ensure the title, thumbnail, and description reflect the video content.

Review the content around the dips and consider eliminating or shortening elements that consistently result in dips and declines.

Create more videos similar to this one, since this is regarded as the ideal audience retention.

Edit the video so it ends at the initial dip.

______

Why are subscribers generally key to a channel’s success on YouTube? 

They are more likely to find content in YouTube search.

They probably pay closer attention to ads than non-subscribers.

They watch content on multiple devices.

They tend to spend more time watching than viewers who are not subscribed.

______

Why is it important to connect your YouTube channel with an AdSense account? 

So that you can enable monetization on the channel.

So that you can enable different ad formats.

So that ads can run on the channel.

So that you can get paid for ad revenue.

______

If you see a watch time pattern with periodic spikes in your watch time report, which one of the reasons is least likely? 

The spikes could represent the changes in the number of likes/dislikes.

The spikes could correspond to a consistent upload schedule.

The spikes could represent a periodic fluctuation in viewership over time.

The spikes could correspond to when subscribers watch new releases.

______

How is the media landscape changing? 

More adults prefer cable TV over online video platforms.

Viewers are shifting from passive viewers to active viewers.

Viewers are on fewer devices when watching TV.

Teens and millennials are watching more live broadcast TV.

______

Which is an example of a measurable question to ask? 

Which YouTube Analytics report contains demographic information?

Why did our recent video go viral?

Does the audience watching our videos match our intended target demographic?

How can we get a lot of younger viewers to care about our content?

______

How can reading video comments inform the channel’s content strategy? 

There’s no value in reading comments.

Identify what types of content appeal to the audience.

Determine what your most popular search terms are.

Change the programming schedule based on comments from early fans.

______

What is a recommended action to support Help content programming? 

Communicate the publishing schedule in the video description.

Check out Google Trends for high-volume searches in the category.

Explore collaborations or cross-promotions to amplify content.

Model the programming schedule after another channel with a lot of subscribers.

______

What might be used as a channel icon? 

Your mission statement

A photo of famous celebrities

Your company logo

An animated GIF

______

Which content format is typically associated with a watch time pattern of a spike, followed by a sharp drop? 

Entertaining

All formats

Educational

Inspirational

______

Which of the following content types deters advertisers from showing ads on your videos? 

Explicit language

Trending topics

Parodies

Collaborations

______

If a serious news channel has a mission to “shine a light on underreported stories around the globe,” what might it want to feature in its channel trailer? 

Video clip examples of these underreported stories and a call-to-action to subscribe

An amusing interview with reporter outtakes

A request for subscribers to provide funding for new content

A message to political leaders to reform government

______

If you want the option of gambling or alcohol ads to appear on your channel videos, what do you need to do? 

Do nothing, these automatically display.

Opt out of ad categories.

Age gate your channel.

Opt into sensitive ads.

______

What information from YouTube Analytics can help you optimize video metadata? 

Top keywords people search for to find your videos

Keywords used by subscribers

Most popular keywords by gender, age, and geography

Top 10 trending searches on Google

______

Which of the following is an element of advertiser-friendliness? 

Whether the production quality meets broadcast standards

Evidence that the channel has been whitelisted

Content that does not have graphic or explicit content.

Verification that the channel’s audience is large enough to be profitable for advertisers

______

How can you best determine changes in traffic sources over time? 

Group videos by content format, then contrast their traffic sources.

Compare traffic sources from different days of the week.

Rank traffic sources in order of importance to the channel.

Look at a multi-line graph of traffic sources over a date range.

______

Which one of the following is not recommended for playlists? 

Assemble a “Best of” playlist to highlight most watched videos.

Organize playlists according to a theme.

Remove videos that are older than 6 months.

Add curated playlists (such as video collabs).

______

Why is it important to look at how many subscribers are gained for each video? 

To determine which video and what type of creative drives viewers to subscribe

To identify how views affect your subscriber count

To see where subscribers drop off in your video

To determine which device your non-subscribers are watching your content from

______

How might you determine if certain videos perform better within certain demographics? 

Compare the revenue in one of your series to look at overall growth year-over-year.

Compare each video by traffic sources and playback locations using a multi-line graph.

Create groups of videos and look at the publishing schedule for one demographic.

Group these videos together and compare how these videos perform among your target demographic profile.

______

When starting a new channel on YouTube, what’s a key area to assess first? 

Social media promotion

Subscription revenue

Mission and branding

Audience sentiment

______

What action could you take to optimize content if you see bumps in your audience retention curve? 

Examine bumps and consider including similar elements in future videos.

Create more videos similar to this one, since this is regarded as the ideal audience retention.

Eliminate or shorten elements that consistently result in dips and declines.

Ensure the title, thumbnail, and description reflect the video content.

______

If a sports channel broadcasts professional American football games and wants to target local university students, which demographic might be the best fit for this criteria? 

Females, ages 35-45, living in Brazil

Males, ages 35-45, living in the United States

Males, ages 18-24, living in the United States

Males, ages 13-34, living in Canada

______

To determine if a channel has effective metadata, what can you evaluate? 

Viewer comments include keywords found in your tags.

Video titles, tags, and descriptions accurately represent the content.

Suggested videos are similar to your playlists.

Channel trailer showcases the mission and brand.

______

What influences how ads get onto a channel’s videos? 

The channel’s comments.

Audience demographic, engagement of the viewers, and content category

Sponsorship deals are required before ad placement is possible.

Ad placement is only determined by the channel’s content.

______

What information can you include in the channel description to assist unsubscribed viewers? 

Photos of hosts or creators

Poll card so viewers can vote on videos

Video upload schedule

Transcript of channel trailer

______

What would you typically expect to see in the Watch Time “published” report for a Help channel? 

Little or no increase in watch time soon after publishing each video

A drop in watch time after publishing the video, followed by a spike 30 days later

A huge spike in watch time soon after publishing the video

A pattern consisting of spikes in watch time soon after publishing each video

______

What is a direct way to earn revenue on YouTube? 

Selling remarketing lists of video viewers

Conducting Brand Lift surveys

Producing content that is eligible for monetization

Claiming ownership of fan reaction videos

______

What is a best practice many channels use for their sections? 

Reorder sections every week to keep content fresh.

Assemble sections to appeal primarily to long-time subscribers.

Create no more than 3 sections.

Populate the top section with popular videos.

______

Where can you get the most measurable data to analyze the performance of a channel? 

Google Insights

YouTube Blog

YouTube Dashboard

YouTube Analytics

______

What would you typically expect to see in the Watch Time “published” report for a Hub channel? 

Little or no increase in watch time soon after publishing each video

A pattern consisting of spikes in watch time soon after publishing each video

A drop in watch time after publishing the video, followed by a spike 30 days later

A huge spike in watch time soon after publishing the video

______

What is the goal of the ad serving model? 

To help brands target only audiences they’re interested in.

To help viewers watch their favorite ads.

To help creators share their most creative ads to advertisers.

To help serve the most lucrative ad to the right viewer at the right time.

______

What is a good reason for analyzing a channel’s content strategy? 

To deter viewers from skipping ads

To inform programming and format choices

To determine which video is most likely to become a standout hit

To flag content that is offensive or inappropriate

______

How might you know if you are increasing your subscriber watch time? 

You will see a gradual slope of watch time increase from your non-subscribers.

You will see a steep decline in watch time from your subscribers.

You will see an oscillating curve of watch time from your subscribers.

You will see a spike in subscriber watch time after a video is published.

______

A key consideration when evaluating a video description is: 

Are important words in all caps?

Does the description use correct punctuation?

What is visible on the top 3 lines?

Do the video title and description start with the same word?

______

How can you benefit by analyzing which videos have the most likes or dislikes? 

You can conclude that liked videos were added to many playlists.

You can develop a plan to produce a viral video hit.

You can better refine the content strategy based on what seems to be most liked by the audience.

You can analyze non-controversial topics.

______

Ad formats are requested in which order? 

Instream, Overlay, Display

Instream, Display, Overlay

Overlay, Instream, Display

Display, Overlay, Instream

______

You have English videos, but discover that viewership is high in Asian countries where other languages are spoken. What might you consider doing to better target this audience? 

Change the publishing schedule so new videos release at 8am in Asia.

Create playlists exclusively for Asian audiences.

Identify the top Asian countries, then consider adding translated captions and metadata for the top performing videos.

Hire a voice actor to dub over every video into all Asian languages.

______

What channel visuals can you check for brand consistency? 

Up next layout

Banner and icon

Subscribe button

Playlists

______

What action could you take to optimize content based on seeing a gradual decline in your audience retention curve? 

Ensure the title, thumbnail, and description reflect the video content.

Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content.

Eliminate or shorten elements that consistently result in dips and declines.

Examine bumps and consider including similar elements in future videos.

______

If you find content with high watch time from subscribers, what can you do next? 

Change the metadata on these videos.

See what these videos have in common so you can minimize these elements.

See what these videos have in common so you can replicate these elements.

Change the content strategy to target non-subscribers.

______

Which method could you use with the Watch time report to analyze whether content formats are performing as expected? 

Group videos by content format, and compare watch time performance from specific times of the day.

Group videos by each content format, and look at their watch time performance across a specific period.

Group videos randomly, and look for patterns that emerge across the formats.

Group videos by date uploaded, and dig into seasonal fluctuations in watch time performance.

______

What does the Translations report allow you to do? 

Determine which languages are spoken by viewers of the original video.

See which keywords are most popular in different regions.

Forecast how much budget to allocate to translating videos.

Analyze the performance of localized content.

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What is the recommended first step in a channel assessment? 

Ask important questions to uncover key learnings about a channel

Experiment with two different programming strategies to see the results

Develop a roadmap for growing a channel and business on YouTube

Collect and analyze subscriber data from YouTube Analytics

______

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